What eLearning Brothers does

eLearning Brothers (d/b/a ELB Learning; legal entity Plato eLearning, LLC) is a privately held eLearning solutions company headquartered in American Fork, Utah, with a delivery center in Chennai, India. Founded in 2009 (one source records 2000), the company provides an integrated portfolio of authoring tools (Lectora, MicroBuilder, The Learning Creation Studio), learning management systems (Rockstar Learning Platform, CourseMill), immersive VR (CenarioVR), gamification (The Training Arcade, Arcades), video practice and coaching (Rehearsal), and a 160M+ asset content library, supplemented by professional services in custom course development, staff augmentation, and learning strategy consulting. Customer base spans regulated and complex training environments including healthcare (Pfizer, J&J), financial services (MasterCard), retail (Walmart, Wendy's), technology (Adobe, Intuit, Twitch/Amazon), government (US Air Force), and manufacturing (3M).

Name

eLearning Brothers

Legal name

Plato eLearning, LLC

Website

https://elearningbrothers.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Corporate eLearning Software

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Rapid eLearning Authoring Tools (EDAFAHAA)

akta.pro secondary industries

Corporate & Workforce eLearning Modules (EDAGAEAC), Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI), eLearning & Microlearning Module Development (EDAGAKAD), Sales & Customer Service Training (EDAGANAC)

Keywords

• Corporate elearning software
• Learning management systems
• Elearning authoring tools
• Gamification learning platforms
• VR training simulations

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: SaaS subscriptions for authoring tools (Lectora, MicroBuilder), LMS platforms (Rockstar, CourseMill), VR solutions (CenarioVR), video coaching (Rehearsal), and gamification (The Training Arcade). Revenue from per-seat or tiered licensing.
2. Custom Learning Development Services: Professional services for custom eLearning course development, game development, animation and video creation, and learning strategy consulting.
3. Staff Augmentation: Talent staffing and on-demand experts providing instructional designers, eLearning developers, LMS administrators, and other L&D specialists.
4. Off-The-Shelf Courseware: Pre-built course libraries from partners including CyberCatch, OpenSesame, Traliant, BizLibrary, and ELB's own library.
5. AI Services: AI transformation and enablement services including AI adoption, LLM implementation, data strategy, and automation consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

eLearning Brothers (ELB Learning) sells a suite of proprietary eLearning software products for course authoring (Lectora, MicroBuilder), learning delivery (Rockstar Learning Platform, CourseMill), immersive training (CenarioVR), AI-powered video coaching (Rehearsal), and gamification (The Training Arcade, The Arcades), supported by an asset library of 160+ million creative assets and supplemented by custom course development, staff augmentation, and learning strategy services for corporate and government buyers.

Product overview

ELB Learning (eLearning Brothers) is an eLearning solutions company offering a comprehensive portfolio of products organized around authoring and content creation, learning delivery, and engagement. The core authoring suite includes Lectora (robust course authoring), MicroBuilder (rapid AI-powered authoring), and The Learning Creation Studio (a unified hub combining all authoring tools). The content library is anchored by the Asset Library with over 160 million creative assets, supplemented by Off-The-Shelf Courseware from CyberCatch, OpenSesame, Traliant, and BizLibrary. Rehearsal provides AI-powered video practice and coaching, while CenarioVR delivers immersive 360-degree VR training. Engagement is driven by The Training Arcade (with 12 game templates including JEOPARDY! and Wheel of Fortune) and The Arcades gamification platform. Learning delivery is handled by two LMS products: Rockstar Learning Platform (designed for regulated industries and compliance-focused training) and CourseMill (collaborative, award-winning LMS). ReviewLink supports the review workflow. The platform supports AI features including speech analysis in Rehearsal (powered by OpenAI and AWS) and generative AI authoring in MicroBuilder.

Differentiator

Problem solved

Functional benefit

Brands

• Lectora: Robust eLearning authoring tool for building dynamic, interactive courses
• CenarioVR
• Rehearsal
• The Training Arcade
• Asset Library
• MicroBuilder
• Rockstar Learning Platform
• CourseMill
• ReviewLink
• The Learning Creation Studio
• The Game Agency

Products and services

• Lectora Robust eLearning authoring tool available in online and desktop versions, used by instructional designers to build dynamic, interactive courses for corporate training programs.
• CenarioVR Virtual immersive learning platform that delivers 360-degree VR simulations for training without requiring headsets, used by enterprises to create realistic, risk-free practice environments.
• Rehearsal AI-powered scenario-based training platform that allows learners to record video responses, receive personalized feedback, and accelerate performance through speech analysis and coaching.
• The Training Arcade Gamification platform offering 12 customizable game templates including JEOPARDY!, Wheel of Fortune, Match, Trivia, Scenarios, Detective, Sort-It, Recall, Jump, Scramble, Noodle, and Category Quest, with SCORM-compliant exports, leaderboards, and analytics.
• MicroBuilder Rapid AI-powered authoring tool for quickly creating bite-sized, impactful learning content designed for speed, scalability, and AI-driven engagement.
• Asset Library Creative assets and templates library providing access to over 160 million eLearning assets including cutout people images, After Effects templates, audio clips, and media for learning design.
• Rockstar Learning Platform Cloud-based Learning Management System structured for compliance-focused and regulated industries, offering online course management, virtual ILT, onboarding, blended learning, AI translations, real-time chat, and collaboration.
• CourseMill Collaborative, award-winning Learning Management System that helps businesses deliver engaging, personalized training at scale.
• Off-The-Shelf Courseware Pre-built course content libraries covering compliance, leadership development, cybersecurity, and other topics, aggregated from CyberCatch, OpenSesame, Traliant, BizLibrary, and ELB Learning's own course catalog.
• Custom Learning Development Services Professional services for custom eLearning course development, game development, animation and video creation, and learning strategy consulting delivered to enterprise customers.
• Staff Augmentation Services Talent staffing service providing on-demand experts including instructional designers, eLearning developers, LMS administrators, learning experience designers, project managers, facilitators, learning strategists, technical writers, and AI enablement specialists.
• AI Transformation Services Consulting services for AI adoption, LLM implementation, data strategy, and automation to help enterprise clients operationalize AI across their learning functions.

Quantifiable outcome

• 21% better post-test scores for learners who used The Training Arcade Match game compared to those who didn't

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered major and core.

• Origin LearningmajorStrategic or Co-development PartnerIndia-based learning solutions company acquired in January 2022, increasing workforce over threefold and expanding product development capacity with industry awards and expertise in learning technologies.
• RehearsalcoreStrategic or Co-development PartnerVideo practice and coaching platform acquired in February 2022, now integrated as a core product offering scenario-based training with AI capabilities.
• OpenAIcoreTechnology or IntegrationAI service provider providing natural language processing and analysis for the Rehearsal product. Uses OpenAI's Enterprise API license which does not use inputs/outputs to improve AI models.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider enabling AI functionality including Amazon Transcribe. Customers can opt-out of having content stored or used to improve AWS services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Articulate: Articulate is the leading independent eLearning authoring suite (Storyline 360, Rise, Review). It is the most direct competitor to Lectora and MicroBuilder in the rapid authoring category, targeting the same corporate L&D buyer with comparable subscription pricing.
• Docebo: Docebo is a publicly-traded AI-powered LMS and learning suite that competes head-to-head with ELB's Rockstar Learning Platform and CourseMill. It also sells a content marketplace and authoring extensions, making it a full-stack competitor in corporate L&D.
• TalentLMS: TalentLMS is a popular SMB/mid-market LMS with a self-serve motion similar to ELB's free-trial PLG approach. It is a direct alternative in the same customer segment and pricing tier.

Broad incumbents

• Cornerstone OnDemand: Cornerstone is a long-standing enterprise talent and learning suite. It competes with ELB's LMS products and is increasingly embedding content and AI features, representing the kind of broad incumbent bundling threat described in the bear case.
• Adobe (Captivate): Adobe Captivate is a legacy eLearning authoring tool and one of the original competitors to Lectora. Adobe's broader Creative Cloud distribution gives Captivate reach into enterprise L&D buyers that ELB also targets.
• Workday Learning: Workday Learning is the LMS module of the Workday HCM suite and is frequently chosen by large enterprises already standardizing on Workday. It is the canonical 'bundled incumbent' risk to standalone LMS players like ELB.
• SAP Litmos: SAP Litmos is a corporate LMS with a sizeable content marketplace. It targets the same mid-market and enterprise L&D buyer as ELB's Rockstar and CourseMill, often competing on price and content breadth.

Emerging players

• Strivr: Strivr is a VR-based immersive learning platform focused on soft-skills and frontline workforce training. It is the most direct CenarioVR competitor in enterprise VR learning and shares reference customers such as Walmart.
• Kahoot!: Kahoot! is a publicly-traded gamified learning platform for corporate and education markets. It competes most directly with The Training Arcade in the gamification-for-learning category and is moving into adjacent enterprise L&D use cases.

Others

• OpenSesame: OpenSesame is an off-the-shelf courseware marketplace that is both a partner (integrated into ELB's courseware offering) and a competitor. It sells curated compliance and skills content that overlaps with ELB's courseware and, increasingly, its authoring category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights10 records

Customer concentration

• Xx.com/eLearningBros
• YouTubeyoutube.com/c/ELBLearning
• Facebookfacebook.com/elearningbros
• LinkedInlinkedin.com/company/elblearning
• Instagraminstagram.com/elblearning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eLearning Brothers