What Goodwrx does

Goodwrx is a Las Vegas-headquartered, privately held technology company founded in 2021 that operates an on-demand staffing marketplace connecting hospitality workers with employers needing supplemental labor. The company's core product, the Goodwrx Platform, is a cloud-based web and mobile solution that matches pre-vetted temporary workers (bartenders, servers, culinary staff, housekeeping, warehouse labor, event staff) to open shifts at hotels, restaurants, resorts, event venues, manufacturing facilities, distribution centers, and retail chains. The companion Goodwrx Worker App allows workers to self-serve into shifts and receive W2 benefits — a structural differentiator from typical gig-economy platforms.

The platform integrates shift fulfillment, real-time scheduling, digital time-keeping, payroll processing, workers' compensation, and compliance management into a single administrative layer for employer clients, while workers access job opportunities and benefits through the mobile app. A distinct feature is worker vetting and credentialing, where the company maintains a database of professionals with verified work histories and industry-specific certifications that it positions as enabling rapid, quality-assured deployment across industries.

Goodwrx monetizes through a transaction-fee or commission model on filled shifts; pricing is not publicly disclosed and is delivered via a quote-based enterprise sales motion. Its go-to-market combines direct enterprise field sales ("Schedule a Demo" CTA targeting businesses) with a self-serve worker acquisition channel (app.goodwrx.com). The company is venture-backed, having closed a $4 million Series A led by Advantage Capital in October 2023, with stated use of funds for workforce expansion, marketing, and product development. As of the available data, no revenue figure is publicly disclosed.

Name

Goodwrx

Legal name

Goodwrx

Website

https://goodwrx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Goodwrx is a Las Vegas-based, tech-enabled on-demand staffing marketplace founded in 2021 that connects pre-vetted hospitality and event workers with employers needing supplemental shift labor, offering W2 benefits, scheduling, payroll, and compliance management.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Time, Expense & Timesheet Management for Contractors (BPACAGAK)

Keywords

• On-demand staffing platform
• Hospitality workforce management
• Temporary worker placement
• Shift filling software
• W2 staffing solutions

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Staffing Platform Commission: Platform connects businesses with workers and presumably earns a commission or transaction fee on filled shifts. Model provides immediate access to qualified talent while handling administrative functions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Goodwrx is an on-demand staffing platform that connects employers in hospitality, events, manufacturing, distribution, and retail with pre-vetted temporary workers. The platform handles shift filling, W2 benefits administration, payroll, time-keeping, compliance, and workers' comp, allowing businesses to scale workforce up or down while offering W2 employment classification (with benefits and flexible scheduling) to workers rather than 1099 gig arrangements.

Product overview

Goodwrx provides a unified on-demand staffing and workforce management platform that connects hospitality workers with employers. The core Goodwrx Platform serves businesses for shift filling, worker management, and workforce administration, while the companion Goodwrx Worker App enables workers to access job opportunities and manage their schedules. The platform integrates time-keeping, payroll processing, and W2 benefits administration into a single solution, with a network of pre-vetted, credentialed hospitality professionals available for deployment across hospitality, retail, manufacturing, and event staffing scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodwrx Platform Cloud-based on-demand staffing platform for businesses that connects employers with pre-vetted temporary workers, provides shift filling, W2 benefits administration, real-time scheduling, digital time-keeping, payroll processing, compliance management, and workers' comp. Designed for hospitality, event, manufacturing, distribution, and retail enterprises.
• Goodwrx Worker App Mobile and web application enabling workers to find and manage employment opportunities, access flexible shift scheduling, and receive W2 benefits through the Goodwrx platform.

Quantifiable outcome

• 90% reduction in time-to-fill positions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Instawork: On-demand staffing marketplace focused on hospitality, warehouse, and events. Closely comparable to Goodwrx in dual-sided marketplace model, W2-like positioning, and shift-based fulfillment for the same buyer persona.
• Qwick: Hospitality-focused on-demand staffing platform connecting food & beverage professionals with shifts. Directly competes with Goodwrx in restaurants, hotels, and event venues.
• WorkWhile: On-demand staffing platform for hospitality, warehouse, and light industrial roles. Comparable to Goodwrx in target verticals and shift-based marketplace mechanics.
• Veryable: On-demand labor marketplace for warehousing and manufacturing. Comparable as a competing platform for Goodwrx's manufacturing & distribution vertical.
• Wonolo: On-demand staffing platform connecting businesses with temporary workers across multiple industries. Comparable dual-sided model and adjacent verticals to Goodwrx.

Broad incumbents

• Adecco Group: Global staffing and workforce solutions leader. Comparable as a broad incumbent offering temporary staffing across hospitality, industrial, and retail — though much larger and more diversified than Goodwrx.
• ManpowerGroup: World's third-largest staffing firm, providing temporary and permanent placement across industries including hospitality and light industrial — the same buyer segments Goodwrx targets.
• Robert Half: Large staffing and consulting firm with temp and contract staffing services. Comparable as a broad incumbent serving business clients needing flexible workforce solutions across verticals.

Emerging players

• ShiftMed: On-demand healthcare staffing platform with a similar W2 marketplace model. Comparable in approach (W2 workforce + platform + compliance stack) though focused on healthcare rather than hospitality.
• Snagajob: Hourly work marketplace connecting employers with hourly workers, particularly in hospitality and retail. Adjacent competitor for Goodwrx's SMB and multi-location buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwrx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwrx