auum
auum is a French B2B hardware company that sells the Auum-S, a patented steam-based express glass washer that cleans, disinfects, and dries reusable glasses in 20 seconds. It targets enterprise break rooms, cafeterias, and co-working spaces across Europe to eliminate single-use cups.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What auum does
auum is a French B2B hardware company founded in 2017 and headquartered in Paris that has developed the Auum-S, an express glass-washing machine engineered to replace single-use plastic cups in workplace break rooms, coffee stations, cafeterias, and co-working spaces. The machine uses auum's patented SmartCleaning technology, which directs dry steam heated to above 140°C at the interior walls of a reusable glass, achieving a 99.9% reduction in microorganisms including viruses, bacteria, fungi, spores, and yeasts while consuming only 15 centiliters of water per cycle and no chemical detergents. auum complements the hardware with a co-designed double-wall reusable glass manufactured in partnership with Bodum, whose rounded geometry is specifically optimized to the Auum-S cleaning chamber, and sells consumable cleaning capsules required to operate the machine.
The company sells directly to enterprise customers through a quote-based sales motion on its website, with multi-year contract structures and an internal after-sales service (S.A.V.) team for maintenance and repairs. Reported adoption stands at more than 400 companies across Europe, with named customers spanning pharmaceuticals (UPSA), insurance (MAIF), cosmetics manufacturing (L'Oréal Essigny), and healthcare/hospitality (Groupe Vyv). auum monetizes through three streams: upfront Auum-S hardware sales, recurring capsule purchases, and service contracts. The company is privately held, has received Origine France Garantie and Solar Impulse certifications, and has raised approximately €7 million in a June 2022 Series A plus a ~$17 million extension in April 2025 led by Swen Capital Partners, alongside a strategic minority investment from Groupe SEB in December 2023. Co-founders Clement Houllier (CEO) and Maxime Prieto (COO) continue to lead the company.
auum firmographics
Firmographics- Name
- auum
- Legal name
- auum
- Website
- https://auum.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- auum is a French B2B hardware company that sells the Auum-S, a patented steam-based express glass washer that cleans, disinfects, and dries reusable glasses in 20 seconds. It targets enterprise break rooms, cafeterias, and co-working spaces across Europe to eliminate single-use cups.
- Ownership category
- akta.pro rank
auum industry classification
Industry- Product category
- Commercial Cleaning Equipment
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Mirror & Interior Glass Cleaning (HSAEAJAH)
- akta.pro secondary industries
- Glass & Mirror Cleaners (CRAJACAB), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)
Keywords
Where auum is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
auum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Auum-S Machine): Sale of the Auum-S express glass washing machine to enterprise customers for workplace use. The machine is sold directly to companies with break rooms and coffee spaces.
- Cleaning Capsules: Consumable cleaning capsules required for the Auum-S machine operation, providing ongoing revenue through repeat purchases.
- After-Sales Service (S.A.V): Maintenance and support services including troubleshooting, repairs, and technical assistance for deployed machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise pricing - Custom quote-based model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
auum product offering
Product offeringCore offering
auum designs, manufactures, and sells the Auum-S, an express glass washing machine that cleans, disinfects, and dries reusable glasses in 20 seconds using dry steam above 140°C and only 15 centiliters of water, with no chemical products. The solution targets enterprise workplaces (break rooms, cafeterias, co-working spaces) and is paired with a proprietary double-walled reusable glass co-designed with Bodum, aiming to replace single-use plastic cups in corporate environments.
Product overview
Auum offers a hardware-centric solution consisting of the Auum-S express glass washing machine as the core product, paired with a proprietary double-walled glass designed in partnership with Bodum. The Auum-S uses patented SmartCleaning technology (dry steam at 140°C+) to clean, disinfect, and dry reusable glasses in approximately 20 seconds without chemicals, targeting enterprise break rooms and coffee stations to eliminate single-use cups.
Differentiator
Problem solved
Functional benefit
Brands
- Auum-S: Express glass washing machine that cleans, disinfects and dries glasses in 20 seconds using steam at 140°C, with 15 centiliters of water and no chemical products.
Products and services
- Auum-S Express Glass Washing Machine An express glass washing machine that cleans, disinfects, and dries reusable glasses in 20 seconds using dry steam heated to over 140°C, with only 15 centiliters of water per cycle and no chemical products. Targets corporate break rooms, coffee stations, and co-working spaces to eliminate single-use disposable cups.
- Auum Double-Wall Reusable Glass A reusable double-walled glass specifically designed in partnership with Bodum, with a rounded shape optimized to fit the Auum-S machine's cleaning chamber for effective cleaning and thermal performance. Sold to enterprise customers as part of the Auum-S solution.
- After-Sales Service (S.A.V.) Ongoing maintenance, troubleshooting, and repair services for deployed Auum-S machines, delivered directly by auum's service team to enterprise customers.
Quantifiable outcome
- 99.9% of micro-organisms eliminated including viruses, germs, bacteria, fungi, spores, and yeasts
- +3 more outcomes
Companies that use auum
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
auum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
auum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BodumminorBodum collaborated with auum to design and manufacture the double-wall glass specifically optimized for the Auum-S machine cleaning process.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
auum competitors and assessment
Company assessmentBroad incumbents
- Hobart: Major US commercial foodservice equipment maker including commercial dishwashers and glasswashers. Represents the broad incumbent threat that could replicate auum's specialized workplace unit at scale.
- Winterhalter: German market leader in commercial glasswashers and dishwashers for foodservice and hospitality. Directly competes on glasswashing technology and is the most credible incumbent that could enter the workplace niche auum targets.
- Classeq: UK manufacturer of commercial glasswashers and dishwashers used in bars, cafes, and offices. Functionally comparable product category to Auum-S, distributed through foodservice dealers across Europe.
- Miele Professional: Commercial-grade dishwashing, glasswashing, and reprocessing systems for institutional and hospitality customers. Overlaps with auum on commercial glassware cleaning but addresses larger kitchens, not break rooms.
Direct peers
- Huskee: Reusable coffee cup brand offering closed-loop trade-in and cleaning programs for cafes and offices. Adjacent to auum's workplace reusables mission with similar sustainability positioning.
- CupClub: UK-based reusable cup service targeting offices and events. Competes with auum on the same enterprise problem — eliminating single-use cups — through a different delivery model (smart-tracked pooled cups vs. in-office washing machine).
- Muuse: Singapore-headquartered reusable cup and container platform serving workplaces, universities, and events. Directly comparable B2B reuse proposition aimed at displacing single-use packaging in enterprise break rooms.
- rCup (r.World): Reusable cup rental and washing service for venues and workplaces. Closest peer in reusable-cup-as-a-service, with the in-house wash logistics that overlap with auum's cleaning function.
Regional players
- Bump: Belgian reusable cup scheme for events and workplaces. Pursues the same single-use-cup-displacement mission as auum but is geographically anchored in Benelux and uses pooled, deposit-based logistics.
Others
- SodaStream: Home sparkling-water appliance brand (now PepsiCo-owned). Comparable as a connected small appliance that turns a single-use packaging stream (bottled water/soda) into a reusable in-home solution, illustrating the broader reusable-appliance category auum plays in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
auum social profiles
Digital presenceauum compliance and trust
Trust signalCompliance2 records
auum financial estimates
Financial estimateRevenue estimate
Valuation estimate
auum leadership team
Management profileNumber of profiles
Profiles2 records
auum funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
auum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about auum
What does auum do?
auum designs, manufactures, and sells the Auum-S, an express glass washing machine that cleans, disinfects, and dries reusable glasses in 20 seconds using dry steam above 140°C and only 15 centiliters of water, with no chemical products. The solution targets enterprise workplaces (break rooms, cafeterias, co-working spaces) and is paired with a proprietary double-walled reusable glass co-designed with Bodum, aiming to replace single-use plastic cups in corporate environments.
Is auum a public or private company?
auum is a private company. It is classified as venture growth investor backed and is currently operating.
When was auum founded?
auum was founded in 2017. It employs 11 to 50 people.
Where is auum based?
auum is headquartered in Paris, France, in the Europe region.
How does auum make money?
Three revenue lines are on record. Hardware Sales (Auum-S Machine) is the primary driver. The others are cleaning Capsules and after-Sales Service (S.A.V).
Who are auum's main competitors?
Broad incumbents on record are Hobart, Winterhalter, Classeq and Miele Professional. Direct peers are Huskee, CupClub, Muuse and rCup (r.World). Bump is listed as a regional player. SodaStream is listed as an others.
Does auum have an API?
No public API is recorded for auum.
What industry is auum in?
auum's product category is Commercial Cleaning Equipment. Its primary akta.pro industry code is HSAEAJAH, Mirror & Interior Glass Cleaning, with a secondary code of CRAJACAB, Glass & Mirror Cleaners. Its NAICS code is 327215 and its SIC code is 3231.