What DashThis does

DashThis, operated by Moment Zéro Inc., is a Québec City-based SaaS company founded in 2011 that provides an automated marketing reporting dashboard platform. The product aggregates data from 30+ marketing platforms (Google Analytics 4, Google Ads, Meta, LinkedIn, TikTok, YouTube, Ahrefs, SEMrush, Moz, Mailchimp, HubSpot, Klaviyo, and others) into unified, branded, client-ready dashboards. Core capabilities include pre-built report templates, preset KPI widgets, white-label customization (custom domains, branded colors), automated email scheduling, and AI-powered analysis via AI Insights (2024) and AI Insights Pro with conversational Chat Mode (2025). Primary customers are digital marketing agencies managing multiple client accounts and in-house marketing teams seeking consolidated cross-channel visibility.

The company operates a hybrid go-to-market: a product-led growth self-serve motion via a 14-day free trial (no credit card required) with unlimited users and all features included on every plan, supplemented by an enterprise demo track for larger prospects. Plans start at $44/month on monthly or annual billing, with no feature gating. Distribution is supported by a content marketing and SEO engine, including a topical blog, 40+ report templates, 10+ free marketing calculators (CPM, ROMI, CTR, ad cost estimators), and an affiliate program.

DashThis is a privately held, bootstrapped company with no disclosed external funding. It is headquartered at 1255 Bd Lebourgneuf #550, Québec City, Canada, and operates as a 100% remote team of approximately 20 employees distributed across the province of Quebec. The platform serves 18,000+ marketing professionals across 122+ countries and tracks 500,000+ KPIs. Leadership includes CEO Antoine Paré and Founder/President Stéphane Guerin, with product, development, sales, and support functions staffed by a senior team built over 14 years of operation.

Name

DashThis

Legal name

Moment Zéro Inc.

Website

https://dashthis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DashThis (Moment Zéro Inc.) is a bootstrapped Québec City-based SaaS company founded in 2011 that aggregates data from 30+ marketing tools into automated, white-label dashboards for digital marketing agencies and in-house marketing teams, serving 18,000+ users across 122+ countries via a self-serve subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription plans for marketing reporting software. Plans include all features with no feature gating. Revenue generated through recurring subscription fees billed per billing cycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

DashThis is a cloud-based SaaS marketing reporting platform that automatically aggregates data from 30+ marketing platforms (Google Analytics 4, Google Ads, Meta, LinkedIn, TikTok, YouTube, Ahrefs, SEMrush, Moz, Mailchimp, HubSpot, etc.) into unified, client-ready dashboards. The platform is purpose-built for digital marketing agencies and in-house marketing teams that need to produce branded reports faster, with features including AI-powered insights, white-label reporting, pre-built templates, and automated email dispatch.

Product overview

DashThis is a single unified product—an automated marketing reporting dashboard platform—that integrates with 30+ marketing tools to pull data into branded, client-ready dashboards. The core platform is supplemented by feature modules including Report Templates (40+ pre-built templates), White Label Reporting (custom branding), AI Insights (automated analysis with natural language insights), and AI Insights Pro (conversational AI follow-up). The company also offers a suite of free marketing tools including UTM Campaign Builder, CPM Calculator, ROMI Calculator, Pinterest Ads Cost Calculator, Google Ads Cost Calculator, and CTR Calculator. Plans start at $44/month with 14-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• DashThis Platform Automated marketing reporting dashboard software that integrates data from 30+ platforms to create branded, client-ready dashboards for digital marketing agencies and in-house marketing teams. Plans start at $44/month with a 14-day free trial.
• AI Insights AI-powered marketing dashboard analysis that automatically identifies key wins, trends, issues, and opportunities with one-click highlighting and natural language recommendations for marketing professionals.
• AI Insights Pro Advanced AI Insights with Chat Mode allowing users to ask follow-up questions, add context, and receive personalized explanations tailored to each client's specific marketing situation.
• White Label Reporting

