Ender
Ender is a subscription-based virtual gaming club for kids ages 6–13, offering daily adult-supervised Minecraft and Roblox sessions with age verification, private servers, and AI-moderated chat, marketed to parents seeking safe online social play.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ender does
Ender, operating as Bloom Learning, Inc. (Delaware C-corp), is a virtual subscription-based gaming and social club for children ages 6–13. Parents subscribe at $45/month for daily supervised play sessions — weekdays 4–7 PM CT and weekends 4–8 PM CT — across two core clubs: the Minecraft Club (Survival, Creative, and PvP modes on a private BisectHosting-powered server with proprietary features such as Ender Phone, land claiming, and custom events) and the Roblox Club (restricted to Minimal/Mild maturity content). Sessions are mediated by trained, background-checked adult hosts (verified via Checkr) using Zoom-powered voice/video rooms, with AI-assisted text moderation, anonymous usernames, age verification, and COPPA/GDPR compliance forming the safety stack.
The product is delivered entirely through the web (joinender.com and app.joinender.com) with no native mobile app and is accessible on any device supporting Minecraft Java/Bedrock or Roblox. Stripe handles subscription billing. GTM is product-led and community-led: self-serve signup, a 7-day money-back guarantee, a $30-per-referral credit program (never expiring), parent testimonials, and a content-marketing blog drive acquisition. The company is headquartered in Austin, Texas, with 1–10 employees. In January 2025, hosts Alex Swift and Maya acquired ownership of the business from prior operators, transitioning Ender to employee ownership and triggering a pricing model shift, a Zoom migration, and the BisectHosting infrastructure partnership.
The business model is a single recurring subscription revenue stream. The customer base comprises 500+ K-12 families primarily in the United States (though service is technically global via the web), with a niche but loyal user cohort including a notable homeschool-family segment. The stated 4.4-star rating across 50+ verified reviews and consistent blog-driven product updates through 2025–2026 suggest steady, organic, capital-efficient growth rather than venture-scale expansion.
Ender firmographics
Firmographics- Name
- Ender
- Legal name
- Bloom Learning, Inc.
- Website
- https://joinender.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ender is a subscription-based virtual gaming club for kids ages 6–13, offering daily adult-supervised Minecraft and Roblox sessions with age verification, private servers, and AI-moderated chat, marketed to parents seeking safe online social play.
- Ownership category
- akta.pro rank
Ender industry classification
Industry- Product category
- Children's Online Gaming Club
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Game Subscription & Membership Services (BPAMAKAD)
- akta.pro secondary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Ender is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ender business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Monthly Membership Subscription: Core revenue stream from monthly subscriptions at $45/month providing unlimited access to Minecraft Club, Roblox Club, and future clubs. Includes daily access during operating hours (4-7 PM CT weekdays, 4-8 PM weekends), adult supervision, and guided activities. Includes 7-day money back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Pass - Full access to all gaming clubs |
| Other | Pay-as-you-go | Referral Credit Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Ender product offering
Product offeringCore offering
Ender operates a subscription-based virtual gaming and social club for children ages 6-13, providing daily supervised Minecraft and Roblox play sessions on private servers with live adult hosts. Members access scheduled sessions from any device for a flat $45 monthly fee, with age verification, AI-moderated chat, voice/video communication via Zoom, and structured activities included.
Product overview
Ender is a virtual social gaming club platform for kids ages 6-13 featuring two core products: the Minecraft Club and Roblox Club. Both clubs operate on Ender's proprietary platform with live adult supervision via trained hosts, age verification, private servers, and moderated chat. Sessions run daily from 4-7 PM CT (weekdays) with extended hours on weekends. The platform includes a monthly subscription at $45/month with a 7-day money-back guarantee, and a referral program offering $30 account credits per successful referral.
Differentiator
Problem solved
Functional benefit
Products and services
- Ender Gaming Club Subscription membership giving children ages 6-13 daily access to Ender's supervised Minecraft and Roblox club sessions, with live adult hosts, age verification, AI-moderated chat, voice/video communication, and flexible drop-in scheduling.
- Minecraft Club Daily supervised Minecraft gameplay sessions on Ender's private server with Survival, Creative, and PVP modes, supporting Java Edition and Bedrock Edition, with adult-moderated chat and structured activities.
- Roblox Club Daily supervised Roblox gameplay sessions including roleplaying, competitive games, and other experiences, with content restricted to Minimal or Mild maturity ratings during hosted activities and adult moderation.
Quantifiable outcome
- 500+ K-12 families trust Ender for safe online gaming
- +2 more outcomes
Companies that use Ender
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Ender technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Ender partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BisectHostingcoreBisectHosting provides free Minecraft server hosting for Ender's gaming clubs, powering the Survival and Creative worlds with professional hardware. This partnership enables reliable, fast server performance while reducing costs passed to families. BisectHosting also offers referral commission to Ender when members purchase server hosting.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ender competitors and assessment
Company assessmentDirect peers
- Outschool: Subscription-based marketplace for live online classes and communities for kids, sold to parents on a recurring basis. Same parent-buyer, same kid 6–13 audience, and a similar community/trust-driven GTM motion.
- Sawyer: Online marketplace and booking platform for kids' classes, camps, and after-school activities. Same parent buyer purchasing supervised, structured experiences for children.
- Varsity Tutors: Subscription-based live online learning for K-12 with vetted instructors. Comparable parent-paid recurring model and supervised-virtual-session delivery to school-age kids.
- Code Ninjas: Membership-based after-school coding and game-building centers for kids, with curriculum built around Minecraft and Roblox. Comparable recurring-payment, supervised-kid-entertainment model.
- iD Tech: Operates online and in-person tech camps for kids and teens, including Minecraft, Roblox, and game-design tracks. Same parent-paid, kid-as-end-user model with supervised gaming/learning as the core offering.
Broad incumbents
- Roblox: Platform Ender integrates with for the Roblox Club; offers its own parental controls, age ratings, and increasingly direct social/discovery features that overlap with Ender's supervised-socialization value proposition.
- Discord: Dominant gaming-focused social platform with growing teen-safety and family-mode features. Adjacent community/voice-chat functionality that some parents substitute (with parental controls) for a service like Ender.
- Minecraft: Platform Ender depends on for Minecraft Club and private servers; a broad incumbent that could ship comparable kid-safe server features directly to families.
- Nintendo Switch Online: Subscription gaming service for kids and families with built-in parental controls and curated kid-friendly content. Competes for the same parent-paid recurring gaming subscription wallet.
Others
- Bark: Parental monitoring and content-filtering service for kids' devices and gaming. Not a direct competitor but addresses the same parental anxiety Ender solves, via a different mechanism (monitoring vs. supervised environment).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ender social profiles
Digital presenceEnder compliance and trust
Trust signalCompliance2 records
Ender financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ender leadership team
Management profileNumber of profiles
Profiles2 records
Ender funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ender
What does Ender do?
Ender operates a subscription-based virtual gaming and social club for children ages 6-13, providing daily supervised Minecraft and Roblox play sessions on private servers with live adult hosts. Members access scheduled sessions from any device for a flat $45 monthly fee, with age verification, AI-moderated chat, voice/video communication via Zoom, and structured activities included.
Is Ender a public or private company?
Ender is a private company. It is classified as management employee owned and is currently operating.
When was Ender founded?
Ender was founded in 2022. It employs 1 to 10 people.
Where is Ender based?
Ender is headquartered in Austin, United States, in the North America region.
How does Ender make money?
One revenue line is on record: monthly Membership Subscription.
Who are Ender's main competitors?
Direct peers on record are Outschool, Sawyer, Varsity Tutors, Code Ninjas and iD Tech. Broad incumbents are Roblox, Discord, Minecraft and Nintendo Switch Online. Bark is listed as an others.
Does Ender have an API?
No public API is recorded for Ender.
What industry is Ender in?
Ender's product category is Children's Online Gaming Club. Its primary akta.pro industry code is BPAMAKAD, Game Subscription & Membership Services, with a secondary code of MPACAJAG, Gaming & Virtual World Social Platforms. Its NAICS code is 71394 and its SIC code is 7997.