Yeogi Eottae
Yeogi Eottae is a South Korean online travel agency that aggregates domestic and international accommodation bookings, package tours, and flight reservations through its web platform and mobile app, serving Korean-language individual travelers, families, and corporate clients.
- Company typePrivate
- Founded2017
- HeadquartersSeoul, South Korea
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yeogi Eottae does
Yeogi Eottae (여기어때) is a South Korean online travel agency operated by (주)여기어때컴퍼니 (Yeogi Eottae Company), a subsidiary of Korean conglomerate GC COMPANY Corp. Founded in 2017 and headquartered at 479 Bongeunsa-ro, Gangnam-gu, Seoul, the company runs a direct-to-consumer travel booking platform accessible via yeogi.com and a mobile application, serving Korean-language consumers seeking domestic stays, outbound travel, and packaged itineraries. Its product surface aggregates domestic accommodations (motels, hotels, resorts, pensions, pool villas, camping, guesthouses, hanok) across all 17 Korean regions, overseas accommodations in 30+ countries, package tours, flight bookings, car rentals, leisure tickets, and space rentals.
The platform is built on a web-and-mobile OTA marketplace architecture with real-time search, user-generated reviews, 10-point scoring, coupon-based pricing, member-tier discount logic, and point accumulation via Elite Membership and Trip Holic programs. Yeogi Eottae monetizes through (1) accommodation marketplace commissions across thousands of domestic and overseas listings (e.g., 2,012 Jeju properties, 1,242 Seoul properties, 1,082 Busan properties), (2) direct-sold package tours under the 'Yeogi Eottae Tour' (여기어때투어) brand capturing full transaction economics on bundled air+hotel+activity products to destinations including Osaka, Nha Trang, Da Nang, Rome, Zhangjiajie, and Phu Quoc, and (3) transaction fees on flight bookings across partnerships with Korean carriers (Korean Air, Asiana, T'way, Air Busan, Jeju Air, Jin Air, Eastar Jet, Air Premia, Paratata) and international carriers (Emirates, Singapore Airlines).
Distribution combines self-serve digital channels (web, mobile app, corporate portal at business.yeogi.com) with non-traditional Korean media channels including recurring TV home shopping broadcasts and platform livestream events ('Yeogi Eottae Live'). The customer base is fragmented across individual domestic travelers, outbound travelers, package-tour bookers, families, flight bookers, and a small enterprise/corporate-travel segment; loyalty is driven by Elite Membership and Trip Holic. Geographic supply spans all 17 Korean regions for domestic supply and 30+ countries overseas, while the platform's interface and support remain Korean-only.
Yeogi Eottae firmographics
Firmographics- Name
- Yeogi Eottae
- Legal name
- (주)여기어때컴퍼니
- Website
- https://yeogi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yeogi Eottae is a South Korean online travel agency that aggregates domestic and international accommodation bookings, package tours, and flight reservations through its web platform and mobile app, serving Korean-language individual travelers, families, and corporate clients.
- Ownership category
- akta.pro rank
Yeogi Eottae industry classification
Industry- Product category
- Online Travel Agency (OTA)
- NAICS
- Travel Agencies (56151), Tour Operators (56152), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)
Keywords
Where Yeogi Eottae is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Yeogi Eottae business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Accommodation Commission: The platform acts as a marketplace for domestic and overseas accommodations, earning commission from property listings. The site lists accommodations across South Korea (motels, hotels, resorts, pensions, pool villas, camping, guesthouses, hanok) and overseas destinations.
- Package Tour Sales: The company sells package tours to international destinations (e.g., Zhangjiajie, Nha Trang, Da Nang, Osaka, Sapporo, Rome, Istanbul, Los Angeles, New York) as a direct seller (여기어때투어), earning revenue from tour package bookings inclusive of airfare, accommodation, and activities.
- Airline Ticketing: The platform facilitates flight bookings (국내 항공 / 해외 항공) as part of its travel service offerings, partnering with airlines including 대한항공, 아시아나항공, 티웨이항공, 에어부산, 제주항공, 진에어, 이스타항공, 에어프레미아, 파라타항공, 에미레이트항공.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Domestic motels — budget-friendly, nightly rates from ~₩35,500 with coupons |
| Unit Pricing | Pay-as-you-go | Domestic hotels/resorts — mid to premium nightly rates from ~₩200,000 to 1,100,000원 |
| Unit Pricing | Pay-as-you-go | Domestic pensions/pool villas — nightly and package rates |
| Unit Pricing | Pay-as-you-go | Chester tons Hotel Sokcho — family resort, rooms from ₩432,000 to ₩1,291,000 per night |
| Unit Pricing | Pay-as-you-go | Saint Johns Hotel Gangneung — 4-star oceanfront hotel, rooms from ~₩120,000 to 200,000원 per night |
| Unit Pricing | Pay-as-you-go | Overseas package tours — per-person pricing from ₩199,000 to ₩14,900,000 |
| Unit Pricing | Pay-as-you-go | Phu Quoc 5-day package — ₩528,000 per person (air + hotel) |
| Unit Pricing | Pay-as-you-go | Seoul accommodation — nightly rates from ₩44,000 (motels) to ₩1,503,000 (5-star) |
| Unit Pricing | Pay-as-you-go | Phu Quoc 5-day checkout tour — ₩498,000 per person (230 USD equivalent benefits) |
| Unit Pricing | Pay-as-you-go | Overseas hotel nightly rates — Singapore from ₩140,055 (Hotel Boss) to ₩1,029,194 (Marina Bay Sands) |
| Unit Pricing | Pay-as-you-go | Overseas hotel nightly rates — Osaka from ₩77,158 to ₩407,172 per night |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Yeogi Eottae product offering
Product offeringCore offering
Yeogi Eottae operates a South Korean online travel agency platform that aggregates and books domestic accommodations (motels, hotels, resorts, pensions, pool villas, camping, hanok), overseas accommodations (30+ countries), overseas package tours (flights + hotel + guided tours), and airline tickets through its website yeogi.com and mobile app. The company functions both as a marketplace earning commission from property listings and as a direct seller of package tours under the '여기어때투어' sub-brand. Complementary services include leisure attraction tickets, car rental, space rental, and the Elite Membership and Trip Holic loyalty programs with coupon discounts and point accumulation.
Product overview
Yeogi Eottae is a comprehensive South Korean online travel agency platform that operates as a one-stop booking service for travel and accommodation needs. The platform offers a multi-module architecture comprising domestic and overseas hotel bookings (국내숙소/해외숙소), international package tours (패키지여행), flight reservations (항공), combined flight+hotel packages (항공+숙소), leisure tickets (레저·티켓), car rental (렌터카), and space rental (공간대여). The platform also features membership programs including Elite Membership (엘리트 멤버십) and Trip Holic (트립홀릭), as well as live streaming commerce through '여기어때 Live' and curated premium selections through '블랙 PICK'. The company (주)여기어때컴퍼니 is headquartered in Seoul and serves as both a direct seller and intermediary for individual vendors on its platform.
Differentiator
Problem solved
Functional benefit
Brands
- 여기어때투어: Package tour booking service under the Yeogi Eottae platform
Products and services
- Domestic Accommodations (국내숙소)
Quantifiable outcome
- Elite Membership program offering discounted booking prices for logged-in members
- +2 more outcomes
Companies that use Yeogi Eottae
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Yeogi Eottae technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yeogi Eottae partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Korean Air (대한항공)coreKorean Air is a key airline partner providing international flight services for Yeogi Eottae's overseas package tours and flight bookings. The platform runs dedicated 'Korean Air overseas flight promotion' events. Flights operate from Incheon (ICN) to destinations including Zhangjiajie, Chongqing, and other international routes. Joint promotional campaigns run monthly.
- Asiana Airlines (아시아나항공)coreAsiana Airlines partners with Yeogi Eottae for international package tour flights to destinations including Zhangjiajie (TSN), Chongqing (CKG), Vietnam (Nha Trang, Da Nang), Japan, and Europe (Rome, Istanbul). Asiana's national carrier status provides trust and connectivity for package tour offerings.
- T-way Air (티웨이항공)coreT-way Air (T'way Air) is a major low-cost carrier partner for both overseas package tours and domestic/overseas flights. Featured on the platform's airline promotion events including dedicated 'T-way domestic flight promotion' and 'T-way overseas flight promotion' pages. Operates routes to Vietnam (Phu Quoc, Nha Trang, Da Nang), Japan (Osaka, Sapporo), and other destinations.
- Air Busan (에어부산)coreAir Busan provides flight services primarily from Busan Gimhae International Airport (PUS) for overseas package tours to destinations including Zhangjiajie (direct flights), Da Nang, and Japan. The platform runs 'Air Busan overseas package' promotions and Busan-departure specific tour products.
- Jeju Air (제주항공)coreJeju Air partners with Yeogi Eottae for international routes including Vietnam (Nha Trang, Da Nang), Japan (Osaka, Sapporo), and Southeast Asia. Featured in multiple package tour listings and airline-specific promotions on the platform.
- Jin Air (진에어)coreJin Air provides international flight services for Yeogi Eottae package tours to destinations including Japan (Sapporo), Vietnam, and Southeast Asia. Listed as an airline option across multiple destination pages.
- Eastar Jet (이스타항공)coreEastar Jet partners with Yeogi Eottae for domestic and overseas flight bookings. Featured in platform airline promotions including 'Eastar Jet domestic flight promotion' and overseas routes.
- Air Premia (에어프레미아)minorAir Premia provides premium economy and charter services for Yeogi Eottae overseas package tours, primarily to US destinations (Los Angeles) and combined US + Hawaii itineraries.
- Paratata Airlines (파라타항공)minorParatata Airlines operates seasonal and promotional routes for Yeogi Eottae package tours, particularly to Japan (Osaka).
- Emirates (에미레이트항공)minorEmirates partners with Yeogi Eottae for Turkey (Istanbul) package tours, providing long-haul international flights. Used for Turkey combined with Dubai itineraries.
- Singapore Airlines (싱가포르항공)minorSingapore Airlines runs monthly promotional events on Yeogi Eottae for overseas flight bookings, targeting Korean travelers transiting through Singapore to various destinations.
- Best Western Hotels (베스트웨스턴)coreBest Western international hotel chain properties are featured extensively across Yeogi Eottae's overseas accommodation listings and package tour hotels in Vietnam (Phu Quoc Best Western, Nha Trang), China (Best Western Grand Zhangjiajie, Best Western Plus Zhangjiajie Ramada), and other destinations.
- Marriott InternationalcoreMarriott International properties including Nha Trang Marriott Resort & Spa, Danang Marriott Resort & Spa, Hyatt Regency properties, Sheraton, and others are featured across overseas accommodation listings on the platform.
- Hilton WorldwidecoreHilton properties including Hilton Gyeongju, Hilton Da Nang, Hilton Guam Resort & Spa, and Hilton Kota Kinabalu are featured as premium accommodation options on the platform.
- GC COMPANY Corp. (母公司)coreGC COMPANY Corp. (지씨컴퍼니) is the parent company of (주)여기어때컴퍼니. The footer states 'Copyright GC COMPANY Corp. All rights reserved.' The company introduction link (회사소개) redirects to gccompany.co.kr, indicating a parent-subsidiary relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Yeogi Eottae competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA dominant in hotel inventory worldwide, with localized Korean-language site and active Korean outbound traveler acquisition. Competes with Yeogi Eottae's overseas accommodation segment via broader global hotel inventory and established Genius loyalty program.
- Expedia: Global OTA with full-stack flight, hotel, car rental, and package offerings serving Korean travelers planning international trips. Competes broadly across overseas accommodations and package tours, with bundled product strength in long-haul destinations like USA and Europe that overlap with Yeogi Eottae's LA, NY, Rome, Istanbul inventory.
- Trip.com: Global OTA owned by Ctrip/Trip.com Group serving Korean outbound travelers with international hotel, flight, and package tour bookings. Competes broadly with Yeogi Eottae across overseas accommodations and package tours, with deeper global inventory but weaker Korea-specific content and loyalty stack.
Direct peers
- Agoda: Asia-focused OTA owned by Booking Holdings, particularly strong in Southeast Asia (Thailand, Vietnam, Philippines, Indonesia) — direct overlap with Yeogi Eottae's Phu Quoc, Nha Trang, Da Nang, Bangkok, Kota Kinabalu package destinations. Aggressive pricing on Asian hotel inventory.
- MyRealTrip: Korean online travel platform focused on outbound package tours and flight+hotel bundles. Competes directly with Yeogi Eottae's 여기어때투어 brand and overseas accommodation offering. Differentiated by stronger mobile-first UX and growing inbound tourism segment.
- Klook: Asia-Pacific tours, activities, and attractions booking marketplace with strong presence across Korea, Japan, Southeast Asia. Competes with Yeogi Eottae's leisure ticket and package tour segments, particularly for inbound foreign travelers visiting Korea and for Korean outbound bookings to Asia.
- Skyscanner: Flight metasearch and booking platform with strong Korean outbound traveler adoption. Overlaps with Yeogi Eottae's airline ticketing segment, particularly for price-conscious Korean travelers comparing flight options across Korean and international carriers (Korean Air, Asiana, LCCs).
- Yanolja: Korea's leading OTA and Yeogi Eottae's principal direct competitor. Operates identical business model — domestic accommodations, package tours, flights, leisure tickets — with comparable inventory scale and Korean-language focus. Yanolja has historically led on tech and mobile UX while competing aggressively on price.
Emerging players
- Tmon (티몬) and WeMakePrice (위메프) Travel: Korean e-commerce platforms (TMON, WeMakePrice) that have built travel verticals featuring discounted package tours and accommodation deals. Compete on price with Yeogi Eottae's package tour and discount-led domestic accommodation strategy, leveraging existing e-commerce user bases for cross-sell.
Others
- TripHolic (트립홀릭): Yeogi Eottae's own in-house membership/coupon program rather than a true peer, but illustrative of the loyalty/discount-based competitive dynamic shaping the Korean OTA market. Comparable programs exist at Yanolja (Yanolja Pay), MyRealTrip, and Hoteltonight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yeogi Eottae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeogi Eottae leadership team
Management profileNumber of profiles
Profiles1 record
Yeogi Eottae funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeogi Eottae M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeogi Eottae
What does Yeogi Eottae do?
Yeogi Eottae operates a South Korean online travel agency platform that aggregates and books domestic accommodations (motels, hotels, resorts, pensions, pool villas, camping, hanok), overseas accommodations (30+ countries), overseas package tours (flights + hotel + guided tours), and airline tickets through its website yeogi.com and mobile app. The company functions both as a marketplace earning commission from property listings and as a direct seller of package tours under the '여기어때투어' sub-brand. Complementary services include leisure attraction tickets, car rental, space rental, and the Elite Membership and Trip Holic loyalty programs with coupon discounts and point accumulation.
Is Yeogi Eottae a public or private company?
Yeogi Eottae is a private company. It is classified as corporate owned and is currently operating.
When was Yeogi Eottae founded?
Yeogi Eottae was founded in 2017. It employs 501 to 1,000 people.
Where is Yeogi Eottae based?
Yeogi Eottae is headquartered in Seoul, South Korea, in the Asia region.
How does Yeogi Eottae make money?
Three revenue lines are on record. Accommodation Commission is the primary driver. The others are package Tour Sales and airline Ticketing.
Who are Yeogi Eottae's main competitors?
Broad incumbents on record are Booking.com, Expedia and Trip.com. Direct peers are Agoda, MyRealTrip, Klook, Skyscanner and Yanolja. Tmon (티몬) and WeMakePrice (위메프) Travel is listed as an emerging player. TripHolic (트립홀릭) is listed as an others.
Does Yeogi Eottae have an API?
No public API is recorded for Yeogi Eottae.
What industry is Yeogi Eottae in?
Yeogi Eottae's product category is Online Travel Agency (OTA). Its primary akta.pro industry code is THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 56151 and its SIC code is 7000.