Hive Brands

What Hive Brands does

Hive Brands operates the Love Grown consumer brand, a direct-to-consumer clean-label coffee and cereal company headquartered in Chatham, United States, with operations through Love Grown, Inc. in Old Bridge, NJ. Founded in 2020 and employing 51-100 staff, the company sells mold-free premium coffee (whole bean, ground, and cold brew) and bean-based cereals (Power O's, Chocostars, Cinnastars, Truly Fruity Stars), alongside compostable coffee pods for Keurig machines and Cold Brew Easy Brew Bags. Love Grown claims to be the only coffee and cereal brand globally holding Clean Label Project certification, with products tested for microplastics and heavy metals, and the company is a Certified B Corporation.

The core technology stack is a Shopify-hosted e-commerce storefront powering direct-to-consumer sales, augmented by Rebuy for personalized checkout upsell/cross-sell and Gorgias for customer support. The proprietary elements are primarily product formulation (bean-based cereal, plastic-free compostable pods) and third-party-verified testing protocols rather than software IP. Distribution operates across four channels: a global DTC Shopify storefront, a subscription/auto-delivery program with up to 35% off first order and 15% ongoing, bulk/reseller B2B ordering, and a dedicated hospitality channel for hotels and cafes. Pricing is unit-based ($6.79-$7+ for cereal, ~$16 for whole bean coffee, $18.70 for pods, $23.38 for cold brew bags) with subscription tiers offering recurring discounts.

Revenue mechanics combine one-time DTC purchases with subscription recurring revenue and B2B bulk/reseller and hospitality sales. The company has raised approximately $15.6M across three funding rounds (December 2020, December 2021, and January 2024) under parent entity Hive Brands Holdings, Inc. Marketing is executed through organic social (Facebook, Instagram), SEO-optimized blog content ('Just the Goods'), a Give 20%/Get $10 referral program, subscription-led email nurture, and an annual Impact Report for earned media. The customer base is health-conscious consumers prioritizing ingredient transparency and clean-label verification, segmented horizontally across coffee and cereal use cases.

Name

Hive Brands

Legal name

Love Grown, Inc

Website

https://hivebrands.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hive Brands operates the Love Grown clean-label coffee and cereal brand, selling mold-free coffee and bean-based cereals through a direct-to-consumer Shopify storefront, subscription program, hospitality, and bulk/reseller channels for health-conscious consumers prioritizing ingredient transparency and Clean Label Project certification.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Cereal

NAICS

Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Clean label coffee
• Bean based cereal
• Compostable coffee pods
• Subscription food ecommerce
• Specialty natural foods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct-to-Consumer E-commerce Sales: Love Grown sells coffee (whole bean, ground, cold brew, compostable pods) and cereal (multiple SKUs) directly via its Shopify-powered storefront. Products are offered at individual unit prices and in bundles. Subscribers receive up to 35% off first orders and 15% ongoing discounts.
2. Subscription / Recurring Revenue: Subscription model offering recurring deliveries of coffee and cereal products with tiered discount savings. Subscribers get up to 35% off first orders and 15% ongoing savings.
3. Bulk and Reseller Orders: The brand offers bulk ordering and reseller policies, enabling larger-volume purchases through a dedicated B2B channel.
4. Hospitality Channel: Love Grown serves the hospitality sector through a dedicated hospitality page, selling products to hotels, cafes, and similar establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hive Brands sells clean-label coffee (whole bean, ground, cold brew, compostable Keurig-compatible pods) and bean-powered cereal (Power O's, Chocostars, Cinnastars, Truly Fruity Stars) under its Love Grown sub-brand, distributed direct-to-consumer through a Shopify storefront with subscription, bundle, and bulk/reseller options.

Product overview

Hive Brands operates Love Grown as a portfolio of clean-label food products focused on coffee and cereal. The core offerings consist of Love Grown Coffee (whole bean, ground, cold brew formats) and Love Grown Cereal (Power O's, Chocostars, Cinnastars, Truly Fruity Stars), both Clean Label Project certified. Sub-products include Compostable Coffee Pods for Keurig machines and Cold Brew Easy Brew Bags. Bundles and subscription options (Starter Packs, subscription boxes) provide add-on purchasing mechanisms with recurring discounts. The product architecture centers on two categories unified by the Love Grown sub-brand, with subscription and bundle add-ons driving customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Love Grown Coffee Mold-free, premium coffee products in whole bean, ground, and cold brew formats. The only Clean Label Project certified coffee in the world, tested for microplastics and heavy metals, sold to health-conscious consumers via the Shopify storefront.
• Love Grown Cereal Bean-based cereal line including Power O's, Chocostars, Cinnastars, and Truly Fruity Stars, formulated with higher protein and fiber and less sugar than grain-based alternatives, marketed to health-conscious consumers.
• Compostable Coffee Pods Plastic-free, compostable coffee pods compatible with Keurig brewing machines, available in medium roast, sold direct-to-consumer with pricing starting from $18.70 for a 10-pack.
• Cold Brew Easy Brew Bags Cold brew coffee concentrate in compostable easy-brew bags that steep overnight in a pitcher to produce 32 ounces of cold brew at approximately $1.50 per cup, priced from $23.38.
• Love Grown Bundles & Trial Boxes Subscription bundles and trial boxes including the Cereal Starter Pack and Cereal & Coffee Starter Pack, offering up to 35% off first orders and 15% ongoing discounts for subscribers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationLove Grown's e-commerce storefront is powered by Shopify, which provides the platform infrastructure, payment processing, hosting, and personalized advertising integrations. Shopify also handles data processing and compliance for the store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic Spoon: Magic Spoon is a DTC better-for-you cereal brand positioned around high-protein, low-sugar formulations. It competes directly with Love Grown's bean-based cereal line on the same health-conscious consumer and DTC subscription channel.
• Catalina Crunch: Catalina Crunch is a DTC keto/clean-label cereal brand selling low-sugar, high-protein breakfast cereals direct-to-consumer. It targets the same functional cereal buyer and subscription-driven GTM that Love Grown pursues.
• Four Sigmatic: Four Sigmatic is a DTC clean-label coffee and functional beverage brand with mushroom-infused coffees and plant-based creamers. It targets the same clean-label, health-conscious coffee consumer and uses subscription and content-driven DTC growth.
• Bulletproof Coffee: Bulletproof is a premium clean-label coffee and functional food brand selling mold-free coffee, collagen proteins, and snacks DTC with a subscription model. It overlaps Love Grown directly on the clean/mold-free coffee positioning and DTC subscription mechanics.
• Blue Bottle Coffee: Blue Bottle is a premium specialty coffee brand with DTC e-commerce and cafe retail. It shares Love Grown's premium clean-coffee positioning and DTC storefront, though it operates a much larger cafe and wholesale footprint.
• Seven Sundays: Seven Sundays is a DTC muesli and breakfast cereal brand focused on clean, real-food ingredients. It targets the same clean-label breakfast consumer with subscription and bundle mechanics similar to Love Grown's.
• Chamberlain Coffee: Chamberlain Coffee is a DTC premium coffee brand with a strong content/social-driven GTM and a portfolio of beans, grounds, and oat milk creamers. It shares Love Grown's premium clean-coffee positioning and social-led acquisition playbook.
• Stumptown Coffee Roasters: Stumptown is a premium specialty coffee roaster with DTC e-commerce, wholesale, and cafe distribution. It is comparable as a premium clean-coffee DTC and wholesale brand, though it operates at a larger scale and broader distribution.

Broad incumbents

• Keurig Dr Pepper: Keurig Dr Pepper is the dominant single-serve coffee pod platform with a massive installed base of brewing machines. Love Grown's compostable pods are designed to be compatible with Keurig machines, making KDP both a critical distribution gatekeeper and a deep-pocketed competitor.

Emerging players

• Harmless Harvest: Harmless Harvest is a clean-label, sustainably positioned CPG brand (coconut water, dairy) with B Corp credentials and DTC plus retail distribution. It shares Love Grown's clean-label and B Corp positioning and demonstrates a path from DTC to retail for similar premium CPG brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hivebrandsofficial
• Instagraminstagram.com/lovegrown
• Xx.com/hivebrands
• LinkedInlinkedin.com/company/hivebrands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hive Brands