Gauge

What Gauge does

Gauge Technologies, Inc. operates an AI visibility monitoring and optimization platform positioned in the GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) categories. The platform tracks how brands are mentioned, cited, and portrayed in AI-generated responses across seven major AI systems—ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, and xAI Grok—capturing data through front-end browser scraping of anonymous logged-out sessions rather than through vendor APIs. Core capabilities include daily Prompt Tracking across hundreds of customized prompts, Gap Analysis identifying where brands are missing from AI answers, Citation Analysis separating URL citations from brand-name mentions, Competitor Analysis with share-of-voice breakdowns, Sentiment Analysis on AI-referenced tone, Technical Health Scores auditing pages across nine AI/SEO criteria, and a Query Fan Out feature revealing the underlying Google searches LLMs execute. The platform extends beyond measurement into execution through Ask Gauge, an agentic AI marketing co-pilot that synthesizes GEO monitoring data with Google Analytics 4, Google Search Console, Semrush, and ad performance data, and through the Content Engine, which generates AI-optimized editorial calendars, briefs, outlines, article drafts, and publishes directly to Webflow CMS. Native integrations include GA4, GSC, Amazon S3, Slack, and Semrush, with a documented API for programmatic access.

Gauge targets growth-focused marketing teams, SaaS organizations, marketing agencies, and enterprise companies, with a claimed installed base of 1,500+ marketing teams and named customers including PostHog, Supabase, Sourcegraph, Braintrust, Vellum AI, Sanctum, Eco, LedgerUp, MotherDuck, Standard Metrics, and AMP. The company employs a hybrid go-to-market with self-serve PLG for Starter ($99/month) and Growth ($599/month) tiers complemented by a sales-led enterprise motion with custom pricing, dedicated GEO specialist, and multi-year contracts. Distribution combines direct website sales, free trial conversion, Agency Mode pitch workspaces as an agency-led acquisition channel, competitor-comparison SEO pages versus Profound/Otterly/Peec/AirOps/Ahrefs/Semrush, and content marketing with active presence at SaaStr. The company is privately held, headquartered in San Francisco, was founded in 2024, employs 1-10 people, and is led by CEO Caelean Barnes and CTO Evan Doyle, having raised a $500K seed round from Y Combinator and Pioneer Fund in September 2024.

Name

Gauge

Legal name

Gauge Technologies, Inc.

Website

https://withgauge.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Gauge is an AI-native visibility and optimization platform that tracks how brands appear in ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Copilot, and Grok responses. It serves growth-stage marketing teams, SaaS companies, agencies, and enterprises with prompt tracking, gap analysis, content generation, and an AI co-pilot.

Ownership category

akta.pro rank

Product category

AI Visibility and Generative Engine Optimization Software

akta.pro industry

PRIMARYHDAEAMAF

Dashboarding & KPI/Performance Management

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools

Keywords

• AI visibility tracking
• Generative engine optimization
• Answer engine optimization
• Brand mention monitoring
• AI search analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Starter Plan: Entry-level subscription at $99/month providing 100 tracked prompts, ChatGPT monitoring only, 3 Content Engine articles per month, 3 team seats. Includes 7-day free trial. Targets teams testing GEO as a channel.
2. SaaS Subscription - Growth Plan: Mid-market subscription at $599/month providing 600 tracked prompts across 6 platforms (ChatGPT, Google AIO, Google AI Mode, Gemini, Perplexity, Copilot), 18 articles per month, 10 seats. Includes 7-day free trial. Most popular tier for growth-focused marketing teams.
3. Enterprise Custom Pricing: Custom enterprise tier with all monitored platforms including Claude and Grok, unlimited articles, unlimited seats, and dedicated GEO specialist. Targets organizations running GEO as core strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gauge is a SaaS platform that monitors and improves how brands appear in AI-generated answers across major large language model platforms including ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, Google AI Mode, and xAI Grok. The platform uses front-end scraping to capture real user experience data, runs daily prompt tracking, performs gap and competitor analysis, tracks citations and sentiment, and includes an AI marketing co-pilot (Ask Gauge) and a Content Engine that produces and publishes AI-optimized articles based on real citation patterns.

Product overview

Gauge is a unified AI visibility platform and analytics tool for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). The platform consists of a core monitoring suite (Prompt Tracking, Brand Coverage, Gap Analysis, Coverage Analysis, Competitor Analysis, Citation Analysis, Technical Health Scores, and Query Fan Out) combined with an AI-powered co-pilot (Ask Gauge) and automated content execution (Content Engine). Users can also access Sentiment Analysis for tracking brand portrayal in AI responses, ChatGPT Ad Tracker for paid/organic correlation, and Agency Mode for client prospecting. The platform integrates with Google Analytics 4, Google Search Console, Amazon S3, Slack, and Semrush for unified marketing intelligence. Pricing tiers include Starter ($99/month), Growth ($599/month), and Enterprise (custom) plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Gauge AI Visibility Platform SaaS platform that tracks brand mentions, citations, sentiment, and competitor positioning across ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, Google AI Mode, and xAI Grok; identifies visibility gaps; and delivers actionable recommendations for marketing teams at growth-stage and enterprise companies.
• Ask Gauge AI Marketing Co-Pilot Conversational AI co-pilot that autonomously analyzes data across Gauge AI visibility metrics, Google Analytics 4, Google Search Console, Semrush, ad performance, and company context to deliver recommendations and content plans for marketing teams.
• Gauge Content Engine End-to-end AI content production workflow including editorial calendar, AI-generated briefs built from monitoring data, outlines, full article drafts, and direct CMS publishing to Webflow for marketing teams producing AI-optimized content.
• ChatGPT Ad Tracker Tracks ChatGPT paid ad performance and correlates it with organic AI visibility metrics to measure total ChatGPT presence for marketing teams running paid campaigns on ChatGPT.
• Agency Mode Pitch workspace offering for marketing agencies that allows 100 prompts in a one-time assessment across supported AI platforms to produce data-backed AI visibility reports for prospective clients at no additional cost.

Quantifiable outcome

• 3x-5x uplift in AI visibility within first month of implementation
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature13 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Profound: Profound is a direct AI visibility/GEO analytics platform tracking brand mentions across ChatGPT, Perplexity, and other LLMs. It targets the same marketing teams and competes head-to-head with Gauge on prompt tracking, share-of-voice, and content recommendations.
• Otterly AI: Otterly AI is an AI search monitoring platform that tracks brand presence, sentiment, and citations across generative search engines. It competes with Gauge's Prompt Tracking, Brand Coverage, and Sentiment Analysis modules for the same growth-stage marketing buyer.
• Peec AI: Peec AI is an AI search analytics tool for marketing teams tracking brand performance across AI search engines. It is directly named on Gauge's competitive comparison page and serves the same target persona of growth marketers.
• AirOps: AirOps is a content operations platform that combines AI-driven content workflows with SEO and now AI-search optimization. It overlaps with Gauge's Content Engine and technical health scoring, and is explicitly named in Gauge's competitive set.

Broad incumbents

• Ahrefs: Ahrefs is a leading incumbent SEO platform that has begun adding AI search visibility features to its suite. It serves a much broader SEO keyword/content use case but increasingly overlaps with Gauge's AI mention and citation tracking.
• Semrush: Semrush is a large incumbent marketing analytics suite covering SEO, ads, and content. It is integrating AI visibility data into its platform and competes with Gauge on AI search mention tracking, and is named directly on Gauge's comparison pages.
• Surfer SEO: Surfer SEO is a content optimization platform with SERP analysis and AI content workflows. It overlaps with Gauge's Content Engine and technical content scoring, targeting similar content marketing buyers with a broader legacy SEO feature set.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform. It is broader than Gauge but increasingly adding AI-search visibility features for large enterprise marketing teams, putting it in competitive overlap at the high end of the market.
• MarketMuse: MarketMuse is a content intelligence platform that helps marketing teams plan and optimize content using AI. It overlaps with Gauge's Content Engine and topic/citation analysis but is positioned for content strategy workflows rather than AI search visibility monitoring specifically.

Emerging players

• Athena HQ: Athena HQ is an early-stage AI search optimization and analytics platform for marketing teams. It is a niche direct competitor to Gauge with similar prompt tracking and visibility scoring, but at an earlier scale and product maturity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gauge_sh
• LinkedInlinkedin.com/company/withgauge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gauge