TravelTek

What TravelTek does

TravelTek is a Glasgow-headquartered B2B travel technology company founded in 2002 and operating as a subsidiary of Juniper Group. The company provides an end-to-end platform for travel agencies, tour operators, cruise operators, GSA/B2B partners, and airlines, enabling them to search, book, and manage itineraries for flights, hotels, cruises, tours, and ancillary products from a single workflow. Its core products include the iSell booking engine, iBos mid-office administration, CruiseConnect for cruise front-end sales, HotelConnect for hotel aggregation, a Dynamic Packaging suite (CruiseTek, Tourtek, Supplytek), and the Integrated CRM, supplemented by white-label website and custom development services. The platform is delivered as multi-tenant SaaS with an API-first architecture; the Cruise API, Travel API, and Hotel API connect customers to over 100 suppliers including all three major GDS systems (Sabre, Travelport, Amadeus) and more than 30 cruise suppliers such as Crystal, Windstar, Mein Schiff, Hapag-Lloyd, Avalon Waterways, and Scenic & Emerald Cruises.

Underlying infrastructure runs on AWS (EC2, S3, Lambda, RDS, SQS, SNS, DynamoDB, Kafka, CloudFront) with Python and Node.js services containerised in Docker, and the platform processes over £8 billion in annual cruise sales across millions of booking transactions. TravelTek monetises through a mix of recurring SaaS subscriptions (e.g., CruiseConnect at $29/user/month with a freemium tier and 30-day trial), usage-based fees on API calls and bookings, API licensing to technology partners, and consulting services for integration and training. The company operates a remote-first model with approximately 90 team members across the UK, Europe, India, Australia, and North America, sells through a dedicated enterprise field sales team plus channel partners such as MyHoliday2 in Australia, and has named customers including Hays Travel, On the Beach, Cruise Planners, Mast Travel, Polimundo, and a leading US airline. The most recent disclosed funding was a £1.3 million round in June 2021 from YFM Equity Partners and FTI LLP, earmarked for product development, automation, and US expansion.

Name

TravelTek

Legal name

Traveltek Limited

Website

https://traveltek.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

TravelTek is a UK-headquartered B2B travel technology provider offering a SaaS booking engine (iSell), cruise and hotel APIs, dynamic packaging tools, mid-office administration (iBos), and CRM to travel agencies, tour operators, cruise operators, GSAs, and airlines globally.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Cruise Booking Platforms (THALAFAG)

akta.pro secondary industries

Cruise Booking Platforms & OTAs (THAEAFAA), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Travel technology platform
• Travel booking engine
• Cruise API
• Dynamic packaging
• Mid-office administration

Headquarters

HQ city

East Kilbride

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Services: Subscription-based fees for access to web-based applications, tools, and platforms including iSell, iBos, and CruiseConnect. Invoiced monthly in advance for subscription fees, with variable usage-based charges invoiced monthly in arrears.
2. Usage-Based / Volume-Based Services: Variable rate billing based on data measured from customer use of services, including API calls, booking volumes, and transaction processing. These volume-based charges are invoiced monthly in arrears.
3. Consulting Services: Professional services including training, configuration, integration, and other consulting engagements. Invoiced on the Effective Date alongside the first monthly subscription fee.
4. API Licensing: Licensing of APIs (Cruise API, Travel API, Hotel API) to third-party platforms and partners for integration into their own systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Traveltek provides an end-to-end B2B travel technology platform for travel agencies, tour operators, cruise operators, and airlines. Its flagship iSell booking engine enables agents to search, book, and manage flights, hotels, cruises, tours, and ancillaries in a single transaction, complemented by iBos mid-office administration, dynamic packaging tools (CruiseTek, Tourtek, Supplytek), and Cruise, Travel and Hotel APIs connecting to 100+ suppliers including Sabre, Travelport, Amadeus, and 30+ cruise lines.

Product overview

TravelTek offers a modular, end-to-end travel technology ecosystem with iSell as the core award-winning booking engine. The platform integrates iBos for mid-office administration, Dynamic Packaging (encompassing CruiseTek, Tourtek, and Supplytek) for packaging capabilities, and comprehensive API products (Cruise API, Travel API, Hotel API) connecting to 100+ suppliers. Additional modules include Hotel Connect, Integrated CRM, Quote Builder, and Cruise Website Builder. The ecosystem is enhanced by AI & Automation services including AIVA (AI Voyage Assistant). All products work individually or together as an integrated suite, processing over £8 billion in annual cruise sales.

