Feel State
Feel State is a community of independently owned cannabis dispensaries operating three retail locations across Missouri and Ohio. Founded in 2019, it serves medical patients and adult-use consumers through education-focused retail, a licensing model for partner operators, and Dutchie-powered online ordering.
- Company typePrivate
- Founded2019
- HeadquartersSt. Louis, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Feel State does
Feel State is a community of independently owned and operated cannabis dispensaries serving both medical marijuana patients and adult-use consumers in Missouri and Ohio. Founded around 2019 by David Melnick, Corey Rimmel, and Mitch Greene, the company operates three physical retail locations (Florissant, MO; Lewis Center, OH; Urbana, OH) and sells a standard dispensary assortment of flower, pre-rolls, vaporizers, concentrates, and edibles. A defining structural feature is its licensing/partnership model: independent dispensary owners license the trademarked Feel State brand and receive proprietary budtender training, marketing infrastructure, and brand guidelines, while retaining ownership of their cannabis licenses. The Florissant location, for example, is owned by a separate entity (Robust).
The technology layer is intentionally lean and built largely on third-party infrastructure. E-commerce, online ordering, and point-of-sale are powered by the Dutchie platform, with DutchiePay integrated for cash-free ACH-based payments and drive-thru pickup available at the Ohio stores. Differentiation is concentrated in non-software assets: an education-first content ecosystem including a blog, The Feels podcast, downloadable guidebooks (notably the Cannabis Guidebook co-produced with Hempsley), 1-on-1 budtender consultations, and a community partnership network spanning veterans' organizations, healthcare providers, and advocacy groups. Unit-level brand performance is strong, with the Florissant location accumulating over 7,000 five-star Google reviews, 2,500+ five-star reviews across the network, a reportedly 75% customer return rate, and a Leafly #1 ranking in Missouri for 2023.
Commercially, revenue derives from direct retail transactions across medical and recreational channels, supplemented by a points-based loyalty program (1 point per $1 spent, 100 points = $5 off) and segment-specific discounts (seniors, veterans, low-income, medical-card holders). The company is privately held with no disclosed institutional, PE, or VC funding; it expanded into Ohio in 2023 in connection with that state's adult-use launch and Missouri's 2022 Amendment 3 recreational transition. The leadership team combines multi-market cannabis operations experience (Maryland, California, Colorado) with finance, retail operations, and creative direction.
Feel State firmographics
Firmographics- Name
- Feel State
- Legal name
- Feel State
- Website
- https://feelstate.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Feel State is a community of independently owned cannabis dispensaries operating three retail locations across Missouri and Ohio. Founded in 2019, it serves medical patients and adult-use consumers through education-focused retail, a licensing model for partner operators, and Dutchie-powered online ordering.
- Ownership category
- akta.pro rank
Feel State industry classification
Industry- Product category
- Cannabis Retail / Dispensary
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Independent/Single-Location Cannabis Dispensaries (CRANAFAE)
Keywords
Where Feel State is headquartered
LocationHeadquarters
- HQ city
- St. Louis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Feel State business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Retail Sales: Revenue generated from direct retail sales of cannabis products including flower, pre-rolls, vaporizers, concentrates, and edibles to consumers. The company operates medical and recreational dispensaries in Missouri and Ohio, serving both patient and adult-use customers. Sales occur through in-store purchases and online ordering with pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rewards Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Feel State product offering
Product offeringCore offering
Feel State operates a network of independently owned and operated cannabis dispensaries that sell cannabis flower, pre-rolls, vaporizers, concentrates, and edibles to both medical marijuana patients and adult-use consumers (21+). The company runs three retail locations across Missouri and Ohio, supported by online ordering, in-store pickup, and drive-thru pickup at Ohio locations. Customer engagement is built around an education-first model featuring a proprietary budtender training program, one-on-one consultations, and a rewards loyalty program.
Product overview
Feel State is a community of independently owned and operated cannabis dispensaries operating across Missouri and Ohio. The core product offering consists of five main cannabis product categories: Flower, Pre-Rolls, Vaporizers, Concentrates, and Edibles, sold at three physical dispensary locations (Florissant, MO; Lewis Center, OH; Urbana, OH). The dispensaries differentiate through educational content (The Feels podcast and Cannabis Guidebook), loyalty rewards program, online ordering with drive-thru pickup services, and personalized 1-on-1 consultations with budtenders. The business model centers on community cultivation through cannabis, with a focus on education, authentic customer connections, and supporting independent dispensary partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Flower Dried cannabis flower available for purchase across all Feel State dispensaries in Missouri and Ohio, representing the foundational cannabis product category.
- Pre-Rolls Pre-rolled cannabis cigarettes in various sizes and strains, offering convenience for consumers who prefer not to roll their own.
- Vaporizers Cannabis vape products including cartridges and disposable pens for inhalation consumption, available at all Feel State locations.
- Concentrates High-potency cannabis extracts including shatter, wax, live resin, and rosin, sold for dabbing and advanced consumption methods.
- Edibles Cannabis-infused food and beverage products including gummies, chocolates, baked goods, and tinctures for oral consumption.
- 1-on-1 Cannabis Consultations Personalized in-store consultations with trained budtenders to help customers select appropriate cannabis products based on needs, preferences, and experience level.
Quantifiable outcome
- 75% of customers return for repeat visits
- +1 more outcomes
Companies that use Feel State
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Feel State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Feel State partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- RobustminorRobust is the owner of Feel State Florissant dispensary and is recognized as synonymous with quality and consistency in the cannabis industry. Robust flower is noted as the number one seller at Feel State Florissant.
- MMJ RecscoreMedical marijuana recommendation service partner that helps patients obtain Missouri medical marijuana cards. Feel State has partnered with MMJ Recs to make getting medical cards easy and affordable for patients.
- HempsleycoreCreative and educational partner founded by Kristen Williams (Feel State's Creative Director). Created cannabis education content including the Cannabis Guidebook in collaboration with Feel State. Specializes in helping change cannabis stigma through education.
- Veterans Community ProjectcoreNon-profit organization supporting veterans. Feel State partners with Veterans Community Project as part of their community outreach and veteran support initiatives.
- Women's Lifestyle SolutionsminorHealthcare partner providing services to female patients. Part of Feel State's network of doctors and healthcare providers serving the medical cannabis community.
- Bell Chiropractic & Pain ManagementminorHealthcare partner providing pain management services. Part of Feel State's network of doctors serving medical cannabis patients.
- Ferguson Youth InitiativecoreCommunity organization in Ferguson, MO. Feel State collaborates with this youth-focused non-profit as part of community outreach efforts.
- A Red CirclecoreCommunity organization. Feel State partners with A Red Circle as part of their commitment to supporting local communities and fostering connection.
- TEAMminorCommunity organization. Feel State collaborates with TEAM as part of community support initiatives.
- Elite HomegrowersminorNon-profit focused on home cultivation education. Partnered with Feel State to support cannabis education and community growing initiatives.
- MinORITIES FOR MEDICAL MARIJUANA (M4MM)coreNational advocacy organization focused on minorities in the cannabis industry. Feel State partners with M4MM to advocate for inclusion in the cannabis industry and support underrepresented communities.
- Eminent ConsultingminorEducational partner providing cannabis industry consulting services. Part of Feel State's network of educators supporting the cannabis community.
- Independent Dispensary PartnerscoreFeel State supports independent dispensaries entering the market through a partnership model providing training, branding, and marketing resources. Partners maintain full ownership and control over their dispensary licenses while benefiting from the Feel State brand and operational support.
- DutchiecoreOnline ordering and point-of-sale platform provider. Feel State uses Dutchie's platform for menu management, online ordering, and DutchiePay for cash-free transactions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Feel State competitors and assessment
Company assessmentDirect peers
- Cookies: Brand-forward cannabis retailer and product company founded by Berner with dispensaries across multiple states. Comparable to Feel State as a cannabis retail concept with a strong lifestyle brand, premium product curation, and community-driven identity.
- STIIIZY: Vertically integrated cannabis brand and retailer with dispensaries in California and other markets. Comparable to Feel State as a brand-led cannabis retailer with a strong lifestyle positioning and product-led customer experience.
- Holistic Industries: Cannabis operator focused on the Mid-Atlantic and Midwest with dispensaries in multiple states. Comparable to Feel State as a regional cannabis retailer with a similar multi-state footprint and community-oriented brand identity.
Broad incumbents
- Curaleaf Holdings: Largest U.S. cannabis MSO by retail footprint, operating dispensaries across 17+ states. Comparable to Feel State as a multi-state cannabis retailer, but with materially larger scale, broader geographic reach, and institutional capital.
- Green Thumb Industries: Multi-state cannabis operator (ticker: GTII) operating retail brands including Rise Dispensaries across 14+ states including the Midwest. Directly comparable to Feel State as a vertically integrated cannabis retailer with multiple store formats and consumer-facing brands.
- Trulieve Cannabis: Multi-state cannabis operator with a strong footprint in the Southeast and recent Midwest expansion. Comparable to Feel State as a state-by-state cannabis retailer, though at significantly larger scale and with deeper capital resources.
- Ayr Wellness: Cannabis MSO operating dispensaries across multiple states with a focus on retail experience and brand partnerships. Comparable to Feel State as a multi-state cannabis retailer, though with broader geographic reach.
- Cresco Labs: Cannabis MSO operating retail brands including Sunnyside and The Botanist across multiple states including Illinois and Ohio. Directly comparable as a multi-state dispensary operator with strong branding similar to Feel State's branded-retail positioning.
- Jushi Holdings: Cannabis MSO operating retail brands including Beyond Hello across Pennsylvania, Virginia, and other states. Comparable to Feel State as a multi-state cannabis retailer focused on store experience and customer education.
- Verano Holdings: Cannabis MSO operating retail brands including Zen Leaf and MÜV across 13+ states. Comparable to Feel State as a multi-state cannabis retailer with branded retail concepts, though at substantially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Feel State social profiles
Digital presenceFeel State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feel State leadership team
Management profileNumber of profiles
Profiles7 records
Feel State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feel State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feel State
What does Feel State do?
Feel State operates a network of independently owned and operated cannabis dispensaries that sell cannabis flower, pre-rolls, vaporizers, concentrates, and edibles to both medical marijuana patients and adult-use consumers (21+). The company runs three retail locations across Missouri and Ohio, supported by online ordering, in-store pickup, and drive-thru pickup at Ohio locations. Customer engagement is built around an education-first model featuring a proprietary budtender training program, one-on-one consultations, and a rewards loyalty program.
Is Feel State a public or private company?
Feel State is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feel State founded?
Feel State was founded in 2019.
Where is Feel State based?
Feel State is headquartered in St. Louis, United States, in the North America region.
How does Feel State make money?
One revenue line is on record: cannabis Retail Sales.
Who are Feel State's main competitors?
Direct peers on record are Cookies, STIIIZY and Holistic Industries. Broad incumbents are Curaleaf Holdings, Green Thumb Industries, Trulieve Cannabis, Ayr Wellness, Cresco Labs, Jushi Holdings and Verano Holdings.
Does Feel State have an API?
No public API is recorded for Feel State.
What industry is Feel State in?
Feel State's product category is Cannabis Retail / Dispensary. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its SIC code is 5912.