What moveUP does

moveUP is a Belgian digital therapeutics company founded in 2015/2016, headquartered in Brussels with a secondary office in Ghent. The company operates a regulated digital health platform spanning the full therapy lifecycle, offering remote patient monitoring, telerehabilitation, patient support programs, eCOA/eDiary capabilities, and real-world data collection across nine therapeutic domains including orthopaedics, bariatrics, oncology, cardiology, respiratory, haematology, neurology, and obesity/diabetes. The platform is structured in three service tiers (moveUP Companion, moveUP Coach, moveUP Therapy) with EU MDR Class IIa certification, ISO 13485, ISO 27001, FDA registration, and RIZIV reimbursement approval in Belgium.

The company serves three primary customer segments: pharmaceutical, biotech, and medtech companies (including 8 of the top 10 global pharmaceutical firms such as AstraZeneca, Sanofi, UCB, and ArgenX); healthcare providers and hospitals across Belgium and Europe (UZ Leuven, UZ Gent, and other AZ network hospitals); and patients receiving post-operative and chronic care support. Revenue is generated through subscription-based SaaS licensing to life sciences and hospital customers, patient support program deployments, and Belgian national health insurance reimbursement.

In March 2025, moveUP acquired U.S.-based Deep Structure.ai to add AI-driven orthopedic capabilities and U.S. market access. On June 3, 2026, moveUP completed a merger with Cascador Health, forming the combined Cascador/moveUP entity backed by €6 million in fresh capital from Belgian and European health-tech investors. The combined company operates with approximately 35 multidisciplinary specialists, supports more than 100,000 patients globally, and extends its offering into clinical trial eCOA/eDiary solutions for epilepsy and other indications.

Name

moveUP

Legal name

moveUP NV

Website

https://moveup.care

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

moveUP is a Belgian digital therapeutics company providing EU MDR-certified remote patient monitoring, patient support programs, and real-world data collection across nine therapeutic domains, serving 8 of the top 10 global pharma companies, European hospitals, and 100,000+ patients.

Ownership category

akta.pro rank

Product category

Digital Health Software

NAICS

Home Health Care Services (62161), Computer Systems Design and Related Services (54151)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Post-Acute & Hospital-at-Home Remote Care Platforms (HLACAFAB)

akta.pro secondary industries

Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL), Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

Keywords

• Digital therapeutics platform
• Remote patient monitoring
• Patient engagement programs
• Real-world data collection
• Telerehabilitation software

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Platform Subscription: Subscription-based digital health platform licensing to healthcare providers, hospitals, and life sciences companies. Services include remote patient monitoring, patient engagement programs, and clinical data collection.
2. Healthcare Reimbursement: moveUP treatment plan covered by RIZIV (Belgian national health insurance), enabling reimbursement for qualifying patient care in Belgium.
3. Patient Support Programs: Customized patient engagement programs deployed for pharma and medtech clients, including longitudinal engagement and adherence support for rare neurological diseases, musculoskeletal conditions, and obesity medication programs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

moveUP provides a digital therapeutics and remote patient monitoring platform that enables healthcare providers, hospitals, and life sciences companies to deliver patient engagement programs, telerehabilitation, and real-world data collection across nine therapeutic domains (orthopaedics, bariatrics, oncology, cardiology, respiratory, haematology, neurology, obesity, and diabetes). The platform consists of patient mobile apps (Companion, Coach, and Therapy tiers) and an HCP web dashboard, with wearable integration, predictive AI, and certified as an EU MDR Class IIa medical device for clinical follow-up. Following the June 2026 merger with Cascador Health, the combined entity adds clinical trial solutions including eCOA/eDiary capabilities and supports over 100,000 patients globally.