Differentiator

Problem solved

Functional benefit

Brands

• iSell: Award-winning internet booking engine for travel agents and operators. Allows searching and booking flights, hotels, cruises, tours, and ancillary products in one seamless transaction.
• iBos
• Cruisetek
• Tourtek
• Supplytek
• HotelConnect
• Quote Builder
• CruiseConnect
• AIVA
• Cruise API
• Traveltek API

Products and services

• iSell Award-winning internet booking engine designed exclusively for travel agents and operators. Enables search and booking of flights, hotels, cruises, tours, and ancillary products in a single seamless transaction with integrated CRM, booking management, and dynamic packaging capabilities.
• iBos Cutting-edge mid-office administration system that consolidates data from multiple GDS channels into a centralized platform. Features invoicing, supplier management, commissions and mark-up, expense tracking, reporting, and full accounting integration.
• Dynamic Packaging (CruiseTek, Tourtek, Supplytek) Dynamic packaging platform that enables tour operators, travel agents, and OTAs to blend diverse travel components into unified booking experiences. Includes CruiseTek (cruise package building), Tourtek (flexible tour operator software for complex itineraries), and Supplytek (inventory management and distribution for contracted products).
• CruiseConnect Front-end cruise solution enabling discovery and booking of cruises from leading cruise lines with live pricing, quote management, and seamless hand-off to Clientbase (Trams) and SION. Available with a CruiseStarter (free) tier, Cruise Plus subscription ($29 per user per month), and a 30-day free trial.
• Cruise API Advanced Cruise API connecting to over 30 top cruise suppliers globally through a single API integration, providing real-time pricing, flexible payment integration, full rate transparency, enhanced content, and dedicated support. Available via RESTful integration with XML and JSON formats.
• Travel API Market-leading Travel API providing connections to over 100 suppliers of flights, hotels, cruises, car rental, and ancillary services. Links to major GDS systems (Sabre, Travelport, Amadeus) and supports multiple formats including XML and JSON.
• Hotel API Hotel API built on a new JSON version enabling hotel search and booking capabilities through a single integration. Available through iSell or for building into custom platforms.
• Hotel Connect Advanced hotel search and booking tool built directly into iSell. Powered by Vervotech for hotel content mapping, it enables agents to search, compare, and book hotels from multiple suppliers without leaving the platform, with real-time rates and availability.
• Cruise Website Builder Quick-to-market booking website builder specifically designed for cruise businesses. Provides white-label and bespoke front-end solutions for creating cruise-focused travel websites.
• Website & App Development Custom website design and development services for travel agencies driving brand and conversion. Offers white-label solutions and bespoke front-end solutions tailored to individual business needs.
• AI & Automation Services (AIVA) AI-powered automation services including AIVA (AI Voyage Assistant), Traveltek's AI voyage assistant. Includes robotic process automation (RPA) and AI-driven solutions for travel companies covering recommendation, process automation, dynamic pricing optimisation, anomaly detection, and predictive analytics.

Quantifiable outcome

• Delivers 10x faster customer service through integrated CRM
• +2 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature9 records

Partnerships

20 partnerships are on record, tiered core and strategic.

• Mein Schiff (TUI Cruises / Royal Caribbean)coreTechnology or Integration · 27 November 2025Mein Schiff was integrated with the Traveltek API and iSell, giving users direct access to live pricing and availability for premium inclusive cruises. Mein Schiff operates 8 ships serving the German-speaking market.
• Windstar CruisescoreTechnology or Integration · 18 January 2025Windstar Cruises was successfully integrated into the iSell platform, enabling agents to search for live pricing and book luxury yacht and sailing cruise experiences.
• TProfilestrategicStrategic or Co-development Partner · 16 December 2024Traveltek announced a strategic partnership with TProfile, combining双方 capabilities to deliver enhanced travel technology solutions to the market.
• CrystalcoreTechnology or Integration · 27 August 2024Crystal joined the Traveltek platform, expanding luxury travel offerings and enabling Crystal cruise bookings through the iSell platform.
• Avalon WaterwayscoreTechnology or Integration · 18 July 2024Traveltek added Avalon Waterways to its growing network of cruise lines, enabling booking of river cruise products through the Traveltek platform.
• SIONcoreTechnology or Integration · 1 July 2024Traveltek announced a new strategic partnership with travel technology company SION, enabling seamless hand-off from CruiseConnect bookings to SION, enhancing the end-to-end booking workflow for cruise agents.
• BR-DGEstrategicTechnology or Integration · 25 March 2024Traveltek partnered with BR-DGE, a payment orchestration provider, to transform travel payments. This partnership adds payment orchestration capabilities to the Traveltek platform, enhancing the payment experience for travel bookings.
• Aurora ExpeditionscoreTechnology or Integration · 18 February 2024Traveltek broadened its expedition cruise portfolio through a partnership with Aurora Expeditions, adding expedition cruise products to the iSell platform for travel agents to search and book.
• SabrecoreTechnology or IntegrationSabre is one of the major GDS (Global Distribution System) providers connected through the Traveltek API platform, enabling access to Sabre's travel inventory and distribution capabilities for Traveltek customers.
• TravelportcoreTechnology or IntegrationTravelport is one of the major GDS providers connected through the Traveltek API platform, enabling access to Travelport's travel inventory and distribution capabilities for Traveltek customers.
• AmadeuscoreTechnology or IntegrationAmadeus is one of the major GDS providers connected through the Traveltek API platform, enabling access to Amadeus' travel inventory and distribution capabilities for Traveltek customers.
• VervotechcoreTechnology or IntegrationVervotech provides hotel content mapping technology that powers Traveltek's Hotel Connect product, aggregating and normalising hotel content from across connected suppliers into a unified interface.
• Clientbase (Trams)coreTechnology or IntegrationClientbase (Trams) is integrated with CruiseConnect for seamless hand-off of booking data, enabling Traveltek customers to transfer cruise booking information directly into the Clientbase (Trams) back-office system.
• Scenic & Emerald CruisescoreTechnology or IntegrationScenic & Emerald Cruises were made available on Traveltek's Cruise Booking API and iSell platform, providing users access to luxury expedition and river cruise products.
• Hapag-Lloyd CruisescoreTechnology or IntegrationHapag-Lloyd Cruises became available on iSell, enabling agents to book Hapag-Lloyd's premium cruise products with live pricing and availability.
• StubacoreTechnology or IntegrationStuba is an accommodation supplier integrated with the Traveltek platform via API, providing hotel and accommodation inventory to Traveltek customers.
• VIVA CruisescoreTechnology or IntegrationVIVA Cruises is integrated with the Traveltek platform, offering river cruise products to travel agents through the iSell booking engine and API.
• MyHoliday2strategicChannel Partner/ Reseller/ DistributorMyHoliday2, an award-winning Australian travel brand, partnered with Traveltek to expand into the B2B market and cruise sector. MyHoliday2 leverages Traveltek's cruise platform to provide cruise products to travel professionals and consumers.
• Amazon Web Services (AWS)coreTechnology or IntegrationTraveltek migrated all global customers to AWS in 2020 for improved scalability, security, and stability. AWS infrastructure underpins the entire platform architecture processing billions in annual bookings.
• ExpediacoreTechnology or IntegrationExpedia API integration provides access to millions of properties, billions of airline seats, and thousands of car rental options through the Traveltek platform.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Amadeus: Amadeus is one of the largest global GDS and travel technology providers, serving airlines, hotels, travel agencies, and tour operators with booking, distribution, and IT solutions. While also a Traveltek partner via GDS integration, Amadeus competes broadly in the same travel technology category with greater scale and resources.
• WebBeds: WebBeds is a global B2B travel distribution marketplace connecting travel advisors and tour operators to hotel, flight, and ground transfer inventory. It is a comparable B2B booking and distribution platform to Traveltek, serving a similar agent and tour operator customer base.
• Sabre: Sabre is a leading global GDS and travel technology platform serving airlines, hotels, agencies, and corporations. Like Travelport and Amadeus, Sabre is both a Traveltek integration partner and a broader competitor offering overlapping agent-facing booking, mid-office, and distribution capabilities at much larger scale.
• IBS Software: IBS Software is a large travel technology vendor offering passenger service systems, crew management, and travel distribution platforms to airlines, tour operators, and hospitality providers. It overlaps with Traveltek in serving tour operators and OTAs with booking and distribution technology, though at significantly larger enterprise scale.
• Travelport: Travelport is a major global GDS serving travel agents, tour operators, and OTAs with air, hotel, and travel content distribution. It directly overlaps with Traveltek's Travel API and booking engine capabilities, though Travelport operates as a much larger horizontal incumbent rather than a specialist platform.
• Hotelbeds: Hotelbeds is a leading B2B bed bank and travel distribution platform serving travel agents, tour operators, and OTAs with hotel, transfer, and activity inventory. It is comparable to Traveltek in operating as a B2B distribution intermediary between suppliers and resellers, though focused on accommodation rather than cruise.

Direct peers

• TravelgateX: TravelgateX is a B2B travel marketplace and connectivity platform enabling accommodation, flight, and ancillary distribution between suppliers and sellers. It is a direct peer to Traveltek in providing API-based distribution infrastructure connecting travel suppliers to resellers at scale.
• Datalex: Datalex provides digital commerce and personalization platforms for airlines and travel retailers. It is a direct peer to Traveltek in offering end-to-end booking, pricing, and merchandising technology to travel suppliers and resellers, with comparable API-first distribution and mid-office functionality.

Emerging players

• Duffel: Duffel is an API-first travel platform providing booking and distribution infrastructure for travel businesses, with initial focus on flights and now expanding into hotels. It is comparable to Traveltek as a modern API-first travel distribution platform, though Duffel is more emerging-stage and not yet specialized in cruise.

Others

• Clientbase (Trams): Clientbase (Trams), owned by Traveltek's parent Juniper Group, is a back-office travel agency management system used by cruise and travel agents. It is highly relevant as a complementary ecosystem peer, with CruiseConnect hand-off directly integrating bookings into Clientbase.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@traveltekltd
• Facebookfacebook.com/Traveltek
• LinkedInlinkedin.com/company/traveltek-ltd
• Xx.com/traveltekltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravelTek