anybill
anybill is a German SaaS company providing a digital receipt platform integrated with 60+ POS systems across 9+ countries, processing 100M+ receipts monthly for 600+ retailers. It monetizes via subscription, retail media, and an AI Purchase Intelligence analytics layer.
- Company typePrivate
- Founded2019
- HeadquartersRegensburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What anybill does
anybill GmbH is a German B2B SaaS company founded in December 2019 in Regensburg and now headquartered in Munich, with a secondary engineering office in Regensburg. The company operates a digital receipt platform that replaces paper receipts at the point of sale by issuing receipts via QR code, smartphone wallet (Apple/Google Wallet), email, or retailer app integration, with GDPR- and GoBD-compliant 10-year archival. The platform is modular, comprising a core Digital Receipt product plus add-on modules for Loyalty (including Card-Linked Loyalty), Marketing activation, Omnichannel customer journeys, Sustainability/ESG reporting, and the AI-powered Purchase Intelligence analytics layer launched in November 2025.
The underlying technology standardizes APIs and SDKs that integrate into POS cash register systems; anybill currently supports 60+ POS integrations across more than 9 countries and works with over 90 software and MarTech partners, including a flagship strategic cooperation with Scheidt & Bachmann for the gas station and convenience segment. The platform processes over 100 million receipt data records per month across 600+ retailer customers spanning fuel stations (Westfalen, AVIA, HEM, Minera), drugstores (ROSSMANN), hypermarkets (GLOBUS), DIY (Sonderpreis Baumarkt), fashion (Sporthaus Schuster), sports (Eintracht Frankfurt) and specialty retail.
anybill monetizes through a tiered subscription model (monthly for SME self-service, annual for enterprise chains), supplemented by retail media advertising on digital receipts and analytics upsell via the Purchase Intelligence module. Distribution combines direct enterprise sales with a two-tier channel: POS software vendors and Kassenfachhändler resellers that embed anybill into their systems, plus payment processors and card issuers that enable card-linked receipt delivery. The company has raised €5 million in seed funding (€1.9M in October 2021, extended to €5M in July 2022), employs 11-50 people, and is led by co-founder and CEO Lea Frank, COO/CFO Jan Sobota, and CPTO Andreas Katzig.
anybill firmographics
Firmographics- Name
- anybill
- Legal name
- anybill GmbH
- Website
- https://anybill.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- anybill is a German SaaS company providing a digital receipt platform integrated with 60+ POS systems across 9+ countries, processing 100M+ receipts monthly for 600+ retailers. It monetizes via subscription, retail media, and an AI Purchase Intelligence analytics layer.
- Ownership category
- akta.pro rank
anybill industry classification
Industry- Product category
- Digital Receipt & Retail Data Platform
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where anybill is headquartered
LocationHeadquarters
- HQ city
- Regensburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
anybill business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Digital Receipt Platform Subscription: Subscription-based access to digital receipt issuance platform with tiered plans for SMEs and enterprise customers. Includes integration, support, and ongoing platform access.
- Purchase Intelligence Analytics: Additional revenue from advanced analytics and AI-powered insights on top of base receipt platform, likely sold as premium tier or add-on module.
- Retail Media Advertising: Revenue from targeted advertising space on digital receipts and data-driven retail media campaigns for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard self-service for SMEs |
| Subscription | Annual | Enterprise solutions for large chains |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
anybill product offering
Product offeringCore offering
anybill provides a modular digital receipt platform for the point of sale, replacing paper receipts with QR-code, smartphone wallet, email, or app-based digital receipts that comply with GDPR and GoBD requirements. The core Digital Receipt product is complemented by subscription-based add-on modules including Purchase Intelligence (AI-powered transaction analytics), Loyalty, Marketing, Omnichannel, and Sustainability & ESG, sold primarily to retail chains, SMEs, fuel stations, and EV charging operators across 9+ countries.
Product overview
anybill is a modular platform for digital receipts and sustainable business processes at the point of sale. The platform is built around the core Digital Receipt product, which serves as the primary customer touchpoint, supplemented by add-on modules including Purchase Intelligence (AI-powered analytics), Loyalty (customer retention and Card-Linked programs), Marketing (personalized advertising on receipts), Integrations (API/SDK connectivity to POS systems), Omnichannel (cross-channel customer journeys), and Sustainability & ESG (paper reduction and ESG data). The platform operates in over 9 countries with 60+ POS integrations and processes over 100 million receipt records monthly, serving more than 600 retailers and 90+ software and MarTech partners.
Differentiator
Problem solved
Functional benefit
Brands
- Purchase Intelligence: AI-powered data analytics layer that analyzes receipt data in real time, providing retailers with insights on assortment, pricing, and customer engagement.
Products and services
- Digital Receipt (Digitaler Beleg) The core anybill product delivering paperless digital receipts via QR code, smartphone wallet (Apple/Google), email, or customer card. Replaces printed receipts at the point of sale, complies with GDPR and GoBD requirements, and serves as the primary customer touchpoint for loyalty, marketing, and data activation for retailers and POS operators.
- Purchase Intelligence AI-powered analytics add-on module that automatically identifies patterns, trends, and opportunities in real-time transaction data, providing actionable recommendations for assortment optimization, pricing, customer segmentation (RFM), geo-context analysis, campaign impact measurement, and natural-language querying for retailers.
- Loyalty Customer retention add-on module featuring integrated loyalty programs and Card-Linked Loyalty for automated scoring and personalized card payment offers. Enables rewards, coupons, and targeted promotions directly on digital receipts for retailers.
- Marketing Marketing activation add-on module enabling personalized advertising, coupons, and promotional content displayed directly on digital receipts, with customer segmentation for targeted campaigns and integration with CRM and marketing automation platforms.
- Omnichannel Cross-channel add-on module connecting brick-and-mortar purchases with online channels to create consistent customer experiences across loyalty programs, newsletter opt-ins, and retailer apps.
Quantifiable outcome
- 100 million+ receipt data records processed per month
- +3 more outcomes
Companies that use anybill
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
anybill technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
anybill partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- DATEVcoreJoint webinar on '1 Jahr E-Rechnung' (1 year e-invoicing) where DATEV provides overview of legal framework and anybill shows how retailers can implement requirements at POS.
- FISHBULL Franz Fischer SE & Co. KGcoreCash register system partner enabling digital receipts at Sonderpreis Baumarkt's 350+ branches through EuroSuite integration (Zucchetti Germany GmbH).
- EuroSuite (Zucchetti Germany GmbH)corePOS software provider enabling digital receipt integration for Sonderpreis Baumarkt across 350+ branches.
- MADICcoreIntegration partner enabling Minera's digital receipt deployment at fuel stations through existing MADIC system integration.
- Scheidt & BachmannflagshipStrategic cooperation to establish digital receipts in gas station and convenience segment as touchpoint for customer loyalty, CRM and retail media. Focus on concrete added values with joint go-to-market in the tankstellen and convenience market.
- HUTH Elektronik Systeme GmbHcorePOS system partner enabling simple and legally compliant integration of digital receipt service into existing cash register system. Mentioned in customer context (Westfalen AG) as integration partner.
- POS Software Providers (90+ partners)coreExtensive network of 90+ POS software providers integrating digital receipt functionality. Includes major players like Bizerba, and specialized providers for retail, hospitality, and fuel station segments.
- Payment PartnerscorePayment service providers enabling digital receipt delivery linked directly to card payment transactions, eliminating need for QR code scan.
- Issuer PartnerscoreBanks and card issuers securely integrating digital receipt functionality, enabling card-linked receipt delivery.
- OEST ENERGIEScoreCustomer and partner using digital receipts. Managing Director Matthias Pape quoted on digital receipts as part of sustainability and service strategy.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
anybill competitors and assessment
Company assessmentEmerging players
- Spendit: Spendit operates in the DACH region with digital employee benefits, spend management, and receipt-based transactions. Adjacent rather than direct, but overlaps in digital receipt capture and card-linked engagement relevant to anybill.
- Citizen (Citizen Receipts): Citizen is a digital receipts and consumer engagement platform, originally consumer-led and increasingly serving retailers. Adjacent positioning to anybill but with more consumer-side emphasis.
- StoreKit: StoreKit provides digital receipt infrastructure for retailers, including delivery via email, SMS, and mobile wallet. Comparable in product scope to anybill's core receipt delivery but with a different geographic footprint.
Direct peers
- Flock (Flockr): Flock provides digital receipt and consumer engagement infrastructure for retailers, with an emphasis on retail media and insights. Closely overlaps with anybill's Purchase Intelligence and Marketing modules.
- ReceiptHero: ReceiptHero is a Finnish digital receipt platform that enables retailers to send paperless receipts directly to consumers via mobile apps and email. Directly comparable to anybill's core Digital Receipt product, targeting European retailers with similar GDPR-first compliance positioning.
- Yocuda: Yocuda is a UK-based digital receipts provider that converts paper receipts into digital records and links them to loyalty programs. Highly comparable to anybill's combined Digital Receipt + Card-Linked Loyalty offering, especially for UK and European retailers.
Others
- Adyen: Adyen is a major European payment processor whose payment events anybill integrates with to deliver card-linked digital receipts. Not a direct competitor but a critical ecosystem partner and adjacent platform comparable to the payments backbone anybill sits on top of.
Broad incumbents
- Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce platforms for retail and hospitality. A broad incumbent with comparable integrations and ecosystem reach to anybill's POS partner base.
- SumUp: SumUp is a major European POS and payment processing provider with deep SMB reach. Represents a broad incumbent that could embed digital receipt functionality natively, putting competitive pressure on anybill's POS-channel distribution.
- Cegid: Cegid is a European retail and ERP software provider with strong DACH presence. Comparable as a broad incumbent offering retail technology infrastructure that overlaps with anybill's POS integration layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
anybill social profiles
Digital presenceanybill compliance and trust
Trust signalCompliance3 records
anybill financial estimates
Financial estimateRevenue estimate
Valuation estimate
anybill leadership team
Management profileNumber of profiles
Profiles5 records
anybill funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
anybill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about anybill
What does anybill do?
anybill provides a modular digital receipt platform for the point of sale, replacing paper receipts with QR-code, smartphone wallet, email, or app-based digital receipts that comply with GDPR and GoBD requirements. The core Digital Receipt product is complemented by subscription-based add-on modules including Purchase Intelligence (AI-powered transaction analytics), Loyalty, Marketing, Omnichannel, and Sustainability & ESG, sold primarily to retail chains, SMEs, fuel stations, and EV charging operators across 9+ countries.
Is anybill a public or private company?
anybill is a private company. It is classified as venture growth investor backed and is currently operating.
When was anybill founded?
anybill was founded in 2019. It employs 11 to 50 people.
Where is anybill based?
anybill is headquartered in Regensburg, Germany, in the Europe region.
How does anybill make money?
Three revenue lines are on record. Digital Receipt Platform Subscription is the primary driver. The others are purchase Intelligence Analytics and retail Media Advertising.
Who are anybill's main competitors?
Emerging players on record are Spendit, Citizen (Citizen Receipts) and StoreKit. Direct peers are Flock (Flockr), ReceiptHero and Yocuda. Adyen is listed as an others. Broad incumbents are Lightspeed Commerce, SumUp and Cegid.
Does anybill have an API?
No public API is recorded for anybill.
What industry is anybill in?
anybill's product category is Digital Receipt & Retail Data Platform. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs).