Geckoboard
Geckoboard provides real-time KPI dashboard software aggregating data from 90+ business tools into live visualizations on TVs, browsers, and mobile. It serves customer service, sales, ecommerce, and operations teams via subscription plans combining self-serve and enterprise sales motions.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Geckoboard does
Geckoboard is a real-time KPI dashboard SaaS platform founded in 2010 and headquartered at 71-75 Shelton Street, Covent Garden, London, operating as legal entity Datachoice Solutions Limited (England and Wales company number 05958505). The platform aggregates live data from 90+ pre-built integrations spanning CRMs (Salesforce, HubSpot, Pipedrive), customer support (Zendesk, Intercom), phone systems (Aircall), ecommerce (Shopify), advertising (Google Ads, LinkedIn), spreadsheets (Excel, Google Sheets), and enterprise data warehouses (Snowflake, Redshift, MySQL, PostgreSQL, Microsoft SQL Server, SQLite), supplemented by a Datasets API and SQL-Datasets for custom ingestion. Visualization modalities include office TV wallboards, mobile apps for iOS and Android, and shareable browser links, with KPI threshold notifications delivered to Slack and Microsoft Teams and scheduled snapshots distributed via email or chat.
The platform addresses horizontal business use cases across customer service, sales, ecommerce, ITSM, finance, marketing, operations, and executive persona segments. Named enterprise customer logos include Unilever, PepsiCo, Monday.com, Honeywell, Huel, Brabantia, Woolworths, Visma, JCDecaux, Staffbase, Komoot, Gousto, and Lightspeed, alongside mid-market and SMB accounts such as Probonio, JustGiving, Simba Sleep, Idealo, and Gifts Direct. Go-to-market combines a product-led motion (14-day free trial, self-serve signup, freemium tier) with sales-assisted enterprise outreach featuring SSO via Okta and Azure AD (SAML), granular import controls, and add-on enhanced support. The product suite is offered via tiered monthly and annual subscription pricing, supported by 11-50 employees.
A Metrics for AI (MCP) product module, surfaced via the Model Context Protocol, positions the platform to feed structured KPI data into AI agent workflows. Capital history is modest: approximately $1.8M of disclosed seed capital was raised across 2011-2012 rounds with investors including 500 Global, DN Capital, Index Ventures, Archimedia, Slow Ventures, and SaaSgarage, with no recorded venture funding since 2012, indicating an organic, bootstrapped operating profile across the company's 15-year history.
Geckoboard firmographics
Firmographics- Name
- Geckoboard
- Legal name
- Datachoice Solutions Limited
- Website
- https://geckoboard.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geckoboard provides real-time KPI dashboard software aggregating data from 90+ business tools into live visualizations on TVs, browsers, and mobile. It serves customer service, sales, ecommerce, and operations teams via subscription plans combining self-serve and enterprise sales motions.
- Ownership category
- akta.pro rank
Geckoboard industry classification
Industry- Product category
- KPI Dashboard Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where Geckoboard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Geckoboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription plans for access to the Geckoboard platform. Pricing is based on the selected plan tier with different feature levels and user limits. The subscription model includes support services during normal business hours, with optional enhanced support available for purchase separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days complimentary access |
| Freemium | Pay-as-you-go | Free Account - Limited access |
| Subscription | Monthly | Paid Plans - Multiple tiers |
| Subscription | Annual | Annual Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Geckoboard product offering
Product offeringCore offering
Geckoboard sells a SaaS KPI dashboard platform for business teams to build and share real-time dashboards. It connects data from CRMs, support platforms, phone systems, databases, and other business tools, then displays live metrics on web dashboards, office TVs, mobile devices, and shareable links.
Product overview
Geckoboard is a real-time KPI dashboard platform that helps teams improve performance through live, shareable visualizations. The core product consists of a Dashboard Creator for building custom dashboards, paired with 90+ native integrations for pulling data from CRMs, support platforms, phone systems, and databases. Key display modes include TV Dashboards for office screens, Mobile Dashboards for on-the-go access, and Shareable Dashboards via web links. Complementary features include KPI Notifications for Slack/Teams alerts, Snapshots and Reports for scheduled automated delivery, Interactive View for drill-down analysis, and Metrics for AI (MCP) for AI system integration. Enterprise-grade capabilities include Datasets API and SQL-Datasets for custom data integration, while task automation tools like Zapier, Make, and Parabola enable additional data source connections. The platform offers industry-specific solutions for Sales Performance and Customer Service teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Geckoboard KPI Dashboard Platform
Quantifiable outcome
- Teams can spot problems earlier and act faster with real-time data visibility
- +1 more outcomes
Companies that use Geckoboard
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles4 records
Geckoboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability2 records
Feature10 records
Geckoboard partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and strategic.
- HubSpotcorePre-built integration connecting HubSpot CRM data to Geckoboard dashboards. Enables real-time sales pipeline and activity monitoring. Users can display HubSpot data on TV dashboards, track deal progress, and monitor team performance.
- SalesforcecorePre-built integration connecting Salesforce CRM data to Geckoboard dashboards. Enables real-time sales pipeline visibility, deal tracking, and sales team performance metrics.
- ZendeskcorePre-built integration connecting Zendesk support data to Geckoboard dashboards. Enables customer service teams to monitor queue volumes, agent performance, and support metrics in real time.
- AircallcorePre-built integration connecting Aircall phone system data to Geckoboard dashboards. Enables call center teams to monitor call volumes, agent availability, and phone performance metrics.
- Google SheetscorePre-built integration for Google Sheets data source. Users can pull spreadsheet data into dashboards, including market data via GoogleFinance function.
- ShopifycorePre-built integration connecting Shopify ecommerce data to Geckoboard dashboards. Enables online retailers to track sales, orders, and customer metrics in real time.
- Google AnalyticscorePre-built integration connecting Google Analytics web analytics data to Geckoboard dashboards. Enables marketing teams to track website performance and user engagement metrics.
- Google AdscorePre-built integration connecting Google Ads campaign data to Geckoboard dashboards. Enables marketing teams to monitor advertising performance and ROI in real time.
- IntercomcorePre-built integration connecting Intercom customer messaging data to Geckoboard dashboards. Enables tracking of customer conversations and support metrics.
- JiracorePre-built integration connecting Jira project tracking data to Geckoboard dashboards. Enables development and operations teams to track project progress and sprint metrics.
- Monday.comcorePre-built integration connecting Monday.com work management data to Geckoboard dashboards. Enables teams to track project status and team productivity metrics.
- LinkedIncorePre-built integration connecting LinkedIn advertising and profile data to Geckoboard dashboards. Enables marketing and sales teams to track LinkedIn campaign performance.
- ExcelcorePre-built integration for Microsoft Excel spreadsheet data source. Users can pull Excel data into dashboards for visualization and real-time monitoring.
- PipedrivecorePre-built integration connecting Pipedrive CRM data to Geckoboard dashboards. Enables sales teams to track pipeline health and sales activities.
- ZapiercoreIntegration with Zapier workflow automation platform. Enables users to connect data from thousands of apps not directly supported through Zapier's automation capabilities.
- Make (formerly Integromat)coreIntegration with Make workflow automation platform. Allows users to fetch data from multiple sources, perform calculations, and push results to Geckoboard via datasets.
- ParabolacoreIntegration with Parabola data automation platform. Enables users to fetch data from unsupported sources, perform complex calculations, and push results to Geckoboard dashboards.
- OktastrategicSingle Sign-On (SSO) integration partner for enterprise plans. Enables enterprise customers to manage Geckoboard access centrally through Okta identity management.
- Azure ADstrategicSingle Sign-On (SSO) integration partner for enterprise plans. Enables enterprise customers to manage Geckoboard access through Microsoft Azure Active Directory.
- SnowflakecoreDirect database integration for Snowflake cloud data warehouse via SQL-Datasets. Enables enterprise teams to visualize Snowflake data in real-time dashboards.
- Amazon RedshiftcoreDirect database integration for Amazon Redshift data warehouse via SQL-Datasets. Enables teams to display Redshift data on live Geckoboard dashboards.
- MySQLcoreDirect database integration for MySQL via SQL-Datasets. Enables teams to pull MySQL data into dashboards for real-time visualization.
- PostgreSQLcoreDirect database integration for PostgreSQL via SQL-Datasets. Enables teams to visualize PostgreSQL data in real-time dashboards.
- Microsoft SQL ServercoreDirect database integration for Microsoft SQL Server via SQL-Datasets. Enables teams to pull MSSQL data into Geckoboard dashboards.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Geckoboard competitors and assessment
Company assessmentDirect peers
- Databox: Databox is a direct competitor providing KPI dashboards and performance reporting with native integrations to popular marketing, sales, and support platforms. Its self-serve PLG motion and SMB-to-mid-market focus closely mirror Geckoboard's go-to-market.
- Grafana: Grafana is a leading open-source data visualization and dashboarding platform widely used for operational KPIs. While more technical in orientation, it overlaps with Geckoboard in the broader real-time dashboard category and competes for the same analytics mindshare.
- Klipfolio: Klipfolio is a direct competitor offering cloud-based KPI dashboards and data visualization for businesses. It targets a similar horizontal customer base and integrates with comparable SaaS tools, with nearly identical positioning to Geckoboard on 'simple real-time KPI dashboards for teams.'
- Cyfe: Cyfe is an all-in-one dashboard platform that consolidates marketing, sales, support, and infrastructure metrics. It targets the same SMB and mid-market segments as Geckoboard with a similar plug-and-play integration model.
Emerging players
- Mode: Mode is a collaborative analytics platform combining SQL, Python, and visual dashboards. It overlaps with Geckoboard's analytics use cases among data-driven teams, particularly those connecting dashboards to data warehouses like Snowflake and Redshift.
- ChartMogul: ChartMogul is a SaaS metrics dashboard focused specifically on subscription business KPIs such as MRR, ARR, and churn. While narrower in scope than Geckoboard, it was cited alongside Geckoboard for LTV/CAC monitoring and targets a comparable SaaS customer persona.
Broad incumbents
- Tableau: Tableau (now Salesforce) is a market-leading BI and visualization platform serving enterprise analytics buyers. It overlaps with Geckoboard's dashboard use cases but targets more sophisticated analyst personas and larger deployments.
- Sisense: Sisense is an embedded analytics and BI platform used by product teams and enterprises for custom dashboards. It overlaps with Geckoboard's BI/dashboarding category but emphasizes embedded use cases and large-scale deployments.
- Looker: Looker is Google's enterprise BI platform with deep data warehouse integration and governed semantic modeling. It overlaps with Geckoboard's SQL-Datasets capability and targets the same data warehouse-driven enterprises, though with a much heavier footprint.
- Microsoft Power BI: Power BI is Microsoft's enterprise BI and dashboarding platform with deep Excel and Azure integrations. It competes with Geckoboard on enterprise dashboarding but at much greater analytical depth and as part of a broader analytics suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Geckoboard social profiles
Digital presenceGeckoboard compliance and trust
Trust signalCompliance5 records
Geckoboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geckoboard leadership team
Management profileNumber of profiles
Profiles1 record
Geckoboard funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geckoboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geckoboard
What does Geckoboard do?
Geckoboard sells a SaaS KPI dashboard platform for business teams to build and share real-time dashboards. It connects data from CRMs, support platforms, phone systems, databases, and other business tools, then displays live metrics on web dashboards, office TVs, mobile devices, and shareable links.
Is Geckoboard a public or private company?
Geckoboard is a private company. It is classified as unknown and is currently operating.
When was Geckoboard founded?
Geckoboard was founded in 2010. It employs 11 to 50 people.
Where is Geckoboard based?
Geckoboard is headquartered in London, United Kingdom, in the Europe region.
How does Geckoboard make money?
One revenue line is on record: saaS Subscription.
Who are Geckoboard's main competitors?
Direct peers on record are Databox, Grafana, Klipfolio and Cyfe. Emerging players are Mode and ChartMogul. Broad incumbents are Tableau, Sisense, Looker and Microsoft Power BI.
Does Geckoboard have an API?
Yes. Geckoboard's Datasets API is a flexible custom API that allows developers to push data from in-house systems, third-party tools, and databases to dashboards. Supports cURL, Node.js, Ruby, and Python client libraries. Rate limit of 60 requests per minute. Widgets update in real-time when new data is received. Datasets can contain up to 5000 records, 80 columns, and each account is limited to 200 datasets. Developer documentation is at developer.geckoboard.com.
What industry is Geckoboard in?
Geckoboard's product category is KPI Dashboard Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 513210 and its SIC code is 7372.