What Monterra does

Monterra is a vertical SaaS company that builds design, budgeting, and proposal-generation software specifically for EV charging site deployment. Its platform serves three primary customer segments: Charge Point Operators evaluating site feasibility before committing engineering capital; EPC firms and developers accelerating early-stage site concepts; and electrical contractors that need to design, estimate, and produce professional proposals at scale. The product combines satellite-imagery-based site design with real-time infrastructure cost modeling, automated generation of proposals, bills of materials, single line diagrams, load calculations, and panel schedules, and an RFQ management workflow that turns designs into structured vendor bids with side-by-side comparison. A mobile site-walk app captures geo-tagged photos and field measurements, and an AI assistant branded 'Monty' organizes project information from emails, meeting notes, and call transcripts and integrates with CRMs and project management tools.

The company was founded in 2022 in San Francisco by David Kim (CEO, who previously worked with utilities on EV charging and smart grid programs) and Kelson Reiss (CPO, with consumer software shipping experience), launched its platform in August 2023, and raised a $2.5 million pre-seed round in November 2023 led by Base10 Partners with participation from Future Climate Venture Studio, Very Serious Ventures, Urban Innovation Fund, R/GA Ventures, and angel investors including early customers. The team is small (1-10 employees) and uses a hybrid go-to-market motion: a 14-day free trial of the $300/month Pro tier drives product-led acquisition among individual contractors and small firms, while enterprise deals are pursued via demo booking, custom pricing, white-glove onboarding, priority support through shared Teams/Slack channels, and dedicated account management for Charge Point Operators and larger teams. The company reports 2,000+ projects designed on the platform with customer-cited outcomes including 2-5x project throughput improvement, 80% time saved on design and proposal workflows, 40% reduction in proposal turnaround time, and 50% decrease in lead-to-quote time.

Name

Monterra

Legal name

Monterra Technology Inc.

Website

https://monterra.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Monterra is a vertical SaaS platform that helps EV charging installers design sites, estimate infrastructure costs, generate proposals and electrical schematics, and manage RFQs. It serves Charge Point Operators, EPCs and developers, and electrical contractors through a Pro tier ($300/month) and an Enterprise tier.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Pro Tier: Monthly subscription at $300/month for design, estimating, and deliverables features. Includes rapid site layout, cost estimating, pricing rules catalog, sales proposal generator, site layout to SLD automation, site photo management, and AI electrical design automation. 14-day free trial available.
2. SaaS Subscription - Enterprise Tier: Custom tailored pricing for full platform access with additional features including contractor/vendor RFQ management, site walk dispatch, white-glove onboarding and training, priority support with shared Teams/Slack space, and AI-assisted project details tracking. Volume discounts available for larger teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Monterra sells an AI-powered SaaS platform for EV charging site development that lets installers rapidly design site layouts on satellite imagery, generate real-time infrastructure cost estimates, auto-produce proposals, bills of materials, and electrical schematics, manage RFQs to contractors, and capture field data through a mobile app. It serves Charge Point Operators, EPC & developers, and electrical contractors with a Pro self-serve subscription and an Enterprise tier with white-glove onboarding.

Product overview

Monterra is a unified EV charging site development platform consisting of a core SaaS application with two subscription tiers (Pro at $300/month and Enterprise with tailored pricing). The platform integrates site design, cost estimation, proposal generation, RFQ management, and field data collection into one workflow. Key capabilities include AI-powered electrical design automation, auto-generated single line diagrams, and an AI assistant called Monty for project info tracking. The Pro tier includes design/estimating features while Enterprise adds RFQ management, site walk dispatch, and priority support. A mobile app for site walk data collection is available as a feature.

Differentiator

Problem solved

Functional benefit

Products and services

• Monterra Platform All-in-one EV charging site development platform for Charge Point Operators, EPCs/developers, and electrical contractors, combining rapid site layout design on satellite imagery, real-time cost estimating, auto-generated proposals, bills of materials, and electrical schematics, RFQ management, and mobile field data collection.

Quantifiable outcome

• 2-5× increase in project throughput
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aurora Solar: Aurora Solar provides cloud-based solar PV design, sales, and proposal software for installers — the closest direct analog to Monterra's EV charging design and proposal workflow. Both target verticalized installer software with AI-driven site layout, cost estimating, and proposal automation.
• OpenSolar: OpenSolar offers free, professional solar design and sales software with similar satellite-imagery-based site design, proposal generation, and CRM integration — a directly comparable workflow to Monterra applied to the solar installer vertical.
• Fieldwire: Fieldwire is a construction field-management platform with mobile-first site walks, photo documentation, and task tracking — closely aligned with Monterra's mobile site walk app for capturing geo-tagged photos and field measurements.
• JobTread: JobTread provides estimating, project management, and customer portal software for contractors, addressing the same SMB electrical contractor segment as Monterra's Pro tier with workflow overlap on estimating and proposal generation.

Emerging players

• ChargeLab: ChargeLab provides EV charging station management software and APIs for CPOs and installers, overlapping with Monterra's CPO-facing capabilities though focused on operations/backend management rather than pre-construction design.
• Spatially: Spatially (Spatial.ai) provides location-intelligence and geospatial collaboration tools used in real estate and infrastructure planning — adjacent to Monterra's mapping-driven design workflow and EV site feasibility use cases.
• Arcadia: Arcadia operates a clean energy data platform connecting utilities, DERs, and EV charging programs — adjacent to Monterra's utility/grid constraint modeling and addresses overlapping CPO and utility customer personas.

Broad incumbents

• ServiceTitan: ServiceTitan is a leading field service management platform for residential and commercial contractors — a broad incumbent with overlapping contractor workflows (estimating, dispatch, proposals) that could expand into EV charging specialty workflows.
• Procore: Procore is the dominant construction management platform for general contractors and EPCs — a broad incumbent serving Monterra's EPC & Developer segment with design coordination, bidding, and project management tools that could absorb EV-charging-specific workflows.
• Aurigo: Aurigo provides capital planning and project management software for infrastructure owners — including EV infrastructure — representing an established incumbent in the public-sector and utility EV infrastructure planning space that Monterra's CPO/EPC customers may already use.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monterra-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterra