What Marketingforce does

Marketingforce (迈富时, HKEX: 02556.HK), formerly known as 珍岛集团 (Truland), is a Shanghai-headquartered AI-native enterprise software company founded in 2009 and listed on the Hong Kong Stock Exchange in 2024. The company describes itself as China's largest marketing and sales SaaS provider and operates an AI-native full-stack platform organized as 'Six Clouds' — Marketing, Sales, Commerce, Analytics, Service, and Organization — plus a dedicated AI Government vertical. At the foundation sits GenAIOS, an ontology-driven AI operating system using an Ontology-Augmented Generation (OAG) inference engine to give base models consistent business context across CRM, DMS, and CDP data; above it are dual mid-platforms (AI-Agentforce for Agent orchestration, KnowForce for multimodal knowledge management) and a proprietary Tforce marketing LLM trained on data from 210,000+ cumulative enterprise customers.

The product surface spans AI content generation (text/image/video), AI-native CRM, GEO optimization for AI search engines, NL2SQL analytics (Data Agent), AI consumer-agent simulation (Mirror World), digital-store operations, and HR/organization management, with 500+ pre-built agent applications and 240+ combinable functional modules. The platform supports both cloud and on-premise deployment and is certified for full-stack domestic (信创) compatibility across Kirin OS, Kunpeng, Haiguang, and MetaX GPUs, enabling government and SOE deployments.

Revenue is generated primarily through recurring SaaS subscriptions (tiered annual plans: standard, KA-customized, and T云 for SMB), supplemented by professional services/implementation revenue and hardware sales of the AI Agent all-in-one appliance co-developed with MetaX targeting government and regulated enterprise buyers. The go-to-market is a hybrid model combining direct enterprise sales (with 1v1 expert consultation), domestic and international channel partner programs, a self-serve SMB tier, and strategic alliances with cloud providers (Huawei Cloud, Tencent, JD Tech) and consultancies (Roland Berger). The customer base of 210,000+ enterprises spans retail, automotive, finance, B2B manufacturing, healthcare, government, education, and cross-border commerce, served from 30+ global offices including Shanghai HQ, Wuhan R&D center, Hong Kong, Singapore, Tokyo, and the United States.

Name

Marketingforce

Legal name

珍岛信息技术（上海）股份有限公司

Website

https://marketingforce.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marketingforce (迈富时, HKEX: 02556.HK) is a Shanghai-based AI-native SaaS platform serving 210,000+ enterprise customers with marketing, sales, commerce, analytics, service, and organization solutions built on its proprietary GenAIOS ontology operating system, AI-Agentforce, and KnowForce platforms.

Ownership category

akta.pro rank

Product category

AI-Powered Marketing and Sales SaaS Platform

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• AI marketing platform
• Enterprise AI agents
• Marketing sales SaaS
• AI customer acquisition
• Generative enterprise AI

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription (All-in-one AI SaaS): Marketingforce operates primarily as a SaaS platform providing subscription-based access to its full suite of AI marketing, sales, and analytics tools organized as 'Six Clouds' (营销云, 销售云, 商业云, 分析云, 服务云, 组织云). Clients pay recurring subscription fees for platform access, with tiered plans based on functionality, team size, and customization level.
2. Professional Services & Implementation: The company provides consulting, customization, and implementation services alongside its SaaS platform, including digital transformation consulting, solution customization, and managed operations services (代运营).
3. Agent Appliance Sales (智能体一体机): Sale of AI Agent all-in-one machine hardware appliances pre-loaded with proprietary software, targeting government and enterprise customers requiring local deployment and full-stack domestically-produced solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Marketingforce operates an enterprise AI-native full-stack platform (GenAIOS + AI-Agentforce + KnowForce) delivering AI-powered marketing, sales, commerce, analytics, service, and organization solutions to 210,000+ enterprise customers globally. The platform spans IaaS, PaaS, and All-in-one AI SaaS layers, offering 500+ pre-built AI agent applications and 240+ combinable functional modules across customer acquisition, content generation, CRM, knowledge management, and data analysis.

