Elevate Cannabis

What Elevate Cannabis does

Elevate Cannabis (legal entity Elevation Cannabis, LLC) is a privately held, vertically integrated multi-state cannabis operator founded in 2021 in Kansas City, Missouri, with 251-500 employees. The company cultivates, manufactures, and retails cannabis flower, vapes, edibles, and extracts across three brands: Elevate (flagship premium), Peak (premium full-flower), and Rooted (value-focused). Cultivation uses a state-of-the-art indoor facility with an all-natural coconut coir growing medium, energy-saving equipment, and earth-friendly packaging; the company produces its own distillate and botanical terpenes in-house. Proprietary vape hardware (Min-E-Bars with iKrusher iKonic arc ceramic coil, medical-grade components) is fine-tuned to in-house oil viscosity, with multiple rounds of quality control.

The company serves adult-use recreational and medical cannabis patients in Missouri, Arizona (entered July 2024), and Illinois (entered August 2025 with a Du Quoin cultivation facility). Direct-to-consumer sales flow primarily through the company's own retail arm, Key Cannabis Dispensaries (rebranded from Elevate Dispensaries in June 2024), which offers deli-style options, daily specials, in-store kiosks, online ordering with in-store pickup, and a loyalty rewards app. Additional distribution occurs via third-party licensed dispensaries. Brand-building relies on content marketing (Higher ED blog), community events and sports sponsorships (notably the St. Louis Blues 2025-2026 NHL partnership), and award-winning cultivation (Missouri Grower's Cup 2023, 2024; Legends of the Leaf 2025).

Revenue is generated through one-time cannabis product sales and retail dispensary operations; pricing is set per dispensary location and is not publicly disclosed. The company is led by CEO Chuck Cuda, who also founded the OPES Charitable Foundation (over $1.2 million donated to regional nonprofits including the Leukemia and Lymphoma Society). In September 2024, Elevation Cannabis, LLC filed an SEC Form D for a fully subscribed $15 million exempt securities offering to fund growth, while in October 2024 the company concluded its Feel State partnership and divested the Valley Park location to Blue Sage as part of a brand-unification restructuring.

Name

Elevate Cannabis

Legal name

Elevation Cannabis, LLC

Website

https://elevatecannabis.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Elevate Cannabis is a vertically integrated multi-state cannabis operator founded in 2021 in Kansas City, Missouri, cultivating, manufacturing, and retailing premium flower, vapes, edibles, and extracts under the Elevate, Peak, and Rooted brands across Missouri, Arizona, and Illinois through its Key Cannabis Dispensaries retail arm.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Retail

NAICS

Medicinal and Botanical Manufacturing (325411), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Medicinal Chemicals & Botanical Products (2833), Beverages (2080)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industry

Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis cultivation
• Cannabis retail
• Cannabis products
• Cannabis extraction
• Dispensary operations

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales: Direct-to-consumer sales of cannabis flower, extracts, edibles, and vapes through company-owned Key Cannabis Dispensaries retail locations and online ordering with in-store pickup.
2. Retail Dispensary Operations: Retail arm Key Cannabis Dispensaries launched in 2024 to offer customers a better shopping experience with wider product selection, deli-style options, daily specials, and loyalty programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Elevate Cannabis cultivates, manufactures, and retails cannabis products including flower, vapes, edibles, and extracts across Missouri, Arizona, and Illinois. The company operates its own indoor cultivation facilities using all-natural coconut coir growing medium, produces in-house distillate and disposable vapes with proprietary hardware, and sells products through its Key Cannabis Dispensaries retail arm and third-party licensed dispensaries. Product portfolio spans three sub-brands (Elevate, Peak, Rooted) targeting premium, connoisseur, and value-conscious consumer segments.

Product overview

Elevate Cannabis is a multi-brand cannabis producer and retailer operating three sub-brands: Elevate (flagship premium), Peak (premium full-flower experience), and Rooted (value-focused). The company offers a comprehensive product portfolio including cannabis flower (available in pre-rolls, jars, bulk bags, and budlets), vapes (disposable Min-E-Bars in 0.5g and 1g sizes, plus carts), edibles (vegan Gumm-Es and other edibles), and extracts (live and cured dabs, badder, concentrates). The retail arm is Key Cannabis Dispensaries, launched in 2024 to unify retail locations under a single brand with enhanced shopping features including deli-style options and daily specials. Products are grown and manufactured in-house at state-of-the-art facilities in Missouri, with expansion into Arizona and Illinois. The company holds annual awards at the Missouri Grower's Cup and maintains a diverse strain portfolio including award-winning varieties like Gary Poppins and Planet of the Grapes.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate: Flagship brand offering high-performing genetics, consistent effects, and premium flavor. Available in flower, vapes, edibles, and concentrates.
• Peak
• Rooted
• Key Cannabis

Products and services

• Min-E-Bars Disposable Vapes Pocket-sized disposable vape pens pre-filled with Elevate cannabis distillate, available in 0.5g and 1g sizes, featuring iKrusher iKonic arc ceramic coil technology, custom medical-grade hardware tuned to oil viscosity, and naturally-derived botanical terpenes.
• Gumm-Es Edibles Vegan, terp-infused gummies made in-house by Elevate Cannabis for bold flavor and real effects, sold at Key Cannabis Dispensaries and third-party retailers.
• Planet of the Grapes Flower Hybrid cannabis flower strain bred from Grape Diamonds and Chem D I 95, featuring earthy, gassy aroma with sweet wine-like finish; THC range 21.05-23.18%.
• Gary Poppins Flower Award-winning hybrid cannabis flower (Missouri Grower's Cup 1st Place Flower 2024), a cross of Gary Payton and Red Runtz; THC range 20.12-30.04%.
• Pineapple Planet Flower Sativa cannabis flower strain bred from Pineapple OG and Planet of the Grapes, featuring tropical fruit flavor with gassy pineapple and citrus notes; THC range 23.30-27.25%.
• Citradelic Sunset Flower Sativa-dominant cannabis flower cross of Ghost Train Haze and Mandarin Sunset, featuring bright mandarin orange taste with sweet and sour citrus notes; THC range 19.25-27.46%.
• Hell's OG Flower Indica-dominant cannabis flower cross of OG Kush and Blackberry, featuring earthy berries and sour citrus aroma; THC range 24.86-37.83%.
• Mac & Cheese Flower Hybrid cannabis flower cross of MAC and Alien Cheese, featuring dense, cheesy buds with sour citrus and buttery flavor; THC range 24.91-34.49%.
• Pink Collection Limited-edition seasonal product line featuring Pink Min-E-Bar and Pink Pre-Roll Pin Packs sold in Missouri and Illinois, with a portion of proceeds donated to the Susan G. Komen Foundation to support breast cancer research, awareness, and assistance.
• Holiday Red Min-E-Bars Limited seasonal 0.5g Red Min-E-Bars in three holiday strains (Cranberry Spritz Sativa, Spiked Cider Hybrid, Sugar Plum Sunset Indica), made with in-house distillate and naturally-derived botanical terpenes.
• Key Cannabis Dispensaries Company-owned cannabis retail dispensary brand operating in Missouri, Arizona, and Illinois, offering in-store and online purchasing with deli-style options, daily specials, in-store kiosks, express checkout, and a customer loyalty program.

Quantifiable outcome

• 64% reduction in opioid use among chronic pain patients using medical cannabis (external research study)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• St. Louis BluescoreStrategic or Co-development Partner · 1 October 2025Elevate Cannabis announced partnership with the St. Louis Blues for the 2025-2026 NHL season. Fans see Elevate Cannabis and Key Cannabis Dispensary featured in Blues home games in the concourse, arena, and activations, as well as special events and concerts at the Enterprise Center and Stifel Theater throughout the season.
• Susan G. Komen FoundationminorOthers · 1 October 2025Pink Collection limited-edition products where a portion of proceeds from every Pink product sold in October are donated directly to the Susan G. Komen Foundation, supporting breast cancer research, awareness, and assistance.
• Feel State Inc.minorStrategic or Co-development Partner · 29 October 2024Strategic partnership concluded amicably in October 2024 as part of Elevate's decision to streamline operations and unify retail locations under single brand. Feel State locations transitioned: Valley Park sold to Blue Sage, Richmond Heights integrated into Key Cannabis.
• OPES Charitable FoundationminorOthersFounded by CEO Chuck Cuda, OPES Charitable Foundation has donated more than $1.2 million to the regional Leukemia and Lymphoma Society and other KC-area non-profits. Represents company's commitment to community outreach.

Scale indicators6 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Green Thumb Industries (GTI): Public multi-state cannabis operator with retail (Rise Dispensaries) and cultivation across Missouri, Illinois, and other states; directly comparable vertically integrated model competing with Elevate in MO and IL.
• Cresco Labs: Public MSO with strong Illinois presence (Sunnyside dispensaries) and operations across multiple states; directly competes with Elevate in Illinois and competes for shelf space with its branded flower and vape SKUs.
• Curaleaf Holdings: Largest U.S. multi-state cannabis operator by retail count; competes with Elevate across flower, vape, and edibles categories in overlapping states and sets aggressive pricing benchmarks.
• Trulieve Cannabis: Public MSO with deep retail footprint and branded flower/vape portfolio; competes with Elevate on branded flower and cartridge shelf space across multiple states.
• Verano Holdings: Public vertically integrated cannabis operator with multi-state retail (Zen Leaf, MUV) and branded flower; comparable vertically integrated model targeting similar adult-use consumers in overlapping markets.

Direct peers

• C3 Industries: Privately held multi-state cannabis operator with cultivation, processing, and retail in Missouri, Illinois, and other Midwest markets; one of Elevate's closest direct regional competitors in MO and IL.
• Proper Cannabis: Mid-sized multi-state cannabis brand and operator with branded flower and vape SKUs distributed at third-party dispensaries; directly comparable branded-product approach to Elevate in shared states.
• Holistic Industries: Multi-state cannabis cultivator and retailer with branded flower, vapes, and edibles in several U.S. markets; comparable vertically integrated model targeting adult-use consumers with multi-state ambitions.

Regional players

• AYR Wellness: Public MSO with retail and wholesale operations across multiple states; relevant comparable for Elevate's multi-state retail/wholesale strategy and footprint economics.

Others

• iKrusher: Hardware supplier of the iKonic arc ceramic coil used in Elevate's Min-E-Bar disposable vapes; relevant adjacent/ecosystem peer reflecting Elevate's reliance on third-party vape hardware technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elevatemissouri

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Cannabis