Decisely
Decisely is a benefits brokerage and HR services platform serving nearly 3,000 small and mid-sized U.S. employers with an integrated solution combining ICHRA and group health plan administration, payroll integration, compliance, recruiting, and voluntary benefits.
- Company typePrivate
- Founded2016
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Decisely does
Decisely is a benefits brokerage and HR services platform headquartered in Alpharetta, Georgia, serving nearly 3,000 small and mid-sized U.S. employers (typically 1 to 500 employees) across verticals with high turnover, mixed full-time/part-time/seasonal workforces, and tight margins — including logistics, hospitality, healthcare, automotive repair, real estate, and delivery services. The company's core product is an integrated cloud-based platform that unifies ICHRA (Individual Coverage Health Reimbursement Arrangement) administration, traditional group health plans (fully insured, level-funded, self-funded), voluntary benefits, ACA/ERISA/COBRA compliance, HR tools, payroll integration, and recruiting into a single ecosystem. Notable proprietary components include the ICHRA Flex virtual debit card for employer-funded premium payments, the AdminaHealth-powered billing reconciliation suite for multi-location franchise owners, an enhanced employer reporting dashboard, real-time reimbursement processing with automated notifications, and DOL-compliant benefit election notices. Decisely is SOC 2 Type 2 certified and has been recognized on the Inc. 5000 (2024), Atlanta Business Chronicle Pacesetter Awards (2024), and ACG Atlanta's Georgia Fast 40 lists.
Decisely generates revenue through two interlocking streams: (1) brokerage commissions on insurance products (health, dental, vision, voluntary benefits) placed with carriers on behalf of employer clients, and (2) platform/administrative fees for ongoing plan administration, compliance support, and technology access. Pricing is quote-based and not publicly disclosed, tailored to each employer's workforce size, plan type, and service level. The go-to-market motion is sales-led with a senior enterprise field sales organization (SVP Enterprise Markets, SVP Enterprise Sales, VP Enterprise Sales) targeting larger accounts, complemented by a diversified channel ecosystem that includes PEOs offering white-labeled benefits (most recently AllianceHR), benefits brokers, association programs (Georgia Realtors), franchise networks, and the Amazon DSP Benefits Center serving Amazon Delivery Service Partners nationwide.
The company is led by CEO and Co-Founder Kevin Dunn and EVP/Chief Commercial Officer Chris Covill, supported by a leadership team with deep group benefits, brokerage, and insurtech experience. Decisely operates as a privately held company; the company is described in its own materials as founder-owned and bootstrapped, though prior funding activity (a 2017 round referenced from institutional backers Edgewood Partners Insurance Center and Two Sigma Private Investments) and a 2017 acquisition of IBX Outsourcing are part of its operating history. The company has not disclosed specific revenue figures.
Decisely firmographics
Firmographics- Name
- Decisely
- Legal name
- Decisely
- Website
- https://decisely.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Decisely is a benefits brokerage and HR services platform serving nearly 3,000 small and mid-sized U.S. employers with an integrated solution combining ICHRA and group health plan administration, payroll integration, compliance, recruiting, and voluntary benefits.
- Ownership category
- akta.pro rank
Decisely industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Business Support Services (5614), Custom Computer Programming Services (541511)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372), Accident & Health Insurance (6321)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Benefits Administration & Enrollment Support (BPAAAIAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where Decisely is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decisely business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Benefits Brokerage Fees and Platform/Subscription Revenue: Decisely operates as a benefits brokerage and HR services firm, generating revenue through brokerage commissions on insurance products (health, dental, vision, voluntary benefits) placed for employer clients, and through platform/administrative fees for its integrated HR, benefits, and compliance technology. Revenue is derived from commissions earned on insurance carriers' products and service fees for ongoing plan administration, compliance support, and platform access. The company also earns fees through PEO and broker channel partnerships.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Decisely product offering
Product offeringCore offering
Decisely is a benefits brokerage and HR services firm that provides an integrated cloud-based platform for small and mid-sized businesses to administer healthcare benefits (both ICHRA and traditional group plans), voluntary benefits, HR tools, compliance filings, recruiting, and payroll integration in a single ecosystem. The company pairs licensed benefits brokerage with proprietary technology to deliver enrollment, billing reconciliation, carrier connections, and employee self-service to nearly 3,000 employer clients.