Product overview

Marketingforce (迈富时Marketingforce, 珍岛集团, stock: 02556.HK) is a global leading AI application platform offering a comprehensive suite of enterprise AI products organized as platform-plus-modules architecture. The core foundation is the GenAIOS enterprise AI-native operating system (中国首个企业级本体驱动AI操作系统) providing a unified semantic layer for ontology-driven business understanding. Built on this foundation are dual middle platforms: AI-Agentforce智能体中台 for AI Agent orchestration and KnowForce AI知识中台 for multimodal knowledge management. The product portfolio spans six cloud solution areas — 营销云 (AI Marketing), 销售云 (AI Sales), 商业云 (AI Commerce/Biz), 分析云 (AI Analytics), 服务云 (AI Service), and 组织云 (AI Organization/HCM) — covering the full enterprise value chain from R&D and supply chain through marketing, sales, and after-sales service. Key AI-powered products include: GEO智能助手 for AI search brand optimization, AI原生CRM as an intelligent growth partner, Data Agent for natural language data analytics (NL2SQL), and KnowForce for enterprise knowledge management with RAG and expert certification. The AIGC suite (臻文/臻图/臻视) provides generative AI for text, images, and video. Industry-specific solutions cover consumer retail, automotive, finance, B2B, healthcare, education, government affairs, and cross-border commerce. The platform serves 210,000+ enterprise customers globally with both cloud and on-premise deployment options, and has achieved domestic chip adaptation (沐曦GPU, Kirin OS, Kunpeng/Haiguang processors) for 信创 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• AI-Agentforce: 企业级智能体中台，支持智能体规模化落地，包括流程开发、节点管理、工具集成、MCP集成等核心能力
• KnowForce
• GEO智能助手
• Data Agent
• Mirror World
• 臻文
• 臻图
• 臻视
• T云
• 珍客SCRM
• GMA
• CDP
• DHRforce
• ForceClaw政企版
• Eva
• Nora

