Evidence
Evidence is an open-source business intelligence platform that enables data teams to build reports, dashboards, and embedded analytics using SQL and markdown, with an AI-powered IDE and managed cloud hosting. Customers range from startups to enterprises.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Evidence does
Evidence Technologies, Inc. is an open-source business intelligence platform founded in 2021 and headquartered in Toronto with a New York office. The company enables data teams to build reports, dashboards, and data products using a code-driven workflow built around SQL and markdown, positioning itself as a developer-centric alternative to drag-and-drop BI tools such as Tableau, Power BI, and Looker. Evidence serves data teams at organizations ranging from startups (Lenstra, Caribou Wealth, Outlier, Simetric) to mid-market and enterprise accounts (Apple, IDC, Assurance IQ, Modern Animal, Dialogue, Zitcha, Crexi, City of Philadelphia), with named usage across retail technology, commercial real estate, consulting, financial services, fintech, insurance, healthcare, sports, and government verticals.
The core product is the open-source Evidence Framework, built on Svelte and Node.js, which generates static sites by executing SQL queries at build time and pre-rendering all pages as HTML. Evidence Studio is an AI-powered browser-based IDE featuring real-time syntax validation, intelligent autocomplete, and an AI agent for documentation lookup, schema checking, error debugging, and markdown generation. The proprietary Evidence Query Engine uses columnar storage and vectorized execution to deliver sub-second query performance on billions of rows, with multi-level caching and a managed ClickHouse lakehouse for cloud deployments. Two specialized modules extend the platform: Internal Analytics for organization-wide reporting with row-level security, and Embedded Analytics for customer-facing dashboards with JWE-encrypted iframe embedding. The platform connects natively to 12+ data sources including Snowflake, BigQuery, ClickHouse, Redshift, Postgres, MySQL, DuckDB, MotherDuck, SQLite, SQL Server, Timescale, and CSV files, and supports 14+ identity providers including Okta, Azure AD, Google Workspace, SAML, OIDC, Auth0, CyberArk, and Shibboleth.
Revenue is generated through a hybrid subscription and usage-based model. Evidence Cloud Starter is free (up to 5 viewer accounts, unlimited developers), the Team plan is $500/month (up to 50 viewer accounts), and Enterprise contracts are custom-priced for deployments exceeding 50 viewers, with SSO, dedicated support, and volume licensing. AI-powered features consume AI Credits at $0.01/credit overage, with monthly allotments of 1,000 credits per user on Team and 3,000 on Pro. GTM is primarily product-led, leveraging the open-source framework's 5.8k GitHub stars, 17k weekly NPM downloads, and 2k+ Slack community members to drive self-serve adoption, with an enterprise sales motion for larger deployments. The company has raised approximately $2.2M total (a $125k YC standard deal in 2021 and a $2.1M seed in September 2023 led by A.Capital with participation from SV Angel, Y Combinator, Tristan Handy of dbt Labs, and other angels).
Evidence firmographics
Firmographics- Name
- Evidence
- Legal name
- Evidence Technologies, Inc.
- Website
- https://evidence.dev
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Evidence is an open-source business intelligence platform that enables data teams to build reports, dashboards, and embedded analytics using SQL and markdown, with an AI-powered IDE and managed cloud hosting. Customers range from startups to enterprises.
- Ownership category
- akta.pro rank
Evidence industry classification
Industry- Product category
- Business Intelligence Software
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data Quality, Profiling & Validation (within Integration) (HDAEACAI)
Keywords
Where Evidence is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Evidence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Evidence Cloud Hosting: Managed deployment, hosting, and user authentication service for Evidence apps. Evidence Cloud keeps apps up-to-date with scheduled data refreshes, provides secure access control, and integrates with GitHub for CI/CD deployment. Includes unlimited developer accounts across all plans.
- AI Credits (Usage-Based): AI-powered features (AI agent for documentation lookup, schema checking, error debugging, markdown writing) consume AI credits. Team plan includes 1,000 credits/user/month, Pro plan includes 3,000 credits/user/month. Overage charges at $0.01 per credit. Optional opt-in for usage-based billing beyond monthly allotment.
- Enterprise Licensing: Custom enterprise contracts covering requirements beyond standard plans including >50 viewer accounts, SSO, dedicated support, volume licensing, and special support needs. SOC 2 Type II certified deployments with multi-region data residency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and limited viewer seats |
| Subscription | Monthly | Team collaboration with up to 50 viewer seats |
| Subscription | Annual | Enterprise-grade with unlimited users and custom support |
| Usage-based | Monthly | AI-powered features consumption units |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Evidence product offering
Product offeringCore offering
Evidence is an open-source, code-based business intelligence platform that enables data teams to build dashboards, reports, and embedded data products using SQL and Markdown, with version control and testing. The Evidence Studio Web IDE adds AI-assisted development, and Evidence Cloud provides managed hosting, authentication, and CI/CD for production deployments.
Product overview
Evidence is a code-based business intelligence platform built around an open-source framework for creating data products using SQL and markdown. The core offering consists of the Evidence Framework (open-source) and Evidence Studio (AI-powered Web IDE). Two specialized product modules extend the platform: Embedded Analytics for customer-facing analytics, and Internal Analytics for internal reporting. Evidence Cloud provides managed hosting and deployment. The platform is available as self-hosted open-source or as Evidence Cloud with subscription tiers. AI features are powered by a credit-based consumption model (AI Credits).
Differentiator
Problem solved
Functional benefit
Brands
- Evidence Cloud: A deployment, hosting, and user authentication service for Evidence apps, offering Starter, Team, and Enterprise plans.
Products and services
- Evidence Framework Open-source framework for building data products using SQL and Markdown, enabling version-controlled, testable reports and dashboards with a code-driven workflow for data teams.
- Evidence Studio AI-powered browser-based Web IDE for building Evidence reports, featuring real-time syntax validation, intelligent autocomplete, and an AI agent for documentation lookup, schema checks, debugging, and Evidence markdown code generation.
- Embedded Analytics Customer-facing analytics module that enables embedding of Evidence dashboards in any web application via iframe with JWE encryption and single-use URLs, including row-level security, multi-region support, and multi-language capabilities.
- Internal Analytics Internal reporting module for building organization-wide dashboards and reports with SQL and Markdown, including page-level access control, row-level security, and SSO/SAML support.
- Evidence Cloud Managed hosting and deployment service for Evidence apps, providing automatic data sync, secure access control, GitHub CI/CD integration, detailed logging, and automatic rollback across Starter (free, 5 viewers), Team ($500/month, 50 viewers), and Enterprise (custom) plans.
- AI Credits Usage-based credit system for AI-powered features in Evidence Studio, including the AI agent for documentation lookup, schema checking, error debugging, and markdown writing. Team plan includes 1,000 credits/user/month; Pro plan includes 3,000 credits/user/month; overage priced at $0.01 per credit.
Quantifiable outcome
- Saves 80% of content preparation time for business reviews compared to traditional approaches
Companies that use Evidence
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Evidence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability7 records
Feature8 records
Evidence partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Evidence competitors and assessment
Company assessmentDirect peers
- Mode Analytics: Code-first BI platform combining SQL, Python/R notebooks, and dashboards for data teams. The closest direct competitor to Evidence's 'BI as code' positioning, targeting the same developer-leaning analyst persona.
- Hex: Collaborative data workspace with notebook-style SQL + Python and AI-assisted analysis. Competes head-to-head with Evidence Studio for technical data teams building interactive data products and dashboards.
- Observable: Code-first data exploration and visualization platform using JavaScript notebooks. Comparable to Evidence in developer-centric visualization, version control of charts, and data-app publishing.
- Count: Code-based BI tool (Canvas / Count) that lets data teams build dashboards with SQL and markdown-style notebooks. Direct head-to-head competitor in the code-first BI category for analyst teams.
- Apache Superset: Open-source data visualization and dashboarding platform with a large enterprise install base. Competes with Evidence's OSS framework on the self-hosted analytics layer for SQL-native data teams.
- Metabase: Open-source BI tool with a low-code UX and hosted cloud offering. Direct competitor in the OSS-first BI category, though Evidence targets a more developer-centric audience with its code-first approach.
Broad incumbents
- Tableau: Salesforce-owned market-leading BI and visualization platform with a drag-and-drop UX. Broad incumbent against which Evidence positions its code-first, developer-native alternative for data teams.
- Looker: Google-owned BI platform built around a semantic modeling layer (LookML) and SQL. Closest 'code-adjacent' incumbent to Evidence's approach and a major competitor in the enterprise analytics market.
Emerging players
- Rill Data: Open-source metrics layer + dashboards tool with a code-first (YAML + SQL) workflow and DuckDB-backed performance. Emerging player attacking the same developer-friendly analytics workflow as Evidence.
Others
- dbt Labs: Creator of dbt, the leading open-source data transformation tool. Adjacent ecosystem player rather than a direct BI competitor — Evidence sits downstream in the modern data stack and shares an angel investor (Tristan Handy) with dbt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Evidence social profiles
Digital presenceEvidence compliance and trust
Trust signalCompliance3 records
Evidence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evidence leadership team
Management profileNumber of profiles
Profiles3 records
Evidence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evidence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evidence
What does Evidence do?
Evidence is an open-source, code-based business intelligence platform that enables data teams to build dashboards, reports, and embedded data products using SQL and Markdown, with version control and testing. The Evidence Studio Web IDE adds AI-assisted development, and Evidence Cloud provides managed hosting, authentication, and CI/CD for production deployments.
Is Evidence a public or private company?
Evidence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Evidence founded?
Evidence was founded in 2021. It employs 1 to 10 people.
Where is Evidence based?
Evidence is headquartered in Toronto, Canada, in the North America region.
How does Evidence make money?
Three revenue lines are on record. Evidence Cloud Hosting is the primary driver. The others are AI Credits (Usage-Based) and enterprise Licensing.
Who are Evidence's main competitors?
Direct peers on record are Mode Analytics, Hex, Observable, Count, Apache Superset and Metabase. Broad incumbents are Tableau and Looker. Rill Data is listed as an emerging player. dbt Labs is listed as an others.
Does Evidence have an API?
Yes. Evidence provides an embed API for embedding dashboards in customer-facing applications. Supports iframe embedding with JWE encryption and single-use URLs. Configurable session length. The API is available for Embedded Analytics use cases. Developer documentation is at docs.evidence.dev.
What industry is Evidence in?
Evidence's product category is Business Intelligence Software. Its primary akta.pro industry code is HDAEACAI, Data Quality, Profiling & Validation (within Integration). Its NAICS code is 54138 and its SIC code is 7370.