What Zonar does

Zonar Sdn Bhd (Company No. 202001016811) is a Kuala Lumpur-based private limited company that operates a GPS-enabled mobile marketplace connecting Malaysian consumers with local freelance service providers the company calls "Experts." The platform, launched in 2022 as a native iOS and Android app, is organized around six horizontal service categories — Handyman, Household, Health & Beauty, Services, Education, and Others — and is currently concentrated in the Klang Valley with stated intent to expand nationwide. The core technology stack consists of a location-based mobile app that ranks Experts by proximity, in-app chat, an SOS broadcast feature for urgent requests, push notifications, email marketing, and an admin content management system; the platform also offers an "Expert Space" self-service listing module and multi-language support (English and Bahasa Malaysia). The platform is integrated with Google, Apple, Facebook, Twitter, and Pinterest for sign-in and remarketing, and operates from a coworking office at WORQ – KL GATEWAY.

The business model is freemium and marketplace-driven. Service is free for end users, who can submit unlimited requests, and Experts can self-list services for free with no commission in the base tier; payments for services are negotiated directly between user and expert, with Zonar reserving the right to charge a small commission on completed bookings. The only currently active paid product is Zonar Boost, a three-tier promotional package (RM25 for one day, RM45 for one week, RM60 for one month) that pushes expert listings via push notifications, in-app banners, email blasts, campaign-based boosts, and Instagram/TikTok shoutouts. The Terms and Conditions additionally reserve the right to introduce paid subscriptions in the future. To date, the company has raised $350,000 (March 2023) and holds Malaysia Digital Economy Corporation (MDEC) certification and self-attested PDPA compliance, with no disclosed revenue, no named enterprise customers, and a headcount of 11–50.

Name

Zonar

Legal name

Zonar Sdn Bhd (Company No.: 202001016811 (1373131-M))

Website

https://zonar.my

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Zonar Sdn Bhd operates a free, GPS-based Malaysian mobile marketplace that connects consumers in the Klang Valley with vetted freelance service "Experts" across categories such as handyman, household, beauty, education, and repairs, monetizing via booking commissions and paid Boost promotional packages for service providers.

Ownership category

akta.pro rank

Product category

On-Demand Services Marketplace

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• On-demand services marketplace
• Gig economy platform
• Local service matching
• Expert booking app
• Home services directory

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booking Commission: Zonar charges a small commission on successful bookings between users and experts. Payments for services are negotiated directly between user and expert, with Zonar taking a cut only when a booking is completed.
2. Zonar Boost Packages (Expert Promotions): Paid promotional packages for experts to boost visibility: Package A (RM25 one-time, one day), Package B (RM45 one week), Package C (RM60 one month). Includes push notifications, in-app banners, email blasts, and social media shoutouts.
3. Optional Subscription Revenue: Terms and Conditions reserve the right to introduce paid Subscriptions (billed daily, weekly, monthly, or annually), though the service is currently free. The company explicitly states subscription fees may be introduced at its discretion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zonar operates a GPS-based mobile marketplace application that connects Malaysian consumers with nearby freelance service providers ("Experts") across six categories — Handyman, Household, Health & Beauty, Services, Education, and Others. Users can browse, chat, and request services for free, with payment negotiated directly between user and Expert. The platform monetizes via a small commission on completed bookings and paid Boost promotional packages for Experts seeking greater visibility.

Product overview

Zonar operates a single integrated mobile-first marketplace platform — the Zonar Mobile App — supported by a companion website (zonar.my). The Zonar Mobile App is the core product and the only "Service" defined in the Terms and Conditions; Expert Space is an in-app module within that app for service-provider onboarding and self-listing; Zonar SOS Request is an in-app feature for emergency broadcasts; and Zonar Boost Packages is a paid add-on layered on top of Expert Space to promote individual Expert listings. The four named products are not separate brands but layers of a unified consumer-to-expert marketplace operated by Zonar Sdn Bhd in Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Zonar Boost: A paid promotional package offering for Zonar Experts to increase visibility and customer reach through push notifications, in-app banners, email blasts, and social media shout-outs across three tiered packages (Package A – one day, Package B – one week, Package C – one month).

Products and services

• Zonar Mobile App A native iOS and Android mobile marketplace application that connects Malaysian consumers with nearby freelance service-provider "Experts" across six categories using GPS-based hyperlocal matching. The app enables real-time chat, SOS emergency broadcasts to multiple Experts, and direct price negotiation/payment between user and Expert.
• Zonar Boost Packages A paid promotional add-on for Zonar Experts in Malaysia to increase listing visibility, offered in three tiers: Package A (one day, RM25), Package B (one week, RM45, includes campaign-based boost), and Package C (one month, RM60). Each bundle includes push notifications, in-app banner placement, email blasts, and Instagram/TikTok social media shout-outs.

Quantifiable outcome

• Thousands of users across Malaysia since 2022 launch
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Apple Inc. (App Store)coreTechnology or IntegrationZonar distributes its mobile app through Apple's App Store under app id 1509428696 (Zonar - Hire Service Experts). This is a critical platform integration that enables iOS user acquisition and provides the primary distribution channel for the consumer-facing app. Apple badge is featured on the website footer.
• Google (Google Play Store)coreTechnology or IntegrationZonar distributes its mobile app through Google Play Store under package id 'co.zonar.prod'. Enables Android user acquisition and serves as the primary distribution channel for the consumer-facing app. Google Play badge is featured on the website footer.
• Malaysia Digital Economy Corporation (MDEC)coreStrategic or Co-development PartnerZonar is certified by MDEC (Malaysia Digital) as a recognized Malaysian digital economy company. The certification provides government endorsement, credibility, and access to Malaysia's digital economy ecosystem. The certification badge is prominently displayed in the website footer.
• Instagram (Meta) & TikTokcoreGTM or Marketing PartnerBoost Packages include Instagram & TikTok Story shoutouts, leveraging these platforms as amplification channels for expert promotions. Direct integration with social media platforms for marketing Boost Package benefits.
• Google (Analytics, Firebase, Ads)coreTechnology or IntegrationZonar uses Google Analytics, Firebase, and Google Ads (AdWords) for analytics, performance monitoring, and behavioral remarketing. These integrations are disclosed in the Privacy Policy and form part of the platform's core data and marketing infrastructure.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook is integrated for third-party social login, Facebook remarketing service (interest-based ads), and customer acquisition. Also supports Facebook login for Zonar user accounts.
• Twitter (X)minorGTM or Marketing PartnerTwitter is integrated for third-party social login and Twitter remarketing service for interest-based advertising.
• PinterestminorGTM or Marketing PartnerPinterest is integrated for behavioral remarketing services, advertising to users who previously visited the Service.
• WORQ (Coworking Space)minorOthersZonar's operating office is based at WORQ – KL GATEWAY, a coworking space in Kuala Lumpur. WORQ provides the physical office infrastructure for Zonar's Malaysia operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recommend.my: A Malaysian home and lifestyle services marketplace that connects users with vetted local service professionals. Directly comparable to Zonar given overlapping geography (Malaysia), similar service categories (cleaning, plumbing, handyman, etc.), and two-sided marketplace model.
• Kaodim: A Malaysia-based on-demand services marketplace offering home services, events, and tutoring. Directly comparable to Zonar in terms of Southeast Asian market focus, services marketplace model, and overlapping service categories.
• TaskRabbit: A global on-demand marketplace for freelance handyman, cleaning, moving, and personal task services. Comparable to Zonar in marketplace mechanics, supply-side expert model, and category mix, though at vastly larger scale.
• UrbanCompany (formerly UrbanClap): A large on-demand services marketplace across home services, beauty, and wellness. Comparable to Zonar in the multi-vertical home and personal services marketplace model and in standardized professional supply.
• Thumbtack: A US-based local services marketplace connecting consumers with professionals across home, events, and personal services. Comparable to Zonar in two-sided marketplace dynamics, professional listings, and pay-for-lead monetization.
• Handy (Angie's List / Handy): An on-demand home services platform for cleaning, furniture assembly, and handyman tasks. Comparable to Zonar in home services focus and instant-book marketplace mechanics.

Broad incumbents

• Angi (Angi Leads / Angie's List): A large US home services marketplace offering leads, advertising, and booking for service professionals. Comparable to Zonar in the home services category and supply-side monetization, though at incumbent scale with a wider portfolio.
• Grab (GrabMart / Grab Services): A Southeast Asian super-app with on-demand delivery, mobility, and an expanding services vertical. Comparable to Zonar as a marketplace operator in the same region, with massive user base and capital that poses a competitive threat.
• Gojek / GoTo: A Southeast Asian super-app offering ride-hailing, delivery, and on-demand services including home cleaning and massages. Comparable to Zonar in the on-demand services space and Southeast Asian market, with vastly greater scale and capital.
• HomeAdvisor: A US home services marketplace matching homeowners with prescreened local pros. Comparable to Zonar in the home services marketplace model and professional lead-generation monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/zonarapp
• YouTubeyoutube.com/channel/UC5e4POiqrxUZVaWIX88g15A
• Facebookfacebook.com/ZonarFB
• LinkedInlinkedin.com/company/zonarapp
• Instagraminstagram.com/zonar
• TikToktiktok.com/@zonar.my

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zonar