Evidence

What Evidence does

Evidence Technologies, Inc. is an open-source business intelligence platform founded in 2021 and headquartered in Toronto with a New York office. The company enables data teams to build reports, dashboards, and data products using a code-driven workflow built around SQL and markdown, positioning itself as a developer-centric alternative to drag-and-drop BI tools such as Tableau, Power BI, and Looker. Evidence serves data teams at organizations ranging from startups (Lenstra, Caribou Wealth, Outlier, Simetric) to mid-market and enterprise accounts (Apple, IDC, Assurance IQ, Modern Animal, Dialogue, Zitcha, Crexi, City of Philadelphia), with named usage across retail technology, commercial real estate, consulting, financial services, fintech, insurance, healthcare, sports, and government verticals.

The core product is the open-source Evidence Framework, built on Svelte and Node.js, which generates static sites by executing SQL queries at build time and pre-rendering all pages as HTML. Evidence Studio is an AI-powered browser-based IDE featuring real-time syntax validation, intelligent autocomplete, and an AI agent for documentation lookup, schema checking, error debugging, and markdown generation. The proprietary Evidence Query Engine uses columnar storage and vectorized execution to deliver sub-second query performance on billions of rows, with multi-level caching and a managed ClickHouse lakehouse for cloud deployments. Two specialized modules extend the platform: Internal Analytics for organization-wide reporting with row-level security, and Embedded Analytics for customer-facing dashboards with JWE-encrypted iframe embedding. The platform connects natively to 12+ data sources including Snowflake, BigQuery, ClickHouse, Redshift, Postgres, MySQL, DuckDB, MotherDuck, SQLite, SQL Server, Timescale, and CSV files, and supports 14+ identity providers including Okta, Azure AD, Google Workspace, SAML, OIDC, Auth0, CyberArk, and Shibboleth.

Revenue is generated through a hybrid subscription and usage-based model. Evidence Cloud Starter is free (up to 5 viewer accounts, unlimited developers), the Team plan is $500/month (up to 50 viewer accounts), and Enterprise contracts are custom-priced for deployments exceeding 50 viewers, with SSO, dedicated support, and volume licensing. AI-powered features consume AI Credits at $0.01/credit overage, with monthly allotments of 1,000 credits per user on Team and 3,000 on Pro. GTM is primarily product-led, leveraging the open-source framework's 5.8k GitHub stars, 17k weekly NPM downloads, and 2k+ Slack community members to drive self-serve adoption, with an enterprise sales motion for larger deployments. The company has raised approximately $2.2M total (a $125k YC standard deal in 2021 and a $2.1M seed in September 2023 led by A.Capital with participation from SV Angel, Y Combinator, Tristan Handy of dbt Labs, and other angels).

Name

Evidence

Legal name

Evidence Technologies, Inc.

Website

https://evidence.dev

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Evidence is an open-source business intelligence platform that enables data teams to build reports, dashboards, and embedded analytics using SQL and markdown, with an AI-powered IDE and managed cloud hosting. Customers range from startups to enterprises.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Quality, Profiling & Validation (within Integration) (HDAEACAI)

Keywords

• Business intelligence software
• Embedded analytics platform
• Open source BI framework
• SQL data reporting
• Data visualization tools

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Evidence Cloud Hosting: Managed deployment, hosting, and user authentication service for Evidence apps. Evidence Cloud keeps apps up-to-date with scheduled data refreshes, provides secure access control, and integrates with GitHub for CI/CD deployment. Includes unlimited developer accounts across all plans.
2. AI Credits (Usage-Based): AI-powered features (AI agent for documentation lookup, schema checking, error debugging, markdown writing) consume AI credits. Team plan includes 1,000 credits/user/month, Pro plan includes 3,000 credits/user/month. Overage charges at $0.01 per credit. Optional opt-in for usage-based billing beyond monthly allotment.
3. Enterprise Licensing: Custom enterprise contracts covering requirements beyond standard plans including >50 viewer accounts, SSO, dedicated support, volume licensing, and special support needs. SOC 2 Type II certified deployments with multi-region data residency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Evidence is an open-source, code-based business intelligence platform that enables data teams to build dashboards, reports, and embedded data products using SQL and Markdown, with version control and testing. The Evidence Studio Web IDE adds AI-assisted development, and Evidence Cloud provides managed hosting, authentication, and CI/CD for production deployments.

Product overview

Evidence is a code-based business intelligence platform built around an open-source framework for creating data products using SQL and markdown. The core offering consists of the Evidence Framework (open-source) and Evidence Studio (AI-powered Web IDE). Two specialized product modules extend the platform: Embedded Analytics for customer-facing analytics, and Internal Analytics for internal reporting. Evidence Cloud provides managed hosting and deployment. The platform is available as self-hosted open-source or as Evidence Cloud with subscription tiers. AI features are powered by a credit-based consumption model (AI Credits).

Differentiator

Problem solved

Functional benefit

Brands

• Evidence Cloud: A deployment, hosting, and user authentication service for Evidence apps, offering Starter, Team, and Enterprise plans.

Products and services

• Evidence Framework Open-source framework for building data products using SQL and Markdown, enabling version-controlled, testable reports and dashboards with a code-driven workflow for data teams.
• Evidence Studio AI-powered browser-based Web IDE for building Evidence reports, featuring real-time syntax validation, intelligent autocomplete, and an AI agent for documentation lookup, schema checks, debugging, and Evidence markdown code generation.
• Embedded Analytics Customer-facing analytics module that enables embedding of Evidence dashboards in any web application via iframe with JWE encryption and single-use URLs, including row-level security, multi-region support, and multi-language capabilities.
• Internal Analytics Internal reporting module for building organization-wide dashboards and reports with SQL and Markdown, including page-level access control, row-level security, and SSO/SAML support.
• Evidence Cloud Managed hosting and deployment service for Evidence apps, providing automatic data sync, secure access control, GitHub CI/CD integration, detailed logging, and automatic rollback across Starter (free, 5 viewers), Team ($500/month, 50 viewers), and Enterprise (custom) plans.
• AI Credits Usage-based credit system for AI-powered features in Evidence Studio, including the AI agent for documentation lookup, schema checking, error debugging, and markdown writing. Team plan includes 1,000 credits/user/month; Pro plan includes 3,000 credits/user/month; overage priced at $0.01 per credit.

Quantifiable outcome

• Saves 80% of content preparation time for business reviews compared to traditional approaches

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability7 records

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mode Analytics: Code-first BI platform combining SQL, Python/R notebooks, and dashboards for data teams. The closest direct competitor to Evidence's 'BI as code' positioning, targeting the same developer-leaning analyst persona.
• Hex: Collaborative data workspace with notebook-style SQL + Python and AI-assisted analysis. Competes head-to-head with Evidence Studio for technical data teams building interactive data products and dashboards.
• Observable: Code-first data exploration and visualization platform using JavaScript notebooks. Comparable to Evidence in developer-centric visualization, version control of charts, and data-app publishing.
• Count: Code-based BI tool (Canvas / Count) that lets data teams build dashboards with SQL and markdown-style notebooks. Direct head-to-head competitor in the code-first BI category for analyst teams.
• Apache Superset: Open-source data visualization and dashboarding platform with a large enterprise install base. Competes with Evidence's OSS framework on the self-hosted analytics layer for SQL-native data teams.
• Metabase: Open-source BI tool with a low-code UX and hosted cloud offering. Direct competitor in the OSS-first BI category, though Evidence targets a more developer-centric audience with its code-first approach.

Broad incumbents

• Tableau: Salesforce-owned market-leading BI and visualization platform with a drag-and-drop UX. Broad incumbent against which Evidence positions its code-first, developer-native alternative for data teams.
• Looker: Google-owned BI platform built around a semantic modeling layer (LookML) and SQL. Closest 'code-adjacent' incumbent to Evidence's approach and a major competitor in the enterprise analytics market.

Emerging players

• Rill Data: Open-source metrics layer + dashboards tool with a code-first (YAML + SQL) workflow and DuckDB-backed performance. Emerging player attacking the same developer-friendly analytics workflow as Evidence.

Others

• dbt Labs: Creator of dbt, the leading open-source data transformation tool. Adjacent ecosystem player rather than a direct BI competitor — Evidence sits downstream in the modern data stack and shares an angel investor (Tristan Handy) with dbt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evidence_dev
• GitHubgithub.com/evidence-dev/evidence
• LinkedInlinkedin.com/company/evidence-dev

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evidence