What Bungee Tech does

Bungee Tech, operating commercially as ClearDemand, is a Bellevue, Washington-based software company founded in 2017 that sells an AI-powered retail pricing optimization platform to regional grocery and convenience retailers in North America. The platform unifies four core product modules — Price Optimization, Promotion Optimization, Competitive Intelligence, and Markdown/Assortment Optimization — into a single system designed to help regional chains compete with national grocers on price perception and margin. Its core technology layer combines proprietary grocery-tuned Agentic AI (branded as Clara) with weekly store/zip-level competitive data collected from 240+ retailers, AI-driven fresh item matching with apples-to-apples equivalency, elasticity modeling that accounts for cross-item effects, and a complex grocery-specific rules engine that protects private label gaps and shields regular price from promotional erosion.

The company's revenue model is a quote-based enterprise SaaS subscription sold primarily through direct field sales, with an inside sales motion for mid-market accounts and quote-based annual billing; pricing is not publicly disclosed. Go-to-market is content-led at the top of the funnel (blog, pricing maturity assessment, ROI assessment tool), case-study driven at the bottom of the funnel, and supported by membership in six major retail industry associations including NGA, FMI, NRF, CMA, IFPA, and Indie Pet. ClearDemand was recognized as a Leader in IDC's Retail Pricing & Promotion Software category and holds SOC 2 Type 2 compliance, supporting enterprise procurement requirements. Customer evidence includes named regional grocers such as Gelson's Market, MOM's Organic Market, and M&M Food Market, with reported outcomes of up to 9% gross profit uplift, 20–50% reduction in unproductive promotions, 100+ weekly hours saved, and a $6M profit improvement for one customer over 2.5 years.

Name

Bungee Tech

Legal name

ClearDemand

Website

https://bungeetech.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ClearDemand, the operating brand of Bungee Tech, is an AI-powered retail pricing optimization platform serving regional grocery and convenience retailers in North America, unifying competitive intelligence, price, promotion, markdown, and assortment optimization.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: ClearDemand operates as a cloud-based SaaS platform providing retail pricing optimization software on a subscription basis. The platform includes competitive intelligence, price optimization, promotion optimization, and markdown capabilities as an integrated solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bungee Tech sells ClearDemand, a SaaS platform that unifies competitive intelligence, price optimization, promotion optimization, markdown optimization, and assortment optimization for regional grocery and convenience retailers. The AI-powered system delivers transparent pricing recommendations, store-level competitive data from 240+ retailers, and exception-based workflows built for lean 3-20 person pricing teams.

Product overview

ClearDemand is a unified retail pricing intelligence platform that connects competitive intelligence, pricing and promotion optimization in one AI-powered system. The platform is built specifically for regional grocery and convenience retailers and includes core modules: Price Optimization (transparent AI-driven recommendations), Promotion Optimization (forecasting and ROI tracking), Competitive Intelligence (store-level data from 240+ retailers), Markdown Optimization, and Assortment Optimization. The platform leverages Agentic AI (Clara) for insights and automated workflows, built for lean 3-20 person pricing teams with exception-based workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Clara: AI-powered pricing assistant that helps with scenario planning, workflow automation, and outcome analysis for retail pricing decisions.

Products and services

• Price Optimization AI-driven price optimization for regional grocery and convenience retailers that provides transparent recommendations explaining themselves, reducing merchant overrides. Includes elasticity modeling that accounts for cross-item effects and configurable guardrails that show the margin cost of each constraint.
• Promotion Optimization Promotion planning solution with forecasting that connects lift to basket impact before promos hit the shelf. Reduces cannibalization by modeling cross-category effects, optimizes mechanics within EDLP or high-low guardrails, and includes built-in ROI tracking for each promo cycle.
• Competitive Intelligence Store-level competitive intelligence providing weekly list/promo/PPU data from 240+ retailers at store/zip level, including in-stock and delivery status. Includes hyperlocal positioning heat maps and AI-driven product matching to eliminate apples-to-oranges comparisons.
• Markdown Optimization Optimization solution for managing markdown pricing decisions for retailers, integrated into the unified ClearDemand platform alongside price and promotion optimization.
• Assortment Optimization Optimization solution for managing product assortment decisions for regional grocery and convenience retailers, integrated within the ClearDemand unified pricing intelligence platform.

Quantifiable outcome

• Up to 9% gross profit uplift
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor.

• National Grocers Association (NGA)minorOthersClearDemand is a vendor member of the National Grocers Association, providing visibility and credibility within the regional grocery retail community.
• Category Management Association (CMA)minorOthersVendor member of the Category Management Association supporting industry standards and best practices in category management.
• International Fresh Produce Association (IFPA)minorOthersVendor member of IFPA providing pricing solutions for fresh produce retail categories.
• Indie PetminorOthersRetail vendor member of Indie Pet association serving independent pet retail sector.
• FMI - The Food Industry AssociationminorOthersMember of FMI supporting food industry standards and food retail excellence.
• National Retail Federation (NRF)minorOthersMember of NRF providing visibility and engagement with the broader retail industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Yonder: Blue Yonder (formerly JDA Software) is a large supply chain and merchandising suite vendor with price optimization capabilities. It competes with ClearDemand in retail pricing, but as part of a much broader end-to-end platform rather than a focused grocery-tuned solution.
• NielsenIQ: NielsenIQ is a large consumer and retail measurement company providing competitive data, market share analytics, and pricing insights. While not a direct pricing software peer, it overlaps with ClearDemand in providing the competitive and pricing data that grocers use for decisioning.

Direct peers

• Revionics (Aptos): Revionics, now part of Aptos, is a direct competitor in retail price optimization, promotion optimization, and markdown science for grocers and specialty retailers. It is one of ClearDemand's closest direct peers, targeting the same regional grocer buyer with similar AI-driven lifecycle pricing capabilities.
• SymphonyAI: SymphonyAI (formerly Symphony RetailAI) offers retail demand forecasting, assortment, and price/promotion optimization for grocers and CPGs. It is a direct peer in grocery pricing and promotion science, with overlapping product modules and similar enterprise grocery customer base.
• ToolsGroup: ToolsGroup is a price optimization and demand planning vendor serving retail and CPG. It competes with ClearDemand in pricing science and supply chain optimization, particularly for retailers evaluating advanced price optimization beyond legacy rules-based systems.
• 7thOnline: 7thOnline is a price optimization and demand forecasting vendor focused on retail apparel and specialty, with capabilities extending to grocery and general merchandise. It is a direct peer in retail pricing optimization and markdown planning.
• Wiser: Wiser provides competitive intelligence and pricing analytics for retailers and brands, including shelf-level data and price monitoring. It is a direct peer in store-level competitive intelligence, a core pillar of ClearDemand's platform.
• EDITED: EDITED offers retail market intelligence and competitive benchmarking primarily for apparel and general merchandise, with some overlap into broader retail pricing analytics. It is a comparable competitor in the competitive intelligence data layer that ClearDemand integrates into its pricing platform.

Emerging players

• Omnia Retail: Omnia Retail is a European-headquartered pricing and competitive intelligence SaaS for retailers. It overlaps with ClearDemand in dynamic pricing, competitive monitoring, and rule-based repricing, though its primary footprint is Europe rather than North American regional grocers.
• Kepler Analytics: Kepler Analytics provides in-store traffic and customer behavior analytics for retailers, often as a complement to pricing decisions. It is an emerging adjacent player that competes for the same retailer's pricing and merchandising budget, particularly at the regional chain level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BungeeTech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bungee Tech