Named customers11 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationNative integration with Google Analytics 4, pulling website analytics data including traffic, conversions, and user behavior metrics into automated dashboards.
• Google AdscoreTechnology or IntegrationIntegration with Google Ads for PPC campaign performance data including clicks, costs, conversions, and ROI metrics.
• Meta (Facebook/Instagram)coreTechnology or IntegrationFacebook and Instagram integration for social media advertising performance tracking and insights.
• LinkedIn (Ads and Pages)coreTechnology or IntegrationLinkedIn Ads and Pages integration for B2B marketing performance and engagement tracking.
• TikTokcoreTechnology or IntegrationTikTok and TikTok Ads integration for short-form video marketing performance metrics.
• YouTubecoreTechnology or IntegrationYouTube analytics integration for video marketing performance and channel growth tracking.
• AhrefscoreTechnology or IntegrationSEO tool integration for keyword rankings, backlink analysis, and organic search performance data.
• SEMrushcoreTechnology or IntegrationSEO and competitive analysis tool integration for comprehensive search marketing reporting.
• MozcoreTechnology or IntegrationSEO analytics integration for domain authority, keyword tracking, and search visibility metrics.
• Google Search ConsolecoreTechnology or IntegrationOrganic search performance data integration including search queries, impressions, and click-through rates.
• Bing AdscoreTechnology or IntegrationMicrosoft Advertising (Bing Ads) integration for extended PPC campaign coverage.
• MailchimpcoreTechnology or IntegrationEmail marketing platform integration for campaign performance and subscriber engagement metrics.
• HubSpotcoreTechnology or IntegrationCRM and marketing platform integration for comprehensive marketing performance reporting.
• KlaviyocoreTechnology or IntegrationEmail marketing platform integration focused on ecommerce and customer lifecycle marketing.
• Campaign MonitorcoreTechnology or IntegrationEmail marketing integration for campaign delivery and engagement tracking.
• CallRailcoreTechnology or IntegrationCall tracking integration for attribution and phone-based lead analysis.
• Google SheetscoreTechnology or IntegrationSpreadsheet integration for custom data import and export capabilities.
• PinterestcoreTechnology or IntegrationPinterest and Pinterest Ads integration for visual discovery platform marketing performance.
• Reddit AdscoreTechnology or IntegrationReddit advertising integration for community-based platform campaign performance tracking.
• WebCEOcoreTechnology or IntegrationSEO platform integration for additional search optimization metrics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Databox: Databox is a cloud-based dashboarding and reporting platform for marketing teams and agencies, offering integrations with hundreds of data sources and KPI tracking. It competes directly with DashThis for the same agency and in-house marketer customers on automated marketing reporting.
• Supermetrics: Supermetrics is a marketing data pipeline that pulls data from dozens of ad, SEO, and analytics platforms into destinations like Google Sheets, Looker Studio, and BI tools. It overlaps with DashThis in marketing data aggregation and serves many of the same agency and brand customers.
• Whatagraph: Whatagraph is an automated marketing reporting and analytics platform focused on agencies, with multi-source data integration, white-labeling, and client dashboards. It is one of the closest direct competitors to DashThis in the agency reporting category.
• Klipfolio: Klipfolio is a cloud-based dashboard and analytics platform that connects to hundreds of data sources for marketing and business reporting. It competes with DashThis on dashboard automation and multi-source data integration for marketing teams.
• Funnel: Funnel is a marketing data hub that collects, normalizes, and routes data from hundreds of marketing platforms into warehouses, BI tools, and dashboards. It competes with DashThis on the data aggregation layer that feeds marketing reporting workflows.
• TapClicks: TapClicks is a marketing operations platform offering automated reporting, dashboards, and workflow tools for agencies and enterprise marketing teams. It is comparable to DashThis in serving agencies that need consolidated multi-channel marketing reporting.
• Improvado: Improvado is a marketing data aggregation and reporting platform built for enterprises and agencies, with ETL-style data pipelines and dashboards. It overlaps with DashThis on the data integration and reporting workflow for marketing teams.
• AgencyAnalytics: AgencyAnalytics is a reporting and dashboards platform built specifically for marketing agencies, offering SEO, PPC, social, and call tracking reports with white-labeling. It targets the same agency customer base as DashThis with a comparable feature set.
• ReportGarden: ReportGarden is an agency-focused reporting and dashboards platform that integrates with major ad, analytics, and SEO platforms to produce client-ready reports. It competes with DashThis in the same agency reporting niche with overlapping integration coverage.

Broad incumbents

• Looker Studio (Google): Google Looker Studio is a free, broadly available dashboarding tool with deep native Google Ads and Google Analytics connectors. As a free incumbent inside the Google ecosystem, it competes with DashThis for marketers willing to assemble their own reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dashthis
• YouTubeyoutube.com/channel/UCH-2e2luUUO_ORabcyX5Qqw
• Facebookfacebook.com/dashthis
• LinkedInlinkedin.com/company/dashthis
• Instagraminstagram.com/dashthis.team

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DashThis