Virtual Health Partners

What Virtual Health Partners does

Virtual Health Partners, Inc. (VHP) is a New York-based, private virtual wellness company founded in May 2015 by Jillian Bridgette Cohen. VHP operates a HIPAA-compliant platform, branded as VHPGO, that delivers live virtual nutrition, fitness, and behavioral health services to consumers and through enterprise partners. Core product components include 1:1 live virtual appointments with Registered Dietitian Nutritionists, live group fitness classes (yoga, Pilates, cycling), unlimited messaging with health specialists, an on-demand video and recipe library, a Food Diary with sugar-content analysis, and health-tracker integrations with Fitbit, Google Fit, and Bluetooth-enabled devices such as scales and blood pressure cuffs. The platform uses AI-driven personalization to tailor content and resources to individual users, and stores data encrypted at rest and in transit.

VHP operates a Business-to-Business-to-Consumer (B2B2C) model, selling subscription access to its platform to enterprise partners—including insurers, hospitals and medical providers, nutritional supplement and pharmaceutical companies, medi-spas, fitness centers, and food suppliers—who in turn offer VHP services to their patients, members, or customers. Direct-to-consumer access is available via the VHPGO iOS and Android apps and web. Use cases span weight management, post-bariatric aftercare, GI issues, fertility, general wellness, oncology supportive care, and chronic-disease lifestyle modification. The company was acquired by Umoja Health in November 2024 (per company history; partnership record dated 2025-11-04), combining platforms to extend nutrition and virtual care services into food-insecure and underserved communities with a stated health-equity mission.

Name

Virtual Health Partners

Legal name

Virtual Health Partners, Inc.

Website

https://virtualhealthpartners.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtual Health Partners (VHP) operates a HIPAA-compliant virtual wellness platform, branded VHPGO, delivering live nutrition, fitness, and behavioral health services to consumers and through B2B partners including insurers, hospitals, medical providers, and supplement companies.

Ownership category

akta.pro rank

Product category

Virtual Wellness Platform

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD)

akta.pro secondary industries

Virtual Behavioral Health Integration Platforms (HLALABAE), Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN)

Keywords

• Virtual wellness platform
• Telehealth coaching
• Remote nutrition services
• Virtual fitness classes
• Behavioral health modification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B2C Platform Services: Virtual Health Partners operates a Business-to-Business-to-Consumer model, providing its virtual wellness platform to partner companies in nutritional supplement, pharmaceutical, medi-spa, fitness, and healthcare sectors. Partners offer VHP's services to their end customers/patients, generating revenue through platform licensing or subscription arrangements with enterprise clients.
2. Healthcare Provider Partnerships: VHP works directly with physicians and hospitals to provide virtual aftercare for patients, including post-bariatric surgery patients and those managing weight loss, GI issues, fertility, and general wellness goals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Virtual Health Partners operates the VHPGO platform, a HIPAA-compliant virtual wellness ecosystem delivering live nutrition counseling, fitness classes, behavioral health modification, and lifestyle coaching to consumers via mobile, tablet, and web. The company primarily operates a B2B2C model, licensing its platform to healthcare providers, insurers, hospitals, medical device firms, and wellness companies who offer VHP services to their patients and members, while also enabling direct consumer access through the VHPGO app.

Product overview

Virtual Health Partners (VHP) operates as a virtual wellness platform offering a comprehensive ecosystem of live virtual nutrition, fitness, and lifestyle modification services. The core offering centers on the VHPGO mobile app, which serves as the central hub for all services. Key product components include Live Virtual Appointments (1-on-1 consultations), Live Virtual Classes (group fitness sessions), Unlimited Messages (on-demand support), On-Demand Video Library (pre-recorded content), Health Trackers (device integration), Healthy Recipes, Virtual Nutrition Services (RD/RDN counseling), Lifestyle Modification Programs (behavioral health), and Health Coaching. The platform utilizes advanced AI capabilities to personalize user experiences and employs a Business-to-Business-to-Consumer (B2B2C) model, partnering with healthcare providers, insurers, hospitals, and wellness companies to deliver virtual aftercare services including nutrition, fitness, and behavioral health modification. The company was acquired by Umoja Health in November 2025 to expand access to underserved communities.

Differentiator

Problem solved

Functional benefit

Brands

• VHPGO: The company's mobile application and digital platform offering live virtual appointments, classes, support groups, health tracking, and wellness resources for users.

Products and services

• VHPGO App All-inclusive mobile and web destination for consumers and partners to receive live virtual wellness support, including nutritional counseling, fitness classes, behavioral health modification, and on-demand resources, accessible via mobile app, tablet, or computer.
• Virtual Nutrition Services Virtual nutrition counseling delivered by Registered Dietitian Nutritionists (RD/RDN) via phone or video chat, supporting weight loss, post-bariatric surgery recovery, GI issues, fertility, and general nutrition goals for patients and consumers.
• Lifestyle Modification Programs Behavioral health and lifestyle modification services featuring live classes, support groups, and on-demand assistance focused on weight loss, chronic disease management, and general wellness goals, delivered through the HIPAA compliant platform.
• Health Coaching Remote health coaching delivered by qualified professionals providing lifestyle modification support, weight loss guidance, and behavioral program participation for patients and consumers pursuing wellness goals.

Quantifiable outcome

• Kaiser Permanente study found patients receiving telephone-based support lost an average of 10 pounds each
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Umoja HealthcoreStrategic or Co-development Partner · 4 November 2025Umoja Health acquired Virtual Health Partners to combine their respective platforms in a strategic move to expand access to nutrition and health solutions for underserved communities. The integration aims to improve health outcomes, reduce care costs, and support health equity through scalable, data-driven food and virtual care services.
• InsurersmajorChannel Partner/ Reseller/ DistributorVHP partners with insurance companies to provide virtual wellness and weight management programs as part of health insurance member benefits.
• Healthcare Systems and ProvidersmajorChannel Partner/ Reseller/ DistributorVHP provides virtual aftercare services including nutrition, fitness, and behavioral health modification to patients of hospitals and medical practices.
• Health Product CompaniesmajorChannel Partner/ Reseller/ DistributorVHP works with companies in the nutritional supplement, pharmaceutical, and medical device sectors to provide comprehensive digital aftercare and support services to their customers.
• Food SuppliersminorChannel Partner/ Reseller/ DistributorVHP partners with food suppliers to integrate nutrition support and healthy eating programs into their product offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Virta Health: Specialty virtual care platform for type 2 diabetes reversal and weight management, sold to employers, health plans, and providers. Comparable to VHP's specialty virtual care programs and payer-sponsored model.
• Noom: Direct-to-consumer and B2B virtual weight management and behavior-change platform. Highly comparable to VHP's core weight loss, nutrition coaching, and lifestyle modification offering, and competes for the same payer and employer channels.
• Vida Health: Virtual chronic care and weight management platform sold to employers and health plans. Comparable to VHP in the combination of coaching, behavior change, and chronic condition focus, with similar HIPAA-grade enterprise positioning.
• Omada Health: Virtual chronic condition management platform covering diabetes, hypertension, and weight management for payers and employers. Closely comparable to VHP in clinical-grade virtual care, B2B2C distribution, and HIPAA-grade infrastructure.

Broad incumbents

• Teladoc Health: Large incumbent virtual care platform offering general medical, chronic condition, and behavioral health visits. Competes with VHP for the same payer and employer budgets, and has the scale to outpace VHP in enterprise contracts.
• Ro: Direct-to-patient virtual care platform spanning weight management, fertility, men's and women's health. Overlaps with VHP on weight management, fertility, and nutrition offerings, and competes for healthcare provider partnerships.
• WW (WeightWatchers): Established weight management and wellness program with a strong consumer brand. Competes with VHP for weight loss and nutrition coaching customers, particularly in employer- and payer-sponsored benefits.
• Hims & Hers Health: Consumer virtual wellness brand covering weight loss, nutrition, and lifestyle care. Comparable in its B2C nutrition/wellness subscription approach and competes for the same consumer mindshare as VHPGO.

Emerging players

• Wondr Health: Employer- and payer-sponsored digital weight management and metabolic health platform. Directly comparable to VHP in distribution model and weight management use case, and competes for the same benefits budgets.
• MyFitnessPal: Consumer nutrition tracking and wellness platform with premium subscriptions. Overlaps with VHP's food diary, recipe, and activity tracking capabilities, and represents a potential integration or competitor for self-serve users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VHPGO

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Health Partners