Retail Rocket
Retail Rocket operates an AI-powered retention management platform that helps mid-market and enterprise e-commerce companies personalize customer journeys across email, web, push, and SMS. It serves 1,000+ customers across retail, banking, insurance, FoodTech, SaaS, and EdTech, with a €385M client-revenue impact claim.
- Company typePrivate
- Founded2013
- HeadquartersRijswijk, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Retail Rocket does
Retail Rocket, founded in 2013 and headquartered in Rijswijk, Netherlands, operates an AI-powered retention management platform targeted at mid-market and enterprise e-commerce businesses with a minimum threshold of 100,000 monthly unique visitors. The platform combines four core modules — Data Warehouse (online and offline customer data consolidation), AI Personalization Engine (next-best-offer and dynamic dispatch-time prediction), Campaign Management System (cross-channel email, web push, SMS), and Customer Intelligence Platform (RFM and loyalty segmentation) — alongside an add-on Smart Placement advertising-personalization module that operates across retailer e-commerce stores. Underlying technology is built on in-house machine learning models including collaborative filtering, content-based filtering, and a logistic-regression-based LTV predictor that reportedly achieves AUC of 0.8–0.93 across customer stores, trained on behavioral data aggregated from 1,000+ customer implementations spanning billions of anonymized user interactions.
The business model is a quote-based SaaS subscription sold primarily through enterprise direct sales supplemented by a self-service product-led motion, with the Smart Placement module generating additional advertising-style revenue from brands paying to promote products inside retailer stores. Customers include branded retailers such as Vans, Auchan, myToys, OTTO, Nespresso, Groupon, Decathlon, TOM TAILOR, and Hoff, with the company claiming €385,981,789 in client-generated incremental revenue in the most recent reported year. Retail Rocket has expanded beyond pure e-commerce retail into Banking, Insurance, FoodTech, SaaS, and EdTech verticals, maintains regional offices in Germany, Spain, Chile, and Brazil, and is operated through Slinroy Holdings Limited (Cyprus) following a $24 million Series A led by Fintera in June 2022 and the contemporaneous acquisition of loyalty-platform SailPlay.
Retail Rocket firmographics
Firmographics- Name
- Retail Rocket
- Legal name
- Slinroy Holdings Limited
- Website
- https://retailrocket.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Retail Rocket operates an AI-powered retention management platform that helps mid-market and enterprise e-commerce companies personalize customer journeys across email, web, push, and SMS. It serves 1,000+ customers across retail, banking, insurance, FoodTech, SaaS, and EdTech, with a €385M client-revenue impact claim.
- Ownership category
- akta.pro rank
Retail Rocket industry classification
Industry- Product category
- Marketing Automation & Customer Retention Software
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Retail Rocket is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Retail Rocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - Retention Management Platform: Subscription-based pricing model for access to the full Retention Management Platform including AI Personalization Engine, Customer Intelligence Platform, Campaign Management System, and Data Warehouse modules. Pricing is quote-based and requires demo consultation.
- Smart Placement - Performance Marketing: Advertising personalization platform where brands pay for focused promotion of their products within retailer e-commerce stores. Generates revenue through advertising spend and performance-based metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Retail Rocket product offering
Product offeringCore offering
Retail Rocket provides a B2B SaaS Retention Management Platform that uses AI and Big Data to personalize e-commerce customer experiences across email, web push, and SMS channels. The platform combines a Data Warehouse, AI Personalization Engine, Campaign Management System, and Customer Intelligence Platform to help businesses increase conversion, average order value, customer lifetime value, and retention. An add-on Smart Placement Platform delivers performance-based advertising personalization for in-store product promotion.
Product overview
Retail Rocket offers a Retention Management Platform — a unified platform-plus-modules architecture that combines multiple products to enable comprehensive customer retention strategy, LTV increase, and repeat purchases. The core platform integrates four main modules: (1) Data Warehouse for consolidating online and offline customer data; (2) AI Personalization Engine for optimal timing and channel selection; (3) Campaign Management System for cross-channel communications via email, push, and SMS; and (4) Customer Intelligence Platform for strategic database marketing. Additional offerings include the Smart Placement Platform for advertising personalization with Smart Recommendations, Smart Banners, Smart SMS, and Smart Retargeting. Solutions span Online Merchandising, Email Marketing, and Web Push Notifications. The platform serves e-commerce, banking, insurance, FoodTech, SaaS, and EdTech industries, with documented case studies showing €385,981,789 in client-generated revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Placement Platform: Performance marketing platform for product promotion inside e-commerce stores through point-to-point communication with relevant audience. Includes Smart Recommendations, Smart Banners, Smart SMS, Smart Retargeting, and trigger-based mailing recommendations.
Products and services
- Retention Management Platform Unified platform combining Data Warehouse, AI Personalization Engine, Campaign Management System, and Customer Intelligence Platform to enable customer retention strategy, LTV growth, and repeat purchases for e-commerce and adjacent industries.
- AI Personalization Engine AI-powered engine that defines optimal timing and communication channel for personalized customer offers. Powers Next Best Offer predictions, dynamic dispatch time, and online merchandising recommendations using machine learning.
- Campaign Management System Cross-channel communication system managing emails, push notifications, and SMS campaigns to increase revenue and customer engagement.
- Customer Intelligence Platform Strategic customer database marketing platform that boosts LTV and revenue through sophisticated customer data analysis and loyalty-based segmentation.
- Data Warehouse Customer data consolidation platform that joins online and offline customer data in a single storage and enables rapid segmentation creation for marketing needs.
- Smart Placement Platform Performance marketing and advertising personalization platform for product promotion within e-commerce stores. Includes Smart Recommendations, Smart Banners, Smart SMS, and Smart Retargeting capabilities with three- and four-digit ROMI/ROAS returns.
- Email Marketing Platform Dedicated email marketing solution as part of the Campaign Management System, enabling personalized email campaigns with high delivery speed and deliverability rates.
- Web Push Notifications Browser-based push notification capability for reaching customers with personalized messages, supporting cross-channel communication strategy.
- Online Merchandising E-commerce merchandising solution integrated with the AI Personalization Engine for optimizing product display and recommendations on website.
- Growth Hacking Service Dedicated team that continuously optimizes customer campaigns through A/B testing, hypothesis testing, and determining optimal triggers, content, and timing — included at no additional charge for enterprise customers.
- SailPlay Loyalty Platform Software for creating loyalty programs and mass messaging, acquired by Retail Rocket in 2022 to enhance loyalty and retention management capabilities.
Quantifiable outcome
- €385,981,789 additional revenue generated for clients last year
- +5 more outcomes
Companies that use Retail Rocket
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Retail Rocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Retail Rocket partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SailPlaycoreSailPlay, a startup developing software for creating loyalty programs and mass messaging, was acquired by Retail Rocket as part of the Series A funding deal. Founded in 2013 by Leonid Shangin and Yakov Filippenko, SailPlay enhances Retail Rocket's product offerings for loyalty and retention management.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Retail Rocket competitors and assessment
Company assessmentDirect peers
- Bloomreach: Headless commerce and AI-driven personalization platform serving mid-market and enterprise e-commerce. Highly comparable product surface (recommendations, personalization, content) and similar mid-market enterprise GTM, though Bloomreach has raised significantly more capital.
- Emarsys (SAP): Omnichannel customer engagement platform combining personalization, marketing automation, and loyalty for retail. Direct overlap with Retail Rocket's retention management, campaign management, and loyalty (post-SailPlay acquisition) capabilities.
- Dynamic Yield (Mastercard): Personalization and product-recommendation engine serving enterprise e-commerce with ML-driven recommendations, A/B testing, and cross-channel orchestration. Comparable in core technology (ML personalization for retail) and target mid-market/enterprise e-commerce customer base.
- Klaviyo: Email/SMS marketing automation and personalization platform purpose-built for e-commerce. Overlaps with Retail Rocket's Campaign Management System and email/personalization offerings, but is more PLG-led and targets downmarket merchants.
- Nosto: AI-powered personalization platform for e-commerce retailers offering product recommendations, on-site personalization, pop-ups, and email personalization. Direct functional overlap with Retail Rocket's AI Personalization Engine and Campaign Management System.
- Algonomy (formerly Manthan-RichRelevance): Algorithmic personalization, product recommendations, and customer engagement platform for retail and e-commerce. Direct functional overlap with Retail Rocket's personalization engine and serves similar retail verticals.
Broad incumbents
- Salesforce Marketing Cloud: Broad enterprise marketing cloud offering personalization, journey orchestration, email, SMS, and advertising across all verticals. Operates as a horizontal suite rather than e-commerce specialist; competes for the same enterprise personalization wallet but at a much larger scale.
- Braze: Cross-channel customer engagement platform focused on lifecycle messaging for retail, finance, and subscription businesses. Comparable Campaign Management and personalization capabilities with stronger position in SaaS/financial verticals.
- Adobe Experience Cloud (Adobe Sensei): Enterprise personalization, campaign, and CDP suite including Adobe Target and Real-Time CDP. Competes in the same enterprise personalization/retention space as Retail Rocket but as part of a much broader horizontal marketing stack.
Emerging players
- Certona (Kibo): Personalization and recommendations engine integrated within Kibo's commerce platform, targeting mid-market retailers. Comparable personalization technology to Retail Rocket but bundled inside a broader commerce suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Retail Rocket social profiles
Digital presenceRetail Rocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retail Rocket leadership team
Management profileNumber of profiles
Profiles2 records
Retail Rocket subsidiaries and ownership
Company hierarchySubsidiaries1 record
Retail Rocket funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retail Rocket M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retail Rocket
What does Retail Rocket do?
Retail Rocket provides a B2B SaaS Retention Management Platform that uses AI and Big Data to personalize e-commerce customer experiences across email, web push, and SMS channels. The platform combines a Data Warehouse, AI Personalization Engine, Campaign Management System, and Customer Intelligence Platform to help businesses increase conversion, average order value, customer lifetime value, and retention. An add-on Smart Placement Platform delivers performance-based advertising personalization for in-store product promotion.
Is Retail Rocket a public or private company?
Retail Rocket is a private company. It is classified as venture growth investor backed and is currently operating.
When was Retail Rocket founded?
Retail Rocket was founded in 2013. It employs 51 to 100 people.
Where is Retail Rocket based?
Retail Rocket is headquartered in Rijswijk, Netherlands, in the Europe region.
How does Retail Rocket make money?
Two revenue lines are on record. Subscription SaaS - Retention Management Platform is the primary driver. The others are smart Placement - Performance Marketing.
Who are Retail Rocket's main competitors?
Direct peers on record are Bloomreach, Emarsys (SAP), Dynamic Yield (Mastercard), Klaviyo, Nosto and Algonomy (formerly Manthan-RichRelevance). Broad incumbents are Salesforce Marketing Cloud, Braze and Adobe Experience Cloud (Adobe Sensei). Certona (Kibo) is listed as an emerging player.
Does Retail Rocket have an API?
No public API is recorded for Retail Rocket.
What industry is Retail Rocket in?
Retail Rocket's product category is Marketing Automation & Customer Retention Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office).