What Storekit does

Storekit (legal entity StoreKit Ltd.) is a London-based cloud software company founded in 2020 that operates a hospitality-focused Guest Operating System (Guest OS) for restaurants across the United Kingdom. The platform consolidates direct online ordering, QR/table ordering and payment, pay-at-table digital bills, takeaway and delivery management, office catering, branded mobile apps, loyalty, CRM, and marketing analytics into a single layer that sits above existing POS systems. Storekit integrates with Lightspeed, Toast, Square, Zonal, Tissl, and 3S POS for real-time order routing, with Adyen handling payment processing on a 48-hour payout cycle, and Uber Direct, Nash, Shipday, and Deliverect for delivery orchestration.

The product portfolio is organized around five ordering channels: Takeaway (pickup and delivery), Order & Pay (QR ordering without app download), Pay-at-Table (digital bills with tipping and service charge), Add-to-Bill (hybrid QR plus running tab), and Catering (office and large-order management). These are complemented by Store Designer (drag-and-drop branded storefronts), AI-powered Automatic Upsells, Smart Reviews (automated Google review prompting with negative-filter routing), Order Tracking, Delivery Zones, Capacity Control, App Studio for branded native iOS and Android applications, integrated Loyalty, CRM, and event-based Marketing Analytics. A unified Guest Identity layer links guest behavior across all channels and feeds into CRM, loyalty, and lifecycle marketing integrations with Leat, Como, Klaviyo, Airship, and Mailchimp.

The business model combines a freemium pay-as-you-go tier for smaller operators with custom enterprise subscriptions for multi-site restaurant groups, supplemented by payment processing transaction fees on Adyen-routed transactions and licensing for App Studio and premium modules. Go-to-market is product-led through self-serve signup at dashboard.storekit.com with a 30-minute launch proposition, complemented by a sales-assisted enterprise motion for multi-site deals. Named customers span recognized UK brands including Pizza Pilgrims, BAO, Patty & Bun, Lina Stores, Boom Battle Bar, SushiDog, Comptoir Libanais, Bleecker Burger, and Farmer J, plus a long tail of independents across QSR, casual dining, pubs, fine dining, takeaway, and entertainment verticals.

Name

Storekit

Legal name

StoreKit Ltd.

Website

https://storekit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Storekit provides a cloud-based Guest Operating System for UK restaurants, integrating direct ordering, QR/table payments, loyalty, CRM, and delivery into a single platform above existing POS systems. It serves thousands of UK restaurants via subscription and transaction fees across QSR, casual dining, pubs, and multi-site groups.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering & Payments Software

NAICS

All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Restaurant online ordering
• QR ordering platform
• Hospitality payment software
• Takeaway ordering system
• Pay-at-table solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription & Commission-Free Ordering: Storekit charges subscription fees for its platform while enabling restaurants to accept direct orders without marketplace commission fees (typically 15-30% on third-party platforms). The company emphasizes 'You keep the profit - no commission' as a core differentiator.
2. Platform Fees: Revenue from platform access across multiple ordering channels (web, mobile, delivery, catering, dine-in) with tiered pricing from free pay-as-you-go for smaller businesses to custom enterprise pricing for larger groups.
3. Payment Processing: Integrated payment processing through Adyen with 48-hour payout cycle. The platform processes transactions directly, appearing as 'storekit' or 'Storekitcom' on customer bank statements.
4. Additional Services: Revenue from additional services including branded mobile apps (App Studio), CRM integrations, loyalty programs, and catering management tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Storekit provides a cloud-based SaaS platform for the hospitality industry that combines direct online ordering (web, branded app, QR), in-store digital ordering and table-side payments (Order & Pay, Pay-at-Table, Add-to-Bill), catering order management, and white-label branded mobile app publishing via App Studio. It is built for independent restaurants through to multi-site hospitality groups in the UK, replacing the need for separate vendors for online ordering, kiosks, table payments and branded apps.

Product overview

Storekit is a Guest Operating System (Guest OS) platform for restaurant groups, combining multiple modules into a single operating layer above the POS. The core product portfolio consists of five main ordering channels: Takeaway System (pickup and delivery), Order & Pay (QR ordering), Pay-at-Table (digital bills), Add-to-Bill (hybrid QR + tab), and Catering (office orders). These are complemented by value-adding modules including Store Designer (custom branding), Automatic Upsells (AI-powered recommendations), Smart Reviews (reputation management), Order Tracking, Delivery Zones, Capacity Control, and Tipping & Service Charge. Additional platform capabilities include App Studio for branded mobile apps, Loyalty programmes, CRM, and Marketing Analytics. All modules share a unified guest identity layer and integrate with POS systems, delivery providers, and CRM/loyalty partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Takeaway System Direct online ordering module for restaurants to accept collection and delivery orders through their own digital channels (web and branded app), helping operators bypass third-party delivery commissions.
• Order & Pay (QR Ordering) QR-code based in-restaurant ordering and payment module that lets guests browse the menu, order and pay from their own device at the table, reducing front-of-house friction for hospitality operators.
• Pay-at-Table Table-side payment module that enables guests to settle the bill from their phone, supporting tipping and service charge, for hospitality operators looking to streamline checkout and reduce queue times.
• Add-to-Bill Module that lets guests add items to an existing bill during the meal, used by restaurants and bars to drive incremental in-venue spend and reduce waiter round-trips.
• Catering Catering order-management module that allows hospitality operators to handle group, event and off-premise catering orders within the same platform used for everyday service.
• App Studio White-label branded mobile app publishing tool that lets restaurants launch and maintain their own native iOS and Android apps powered by the Storekit platform, without building a custom app from scratch.

Quantifiable outcome

• Commission savings of £7.60 per order vs marketplace apps
• +12 more outcomes

Named customers31 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core.

• LightspeedcoreTechnology or IntegrationDirect POS integration where online orders flow instantly into Lightspeed K-Series. Menus, orders, and payments stay synced with no double entry. Staff continue using familiar POS interface.
• SquarecoreTechnology or IntegrationSeamless EPOS integration where storekit orders appear instantly in Square. Centralized menu management and unified reporting across online and offline sales.
• ToastcoreTechnology or IntegrationDirect EPOS integration where online, QR, and in-venue orders appear in Toast. Menu sync and unified reporting across channels.
• ZonalcoreTechnology or IntegrationPOS integration where online orders slot straight into Zonal. Centralised menus and one set of reports for online and offline sales.
• TisslcoreTechnology or IntegrationDirect EPOS integration with instant order flow into Tissl. Menu sync and unified reporting with menus managed from same place.
• 3S POScoreTechnology or IntegrationPOS integration for orders to appear in 3S POS system. Integration listed in Storekit's supported POS ecosystem.
• Uber DirectcoreTechnology or IntegrationWhite-label delivery integration for restaurants to offer branded delivery without marketplace dependencies. Enables direct delivery operations.
• AdyencoreTechnology or IntegrationPayment processing integration for handling online transactions. 48-hour payout cycle with secure payment infrastructure.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PopMenu: US-based restaurant growth platform combining online ordering, branded websites, and marketing/CRM tools. Comparable product breadth (ordering + marketing + guest data) to Storekit's full Guest OS vision, primarily serving US independent and small-chain restaurants.
• Owner.com: US-based restaurant tech platform offering commission-free direct ordering, websites, apps, and marketing automation. Comparable product scope to Storekit with a similar SMB focus, although currently more US-centric in its go-to-market.

Direct peers

• GloriaFood: Free online ordering system used by thousands of independent restaurants globally. Competes directly with Storekit's entry-level, freemium ordering offering for SMB restaurants, particularly on price and ease of setup.
• Deliverect: Belgian-headquartered SaaS that integrates online ordering and delivery platforms with restaurant POS systems. Most directly comparable to Storekit's middleware/integration layer connecting restaurants with delivery providers and POS systems, serving overlapping European and global hospitality customers.
• Bbot: US-based QR code ordering and pay-at-table platform for restaurants and bars. Directly comparable to Storekit's Order & Pay, Pay-at-Table, and Add-to-Bill modules, particularly for full-service casual dining and bar/pub segments.
• ChowNow: US-based direct online ordering platform offering commission-free ordering, branded websites, and mobile apps for independent restaurants. Closest peer in terms of value proposition (commission-free direct ordering vs marketplaces) and target segment of independent and small-chain restaurants.
• Olo: US-listed enterprise restaurant ordering SaaS used by large chains for direct online ordering, delivery, and catering. Comparable as a pure-play restaurant ordering platform at the enterprise tier, though more established with large US chain customers.

Broad incumbents

• Square (Block): Payments and POS provider for restaurants with growing online ordering, delivery, and marketing capabilities. A direct integration partner to Storekit but also a broad incumbent that could replicate much of Storekit's direct-ordering functionality within its own ecosystem.
• Toast: US-listed restaurant POS and management platform that has expanded into online ordering, delivery, and loyalty. Overlaps with Storekit as both a POS integration partner and a competing provider of online ordering, delivery, and marketing tools for restaurants.

Regional players

• Zonal: UK hospitality technology provider of EPOS and integrated hospitality software for hotels, restaurants, and pubs. Comparable as a UK-based hospitality tech vendor with overlapping customer base and an active POS integration partner to Storekit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/storekit
• Instagraminstagram.com/storekit.official
• Xx.com/storekituk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storekit