Advan Research Corporation

What Advan Research Corporation does

Advan Research Corporation is a New York-based financial technology company that sells location and consumer-spend intelligence to enterprise clients in finance, commercial real estate, corporate supply chain, and the civic sector. The company combines anonymized cell phone location signals (GPS, Wi-Fi, beacon) from 45M U.S. and 65M global opted-in devices with credit and debit card transaction data (40B+ transactions) to measure visits, estimate sales, and track performance for any brand or location. Its dataset covers 9M+ points of interest, 150M buildings, 10,000+ brands, and 10T+ cell data points, organized through 10M+ hand-drawn geofences.

The product portfolio is delivered through a dual UI-plus-dataset model. FIT, REI, REVEAL, and REPerspectives are visual dashboard platforms covering foot traffic, traffic-plus-spend, property-level intelligence, and migration/demographic trends respectively. SPENDVIEW provides consumer-card spend signals, and Patterns+ offers raw high-fidelity foot-traffic datasets delivered via FTP, AWS S3, or Google Cloud Services for clients building proprietary models. An AI-powered revenue-forecast feature called AlphaLoc is claimed at 98% accuracy.

Advan generates revenue through subscription-based access to its datasets and dashboards, sold via an enterprise field-sales motion anchored on demo bookings. The company holds SOC 2 Type II certification, won Best Alternative Data Provider at the 2020 Inside Market Data Awards, and has executed two acquisitions (SafeGraph's Patterns business in November 2022 and Real Estate Intelligence in November 2024) to broaden its data and CRE-analytics footprint. Customer logos span hedge funds, REITs, brokerages, retail, and consumer brands including Apple, Accenture, Bentall GreenOak, Chick-fil-A, Condé Nast, Douglas Elliman, SeaWorld, and MoMA. The company is privately held, founder-led, and operates without disclosed external funding.

Name

Advan Research Corporation

Legal name

Advan Research Corporation

Website

https://advanresearch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Advan Research Corporation is a New York-based financial technology company that combines anonymized mobile location signals with credit and debit card transaction data to deliver foot-traffic, consumer-spend, and property-level intelligence via subscription datasets and dashboards to hedge funds, REITs, commercial real estate firms, and large enterprise clients.

Ownership category

akta.pro rank

Product category

Alternative Data & Location Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Location intelligence data
• Foot traffic analytics
• Alternative data services
• Consumer spend signals
• Geolocation datasets

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Location Intelligence Data Products: Advan generates revenue through subscription-based access to foot traffic, spend, and location intelligence datasets delivered via direct data transfer (FTP, cloud providers) or visual dashboards. Products include FiT, REI, REVEAL, SpendView, Patterns+, and REPerspectives platforms offered as UI + Dataset packages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Advan Research Corporation combines anonymized cell phone location data (GPS, Wi-Fi, beacon signals from 45M U.S. and 65M global opted-in devices) with de-identified credit and debit card transactions to measure visits, estimate sales, and track performance for any brand or location. It sells this intelligence through subscription-based UI dashboards (FIT, REI, REVEAL, SPENDVIEW, REPerspectives) and raw datasets (Patterns+) to enterprise clients in finance, commercial real estate, corporate supply chain, and civic sectors.

Product overview

Advan Research Corporation offers a unified platform-plus-datasets architecture for location intelligence and consumer behavior analytics. The portfolio centers on three integrated UI+Datasets products: FIT (Foot Traffic Intelligence), REI (Traffic + Spend), and REVEAL (Property-Level Intelligence), supplemented by SPENDVIEW for consumer spend data and REP for migration trends. Raw data access is available through Patterns+ dataset products. Data is sourced from anonymized cell phone location signals (GPS, Wi-Fi, beacon) and credit/debit card transactions, covering 9M+ POIs, 150M buildings, 10K+ brands, and 40B+ card transactions.

Differentiator

Problem solved

Functional benefit

Brands

• FIT: Foot Traffic Intelligence Platform providing UI and dataset access
• REI
• REVEAL
• SPENDVIEW
• Patterns+
• REPerspectives

Products and services

• FIT | Foot Traffic Intelligence Platform Comprehensive foot traffic intelligence platform combining UI dashboards and dataset access for measuring visits, tracking performance, and analyzing footfall patterns across locations; covers 3,500+ companies and brands.
• REI | Customizable Traffic + Spend Platform Customizable platform providing both traffic and spend analytics through UI dashboards and datasets, enabling analysis of retail performance and consumer behavior across markets.
• REVEAL | Property-Level Location Intelligence Property-level location intelligence platform with UI and dataset access, enabling true trade area visualization and comparative property analysis for commercial real estate.
• SPENDVIEW | Consumer Spend Signals Consumer spend data platform tracking de-identified card transactions across US brands and NAICS categories, providing monthly spend, transaction counts, and basket-size distributions scaled to total consumer-card volume.
• Patterns+ | High-Fidelity Foot Traffic Dataset High-fidelity foot traffic dataset providing raw location data for data scientists and analysts, available via direct data delivery for custom analytics and proprietary modeling.
• REP | Migration & Demographic Trends (REPerspectives) Migration and demographic trends platform providing mobility insights through UI dashboards and datasets, tracking population movements and demographic shifts across US markets.

Quantifiable outcome

• Performance improvement of over 50% with lowered Sharpe and drawdowns when combining Advan's traffic counts with Consumer Edge's transaction data

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Consumer EdgecoreTechnology or IntegrationStrategic data partnership combining Advan's foot traffic counts with Consumer Edge's transaction data. This integration enables enhanced investment analytics, with reported performance improvements of over 50% and lowered Sharpe and drawdowns for hedge fund clients.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Placer.ai: Placer.ai is a direct competitor offering foot-traffic and location-intelligence analytics to retail, real estate, and finance customers. It overlaps directly with Advan's FIT, REVEAL, and Patterns+ products and targets the same enterprise buyer.
• YipitData: YipitData is a leading alternative-data provider for the hedge fund and investment community, offering web-sourced, panel, and transaction datasets. It competes head-on with Advan for the same finance buyer and is often evaluated in parallel alt-data vendor screens.
• Earnest Research: Earnest Research provides alternative-data products built largely on de-identified credit and debit card transaction panels, similar to Advan's SpendView. It serves the same institutional-investor customer base for consumer-spend intelligence.
• SafeGraph: SafeGraph is a location-data provider whose Places and Patterns datasets directly overlapped with Advan before Advan acquired SafeGraph's Patterns business in Nov-2022. It remains a comparable vendor for POI and foot-traffic data in the same enterprise market.
• Cuebiq: Cuebiq is a location-intelligence and foot-traffic analytics provider offering offline visitation measurement, audience targeting, and consumer insights to retail, real estate, and finance clients—a directly comparable offering to Advan's FIT and REVEAL.
• Buxton: Buxton is a customer-analytics and site-selection platform used by retailers and real estate operators, with comparable trade-area and foot-traffic capabilities to Advan's REVEAL. It serves a similar commercial-real-estate and retail-customer base.
• Kalibrate: Kalibrate (formerly CNT/Calibrate) provides location-intelligence, traffic-count, and predictive-analytics products for retail fuel, convenience, and real estate customers. Its traffic and trade-area analytics overlap with Advan's REVEAL and Patterns+ offerings.

Broad incumbents

• Foursquare: Foursquare operates a broad location-intelligence platform spanning consumer apps, ads, and enterprise location data (including through its Foursquare/Demand-Side and Pilgrim SDK products). It overlaps with Advan on POI and movement data but serves a much wider portfolio of use cases.
• Similarweb: Similarweb is a publicly traded digital and alternative-data analytics company offering web-traffic, app, and consumer-insight datasets. While its core is digital, it competes for the same enterprise alt-data budget as Advan, particularly among investment-research customers.

Others

• Consumer Edge: Consumer Edge is a transaction-data and consumer-insights provider partnered with Advan since 2018, where Advan's foot-traffic counts are combined with Consumer Edge's card data. It is a partner as well as an adjacent comparable for SpendView-like offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AdvanResearch
• LinkedInlinkedin.com/company/advan-research-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advan Research Corporation