Memories Group
Memories Group operates an integrated digital memorial platform with AI-assisted tools for obituaries, eulogies, tribute videos, and printed memory books, serving grieving families via self-serve consumer access and funeral homes, cemeteries, and crematoria via enterprise licensing across 50 countries.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Memories Group does
Memories Group (legal entity Memories Labs, Inc.) is a digital memorial and death-tech platform founded in 2014, headquartered in Melbourne, Australia and incorporated in Delaware, USA. The company operates an integrated suite of eight consumer-facing products, including a Video Tribute Builder, AI-assisted Biography/Obituary/Eulogy Writer, Order of Service Booklet Builder, Digital Guest Book, Online Memory Book, Hardcover Memory Book Builder, and an HD Live Streaming add-on, all built on a cloud-based SaaS architecture with a shared cross-product data layer that allows content created in one tool to flow into others. A separate Personal Memoirs platform and FutureMe brands extend the company's scope to living individuals documenting their own life stories and sending future messages.
The company serves two primary customer segments: grieving families seeking tools to create meaningful tributes without design or writing expertise, and funeral homes, cemeteries, and crematoria seeking to differentiate service offerings and generate leads. The go-to-market is dual-motion: a product-led growth consumer model with a $99 one-time fee plus $12/year per life story subscription, and an enterprise field-sales motion targeting funeral businesses with free 90-day pilots, API integration into case management systems, co-branding, and 24-license-based revenue.
Memories Group has raised approximately $37M across five funding rounds from 2014 through a $24M Series A in June 2021, and reports 1M+ users across 50 countries, 250+ funeral business customers, 20,000+ memory books created, and over 10 million messages and memories shared on the platform. Key B2B partners include InvoCare, Simplicity Funerals, Archer & Sons Funeral Home, and several cemetery operators. The leadership team includes founders Andrew Ranger, John Bongiorno, and Andrew Mackinnon, with Glen McGoldrick as Chief Commercial Officer and Rachael C. as Chief Operating Officer.
Memories Group firmographics
Firmographics- Name
- Memories Group
- Legal name
- Memories Labs, Inc.
- Website
- https://memories.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memories Group operates an integrated digital memorial platform with AI-assisted tools for obituaries, eulogies, tribute videos, and printed memory books, serving grieving families via self-serve consumer access and funeral homes, cemeteries, and crematoria via enterprise licensing across 50 countries.
- Ownership category
- akta.pro rank
Memories Group industry classification
Industry- Product category
- Death-tech / Digital memorial and funeral services platform
- NAICS
- Death Care Services (8122), Cemeteries and Crematories (812220)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
Keywords
Where Memories Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Memories Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Consumer Memorial Platform Access: One-time fee of USD$99 for unlimited access to all memorial creation tools including tribute video builder, obituary/eulogy writer, order of service builder, digital guest book, online memorial, and memory book builder. Includes unlimited media storage and content creation.
- Ongoing Hosting and Care Plan: Annual subscription of USD$12 per life story per year for continued cloud hosting, security, access to product updates, and dedicated support. Recurring revenue from customers who maintain memorials online.
- B2B Funeral Business Platform: Enterprise licensing model for funeral homes, cemeteries, and crematoria with free 90-day pilot followed by paid access. Generates margin lift of $200-500 per case and 15-20 qualified leads per case for funeral business customers.
- Physical Memory Books: Professional curation and printing of hardcover memory books from online memorial content. Books ship within 30 days with QR code linking to online memorial. Reorder capability available.
- Stainless Steel QR Tile: Physical stainless-steel QR-coded tile for elegant handover of online memorial link to client families after funeral services. Sold as accessory to funeral business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Unlimited Access - one-time fee for complete platform access |
| Subscription | Annual | Ongoing Hosting and Care Plan - annual subscription |
| Subscription | Annual | B2B Funeral Business Platform - enterprise licensing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Memories Group product offering
Product offeringCore offering
Memories Group operates an all-in-one digital memorial and funeral planning SaaS platform that lets families create AI-assisted obituaries, eulogies and biographies, build multimedia tribute videos, design order-of-service booklets, capture digital guest book entries via QR code, curate online memorials, and order professionally printed hardcover memory books. The platform serves both grieving families directly and funeral homes, cemeteries, and crematoria through a B2B tier with case-management API integration and co-branding. A Live Streaming add-on enables HD remote attendance at funeral services, and a separate Personal Memoirs offering extends the same tooling to living individuals documenting their own life stories.
Product overview
Memories is an all-in-one digital memorial and funeral planning platform that provides eight integrated products for creating tributes, preserving memories, and honoring loved ones. The core consumer platform consists of: the Video Tribute Builder (video slideshow editor with AI voice narration), AI Biography Writer, Obituary Writer, and Eulogy Writer (AI-assisted text generation for life stories and memorial speeches), Order of Service Booklet Builder (print-ready funeral program designer), Digital Guest Book (QR code-based multimedia guest book), Online Memory Book (automatically curated digital memorial page), and Hardcover Memory Book Builder (professionally designed printed photo book). An optional Live Streaming add-on enables HD remote funeral viewing with post-service recording. For funeral industry professionals, the B2B platform packages all these tools with case management integration, co-branding, and lead generation. A separate Personal Memoirs platform targets living individuals who wish to document their own life stories. All consumer-tier products share a unified data layer: content created in one product (e.g., an obituary) is automatically available in others (e.g., the video tribute or memory book), and all culminate in the Online Memory Book as the central hub. Pricing for families is USD $99 one-time for unlimited access, plus USD $12 per year per life story for ongoing hosting.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Tribute Builder Multimedia slideshow and tribute video editor that turns photos, video clips and messages into a memorial video with music, transitions, effects, and AI-narrated biographical voiceover; output as MP4 for use at funeral services. Targeted at grieving families and offered to funeral businesses via the B2B tier.
- AI Biography Writer AI-assisted biography writing tool that guides users through questions to extract life story details and produces a narrative in customizable prose styles, publishable to an online memory book or printed hardcover photo book. Targeted at families memorializing a loved one and at memoirists documenting living individuals.
- Obituary Writer AI-assisted obituary writing tool that generates a meaningful obituary from user-provided information, with options for tone (formal/informal) and length, integrating with eulogy, order of service, video tribute, digital guest book and memory book products.
- Eulogy Writer AI-assisted eulogy writing tool with guided questions, customizable prose styles and text-to-voice narration, publishable to online memory book in written and audio form or printed as a keepsake.
- Order of Service Booklet Builder Design tool for creating funeral order of service programs, memorial cards, thank you cards and bookmarks, with professional templates, color/font customization, automatic image gallery integration and a built-in library of hymns, scriptures, readings and poems; outputs print-ready PDF.
- Digital Guest Book Digital guest book that allows family and friends to leave text, photo, video and audio messages via a QR code or shareable link before, during or after a funeral service, with messages preserved in the online memory book and printable memory books.
- Online Memory Book (Online Memorial) Online memorial platform that automatically curates all photos, videos, written memories and tributes into an elegant, private and secure online memory book accessible via unique QR code, with collaborative contributions and privacy controls.
- Hardcover Memory Book Builder Tool for designing and ordering a professionally curated printed hardcover memory book, with staff-curated layout including QR code linking to the online memorial, shipping included and reorders available.
- Live Streaming High-definition funeral livestreaming service with post-service auto-recording onto the family's online memorial, privacy controls, unlimited invitations and 24/7 support; used by 200+ funeral homes, cemeteries and crematoria.
- Personal Memoirs Platform for living individuals to document their own life stories or help someone else document theirs through multimedia inputs, AI-assisted biography generation, video storytelling and future messaging; offered as a free tier and a premium PRO tier with professional journalist-led interviews producing hardcover memoirs and online memoirs.
- Memories for Business (B2B) B2B platform packaging the full Memories product suite for funeral homes, cemeteries and crematoria, including all consumer tools plus case management API integration, co-branding, free training, marketing materials and lead acquisition; sold via free 90-day pilot followed by enterprise subscription licensing with cited outcomes of 10 hours saved per case, USD$200–500 margin lift per case and 15–20 new qualified leads per case.
Quantifiable outcome
- 10 hours saved on average per case for designing and producing content for client families
- +5 more outcomes
Companies that use Memories Group
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Memories Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature5 records
Memories Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Archer & Sons Funeral HomecoreAustralian funeral home using the Memories platform to offer digital memorial services to client families. Testimonial provided by Bob Firth.
- InvoCarecoreMajor Australian funeral services company using Memories platform. GM Craig Renshaw provides testimonial.
- Simplicity FuneralscorePart of the Optimover network, using Memories platform for digital guest books and tribute videos.
- Selwyn AllenminorFuneral business partner using Memories platform.
- BurstowsminorFuneral business partner using Memories platform.
- GregsonminorFuneral business partner using Memories platform.
- LepineminorFuneral business partner using Memories platform.
- CMGminorFuneral business partner using Memories platform.
- MMPminorFuneral business partner using Memories platform.
- Bethany Memorial GardenscoreCemetery using Memories live streaming service for funeral services.
- Centennial Park CemeterycoreCemetery using Memories live streaming service for funeral services.
- F.W. Barnes Funeral HomecoreFuneral home using Memories live streaming service.
- Morleys FuneralscoreAustralian funeral home using Memories live streaming service.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Memories Group competitors and assessment
Company assessmentDirect peers
- Tukios: Cloud-based tribute video creation software purpose-built for funeral homes. Closest direct competitor to Memories' Video Tribute Builder on the B2B funeral professional side.
- Legacy.com: Operates the dominant online obituary and memorial platform in North America and Europe. Directly comparable to Memories' consumer memorialization, obituary hosting, and funeral-business partner offerings, though legacy.com's strength is obituary aggregation rather than AI-generated tributes.
- FuneralOne: US-based funeral home technology provider offering tribute videos, websites, and personalized funeral products to funeral directors. Closest B2B competitor to Memories' enterprise platform in the North American market.
- Frazer Consultants: Provides funeral home websites, tribute videos, and personalized stationery for funeral professionals. Overlaps with Memories' B2B offering on tribute video creation and printed keepsakes for funeral homes.
- Cake: End-of-life planning platform offering wills, funeral planning, and online memorials. Directly comparable to Memories on the consumer memorial and legacy-planning side, with similar AI-assisted content and B2B2C positioning.
- Gather App: Digital condolences and funeral app that allows attendees to share memories and tributes. Comparable as a consumer-facing memorialization platform with B2B distribution through funeral homes.
Broad incumbents
- Ancestry: Global leader in family history and online memorials through its Find A Grave and Ancestry Memorials products. Operates at vastly larger scale and broader scope (genealogy + memorials) but competes in the digital legacy space Memories targets.
Emerging players
- After.io: Australian end-of-life planning platform offering wills, funeral planning, and after-death administration. Comparable in geographic footprint and consumer end-of-life tooling, though lighter on memorial content creation.
- Parting Stone: US-based company offering cremation remains transformed into stones, with an emphasis on keepsake and memorial products. Adjacent rather than directly competing, but serves the same post-funeral memorial and remembrance need.
- Eterneva: US-based memorial company turning ashes into diamonds and curated remembrance experiences. Comparable as a category-defining death-tech brand monetizing post-funeral memorialization, though with a higher-touch, lower-volume model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Memories Group social profiles
Digital presenceMemories Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memories Group leadership team
Management profileNumber of profiles
Profiles5 records
Memories Group funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memories Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memories Group
What does Memories Group do?
Memories Group operates an all-in-one digital memorial and funeral planning SaaS platform that lets families create AI-assisted obituaries, eulogies and biographies, build multimedia tribute videos, design order-of-service booklets, capture digital guest book entries via QR code, curate online memorials, and order professionally printed hardcover memory books. The platform serves both grieving families directly and funeral homes, cemeteries, and crematoria through a B2B tier with case-management API integration and co-branding. A Live Streaming add-on enables HD remote attendance at funeral services, and a separate Personal Memoirs offering extends the same tooling to living individuals documenting their own life stories.
Is Memories Group a public or private company?
Memories Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Memories Group founded?
Memories Group was founded in 2014. It employs 11 to 50 people.
Where is Memories Group based?
Memories Group is headquartered in Melbourne, Australia, in the Oceania region.
How does Memories Group make money?
Five revenue lines are on record. Consumer Memorial Platform Access are the primary driver. The others are ongoing Hosting and Care Plan, B2B Funeral Business Platform, physical Memory Books and stainless Steel QR Tile.
Who are Memories Group's main competitors?
Direct peers on record are Tukios, Legacy.com, FuneralOne, Frazer Consultants, Cake and Gather App. Ancestry is listed as a broad incumbent. Emerging players are After.io, Parting Stone and Eterneva.
Does Memories Group have an API?
No public API is recorded for Memories Group.
What industry is Memories Group in?
Memories Group's product category is Death-tech / Digital memorial and funeral services platform. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent). Its NAICS code is 8122.