BetterWorld

What BetterWorld does

BetterWorld (legally Better World Collective, Inc.) is a Delaware-incorporated, privately held software company that operates a cloud-based SaaS fundraising platform designed for nonprofit organizations. Founded in 2013 and headquartered operationally in Charlottesville, Virginia (with New York governing law), the company serves more than 100,000 nonprofit, school, athletic, and community organizations with a unified platform that consolidates twelve fundraising tools — silent and live auctions, donation forms, events and ticketing, giveaways and raffles, peer-to-peer, crowdfunding, paddle raise, impact giving, a-thons, donor management, and standard donations — into a single database, checkout, and dashboard. The technology stack is built on Stripe-powered payment processing with PCI-DSS compliant handling, native integrations with Apple Pay, Google Pay, PayPal, Venmo, and DAFpay, plus 5,000+ third-party integrations spanning CRM, email, accounting, and analytics tools.

The business model is primarily freemium: the default Free Forever plan lets nonprofits launch campaigns at no platform cost while BetterWorld prompts donors for optional contributions on transactions; organizations that prefer not to prompt donors can upgrade to Flex (transaction-fee based), Partner ($1,550/year + 1.25% fee), KeyStone ($5,950/year + 1% fee), or custom Enterprise contracts for organizations processing $2M+ annually. Additional revenue comes from Concierge Support add-ons ($275-$475 per event) and the BetterWorld Accelerator Program, a three-year strategic engagement with a revenue-back guarantee. Go-to-market is product-led growth via self-serve signup at betterworld.org, supplemented by inside-sales demo requests and an enterprise field-sales motion for large accounts; marketing relies on content (150+ blog articles, comparison pages), organic social, and customer testimonials. Capital formation includes a $2M preferred stock offering in November 2021 (SEC Form D filing) and a subsequent ~$7.35M raise in May 2024.

Name

BetterWorld

Legal name

Better World Collective, Inc.

Website

https://betterworld.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BetterWorld (Better World Collective, Inc.) operates a cloud-based SaaS fundraising platform that consolidates twelve fundraising tools (auctions, donations, events, peer-to-peer, ticketing, crowdfunding, raffles, paddle raise, and more) into a single database for more than 100,000 nonprofit organizations, monetizing via freemium, subscriptions, and transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees (All Plans): Credit card processing: 2.9% + $0.30 per transaction via Stripe. ACH/bank payments: 1.5% + $0.30 per transaction. DAFpay: 2.9% processing fee + 1% platform fee.
2. Platform Subscription Plans: Partner Plan: $1,550 annual + 1.25% transaction fee. KeyStone Plan: $5,950 annual + 1% transaction fee. Enterprise Plan: custom pricing for $2M+ annual processors.
3. Flex Plan Transaction Fees: Optional plan without membership fee: 2.2% for donations, 5% for other campaign types. Can be hidden from donors or shown as optional/required selection.
4. Concierge Support Services: Concierge Support at $275 per event for dedicated phone support during events. Concierge Plus at $475 per event includes planning assistance, insider tips, night-of support, and personal Zoom onboarding.
5. Free Forever Plan Optional Contributions: Free plan prompts donors for suggested optional contribution on winning bids and transactions to cover platform costs. Donors may elect not to contribute.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BetterWorld provides an all-in-one cloud-based fundraising SaaS platform for nonprofits, combining twelve integrated tools — silent auctions, live auctions, donation forms, events & ticketing, giveaways & raffles, peer-to-peer fundraising, crowdfunding, paddle raises, impact giving, a-thons, and donor management — into a single database, checkout, and dashboard with integrated payment processing via Stripe.

Product overview

BetterWorld is an all-in-one fundraising platform for nonprofits, offering twelve integrated fundraising tools as a unified platform. The core product suite includes Silent Auctions, Live Auctions, Donation Forms, Events & Ticketing, Giveaways & Raffles, Peer-to-Peer Fundraising, Crowdfunding, Paddle Raise, Impact Giving, A-thons, Donor Management, and Standard Donations. These tools share one database, one checkout, and one dashboard, allowing organizations to run campaigns, auctions, events, and year-round giving from a single system. The platform is available through multiple pricing tiers: Free Forever (supported by optional donor contributions), Flex Plan (organization covers fees), Partner Plan ($1,550/year), KeyStone Plan ($5,950/year), and custom Enterprise Plan. Additional services include the BetterWorld Accelerator Program (3-year growth guarantee) and Concierge Service (premium event support).

Differentiator

Problem solved

Functional benefit

Products and services

• Silent Auctions Online silent auction functionality for nonprofits that runs automatically with no apps or checkout friction, supporting item bidding, real-time tracking, and hybrid participation.
• Live Auctions In-room auction management with bidder previews, room displays, and real-time checkout before guests leave, including paddle raise functionality for event-based fundraising.
• Donation Forms Embeddable branded donation forms or standalone donation pages that convert generosity into recurring revenue, integrating directly into nonprofit websites.
• Events & Ticketing Complete event management including event pages, tickets, tables, check-in, and fundraising integration in one platform.
• Giveaways & Raffles Prize-based fundraising with tiered pricing that collects 5-25x the prize value, including fair drawings, built-in compliance, and share-to-enter growth mechanics.
• Peer-to-Peer Fundraising Personal campaign pages where supporters fundraise on behalf of the nonprofit organization, with each participant receiving a custom page featuring their story and goal.
• Crowdfunding Community fundraising campaigns with perks, progress tracking, and built-in sharing, designed to work alongside auctions and events with low platform fees.
• Paddle Raise In-event fundraising tool that converts pledges to payments immediately, with instant invoicing and one-click checkout functionality.
• Impact Giving Fund-a-need campaigns that show tangible impact (e.g., $500 sponsors one student) to drive higher donations, functioning as a year-round revenue option.
• A-thons Activity-based fundraising with pledges per action, automatic calculations, payments, receipts, and leaderboards, with no per-participant fees.
• Donor Management Unified donor database with automatic sync, unlimited donors, and real-time insights that tracks every donation and interaction.
• Standard Donations Basic donation campaigns with suggested amounts, monthly recurring toggle, and lowest platform fees.
• BetterWorld Accelerator Program Three-year fundraising growth initiative with guaranteed results; if qualifying revenue does not exceed the preceding three years, BetterWorld refunds all program fees and donates to the organization based on enrollment tier.
• Concierge Service Personal event support service with two tiers: Concierge Support at $275 per event for dedicated phone support, and Concierge Plus at $475 per event with planning assistance, night-of support, and personal Zoom onboarding.

Quantifiable outcome

• Organizations raise 30% more on average
• +8 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• StripecoreTechnology or IntegrationStripe is the primary payment processor for BetterWorld, handling credit card transactions (2.9% + $0.30), ACH/bank payments (1.5% + $0.30), and DAFpay. Stripe is a PCI Level 1 compliant payment provider.
• Apple PaycoreTechnology or IntegrationApple Pay integration allows donors to make one-time and recurring donations quickly and securely on supported devices. Enabled through domain settings in dashboard.
• Google PaycoreTechnology or IntegrationGoogle Pay integration supports donations on standard donation campaigns, donation forms, live and silent auctions, ticketing events, peer-to-peer, giveaways and paddle raise campaigns.
• SalesforcemajorTechnology or IntegrationNative integration with Salesforce CRM for donor management and data synchronization.
• MailchimpmajorTechnology or IntegrationIntegration with Mailchimp for email marketing and donor communication automation.
• QuickBooksmajorTechnology or IntegrationIntegration with QuickBooks accounting software for financial tracking and reporting.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Givebutter: Givebutter is a direct competitor offering a free, all-in-one fundraising platform for nonprofits with donations, events, auctions, peer-to-peer, and ticketing — overlapping nearly every tool in BetterWorld's suite and competing head-to-head on zero platform fees.
• Zeffy: Zeffy is a direct competitor providing free online fundraising tools (donations, events, ticketing, peer-to-peer) for nonprofits and charities with a similar 100% free positioning, directly challenging BetterWorld's free-tier value proposition.
• Donorbox: Donorbox is a direct competitor in online donation and recurring giving software for nonprofits, with donation forms, events, peer-to-peer, and crowdfunding — overlapping BetterWorld's core donation, recurring, and campaign workflows.
• Funraise: Funraise is a direct competitor offering nonprofit fundraising software with donation forms, events, peer-to-peer, and CRM — comparable mid-market and enterprise positioning to BetterWorld's Partner and KeyStone tiers.
• OneCause: OneCause is a direct competitor specializing in nonprofit auctions, events, and peer-to-peer fundraising with mobile bidding — closely comparable to BetterWorld's silent/live auction, ticketing, and paddle raise products.
• Qgiv: Qgiv provides online donation forms, event registration, and auction tools to nonprofits and schools — directly comparable to BetterWorld's donation forms, ticketing, and auction products.

Broad incumbents

• Classy (by Bonterra): Classy, part of Bonterra's social good software suite, is a broader incumbent offering donation forms, events, peer-to-peer, and CRM for mid-market and enterprise nonprofits — comparable functionality with stronger enterprise footprint.
• Network for Good: Network for Good is a broader incumbent in nonprofit fundraising and donor management software with donation forms, CRM, and event tools — overlapping BetterWorld's donor management and donation form capabilities.
• Bloomerang: Bloomerang is a broader nonprofit CRM and donor management platform with donation forms and email tools — comparable to BetterWorld's donor management and recurring giving functionality, especially for small and mid-sized nonprofits.

Emerging players

• Snowball Fundraising: Snowball is an emerging player offering online giving, auctions, events, and ticketing for nonprofits — partial feature overlap with BetterWorld's suite, typically serving small to mid-sized organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterworldc
• Facebookfacebook.com/BetterWorldCollective
• LinkedInlinkedin.com/company/betterworldhq
• Instagraminstagram.com/BetterWorldHQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterWorld