Hive Brands
Hive Brands operates the Love Grown clean-label coffee and cereal brand, selling mold-free coffee and bean-based cereals through a direct-to-consumer Shopify storefront, subscription program, hospitality, and bulk/reseller channels for health-conscious consumers prioritizing ingredient transparency and Clean Label Project certification.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hive Brands does
Hive Brands operates the Love Grown consumer brand, a direct-to-consumer clean-label coffee and cereal company headquartered in Chatham, United States, with operations through Love Grown, Inc. in Old Bridge, NJ. Founded in 2020 and employing 51-100 staff, the company sells mold-free premium coffee (whole bean, ground, and cold brew) and bean-based cereals (Power O's, Chocostars, Cinnastars, Truly Fruity Stars), alongside compostable coffee pods for Keurig machines and Cold Brew Easy Brew Bags. Love Grown claims to be the only coffee and cereal brand globally holding Clean Label Project certification, with products tested for microplastics and heavy metals, and the company is a Certified B Corporation.
The core technology stack is a Shopify-hosted e-commerce storefront powering direct-to-consumer sales, augmented by Rebuy for personalized checkout upsell/cross-sell and Gorgias for customer support. The proprietary elements are primarily product formulation (bean-based cereal, plastic-free compostable pods) and third-party-verified testing protocols rather than software IP. Distribution operates across four channels: a global DTC Shopify storefront, a subscription/auto-delivery program with up to 35% off first order and 15% ongoing, bulk/reseller B2B ordering, and a dedicated hospitality channel for hotels and cafes. Pricing is unit-based ($6.79-$7+ for cereal, ~$16 for whole bean coffee, $18.70 for pods, $23.38 for cold brew bags) with subscription tiers offering recurring discounts.
Revenue mechanics combine one-time DTC purchases with subscription recurring revenue and B2B bulk/reseller and hospitality sales. The company has raised approximately $15.6M across three funding rounds (December 2020, December 2021, and January 2024) under parent entity Hive Brands Holdings, Inc. Marketing is executed through organic social (Facebook, Instagram), SEO-optimized blog content ('Just the Goods'), a Give 20%/Get $10 referral program, subscription-led email nurture, and an annual Impact Report for earned media. The customer base is health-conscious consumers prioritizing ingredient transparency and clean-label verification, segmented horizontally across coffee and cereal use cases.
Hive Brands firmographics
Firmographics- Name
- Hive Brands
- Legal name
- Love Grown, Inc
- Website
- https://hivebrands.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hive Brands operates the Love Grown clean-label coffee and cereal brand, selling mold-free coffee and bean-based cereals through a direct-to-consumer Shopify storefront, subscription program, hospitality, and bulk/reseller channels for health-conscious consumers prioritizing ingredient transparency and Clean Label Project certification.
- Ownership category
- akta.pro rank
Hive Brands industry classification
Industry- Product category
- Specialty Coffee & Cereal
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
Keywords
Where Hive Brands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hive Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Direct-to-Consumer E-commerce Sales: Love Grown sells coffee (whole bean, ground, cold brew, compostable pods) and cereal (multiple SKUs) directly via its Shopify-powered storefront. Products are offered at individual unit prices and in bundles. Subscribers receive up to 35% off first orders and 15% ongoing discounts.
- Subscription / Recurring Revenue: Subscription model offering recurring deliveries of coffee and cereal products with tiered discount savings. Subscribers get up to 35% off first orders and 15% ongoing savings.
- Bulk and Reseller Orders: The brand offers bulk ordering and reseller policies, enabling larger-volume purchases through a dedicated B2B channel.
- Hospitality Channel: Love Grown serves the hospitality sector through a dedicated hospitality page, selling products to hotels, cafes, and similar establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-serve compostable coffee pods |
| Unit Pricing | Pay-as-you-go | Cold brew concentrate in easy-brew bags |
| Unit Pricing | Pay-as-you-go | Whole bean and ground coffee |
| Unit Pricing | Pay-as-you-go | Bean-powered cereal boxes |
| Subscription | Monthly | Subscription discount tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hive Brands product offering
Product offeringCore offering
Hive Brands sells clean-label coffee (whole bean, ground, cold brew, compostable Keurig-compatible pods) and bean-powered cereal (Power O's, Chocostars, Cinnastars, Truly Fruity Stars) under its Love Grown sub-brand, distributed direct-to-consumer through a Shopify storefront with subscription, bundle, and bulk/reseller options.
Product overview
Hive Brands operates Love Grown as a portfolio of clean-label food products focused on coffee and cereal. The core offerings consist of Love Grown Coffee (whole bean, ground, cold brew formats) and Love Grown Cereal (Power O's, Chocostars, Cinnastars, Truly Fruity Stars), both Clean Label Project certified. Sub-products include Compostable Coffee Pods for Keurig machines and Cold Brew Easy Brew Bags. Bundles and subscription options (Starter Packs, subscription boxes) provide add-on purchasing mechanisms with recurring discounts. The product architecture centers on two categories unified by the Love Grown sub-brand, with subscription and bundle add-ons driving customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Love Grown Coffee Mold-free, premium coffee products in whole bean, ground, and cold brew formats. The only Clean Label Project certified coffee in the world, tested for microplastics and heavy metals, sold to health-conscious consumers via the Shopify storefront.
- Love Grown Cereal Bean-based cereal line including Power O's, Chocostars, Cinnastars, and Truly Fruity Stars, formulated with higher protein and fiber and less sugar than grain-based alternatives, marketed to health-conscious consumers.
- Compostable Coffee Pods Plastic-free, compostable coffee pods compatible with Keurig brewing machines, available in medium roast, sold direct-to-consumer with pricing starting from $18.70 for a 10-pack.
- Cold Brew Easy Brew Bags Cold brew coffee concentrate in compostable easy-brew bags that steep overnight in a pitcher to produce 32 ounces of cold brew at approximately $1.50 per cup, priced from $23.38.
- Love Grown Bundles & Trial Boxes Subscription bundles and trial boxes including the Cereal Starter Pack and Cereal & Coffee Starter Pack, offering up to 35% off first orders and 15% ongoing discounts for subscribers.
Companies that use Hive Brands
Customer profileSegments2 records
Ideal customer profiles2 records
Hive Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Hive Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreLove Grown's e-commerce storefront is powered by Shopify, which provides the platform infrastructure, payment processing, hosting, and personalized advertising integrations. Shopify also handles data processing and compliance for the store.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hive Brands competitors and assessment
Company assessmentDirect peers
- Magic Spoon: Magic Spoon is a DTC better-for-you cereal brand positioned around high-protein, low-sugar formulations. It competes directly with Love Grown's bean-based cereal line on the same health-conscious consumer and DTC subscription channel.
- Catalina Crunch: Catalina Crunch is a DTC keto/clean-label cereal brand selling low-sugar, high-protein breakfast cereals direct-to-consumer. It targets the same functional cereal buyer and subscription-driven GTM that Love Grown pursues.
- Four Sigmatic: Four Sigmatic is a DTC clean-label coffee and functional beverage brand with mushroom-infused coffees and plant-based creamers. It targets the same clean-label, health-conscious coffee consumer and uses subscription and content-driven DTC growth.
- Bulletproof Coffee: Bulletproof is a premium clean-label coffee and functional food brand selling mold-free coffee, collagen proteins, and snacks DTC with a subscription model. It overlaps Love Grown directly on the clean/mold-free coffee positioning and DTC subscription mechanics.
- Blue Bottle Coffee: Blue Bottle is a premium specialty coffee brand with DTC e-commerce and cafe retail. It shares Love Grown's premium clean-coffee positioning and DTC storefront, though it operates a much larger cafe and wholesale footprint.
- Seven Sundays: Seven Sundays is a DTC muesli and breakfast cereal brand focused on clean, real-food ingredients. It targets the same clean-label breakfast consumer with subscription and bundle mechanics similar to Love Grown's.
- Chamberlain Coffee: Chamberlain Coffee is a DTC premium coffee brand with a strong content/social-driven GTM and a portfolio of beans, grounds, and oat milk creamers. It shares Love Grown's premium clean-coffee positioning and social-led acquisition playbook.
- Stumptown Coffee Roasters: Stumptown is a premium specialty coffee roaster with DTC e-commerce, wholesale, and cafe distribution. It is comparable as a premium clean-coffee DTC and wholesale brand, though it operates at a larger scale and broader distribution.
Broad incumbents
- Keurig Dr Pepper: Keurig Dr Pepper is the dominant single-serve coffee pod platform with a massive installed base of brewing machines. Love Grown's compostable pods are designed to be compatible with Keurig machines, making KDP both a critical distribution gatekeeper and a deep-pocketed competitor.
Emerging players
- Harmless Harvest: Harmless Harvest is a clean-label, sustainably positioned CPG brand (coconut water, dairy) with B Corp credentials and DTC plus retail distribution. It shares Love Grown's clean-label and B Corp positioning and demonstrates a path from DTC to retail for similar premium CPG brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hive Brands social profiles
Digital presenceHive Brands compliance and trust
Trust signalCompliance2 records
Hive Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive Brands leadership team
Management profileNumber of profiles
Profiles5 records
Hive Brands funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive Brands
What does Hive Brands do?
Hive Brands sells clean-label coffee (whole bean, ground, cold brew, compostable Keurig-compatible pods) and bean-powered cereal (Power O's, Chocostars, Cinnastars, Truly Fruity Stars) under its Love Grown sub-brand, distributed direct-to-consumer through a Shopify storefront with subscription, bundle, and bulk/reseller options.
Is Hive Brands a public or private company?
Hive Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hive Brands founded?
Hive Brands was founded in 2020. It employs 11 to 50 people.
Where is Hive Brands based?
Hive Brands is headquartered in New York, United States, in the North America region.
How does Hive Brands make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce Sales are the primary driver. The others are subscription / Recurring Revenue, bulk and Reseller Orders and hospitality Channel.
Who are Hive Brands's main competitors?
Direct peers on record are Magic Spoon, Catalina Crunch, Four Sigmatic, Bulletproof Coffee, Blue Bottle Coffee, Seven Sundays, Chamberlain Coffee and Stumptown Coffee Roasters. Keurig Dr Pepper is listed as a broad incumbent. Harmless Harvest is listed as an emerging player.
Does Hive Brands have an API?
No public API is recorded for Hive Brands.
What industry is Hive Brands in?
Hive Brands's product category is Specialty Coffee & Cereal. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly). Its NAICS code is 3118 and its SIC code is 2050.