Products and services

• AI-Agentforce Enterprise Agent Middle Platform Enterprise-grade agent middle platform enabling efficient, secure, and scalable deployment of AI agents with process orchestration, node management, tool/SKILLS/MCP integration, version control, multi-agent coordination, and full lifecycle management. Runs 128+ agents with 99.2%+ success rate and 56K+ daily calls.
• KnowForce AI Knowledge Middle Platform Multimodal enterprise knowledge management platform enabling knowledge comprehension, association, and reasoning across text, image, audio, and video. Supports automatic knowledge graph generation, expert certification with authority weighting, and atomic-level permission governance.
• GenAIOS Enterprise AI-Native Operating System China's first enterprise-grade ontology-driven AI operating system that maps CRM, DMS, CDP data into interconnected digital organisms using an OAG (Ontology-Augmented Generation) inference engine. Provides unified semantic layer across all business entities (customer, order, asset) enabling AI to execute business processes rather than just discuss them.
• AI Marketing Solution (营销云) Full-linkage enterprise marketing growth solution covering AI content creation, AI distribution (video cube, self-media matrix), AI customer acquisition (KOS, T-cloud), AI market intelligence, and GEO AI brand optimization. Targets consumer goods, retail, F&B, and lifestyle brands.
• AI Sales Solution (销售云) AI-powered sales solution covering AI-native CRM, AI sales agent, AI sales coaching (陪练), SCRM, and marketing automation (MA) for end-to-end sales automation, intelligent lead qualification, and conversion optimization.
• AI-Native CRM AI-native CRM built as an intelligent growth partner that proactively thinks, predicts, and self-drives execution. Automatically identifies customer lifecycle stage, triggers differentiated interaction strategies, and manages the full customer journey from lead to repeat purchase.
• Data Agent Intelligent Data Analysis Platform Ontology-based intelligent data decision assistant enabling business users to query data using natural language. NL2SQL engine maps business questions to database queries with multi-model cross-validation for accuracy. Supports attribution analysis, trend prediction, competitor analysis, and automated report generation.
• GEO Intelligent Assistant AI-powered GEO (Generative Engine Optimization) intelligent assistant that automates brand presence in AI search results. Monitors AI brand mentions, generates optimized content, and distributes to 14+ domestic and international AI platforms for brand visibility and recommendation capture.
• Mirror World AI Consumer Agent Simulation Platform AI-native virtual entity simulation platform that creates large-scale, high-fidelity AI consumer agents (AI Consumer Agent) for dynamic market simulation, competitive forecasting, and brand strategy testing in highly realistic virtual commercial environments.
• AI Agent Appliance (智能体一体机) Hardware appliance pre-loaded with proprietary Marketingforce AI Agent software and MetaX domestic GPU, providing out-of-box, full-stack domestically-produced AI Agent deployment for government and enterprise customers requiring local private deployment.
• T-Cloud (T云) All-in-One AI Marketing Cloud for SMBs All-in-one AI marketing cloud for SMEs providing AI marketing assessment, one-click website building, intelligent business opportunity publishing, brand building, ad creative generation, short video promotion, and lead conversion with full analytics dashboard.
• ForceClaw (政企版龙虾) Government AI Agent First AI product in China specifically designed for government and enterprise use, featuring sandboxed operation, human review, full-linkage audit trails, local deployment, data isolation, and compliance mechanisms for government-grade security.
• Smart Investment Attraction Platform (智慧招商平台) Government investment attraction AI platform integrating capital, scenarios, policies, innovation, media, computing power, and data through investment intelligence AI agents. Built jointly with Hefei Investment Promotion Co. and YiOU Group.
• DHRforce AI+HR Intelligent Management System AI+HR intelligent management system integrating talent acquisition, development, retention, and performance management across the full employee lifecycle with AI-powered recruitment, training, and talent assessment capabilities.
• T-Shop Commerce and Chain Store Management Suite T-Shop suite covering group CRM, brand CRM, smart store, member center, AI-powered in-store analytics, digital signage, intelligent customer engagement, and full lifecycle chain store management for retail and brand operators.
• SCRM Private Domain Customer Asset Management System Social CRM (SCRM) based on Enterprise WeChat ecosystem for private domain customer asset management. Dynamically maintains customer relationships, performs user behavior analysis, and drives repeat purchase and referral through AI-powered segmentation and personalized outreach.

Quantifiable outcome

• 21万+ enterprise customers served across all industries globally
• +6 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and minor.

• 中国信息通信研究院 (CAICT/中国信通院)coreStrategic or Co-development Partner · 19 May 2026Jointly released China's first CRM intelligent capability maturity model: 《面向企业用户的客户关系管理系统智能化能力成熟度模型》(团体标准T/ISC 0108-2026). CAICT led the standard formulation with participation from multiple industry leaders including Marketingforce. The standard fills an industry gap by providing a scientific basis for enterprises to evaluate and select intelligent CRM systems.
• 合肥市投资促进有限公司 (Hefei Investment Promotion Co.)coreStrategic or Co-development Partner · 8 May 2026Jointly built '智慧招商平台' (Smart Investment Attraction Platform) with Hefei Investment Promotion and 亿欧集团. The platform integrates seven elements: capital, scenarios, policies, innovation, media, computing power, and data. Features three core tools and six functional modules, creating an intelligent closed-loop management system from pre-investment to post-investment. Powered by investment intelligence AI agents and an investment AI model platform.
• 亿欧集团 (YiOU Group)coreStrategic or Co-development Partner · 8 May 2026Co-developed the Smart Investment Attraction Platform with Hefei Investment Promotion and Marketingforce. 亿欧 contributed industry research expertise, data resources, and market insights to support AI-driven government investment attraction services.
• 观安信息 (Guuan Information)coreStrategic or Co-development Partner · 20 March 2026Strategic partnership with network security specialist 观安信息. The partnership creates a 'AI+Security' industry ecosystem: Marketingforce empowers Guuan's business scenarios with AI content generation and smart customer service, while Guuan provides comprehensive security capabilities for Marketingforce's AI products including data security, privacy computing, algorithm compliance, and cybersecurity. Jointly creating a high-standard 'Secure and Trusted AI Marketing Solution' for government and enterprise customers.
• 沐曦股份 (MetaX Integrated Circuit)coreStrategic or Co-development Partner · 5 January 2026Strategic partnership between Marketingforce and MetaX (沐曦), a leading domestic GPU company. The partnership focuses on deep integration of MetaX's full-stack GPU computing power with Marketingforce's AI Agent technology. Jointly developing an AI Agent all-in-one machine solution (智能体一体机) featuring MetaX GPUs with full-stack domestic chip support (曦思N, 曦云C, 曦彩G). The solution targets government, consumer retail, finance, and manufacturing sectors, promoting 'domestic chip + AI Agent' deployment at scale. This partnership represents a landmark collaboration for 'domestic computing power + AI scenario landing' in China's AI ecosystem.
• 中国人工智能学会 (CAAI)coreStrategic or Co-development Partner · 4 January 2026Co-organized the 2026 National AI Agent Developer Conference (2026全国智能体开发者大会) in Changzhou. The conference, hosted by CAAI, gathered government, industry, academia, and research stakeholders to build an ecosystem for AI Agent industrial scaling. Marketingforce's AI-Agentforce Agent Platform 3.0 was showcased as a key platform infrastructure for industry AI Agent deployment.
• 腾讯智慧零售 (Tencent Smart Retail)coreGTM or Marketing Partner · 5 September 2024Strategic partnership signed at Tencent Global Digital Ecosystem Conference 2024. Both parties will jointly promote digital transformation across industries, providing more comprehensive and efficient intelligent solutions in enterprise marketing and sales core areas. Marketingforce received Tencent's '凝心聚力奖' (Cohesion Award) under the '千域计划' (Thousand Domains Plan) ecosystem partner program.
• 北京大学 & 复旦大学 (Marketing Academic Teams)minorStrategic or Co-development Partner · 26 August 2024Marketing professor teams from Peking University and Fudan University visited Marketingforce for academic exchange. VP Zhang Peng shared insights on AI Agent development, enterprise digital transformation practices, and AI marketing technology applications. The exchange focused on cutting-edge academic research perspectives combined with Marketingforce's product innovation.
• 罗兰贝格 (Roland Berger)coreStrategic or Co-development Partner · 2 August 2024Global top-tier strategic management consulting firm Roland Berger signed strategic cooperation agreement with Marketingforce. Both parties will leverage complementary resources to empower automotive companies to achieve digital transformation and business upgrading. Roland Berger's strategic consulting expertise combined with Marketingforce's marketing and sales SaaS capabilities creates a powerful alliance for automotive digitalization.
• 中欧国际工商学院 (CEIBS)minorStrategic or Co-development Partner · 17 July 2024FMBA2022 class from China Europe International Business School visited Marketingforce for an AI-empowered digital transformation exchange session. CFO Ma Jin, CMO Yin Siyuan, DHR GM Harley, and AI expert Lily participated in the exchange with visiting entrepreneurs.
• 乐橙云服 (LeCang Cloud Service)coreStrategic or Co-development Partner · 27 June 2024Jointly released '即展' (JiZhan) service platform for financial insurance digital marketing with LeCang Cloud Service. The platform provides comprehensive digital marketing solutions for financial insurance companies through exclusive cooperation in AI digital areas including product co-design, technology co-creation, and value-added operations. Version 1.0 officially launched.
• 华为云 (Huawei Cloud)coreTechnology or Integration · 26 June 2024Comprehensive cooperation agreement signed between Marketingforce (China's largest marketing and sales SaaS company) and Huawei Cloud (global leading cloud service provider). The partnership focuses on AI empowerment and digital transformation driving enterprise growth. Both companies committed to helping enterprises embrace AI and achieve digital transformation through cloud computing and AI technology integration.
• 中国联通深圳分公司 (China Unicom Shenzhen)coreGTM or Marketing Partner · 1 September 2023Strategic cooperation in digital marketing covering big data, BPO business, and cloud services. Both parties collaborating to build a future-oriented digital marketing system integrating digital intelligence to drive high-speed business upgrades for enterprise customers.
• 京东科技 (JD Technology)coreStrategic or Co-development Partner · 22 March 2023Strategic partnership at JD Cloud 2023 Brand Growth Summit. Both parties jointly creating a full-domain full-chain digital marketing solution to promote enterprise digital transformation and inject new momentum for brand growth.
• 百度 (Baidu)coreTechnology or Integration · 16 March 2023Marketingforce became one of the first ecosystem partners of Baidu's ERNIE Bot (文心一言), gaining priority access to integrate ERNIE Bot's conversational language model capabilities into Marketingforce's intelligent marketing and sales scenarios. This marked the first commercial landing of conversational AI technology in China's intelligent marketing sector.
• 京东科技 (JD Technology)coreStrategic or Co-development Partner · 6 February 2023Former JD Technology VP Eric Li (李鲁庆) joined as Partner and CEO of Financial Business Unit, bringing 15+ years of digitalization service experience in the financial industry spanning marketing, finance, HR, and IT domains.
• IBM (International Business Machines)coreStrategic or Co-development Partner · 27 September 2022Former IBM Greater China Partner and Digital Operations Strategy Consulting General Manager Felix Feng (冯仕杰) joined Marketingforce as VP and CEO of Shanghai Insight Digital Technology Group, bringing deep expertise in digital strategy consulting and enterprise transformation to strengthen Marketingforce's top-level strategic service capabilities.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Global CRM and marketing automation leader whose Marketing Cloud, Sales Cloud, and Einstein AI agents directly overlap with Marketingforce's AI marketing, AI sales, and AI CRM offerings. Comparable as a broad incumbent enterprise SaaS platform pursuing AI agent strategies at massive scale.
• Adobe Experience Cloud: Adobe's enterprise marketing, analytics, and content creation platform including Marketo, Analytics, and Sensei/Adobe Firefly AI. Overlaps with Marketingforce's AI marketing, content generation (Zhenwen/Zhentu/Zhenshi), and BI capabilities as a broad incumbent.

Direct peers

• HubSpot: SMB and mid-market marketing automation and CRM platform with AI content, sales, and customer service tools. Directly comparable as a marketing/sales SaaS platform progressively embedding AI agents across its product suite.
• Yonyou Network (用友网络): China's leading enterprise cloud and SaaS vendor offering financial, HR, CRM, and marketing solutions to large Chinese enterprises. Direct domestic peer with comparable customer base, 国产化 focus, and AI-augmented cloud strategy.
• Appier: Asia-Pacific focused AI marketing and customer engagement platform (cross-selling, personalization, predictive analytics). Comparable as an AI-native marketing SaaS targeting enterprise customers across APAC with similar technology stack and customer profile.
• Braze: Enterprise customer engagement and marketing automation platform emphasizing AI-driven personalization, journey orchestration, and cross-channel messaging. Comparable as a marketing automation SaaS vendor with deep AI integration across messaging and analytics workflows.
• Sprinklr: Unified customer experience management platform with AI-powered marketing, advertising, and customer service across social, digital, and contact center channels. Comparable as an enterprise AI customer experience platform serving large global brands.

Regional players

• Kingsoft Office (金山办公): China's leading office productivity SaaS company (WPS Office) with growing enterprise and AI offerings including WPS AI. Comparable as a public Chinese SaaS vendor embedding AI capabilities into a broad enterprise product suite and pursuing B2B monetization.
• Ming Yuan Cloud (明源云): Hong Kong-listed Chinese vertical SaaS company offering marketing, CRM, and ERP solutions primarily to real estate enterprises. Comparable as a Chinese enterprise SaaS platform pursuing AI-driven product expansion and serving similar mid-market and enterprise customers.

Emerging players

• Salesloft / Outreach: Sales execution and engagement platforms with growing AI agent capabilities for sales automation, conversation intelligence, and pipeline management. Comparable as AI-augmented sales engagement SaaS overlapping with Marketingforce's AI sales, SCRM, and AI sales agent modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketingforce