MOBI

What MOBI does

MOBI (legally MOBIHQ Limited) is a New Zealand-incorporated hospitality technology company founded in 2010, headquartered in Wellington with a regional office in Melbourne. The company provides a cloud-based, AI-driven digital ordering platform that powers in-store and delivery ordering, marketing, loyalty, and business operations for restaurants and hospitality businesses worldwide. Its product suite is modular, anchored on core offerings including Digital Ordering, Branded Storefront, Headless Storefront, and an AI layer, with add-on modules spanning self-ordering kiosks, QR-based Order/Pay at Table, Room Service, Skip the Queue, Order Ahead and Pickup, White Label Delivery, Marketplace Order Aggregation, Catering Menus, Loyalty and Personalised Loyalty, Loyalty App, Omnichannel Communication, Marketing Automation, Data Analytics, Menu and Admin, and MOBI Pay payment processing. The platform is built on React Native architecture with 120+ integrations to leading POS (Square, Oracle, Toast, Lightspeed, NCR Aloha, Micros), payments (Stripe, AsiaPay, Global Payments), delivery (Uber Eats, DoorDash, Skip, Ordermate), and loyalty (Como) providers.

MOBI serves a dual customer base: enterprise franchises and corporate-owned restaurant operations (e.g., Papa Johns, Carl's Jr, Wahlburgers, Dunkin', Zambrero, Sky City, Hudsons Coffee) via a sales-led motion, and SMBs with fewer than 10 locations via a self-serve platform. The company monetizes through monthly subscription fees, transaction-based service fees, and payment processing economics. Following an all-scrip merger of equals with Australian hospitality technology company HungryHungry in May 2024, the combined entity operates across Australia, New Zealand, and North America with stated global expansion ambitions. MOBI is privately held, has raised approximately $19M in disclosed funding from Capital Zed, Movac, and Punakaiki Fund, and powers 3,000+ live restaurants globally with a headcount of 51-100.

Name

MOBI

Legal name

MOBIHQ Limited

Website

https://mobihq.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

MOBI is a New Zealand-based hospitality technology company providing a cloud-based, AI-driven digital ordering platform with 120+ integrations, serving 3,000+ restaurants across enterprise franchises and SMBs in Australia, New Zealand, and North America.

Ownership category

akta.pro rank

Product category

Hospitality Technology Software (Restaurant Digital Ordering & Engagement Platform)

NAICS

Limited-Service Restaurants (722513), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Digital ordering platform
• Hospitality technology software
• Restaurant point-of-sale integrations
• White label delivery
• Self-ordering kiosks

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: Monthly subscription-based revenue model for access to MOBI's digital ordering platform and related services. Charges billed monthly in advance with a valid credit card required. Technical support provided to paying account holders only.
2. Service Fee: MOBI may charge an additional Service Fee directly to the customer's order, clearly identified as a MOBI fee for platform use and maintenance. This is in addition to Charges payable by the restaurant.
3. Payment Processing: MOBI Pay payment processing with daily disbursements to linked MOBI Payments accounts, supporting Visa, Mastercard, Amex, Apple Pay, Google Pay, and Stripe Link

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MOBI provides a cloud-based, AI-driven digital ordering platform for restaurants and hospitality businesses, unifying in-venue ordering (kiosks, QR table ordering, pay-at-table, room service), out-of-venue ordering (delivery, pickup, marketplace aggregation, catering), loyalty and marketing automation, payment processing (MOBI Pay), and back-office menu and analytics management. The platform is sold as a tiered subscription to both small hospitality brands and large enterprise franchise and corporate-owned operations.

Product overview

MOBI is a hospitality-focused digital ordering platform offering a comprehensive suite of products across in-venue, out-of-venue, loyalty, and business operations. The platform operates as a modular system anchored by core products including Digital Ordering, Branded Storefront, Headless Storefront, and Artificial Intelligence capabilities. Additional value is delivered through specialized add-on modules including Self-Ordering Kiosks, Order at Table, Pay at Table, Room Service, Skip the Queue (in-venue ordering); Order Ahead & Pickup, White Label Delivery, Marketplace Order Aggregation, Catering Menus (out-of-venue); Personalised Loyalty, Loyalty App, Omnichannel Communication, Marketing Automation (loyalty/engagement); and Data Analytics, Menu & Admin, MOBI Pay (business operations). The platform is designed for enterprise franchises and SMBs across QSR, casual dining, hotels, pubs, cafes, ghost kitchens, entertainment venues, food trucks, and multi-venue operations, serving 3000+ live restaurants globally.

Differentiator

Problem solved

Functional benefit

Brands

• MOBI Pay: One-click restaurant and hospitality payment solution enabling quick and easy payments with Visa, Mastercard, Amex, Apple Pay, Google Pay, and Stripe Link integration.
• MOBI Admin
• MOBI Analytics
• MOBI Marketplace Order Aggregation
• White Label Delivery

Products and services

• Digital Ordering

Quantifiable outcome

• Saves $240,000+ in aggregator fees with White Label Delivery
• +9 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• HungryHungryflagshipStrategic or Co-development Partner · 23 May 2024MOBI merged with HungryHungry, an Australian hospitality technology company, in an all-scrip merger of equals. The merger combines their expertise and customer base to form a leading hospitality-focused technology firm operating across Australia, New Zealand, and North America. The combined entity aims to strengthen market position and enable global expansion.
• SquarecoreTechnology or IntegrationSquare POS integration partner allowing seamless synchronization of orders, menu data, and payment processing with MOBI's digital ordering platform
• StripecoreTechnology or IntegrationStripe payment processing integration including Stripe Link for faster checkout and 1-click payment options. MOBI Pay enables payment processing with fraud detection capabilities.
• OraclecoreTechnology or IntegrationOracle POS integration partner for seamless order management and payment processing
• ToastcoreTechnology or IntegrationToast POS system integration for restaurant operations and order management
• Uber EatscoreTechnology or IntegrationUber Eats integration for marketplace order aggregation, allowing orders from Uber Eats to be injected directly into POS
• DoordashcoreTechnology or IntegrationDoorDash integration for marketplace order aggregation
• LightspeedcoreTechnology or IntegrationLightspeed POS integration for seamless order and menu management
• NCR AlohacoreTechnology or IntegrationNCR Aloha POS integration for enterprise restaurant operations
• ComocoreTechnology or IntegrationComo loyalty integration for personalized loyalty programs, marketing automation, and omnichannel communication solutions

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olo: Public US-based restaurant digital ordering SaaS platform serving enterprise brands like Domino's, Shake Shack, and Chipotle. Direct competitor to MOBI in enterprise restaurant ordering, with deeper US footprint but similar product offering across digital ordering, delivery, and payments.
• ChowNow: Direct online ordering platform focused on helping restaurants avoid third-party aggregator commissions. Closely comparable to MOBI's value proposition around direct ordering and White Label Delivery, serving primarily SMB and mid-market restaurants in North America.
• Bbot: Restaurant ordering platform offering QR code table ordering, online ordering, and POS integrations. Comparable to MOBI's in-venue modules including Order at Table, Pay at Table, and Skip the Queue.
• HungerRush: Restaurant technology platform providing online ordering, delivery management, and POS for multi-unit operators. Comparable to MOBI's enterprise tier offerings, particularly for franchise operations in North America.

Broad incumbents

• Toast: Public restaurant POS platform with native online ordering, delivery, and kiosk capabilities. While Toast is a POS-first company, its expanding commerce suite directly overlaps with MOBI's offerings. Listed as an integration partner, creating a competitor/partner dynamic.
• Square for Restaurants: Block-owned POS and commerce platform with built-in online ordering and delivery integration. Overlaps with MOBI's SMB and mid-market offerings while providing broader business management tools.
• Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants with integrated online ordering. Listed as MOBI integration partner, but also competes in the same digital ordering space, especially for SMB and mid-market segments.
• PAR Technology (Punchh): Public restaurant technology company offering POS (Brink) plus loyalty (Punchh) and digital ordering. Comparable to MOBI's enterprise stack across ordering, loyalty, and marketing automation.

Emerging players

• Presto (E la Carte): Restaurant technology provider focused on self-ordering kiosks, tabletop ordering, and AI-driven analytics. Closely comparable to MOBI's kiosk and in-venue products, particularly with AI-driven upsell capabilities.
• MenuSifu: Restaurant tech platform providing online ordering, POS, and marketing tools primarily for SMB Chinese and Asian restaurants in North America. Adjacent competitor in the restaurant ordering space with similar SMB-targeting motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobi2go

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBI