ONDA

What ONDA does

ONDA is a Seoul-headquartered hospitality technology company founded in 2016 that operates a cloud-based SaaS platform built on ONDA HUB — nine years of channel connectivity infrastructure linking 48,000+ accommodation properties to 77+ global and regional sales channels including Booking.com, Agoda, Airbnb, Expedia, Trip.com, Google Hotel, Naver, Kakao, Yanolja, and Meituan. The platform architecture layers an all-in-one ONDA Plus product (combining PMS, channel manager, and AI-powered booking engine for individual properties such as pensions, guesthouses, motels, resorts, hotels, and glamping sites) on top of an Enterprise CRS tier for hotel chains, with ONDA Enterprise API/MCP and BookingOn white-label serving multi-property operators and tech partners building their own PMS/CMS systems.

The technology stack includes a Channel Operations Platform with five automation layers (L1 real-time inventory/rate sync, L2 single master contract, L3 bulk onboarding, L4 unified settlement, L5 unified accounting) achieving a 0.003% overbooking rate, and an AI capability suite covering AI pricing recommendations (claimed 50%+ revenue lift), GenAI guest response, ZeroCall AI phone automation, and a Model Context Protocol (MCP) server enabling native AI agent (ChatGPT, Claude, Perplexity) integration for property discovery and booking. The company operates across Korea, Japan, Taiwan, Thailand, Singapore, and UAE, and in 2026 rebranded as "The AI Adapter for Hospitality" to formalize its positioning as the AI connectivity layer for the industry.

Revenue mechanics combine SaaS subscriptions (Free, Pro at S$67/mo, Expert at S$130/mo, and custom Enterprise tiers with annual plans saving 20%), a 2% commission on direct bookings through ONDA's Booking Engine (versus 15-25% OTA commissions), add-on subscriptions for ZeroCall AI phone service, and professional services revenue from enterprise implementations spanning 4-12 weeks. Go-to-market is hybrid: product-led self-serve for SMBs (30-minute free signup), dedicated enterprise sales for hotel chains (Josun Hotels & Resorts and 10+ hotel groups), and API-first developer acquisition through developers.onda.me targeting tech partners. The company has raised approximately 31.5 billion KRW (~$23M USD) across seven funding rounds since 2016, with the most recent a 7.5 billion KRW Series B bridge in October 2025 led by Vision Equity Partners.

Name

ONDA

Legal name

ONDA

Website

https://global.onda.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

ONDA is a Seoul-based hospitality SaaS company operating ONDA HUB, a channel connectivity platform linking 48,000+ accommodation properties across Korea, Japan, Taiwan, Thailand, Singapore, and UAE to 77+ global and regional sales channels, with AI-powered PMS, channel management, booking engine, and enterprise CRS offerings for individual properties and hotel chains.

Ownership category

akta.pro rank

Product category

Hospitality Channel Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Hotel Content Aggregators & Connectivity APIs (THALAJAD), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Channel management software
• Hotel distribution platform
• Property management system
• Central reservation system
• Hospitality booking engine

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (ONDA Plus): Monthly/annual subscription fees for ONDA Plus platform tiers (Basic free, Pro S$67/mo, Expert S$130/mo, Enterprise custom quote). Pricing based on room count and feature tier. Annual plans save 20%. Loyalty tracks available for existing PensionPlus/HotelPlus users.
2. Booking Commission: 2% commission charged when guests book through ONDA's own Booking Engine. Direct bookings bypass 15-25% OTA fees, with ONDA taking minimal cut.
3. ZeroCall AI Phone Add-on: AI phone responder service at ₩29,000/month for Korean properties. Includes 200 min/month free on Pro tier, unlimited on Expert/Enterprise.
4. Enterprise Services: Custom enterprise implementations, dedicated account management, SLA, and integration consulting for hotel chains. Onboarding spans 4-12 weeks with professional services support.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

ONDA provides a cloud-based hospitality SaaS platform built on its 9-year-old ONDA HUB channel connectivity infrastructure, linking 48,000+ accommodation properties to 77+ sales channels (global OTAs, Korean domestic OTAs, meta-search, AI agents). The portfolio includes ONDA Plus (all-in-one channel manager + PMS + booking engine for individual properties), ONDA Enterprise CRS (central reservation system for hotel chains), ONDA Enterprise API/Connectivity API (for tech partners building PMS/CMS/CRS), and BookingOn (white-label booking site), augmented with AI features including MCP server, AI pricing recommendations, GenAI guest response, and ZeroCall AI phone automation.

Product overview

ONDA is an AI Adapter hospitality SaaS platform with a modular architecture built on ONDA HUB — the core channel connectivity infrastructure connecting 48,000+ properties to 77+ sales channels. The product portfolio consists of: ONDA Plus (all-in-one SaaS for individual properties combining PMS, channel manager, booking engine, and AI pricing); ONDA Enterprise CRS (Central Reservation System for hotel chains with multi-property operations); ONDA Enterprise API/Connectivity API (REST + MCP for building custom PMS/CMS/CRS); BookingOn (white-label booking site for hotel chains); and ONDA Developer API (public APIs for Hub, Booking Engine, Channel Manager). AI capabilities are delivered through AI-Augmented PMS, AI Adapter Booking Engine (Schema.org structured data), Channel Operations Platform (5-layer automation), ZeroCall AI Phone Responder, and MCP Server for AI agent integration.

Differentiator

Problem solved

Functional benefit

Brands

• ONDA Plus: All-in-one next-gen channel manager for individual properties (pensions, guesthouses, motels, resorts, hotels, glamping). Includes AI booking engine, channel operations platform, and AI-augmented PMS.
• ONDA Enterprise
• BookingOn
• The AI Adapter for Hospitality

Products and services

• ONDA HUB Core channel connectivity infrastructure and bed-bank platform connecting hospitality properties to OTAs and distribution channels. Base platform with 48,000+ connected properties and 77+ sales channels, providing real-time availability and instant confirmation. For individual property owners and hotel chains.
• ONDA Plus All-in-one SaaS platform for individual hospitality properties (pensions, guesthouses, motels, resorts, hotels, glamping) combining PMS, channel manager, booking engine, and AI-driven revenue management in a single dashboard. Targets individual property owners with 1-3 properties.
• ONDA Enterprise CRS Central Reservation System for hotel chains managing multi-property inventory, rates, and reservations in one dashboard. Includes Channel Operations Platform (5-layer automation L1-L5), AI-ready distribution via MCP server, 3-Map Bundle for direct booking, group bookings, and brand-level analytics. Targets multi-property hotel chains and franchises.
• ONDA Enterprise API (Connectivity API) Bidirectional REST API + MCP Tool Call + Webhooks enabling tech partners to build custom PMS/CMS/CRS on top of ONDA's channel infrastructure. Per-channel differential control for prices, inventory, and open dates with a single API call. Includes mutual NDA and SLA. Targets enterprise tech teams and software developers.
• BookingOn White-label chain-wide booking site for hotel groups enabling booking, payment, and settlement for every chain property on the operator's own domain. Customizable to hotel chain's brand identity. Same engine as ONDA-operated booking-on.com. For hotel chains.
• ONDA Developer API Public developer portal with ONDA Hub API (real-time availability), Booking Engine API (commission-free booking integration with multi-language support), Channel Manager API (inventory and rate management), and Vendor API. Supports REST, MCP server, and webhooks. For technology companies and developers building PMS, CMS, or reservation systems.
• ZeroCall AI Phone Responder AI phone responder for Korean hospitality properties handling reservation inquiries, check-in instructions, and FAQs 24/7 via Korean domestic PSTN/070. Priced at ₩29,000/month standalone; 200 min/month free on Pro tier; unlimited on Expert/Enterprise. For Korean property owners and managers.

Quantifiable outcome

• 70% revenue growth for Daedong Gotaek after channel integration
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem. Top 3 channel in Korea, Japan, Taiwan, Thailand, Singapore, UAE markets.
• AgodacoreChannel Partner/ Reseller/ DistributorGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem. Top 3 channel in all 6 supported markets.
• AirbnbcoreChannel Partner/ Reseller/ DistributorGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem.
• ExpediacoreChannel Partner/ Reseller/ DistributorGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem.
• Trip.comcoreChannel Partner/ Reseller/ DistributorGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem. Top 3 channel in Taiwan and Singapore markets.
• Google HotelcoreChannel Partner/ Reseller/ DistributorMeta-search partner with Google Hotels Free Booking Links integration. Enables 'Official Site' surfacing in Google search results.
• NavercoreChannel Partner/ Reseller/ DistributorTop 3 Korean domestic OTA with Naver Map booking integration. Part of 3-Map Bundle reducing OTA dependence.
• KakaocoreChannel Partner/ Reseller/ DistributorKorean platform partner with Kakao Map booking integration. Part of 3-Map Bundle reducing OTA dependence.
• MeituanminorChannel Partner/ Reseller/ DistributorChinese OTA integrated via ONDA HUB. Part of 77+ channel ecosystem.
• FliggyminorChannel Partner/ Reseller/ DistributorAlibaba-owned Chinese OTA integrated via ONDA HUB. Part of 77+ channel ecosystem.
• TravelokaminorChannel Partner/ Reseller/ DistributorSoutheast Asian OTA. Top 3 channel in Thailand market. Part of 77+ channel ecosystem.
• Yanolja (야놀자)coreChannel Partner/ Reseller/ DistributorLeading Korean domestic OTA. Part of 77+ channel ecosystem.
• Goodchoice (좋은숙소)coreChannel Partner/ Reseller/ DistributorKorean domestic accommodation platform. Part of 77+ channel ecosystem and 3 required Plus channels for Basic tier.
• Josun Hotels & ResortscoreOthersFlagship enterprise customer. First hotel chain onboarded to Enterprise CRS in 2023. Connected 10+ properties to 77 distribution channels via single system on ONDA HUB.
• Korean Hotel Chain (IT Subsidiary)coreTechnology or IntegrationFirst CMS API reference customer. IT subsidiary combined own CMS with ONDA Vendor API to run 150 directly-operated hotels (live July 2026). MCP server integration enabling AI agents to call ONDA natively.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMindre: Global channel manager and hotel commerce platform. Direct competitor to ONDA HUB, connecting hotels to 400+ channels with PMS integrations. Most comparable direct peer given similar channel connectivity and hospitality SaaS focus.
• Cloudbeds: All-in-one hospitality management suite combining PMS, channel manager, and booking engine. Targets independent hotels and groups globally with comparable SMB and enterprise segments.
• Mews: Cloud-native PMS with integrated channel manager and booking engine. Highly valued hospitality SaaS competitor targeting boutique and chain hotels with modern, automation-first positioning similar to ONDA's AI-led approach.
• STAAH: Asia-Pacific focused channel manager and booking engine connecting hotels to 200+ OTAs. Closest geographic peer to ONDA in Southeast Asia and Oceania with similar channel-connectivity positioning.
• Little Hotelier: Channel manager and PMS purpose-built for small properties (under 30 rooms). Closest direct comparable to ONDA Plus for the small-property, pension/guesthouse/motel segment.

Broad incumbents

• BookingSuite (Booking.com): OTA-owned SaaS arm of Booking.com offering channel manager and PMS tools. Competes directly with ONDA while leveraging Booking.com's channel power — vertical integration risk for independent channel managers like ONDA.
• Lighthouse (formerly OTA Insight): Commercial intelligence and revenue management platform for hotels. Overlaps with ONDA's AI pricing recommendations and revenue insights features, particularly for chain and enterprise hospitality customers.
• TravelClick (Amadeus): Enterprise CRS, PMS, and revenue management for hotel chains under Amadeus. Comparable to ONDA Enterprise CRS for large chain customers, with broader product breadth and incumbency in enterprise hospitality.

Emerging players

• HotelRunner: Channel manager and PMS targeting independent hotels and small chains globally. Comparable SMB-led GTM and channel-connectivity focus, with strong presence in EMEA — emerging direct competitor for ONDA's international expansion.
• eZee Absolute: Cloud-based hotel PMS and channel manager serving independent properties, primarily in Asia. Similar SMB focus with multi-channel connectivity, and a relevant comparable for ONDA's Asian market expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONDA