Enable

What Enable does

Enable is a cloud-based SaaS platform that unifies B2B pricing execution and rebate management for manufacturers, distributors, and retailers. Founded in the UK in 2016 and headquartered in San Francisco, the company created the rebate management software category and has since expanded into pricing execution through the 2025 acquisition of Flintfox, whose Performance Pricing Engine now operates as 'Flintfox by Enable.' The platform's core components include a Rebate Management module, a Pricing Management module powered by Flintfox, AI-Powered Analytics (including Insights Search for natural-language queries and Agreement Creation AI that extracts terms from supplier PDFs), a Collaboration portal for trading partner alignment, and a Rebate Calculation Engine with approval workflows and price waterfalls.

The platform integrates natively with major enterprise ERPs — SAP, Microsoft Dynamics 365, Oracle NetSuite, Sage, and Infor — and is distributed through SAP Marketplace, Microsoft AppSource, and Azure Marketplace, alongside a deep implementation partner network that includes Accenture, Deloitte, and regional Microsoft Dynamics specialists. Enable's GTM motion is enterprise field sales complemented by self-service product tours and free demos, with contracts structured as recurring SaaS subscriptions; no public pricing tiers are disclosed. Customers span wholesale distribution, health and life sciences, manufacturing, retail and consumer goods, and food services, with named logos including Coca-Cola Beverages Africa, AAH, GameStop, Wickes, SiteOne Landscape Supply, Wesco, Habitech, BSN Sports, and Safety Express.

Enable has raised $291 million in total funding across four rounds (Series A 2020 through Series D 2023) from Lightspeed Venture Partners, Insight Partners, Norwest Venture Partners, Menlo Ventures, and Sierra Ventures, reaching a $1.12 billion valuation in November 2023. The company operates offices across the US, UK, Australia, Canada, and New Zealand, employs between 400 and 600 people, and manages approximately $2 trillion in transactional value on its platform. In April 2026, Enable was named a Leader in the first Gartner Magic Quadrant for B2B Pricing and Rebate Optimization, ranking #1 in Price Execution and #2 in Rebate Management.

Name

Enable

Legal name

Enable Inc.

Website

https://enable.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Enable is a cloud-based SaaS platform unifying B2B pricing execution and rebate management for manufacturers, distributors, and retailers across industries including distribution, health and life sciences, manufacturing, retail, and food services, with native ERP integrations and AI-powered analytics.

Ownership category

akta.pro rank

Product category

B2B Pricing and Rebate Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAHAK

B2B/EDI & Supply Chain Process Automation Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• Rebate management software
• Pricing optimization platform
• B2B pricing analytics
• Trade promotion management
• Channel incentive software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Enable operates as a cloud-based SaaS platform providing subscription-based access to its pricing and rebate management software. The platform is sold to manufacturers, distributors, and retailers on a subscription basis with enterprise-level contracts.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Enable operates a cloud-based B2B SaaS platform that unifies pricing management, rebate management, and AI-powered analytics for manufacturers, distributors, and retailers. The platform centralizes pricing and rebate logic, automates calculations and approvals, and provides real-time visibility into margins and trading partner performance. Its product suite includes a rebate calculation engine, a high-volume pricing engine (Flintfox by Enable), AI-driven analytics dashboards, and a collaboration portal for trading partners.

Product overview

Enable is a unified B2B pricing and rebate management platform combining core products for rebate management, pricing execution (via Flintfox by Enable), AI-powered analytics, and collaboration tools. The platform operates on a modular architecture where Rebate Management and Pricing Management (powered by Flintfox's Performance Pricing Engine) form the core, supported by AI-Powered Analytics for insights and Forecasting, and a Collaboration portal for trading partner alignment. Key capabilities include the Rebate Calculation Engine, Approval Workflows, Price Waterfalls, and Indirect Pricing Visibility. The platform addresses specific use cases (Reduce Risk Exposure, Maximize Market Share, Protect and Grow Margin, Drive Operational Efficiency) and industry verticals (Distribution, Health & Life Sciences, Manufacturing, Retail & Consumer Goods, Food Services), as well as team-specific solutions for Procurement, Finance, and Sales. The product also includes a Rebate Strategist University for training and a Developer Hub for API integration.

Differentiator

Problem solved

Functional benefit

Brands

• Flintfox by Enable: Performance pricing engine for executing high-volume pricing and rebate calculations instantly across technology stacks. Originally a separate company acquired by Enable.

Products and services

• Rebate Management AI-powered rebate management platform that replaces spreadsheets with intelligent automation for tracking supplier and trading partner agreements, calculating rebates and accruals, and analyzing performance in real-time. Built for manufacturers, distributors, and retailers managing large-scale trading programs.
• Pricing Management (Flintfox by Enable) Real-time pricing execution platform powered by Flintfox's high-volume Performance Pricing Engine, delivering precise, accurate prices instantly across every channel, partner and market. Replaces Flintfox as Enable's core pricing offering with full integration into the unified platform.

Quantifiable outcome

• 400% ROI via improved commercial strategy
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature8 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• FlintfoxcoreStrategic or Co-development Partner · 1 January 2025Enable acquired Flintfox in 2025, expanding into pricing through Flintfox's Intelligent Pricing Platform. Flintfox by Enable is now a core product line for pricing management.
• Profectus GroupcoreStrategic or Co-development Partner · 1 December 2022Enable acquired Profectus Group's Rebate Deal Management (RDM) platform, expanding presence in Australia and New Zealand. Profectus secured a stake in Enable as part of the deal, facilitating exchange of compliance and audit services between customer bases.
• SAPcoreTechnology or IntegrationSAP is a marketplace partner and technology integration partner. Enable is available on SAP Marketplace and integrates with SAP ERP systems for enterprise customers.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a marketplace partner for Azure cloud computing and Dynamics 365 ERP. Flintfox by Enable is natively integrated as a menu item inside Microsoft Dynamics 365 Finance and Supply Chain Management.
• Oracle NetsuitecoreTechnology or IntegrationMarketplace partner for Oracle Netsuite integrated cloud business software. Available through Netsuite SuiteApp marketplace.
• InforcoreTechnology or IntegrationEnable extends pricing and rebate capabilities inside Infor ERP with seamless integration, optimized processes and API leverage.
• AccenturemajorImplementation/ SI/ Consulting PartnerAccenture is a leading global professional services company that helps implement Enable's solutions for enterprise customers.
• DeloittemajorImplementation/ SI/ Consulting PartnerDeloitte provides professional services for implementing and deploying Enable solutions for enterprise customers.
• Hitachi SolutionsminorImplementation/ SI/ Consulting PartnerGlobal cloud-services and systems integrator focused on Microsoft platform that implements Enable solutions.
• HSO InnovationsminorImplementation/ SI/ Consulting PartnerBusiness Transformation Partner with Microsoft Dynamics 365 expertise that implements Enable solutions.
• VelosiominorImplementation/ SI/ Consulting PartnerMicrosoft Dynamics 365 partner with 450 business professionals implementing Enable solutions.
• AvantiicominorImplementation/ SI/ Consulting PartnerMicrosoft Dynamics AX and Dynamics 365 Gold Partner delivering Enable solutions to enterprise customers.
• Columbus GlobalminorImplementation/ SI/ Consulting PartnerGlobal IT services and consulting company with over 1,600 employees implementing Enable solutions worldwide.
• Sunrise TechnologiesminorImplementation/ SI/ Consulting PartnerMicrosoft Dynamics 365 partner for consumer brands, manufacturers, and retailers implementing Enable solutions.
• ThinkmaxminorImplementation/ SI/ Consulting PartnerImplements efficient and innovative Enable solutions leveraging advanced industry and technical expertise.
• Dynamic WebminorImplementation/ SI/ Consulting PartnerProvides eCommerce solutions and implements Enable for mid/large and enterprise sized companies.
• 7Sages PricingminorImplementation/ SI/ Consulting PartnerEnable Certified Consultant dedicated to helping businesses optimize pricing strategies.
• CognitusminorImplementation/ SI/ Consulting PartnerEnable Certified Consultant and global SAP-certified partner and leader in next-gen business solutions.
• K. Wright ConsultancyminorImplementation/ SI/ Consulting PartnerEnable Certified Consultant providing professional procurement consulting for supply chain improvement.
• Schwartz ConsultingminorImplementation/ SI/ Consulting PartnerEnable Certified Consultant helping product-oriented companies improve go-to-market strategies.
• Professional Pricing Society (PPS)minorGTM or Marketing PartnerIndustry partner - leading worldwide pricing idea marketplace for learning, training and networking.
• National Association of Wholesale-Distributors (NAW)minorGTM or Marketing PartnerIndustry partner representing the $8 trillion wholesale-distribution industry.
• HIDAminorGTM or Marketing PartnerHealth Industry Distributors Association - trade association representing medical products distributors.
• SAPinsiderminorGTM or Marketing PartnerLargest and fastest-growing SAP membership group worldwide with over 700,000 members across 205 countries.
• BDOminorGTM or Marketing PartnerLeading provider of professional services within the mid-tier with global infrastructure.

Scale indicators30 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SAP: SAP is a broad enterprise software incumbent whose ERP suite includes native rebate management and pricing capabilities, and whose marketplace hosts Enable. SAP's potential to deepen native rebate/pricing functionality represents both a partner channel and a competitive threat.
• Coupa: Coupa provides a business spend management platform including supplier rebate and incentive tracking capabilities. Broader than Enable but overlaps on supplier rebate programs and spend optimization for large enterprises.
• Salesforce: Salesforce offers CPQ, Revenue Cloud, and rebate/incentive management as part of its broader CRM platform. Overlaps with Enable in managing complex commercial agreements and trade promotions for enterprise customers.

Direct peers

• PROS: PROS offers AI-powered pricing and revenue management software for B2B enterprises, overlapping with Enable's pricing optimization and rebate management modules. Both serve manufacturers and distributors with quote-to-cash optimization.
• Pricefx: Pricefx is a direct competitor offering cloud-based pricing software for B2B manufacturers and distributors, with overlapping capabilities in price optimization, rebate management, and AI-driven analytics. Most comparable peer given similar customer base and SaaS delivery model.
• Zilliant: Zilliant delivers AI-driven price optimization and management for B2B industrial manufacturers and distributors. Directly comparable to Enable on pricing intelligence, deal guidance, and customer-facing rebate/pricing workflows.
• Perfect Commerce: Perfect Commerce provides rebate management and trading program solutions for manufacturers and distributors. Direct competitor on the rebate management capability that Enable pioneered, with overlapping enterprise customer base.
• Vendavo: Vendavo provides B2B price management and optimization solutions for distributors and manufacturers, directly competing with Enable's pricing execution and margin analytics capabilities. Long-standing player in the same enterprise customer segment.

Emerging players

• Icertis: Icertis provides AI-driven contract lifecycle management that includes rebate and pricing agreement structuring. Partial overlap with Enable's Agreement Creation AI and broader commercial agreement management, though Icertis focuses on contract authoring rather than rebate execution.
• Jaggaer: Jaggaer offers procurement and supplier management solutions including rebate and contract management modules. Overlaps with Enable on supplier-side rebate tracking for distribution and manufacturing customers, though from a procurement-led position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enable-software
• Xx.com/EnableSoftware
• Facebookfacebook.com/EnableSoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enable