IGAWorks

What IGAWorks does

IGAWorks is a Seoul-based AI data technology company founded in 2006 that operates a full-stack ad-tech and consumer data platform primarily serving the South Korean market. Its product portfolio is organized into three layers: a Data Infrastructure layer (MobileIndex for mobile app/game market intelligence, adbrix for mobile attribution and fraud prevention, TV INDEX covering 18M IPTV set-top boxes from the three major Korean providers); an AI Action & Creative layer (DFINERY for AI CRM and campaign automation, FIXTYPE for text-to-TVCF-grade video generation, FIXFOLIO for performance-trained AI ad creative production); and a Media & Network layer (ADPOPCORN REWARD for user acquisition and ADPOPCORN MONETIZE as an SSP for publishers). Underpinning all products is the proprietary AI Synthetic Consumer Intelligence (SCI) framework, which processes 43M+ mobile devices and 2.5B+ daily data points across 9 behavioral domains to generate 1,500+ synthetic consumer personas for privacy-resilient targeting, predictive purchase-signal modeling, and AI-driven creative execution.

The company generates revenue through three streams: subscription-based SaaS for its data and analytics platforms (DFINERY, adbrix, MobileIndex, TV INDEX) with tiered pricing tied to MAU, conversion volume, or usage; advertising revenue through the ADPOPCORN reward network and SSP; and AI creative services sold via credit-based subscriptions (FIXFOLIO) and premium video generation (FIXTYPE). Go-to-market is sales-led for enterprise (4,000+ global brands) with self-serve digital channels on dedicated product sites (dfinery.io, adbrix.ai, mobileindex.com, tv-index.com, adpopcorn.com, fix-type.com, fixfolio.ai) for mid-market adoption. Named customers span e-commerce (Naver Plus Store, Coupang, Temu), fintech (Toss, Mirae Asset Securities), entertainment (TVING, MBC), gaming (NCSoft, Roblox, Nintendo), and banking (Hana OneQ). The company underwent a major spin-off effective May 1, 2026, separating its advertising agency business from its data platform business, with both resulting entities publicly indicating plans to pursue IPO.

Name

IGAWorks

Legal name

주식회사 아이지에이웍스

Website

https://igaworks.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

IGAWorks is a Seoul-based AI data technology company that operates a full-stack ad-tech and consumer data platform — combining mobile attribution (adbrix), AI CRM (DFINERY), market intelligence (MobileIndex), TV analytics (TV INDEX), and AI creative tools (FIXTYPE, FIXFOLIO) — serving 4,000+ Korean and global brands across e-commerce, fintech, gaming, and broadcasting.

Ownership category

akta.pro rank

Product category

Marketing Data Analytics Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Mobile attribution analytics
• AI customer data platform
• Mobile market intelligence
• TV viewership analytics
• AI creative generation

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS (Data & Analytics Solutions): IGAWorks generates revenue primarily through subscription-based SaaS pricing for its analytics and data platforms (DFINERY, adbrix, MobileIndex, TV INDEX). Pricing is tiered based on MAU, usage volume, or feature sets, typically billed monthly or annually. Professional services for implementation and consulting are also offered.
2. Advertising Revenue (ADPOPCORN Platform): ADPOPCORN REWARD and ADPOPCORN MONETIZE generate revenue through a reward-based advertising network for user acquisition and an SSP (Supply-Side Platform) for mobile and web publishers, earning commissions on ad impressions and clicks.
3. AI Creative Services: FIXTYPE (AI video studio) and FIXFOLIO (AI ad creative) are offered as AI creative generation tools, some with freemium entry points and premium paid tiers for advanced features, credits, or professional re-touching services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

IGAWorks sells an integrated suite of B2B SaaS data and AI marketing platforms: mobile attribution and fraud prevention (adbrix), AI-powered customer data platform and CRM (DFINERY), Korea's largest mobile app and game market intelligence (MobileIndex), IPTV viewership analytics covering 18M set-top-boxes (TV INDEX), AI video and ad creative generation (FIXTYPE, FIXFOLIO), and a reward advertising/SSP network (ADPOPCORN). All products are powered by the proprietary AI Synthetic Consumer Intelligence (SCI) framework that synthesizes audiences and predicts consumer behavior from 43M+ mobile devices and 2.5B+ daily data points.

Product overview

IGAWorks is an AI-based data technology company offering a platform-plus-modules architecture. The core data infrastructure includes MobileINDEX (mobile market intelligence), adbrix (mobile attribution/analytics), and TV INDEX (TV viewing analytics). The AI Action & Creative suite provides DFINERY (AI CRM), FIXTYPE (AI video production), and FIXFOLIO (AI ad creative). The Media & Network division offers ADPOPCORN (reward ads and publisher monetization). SCI (AI Synthetic Consumer Intelligence) serves as the foundational AI technology layer enabling predictive analytics and synthetic audience generation across all products, processing data from 43M+ mobile devices and 2.5B+ daily data points. The company serves 4,000+ global brands including major Korean brands.

Differentiator

Problem solved

Functional benefit

Brands

• DFINERY: AI-based customer data analysis and marketing CRM solution combining real-time performance marketing expertise.
• adbrix
• MOBILEINDEX
• TV INDEX
• ADPOPCORN
• FIXTYPE
• FIXFOLIO

Products and services

• adbrix (Mobile Measurement Platform) Mobile attribution and performance measurement platform (MMP) that precisely measures mobile advertising channel performance, conducts user behavior and conversion funnel analysis, and provides real-time ad fraud detection and blocking. Optimized for the Korean market and serves mobile app developers and game publishers seeking accurate ROAS measurement and UA budget protection.
• DFINERY (AI CRM) One-stop AI-powered customer data platform and CRM solution that combines customer data analysis with real-time performance marketing expertise to deliver precision audience targeting and marketing automation. Enables segmentation of existing and potential customers for optimized campaign execution. Designed for e-commerce, fintech, and brand marketers in Korea.
• MobileIndex (Mobile Market Intelligence) Korea's largest data-driven mobile app and game market intelligence platform, providing app downloads, MAU, usage time, and credit card payment sales data. Includes competitor intelligence for category benchmarking and integrates directly with Claude and GPT for natural-language market analysis report querying. Used by 13,000+ Korean companies as a KPI standard.
• TV INDEX (TV Viewership Analytics) TV viewership analytics platform built on 18 million IPTV set-top-box data from Korea's three major IPTV providers, delivering actual viewing measurement without panel sampling errors. Provides viewer counts, viewing time, channel/program performance analysis, churn and repeat-viewing metrics. Used by broadcasters, OTT platforms, and media agencies.
• FIXTYPE (AI Video Production Studio) AI-powered video production studio that generates broadcast-quality (TVCF-grade) advertising video content from text prompts without physical filming. Reduces creative production time and cost for digital marketers and ad agencies.
• FIXFOLIO (AI Ad Creative Automation) AI-based ad creative auto-production solution trained on advertising performance data, generating optimized creative assets with automated A/B testing and multi-format support (banner, video, SNS). Targets digital marketers and ad agencies seeking data-driven creative optimization.
• ADPOPCORN REWARD (Reward Ad Network) Reward-based advertising network for user acquisition, providing data-driven campaign optimization and monetization support for app business growth. Korea's largest-scale reward ad network serving advertisers seeking engaged users and publishers seeking monetization.
• ADPOPCORN MONETIZE (Publisher SSP) Supply-side platform (SSP) for mobile app and web publishers supporting header bidding with multiple DSPs in real-time bidding. Offers diversified ad formats including banner, native, and video, with real-time revenue and performance dashboards. Designed to maximize publisher ad revenue.

Quantifiable outcome

• SCI platform integrates 9 domains of offline/online behavioral data to predict purchase conversion and churn with AI modeling
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• SnowflakecoreTechnology or Integration · 1 January 2025IGAWorks has a partnership agreement with Snowflake to build and migrate IGAWorks products on Snowflake's AI Data Cloud technology. This partnership enables IGAWorks to leverage Snowflake's data infrastructure for enhanced scalability and AI Data processing capabilities, supporting the company's transition to an AI-native data platform. The partnership is described as involving close collaboration (긴밀한 협업).

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Adjust: Global mobile measurement partner (MMP) providing attribution, fraud prevention, and analytics. Direct competitor to IGAWorks' adbrix in the mobile attribution category, with stronger global reach but no comparable mobile + TV data integration.
• AppsFlyer: Leading mobile attribution and marketing analytics platform with SKAdNetwork and privacy-preserving capabilities. Direct competitor to adbrix and a key global alternative for IGAWorks' enterprise brand customers.
• Branch: Mobile linking and attribution platform focused on deep linking and cross-platform measurement. Overlaps with adbrix's user journey analytics and conversion funnel measurement.
• Kochava: Omnichannel attribution and analytics provider with an independent ad network (Kochava Collective). Competes with IGAWorks across attribution (adbrix) and the ADPOPCORN ad network.
• Appier: Asia-Pacific AI marketing platform offering CrossX AI-driven personalization, programmatic, and CRM-like solutions. Closest Asia-based peer to IGAWorks' DFINERY AI CRM and FIXFOLIO creative AI offerings.
• Moloco: AI-powered programmatic and monetization platform operating a DSP and SSP for app and web publishers. Direct comparable to IGAWorks' ADPOPCORN MONETIZE SSP and the programmatic side of its ad network.
• Singular: Marketing attribution and analytics platform focused on unifying ROI data across channels. Comparable to IGAWorks' integrated attribution + analytics stack (adbrix + DFINERY).

Broad incumbents

• The Trade Desk: Global independent DSP for programmatic advertising. Operates at vastly greater scale than IGAWorks' ADPOPCORN and serves many of the same enterprise advertiser customers across programmatic display and video.
• Nielsen: Global TV ratings, audience measurement, and media analytics provider. Direct category comparable to IGAWorks' TV INDEX (18M STB viewership) but at vastly larger global scale with panel + census measurement.
• Comscore: Cross-platform media measurement and audience analytics provider. Comparable to TV INDEX in particular for TV/video viewership and cross-platform measurement, with established relationships with major broadcasters and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IGAWorks
• LinkedInlinkedin.com/company/igaworks
• Xx.com/igaworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IGAWorks