Product overview
Decisely is an all-in-one HR and benefits platform for small and mid-sized businesses. The platform centers on two primary health coverage approaches: traditional group health plans (fully insured, level-funded, self-funded) and Decisely ICHRA (Individual Coverage Health Reimbursement Arrangement). Additional integrated modules include Voluntary Benefits (dental, vision, accident, critical illness, hospital indemnity, disability), Compliance Solutions (ACA filings, ERISA documents, PCORI, Form 5500), HR Tools & Services (onboarding, payroll sync, benefits administration), and Decisely Recruiter (hiring management). The platform integrates with payroll and carrier systems, providing a unified experience for enrollment, billing, payroll deductions, and compliance reporting. Notable features include ICHRA Flex virtual debit card for premium payments and U.S.-based enrollment support. The platform is backed by nearly 3,000 employer clients.
Differentiator
Problem solved
Functional benefit
Brands
- Decisely ICHRA: Individual Coverage Health Reimbursement Arrangement platform allowing employers to set defined monthly budgets for employees to purchase their own ACA-compliant health insurance plans.
- Decisely Recruiter
- ICHRA Flex
- Your Friends With Benefits Podcast
Products and services
- Healthcare Solutions Affordable healthcare solutions providing best-in-class benefits to employees and their families, including traditional fully insured, level-funded, and self-funded group health plans, targeted at small and mid-sized employers.
- Decisely ICHRA Individual Coverage Health Reimbursement Arrangement platform that allows employers to set a defined monthly budget for employees to purchase their own ACA-compliant health plans, offering cost predictability and genuine plan choice for small and mid-sized employers with no minimum participation requirements.
- Voluntary Benefits Additional top-requested benefits including dental, vision, accident insurance, critical illness coverage, hospital indemnity insurance, and disability coverage to support employee health, safety, and financial well-being.
- Compliance Solutions Comprehensive compliance services covering ACA filings (Forms 1094-B, 1095-B, 1094-C, 1095-C), Premium Only Plan documents, ERISA wrap documents, workplace training, PCORI tax filing, and Form 5500 filings, supported by Decisely's in-house compliance team.
- HR Tools & Services Integrated HR tools including onboarding, payroll integration, benefits administration, and employee self-service enrollment capabilities, all delivered through Decisely's unified platform.
- Decisely Recruiter Recruiting solution for posting jobs, managing candidates, and hiring employees faster, integrated with Decisely's broader HR and benefits platform for small businesses.
- ICHRA Flex Virtual debit card solution enabling employers to fund premium payments directly so employees do not have to pay out-of-pocket costs or wait for reimbursement, with the employee's share deducted through payroll integration.
Quantifiable outcome
- Employees with benefits stay 2x longer (30 months avg. vs. 14 months without)
- +3 more outcomes
Companies that use Decisely
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Decisely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Decisely partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AdminaHealthcoreDecisely integrated the AdminaHealth Billing Suite into its platform to bring automated insurance billing accuracy to multi-location franchise owners. The integration automates monthly premium reconciliation, eliminates duplicate data entry, generates location-specific invoices, performs wash-cycle calculations for employee transfers between locations, and flags discrepancies instantly — saving franchise owners from costly compounding billing errors.
- AllianceHRcoreAllianceHR, a full-service PEO, partnered with Decisely to make comprehensive group benefits available to all AllianceHR clients. The partnership removes barriers to entry such as participation requirements and heavy underwriting, and delivers technology-driven efficiency through a benefits administration portal integrated with payroll. AllianceHR clients gain unified HR, payroll, and benefits from a single source.
- FiduciusminorDecisely selected Fiducius as its student loan benefit vendor, integrating student loan repayment tools into Decisely's benefits platform. This partnership adds a financial wellness layer to Decisely's benefits ecosystem, helping employers support employees with student debt management.
- Amazon DSP Benefits CentercoreDecisely powers the Amazon DSP Benefits Center, a benefits program serving Amazon Delivery Service Partner (DSP) businesses. Through this channel, Decisely provides ICHRA-based health benefits to thousands of DSP employees across the U.S., delivering a case study outcome of 75% enrollment and cost savings for companies like Trust Logistics.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Decisely competitors and assessment
Company assessmentDirect peers
- PeopleKeep: PeopleKeep is a dedicated ICHRA administration platform for small businesses, offering the same employer-funded defined-contribution health benefit model that Decisely anchors its ICHRA product on. Direct head-to-head competitor for SMB ICHRA deals.
- Take Command Health: Take Command Health is an ICHRA-focused platform serving small and mid-sized employers with a comparable tech-led administration and broker-channel model. Closest pure-play ICHRA competitor to Decisely's anchor offering.
Broad incumbents
- Gusto: Gusto is a leading SMB payroll, HR, and benefits platform serving hundreds of thousands of small businesses. It competes with Decisely on benefits administration and increasingly on ICHRA-style offerings bundled with payroll.
- Justworks: Justworks is a PEO providing payroll, benefits, and HR to SMBs. It overlaps with Decisely on benefits administration and is a likely white-label or partnership candidate, similar to AllianceHR.
- TriNet: TriNet is a large PEO serving small and mid-sized businesses with benefits, payroll, and HR. It competes both as a direct PEO and as a potential channel partner for Decisely's white-labeled platform.
- Rippling: Rippling is an integrated workforce management platform combining HR, payroll, IT, and benefits administration for SMB and mid-market customers. Competes on the all-in-one platform thesis central to Decisely's positioning.
- ADP: ADP is the dominant incumbent in payroll and benefits administration for SMBs and mid-market employers. Its scale, carrier relationships, and RUN/Workforce Now suites compete head-on with Decisely's benefits and HR stack.
- Paychex: Paychex is a major payroll, HR, and benefits provider for SMBs, with PEO and benefits administration offerings that overlap Decisely's integrated stack. Established alternative for SMB employers evaluating benefits platforms.
Emerging players
- Venteur: Venteur is an emerging ICHRA-focused insurtech platform serving employers who want individual coverage reimbursement. It overlaps with Decisely ICHRA but with a narrower product focus and earlier stage of scale.
- Sequoia One: Sequoia One is a PEO providing HR, benefits, and payroll outsourcing to growing businesses. It is comparable to AllianceHR-style Decisely channel partners and competes for the same SMB worksite employer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Decisely social profiles
Digital presenceDecisely compliance and trust
Trust signalCompliance1 record
Decisely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decisely leadership team
Management profileNumber of profiles
Profiles8 records
Decisely funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decisely M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decisely
What does Decisely do?
Decisely is a benefits brokerage and HR services firm that provides an integrated cloud-based platform for small and mid-sized businesses to administer healthcare benefits (both ICHRA and traditional group plans), voluntary benefits, HR tools, compliance filings, recruiting, and payroll integration in a single ecosystem. The company pairs licensed benefits brokerage with proprietary technology to deliver enrollment, billing reconciliation, carrier connections, and employee self-service to nearly 3,000 employer clients.
Is Decisely a public or private company?
Decisely is a private company. It is classified as venture growth investor backed and is currently operating.
When was Decisely founded?
Decisely was founded in 2016. It employs 101 to 250 people.
Where is Decisely based?
Decisely is headquartered in Alpharetta, United States, in the North America region.
How does Decisely make money?
One revenue line is on record: benefits Brokerage Fees and Platform/Subscription Revenue.
Who are Decisely's main competitors?
Direct peers on record are PeopleKeep and Take Command Health. Broad incumbents are Gusto, Justworks, TriNet, Rippling, ADP and Paychex. Emerging players are Venteur and Sequoia One.
Does Decisely have an API?
No public API is recorded for Decisely.
What industry is Decisely in?
Decisely's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 5614 and its SIC code is 6411.