Product overview

moveUP is a digital health platform providing an integrated suite of digital therapeutics and remote patient monitoring solutions. The core platform operates through three service tiers: moveUP Companion (monitoring and information without active follow-up), moveUP Coach (active follow-up by healthcare team with advice and exercise suggestions), and moveUP Therapy (data-driven validated care protocol with exercises and activities). The platform exists in both MDR (Medical Device Regulation) and MDD (Medical Device Directive) versions, with the MDR version specifically designed for clinical follow-up in orthopaedics (TKA, THA), COPD, and bariatric surgery. moveUP Labs serves as the R&D platform for developing specialized coaching applications. Following the June 2026 merger with Cascador Health, the combined entity Cascador/moveUP extends capabilities to include Clinical Trial Solutions (eCOA/eDiary), real-world data registries, and evidence-generation solutions across the full therapy lifecycle. The platform supports multiple therapeutic areas including orthopaedics, bariatrics, oncology, cardiology, respiratory, haematology, neurology, obesity, diabetes, and skincare.

Differentiator

Problem solved

Functional benefit

Brands

• moveUP Companion: Monitoring and information service with no active follow-up; offers targeted information and evolution reports to patients
• moveUP Coach
• moveUP Therapy
• moveUP MD

Products and services

• moveUP Digital Therapeutics Platform Digital health platform providing remote patient monitoring, clinical management, and digital therapeutics across multiple therapeutic areas including orthopaedics, bariatrics, oncology, cardiology, respiratory, haematology, neurology, obesity, and diabetes. Licensed to healthcare providers, hospitals, and life sciences companies on a subscription basis.
• moveUP Mobile App iOS and Android mobile application for patients providing personalized rehabilitation programs, exercise guidance, progress tracking, activity monitoring, and care team communication. Supports iOS 11.0+ and Android 7.0+, with optional wearable integration via Garmin Vivofit 3/4, Nokia Withings Go, HealthKit, and Google Fit.
• moveUP HCP Dashboard Medical web interface for healthcare practitioners providing efficient clinical management of pathologies and treatments with real-time data visualization, insights into patient status and evolution, targeted therapy advice delivery, and treatment exercise scheme adaptation. Includes care team chat functionality and multidisciplinary collaboration tools.
• OSA Patient Engagement Program Digital health program improving the treatment journey for OSA patients unable to benefit from conventional CPAP, supporting a minimally invasive neurostimulation alternative through patient engagement and monitoring.
• Obesity Companion Program Digital health solution engaging and supporting patients throughout their weight management journey through personalized care, education, and real-time monitoring integrated with the moveUP platform.
• Heart Failure Telemonitoring Solution Remote monitoring and care solution for heart failure patients, leveraging Belgian reimbursement eligibility to support hospitals in delivering continuous telemonitoring for cardiac patients.
• Clinical Trial Solutions (eCOA/eDiary) Clinical trial solutions including eCOA/eDiary capabilities for life sciences companies conducting clinical trials, with the combined entity serving as market leader for eCOA/eDiary in epilepsy clinical trials. Supports the full therapy lifecycle from pre-market R&D through clinical trials to routine care.

Quantifiable outcome

• 77% patient adherence to therapy with the moveUP app
• +4 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core - merger, acquisition target, regional - program-specific, academic - research, co-development - digital product, co-development - oncology, technology integration, medical device integration and healthcare provider partner.

• Cascador Healthcore - mergerStrategic or Co-development Partner · 3 June 2026Merger creating a data-driven digital health powerhouse. Combined company works with 8 of top 10 global pharma companies, supports 100,000+ patients globally, and has 35 specialists in Brussels and Ghent. €6 million fresh capital invested alongside merger. Capabilities span full therapy lifecycle from clinical trials to routine care.
• Deepstructure.aiacquisition targetStrategic or Co-development Partner · 3 March 2025moveUP announced agreement to acquire Deepstructure.ai, a U.S.-based company pioneering AI-driven advancements in orthopedic care. Strategic acquisition to integrate cutting-edge technology and enhance efficiency in orthopedic practices across the U.S. and beyond.
• Global Healthcare Intermediary (OSA Program)regional - program-specificChannel Partner/ Reseller/ DistributorPartnership for Patient Engagement Program for Obstructive Sleep Apnea (OSA), improving treatment journey for OSA patients in Germany with expansion plans into Austria and Switzerland. Supports minimally invasive neurostimulation alternative for patients unable to benefit from CPAP.
• Ghent Universityacademic - researchStrategic or Co-development PartnerGhent University selected moveUP Labs platform to develop a coaching application aimed at supporting parents of children with obesity. Collaborative research initiative for pediatric obesity management.
• ArgenXco-development - digital productStrategic or Co-development PartnerGroundbreaking collaboration to develop a cutting-edge digital symptom tracker for myasthenia gravis patients. moveUP Labs partnered with the clinical-stage immunology company to create a specialized application for disease management.
• Amgenco-development - oncologyStrategic or Co-development PartnerCollaboration with leading biotechnology company to reshape oncology care through a specialized application designed to support cancer patients on their treatment journey.
• Garmintechnology integrationTechnology or IntegrationActivity tracker integration partner. moveUP is compatible with Garmin Vivofit 3 and Vivofit 4 devices, enabling automatic activity tracking and step counter functionality.
• Nokia Withingstechnology integrationTechnology or IntegrationActivity tracker integration partner. moveUP is compatible with Nokia Withings Go devices for activity and step tracking.
• Kinetecmedical device integrationTechnology or IntegrationCPM (Continuous Passive Motion) device manufacturer partner. moveUP can interoperate with Class IIa CPM medical device software for knee and hip patients, facilitating easy assignment of designated CPM exercise protocols.
• Abnovo Ltdhealthcare provider partnerOthersUK-based healthcare provider listed on app info documentation. Suite 115, Wey House, 15 Church Street, Weybridge, Surrey KT13 8NA.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hinge Health: US-based digital musculoskeletal care platform offering virtual exercise therapy, PT, and AI-guided MSK programs for employers and health plans. Directly comparable to moveUP's orthopedic TKA/THA telerehabilitation offering, though at much larger scale and US-focused.
• Sword Health: Digital MSK care company combining AI with virtual physical therapists for pain management, post-surgical rehab, and prevention. Closely aligned with moveUP Therapy's validated care protocol model for TKA/THA patients and competing in the same category of remote orthopedic rehabilitation.
• Kaia Health: Digital therapeutics company offering app-based MSK pain management, COPD, and chronic disease programs via computer vision and AI coaching. Overlaps directly with moveUP's multi-therapeutic digital therapeutic platform, particularly in orthopedics and respiratory domains.
• Omada Health: US digital care platform for chronic conditions including diabetes, hypertension, and MSK, sold to employers and payers. Comparable business model (B2B2C digital therapeutics with reimbursement traction) and overlapping therapeutic areas (diabetes, obesity, MSK).
• Virta Health: Digital health company focused on type 2 diabetes reversal and obesity management via telehealth and remote monitoring. Directly comparable to moveUP's obesity companion program and diabetes domain coverage, with similar reimbursement-driven commercial model.
• Doccla: UK-based virtual ward and remote patient monitoring platform serving NHS trusts and European health systems with continuous monitoring for COPD, heart failure, and post-acute care. Closely comparable to moveUP's post-acute and chronic care RPM use cases for COPD and heart failure patients.
• Huma (formerly Medopad): UK-headquartered digital health platform providing remote patient monitoring, digital biomarkers, and decentralized clinical trial technology. Direct comparable to the combined Cascador/moveUP entity across RPM, pharma clinical trials, and regulated SaMD positioning.
• Physitrack: Digital physiotherapy prescription and patient engagement platform used by clinics in 100+ countries. Overlaps with moveUP's physiotherapy and HCP engagement tools for exercise prescription, adherence tracking, and outcomes collection in MSK care pathways.
• Liva Healthcare: European digital health coaching platform for obesity, diabetes, and cardiovascular disease, reimbursed in Denmark, UK, and Germany via national health systems. Closely comparable to moveUP's obesity companion and chronic disease coaching use cases with similar European reimbursement-driven model.

Emerging players

• Biofourmis: AI-driven remote patient monitoring and digital therapeutics platform with FDA-cleared software for heart failure, oncology, and pain management. Comparable in combining regulated SaMD, RPM, and pharma PSP capabilities, though with stronger US presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moveup-digitaltherapies
• Xx.com/_moveup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moveUP