Skai
Skai is an AI-powered commerce media platform that unifies retail media, paid search, and paid social advertising across 300+ publishers for 8,200+ enterprise brands and agencies, with its proprietary Celeste AI agent enabling cross-channel optimization, insights, and agentic activation.
- Company typePrivate
- Founded2004
- HeadquartersTel Aviv, Israel
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Skai does
Skai is an AI-powered commerce media platform headquartered in Tel Aviv, Israel, founded in 2004 as Kenshoo and rebranded in 2026. The company operates a private limited entity (Kenshoo, Ltd., UK jurisdiction) with 501-1,000 employees and serves more than 8,200 brands globally across retail media, paid search, paid social, display, and CTV advertising. Its core technology stack centers on a normalized Data Hub that aggregates performance data from 300+ publishers and 160+ marketplaces into a single schema, feeding the proprietary Celeste AI GenAI agent and an agent-native operating system launched in 2026 with Model Context Protocol (MCP) connectivity for third-party AI agents.
The platform is delivered through a modular product architecture: core products for retail media, paid search, and paid social management sit on the unified data layer, while add-on modules address digital shelf optimization, content optimization, retail insights, ticketing automation, and revenue recovery. Custom development is handled through Skai Labs, and enablement/training through Skai University (160+ courses). ISO 27001 and SOC 2 Type 2 certifications support enterprise procurement requirements.
Skai generates revenue through tiered annual subscriptions priced by advertiser ad spend ($114k Standard to $756k Enterprise Premier, with custom Enterprise Premier+ above $35M ad spend), supplemented by professional services including managed onboarding, strategic consulting, and custom solution development. Go-to-market combines direct enterprise field sales for advertisers spending $4M+ annually with a reseller partner network (Tinuiti, Ad-Profit, Allied Digital Strategies, Mogul) for the sub-$4M segment. Primary customer segments are enterprise CPG brands (PepsiCo, Heinz, Haleon, Kellogg's, Dr. Squatch, John Frieda), digital marketing agencies (Dentsu, Carat EMEA, GroupM, Croud, Tinuiti, Code3), and commerce-enabled businesses (DoorDash), with secondary mid-market reach via the reseller channel.
Skai firmographics
Firmographics- Name
- Skai
- Legal name
- Kenshoo, Ltd.
- Website
- https://skai.io
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Skai is an AI-powered commerce media platform that unifies retail media, paid search, and paid social advertising across 300+ publishers for 8,200+ enterprise brands and agencies, with its proprietary Celeste AI agent enabling cross-channel optimization, insights, and agentic activation.
- Ownership category
- akta.pro rank
Skai industry classification
Industry- Product category
- Commerce Media Platform
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where Skai is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Skai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Annual subscription-based pricing with four tiers based on client ad spend volume (Standard up to $4M, Advanced up to $10M, Enterprise up to $20M, Enterprise Premier up to $35M, Enterprise Premier+ for $35M+). Revenue generated through recurring platform subscriptions with flat annual fees.
- Professional Services: Additional revenue from expert services including managed onboarding, strategic consulting, and program management for transitional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tier for advertisers spending up to $4M/year |
| Subscription | Annual | Advanced tier for advertisers spending up to $10M/year |
| Subscription | Annual | Enterprise tier for advertisers spending up to $20M/year |
| Subscription | Annual | Enterprise Premier tier for advertisers spending up to $35M/year |
| Subscription | Annual | Enterprise Premier+ for advertisers spending more than $35M/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Skai product offering
Product offeringCore offering
Skai is an AI-powered commerce media platform that unifies paid advertising activation and measurement across retail media networks (Amazon, Walmart, Target, Instacart, Kroger), paid search (Google, Microsoft), and paid social (Meta, TikTok, Snap, Pinterest) under a single login connecting 300+ publishers. The platform's Data Hub normalizes performance data into a decision-ready model, while the Celeste AI GenAI agent delivers proactive insights, recommendations, and autonomous optimization for commerce marketers. Add-on modules extend capabilities into digital shelf intelligence, retail insights, content optimization, ticketing automation, and revenue recovery, sold on tiered annual subscriptions ranging from $114K to $756K+ based on client ad spend.
Product overview
Skai is an AI-powered commerce media platform providing a unified, omnichannel solution for managing paid advertising across search, social, and retail media channels. The platform operates as a modular architecture with a core Data Hub and Celeste AI agent at its foundation, supplemented by specialized products for retail media, paid search, and paid social management. Add-on modules including Digital Shelf Optimization, Retail Insights, Content Optimization, Ticketing Automation, and Revenue Recovery extend the platform's capabilities. Professional services (Expert Services, Skai Labs, Skai University) support implementation and enablement. The platform connects to 300+ publishers and 100+ retail media networks, enabling brands to centralize media data, activate campaigns, and measure performance from a single interface.
Differentiator
Problem solved
Functional benefit
Brands
- Celeste AI: GenAI-powered marketing agent purpose-built for commerce media that unifies data, boosts productivity, and highlights growth opportunities.
- Data Hub
- Skai University
- Skai Labs
Quantifiable outcome
- 53% less time spent on manual tasks with Celeste AI (beta client average)
- +15 more outcomes
Companies that use Skai
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Skai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability10 records
Feature5 records
Skai partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, regional and strategic.
- The Trade DeskcoreIntegration making The Trade Desk's DSP available within Skai platform, enabling advertisers to unify activation and measurement across programmatic advertising and retail media platforms. Connects upper-funnel channels like CTV and digital audio with lower-funnel commerce media and search. Expected availability in Q3 2026 across 250+ commerce media partners.
- PacvuecoreJoint integration with The Trade Desk enabling unified activation and measurement across programmatic and retail media platforms. Allows evaluation of Trade Desk inventory alongside search, social, and walled garden inventory within unified workflow.
- Walmart Connect MexicoregionalWalmart Connect Mexico expanded partner network integrating Pacvue, Skai, and ProfitlogiQ to enhance digital advertising solutions on Walmart retail platforms including new Sponsored Ads API for programmatic campaign management.
- KevelstrategicStrategic partnership to enhance access to retail media networks for advertisers. Integrates Kevel's ad infrastructure with Skai's omnichannel intelligence to enable seamless campaign activation across multiple retail platforms, improving audience targeting and performance measurement.
- NIQ (NielsenIQ)coreGlobal strategic alliance to enhance retail media performance by integrating NIQ's Digital Shelf insights including product content, inventory, pricing, and promotions data into Skai platform. Enables real-time data-driven optimizations to maximize profitability, incremental sales, and market share. Planned expansion to utilize NIQ's Point of Sales data for incrementality measurement.
- UnlimitailstrategicPartnership making Unlimitail's digital inventory including Carrefour and Plus retail media high-intent commerce audiences available within Skai ecosystem for global advertisers.
- DetailPagecoreContent optimization powered by DetailPage, a patented best-in-class content partner trusted by global brands. Delivers seamless workflow for PDP optimization, live monitoring, and automated updates accessible through Skai with one contract.
- Workflow LabscoreTicketing automation powered by Workflow Labs, leader in ecommerce operations automation. Delivers real-time catalog fixes and automated workflows saving teams up to 85% of manual hours within Skai under one contract.
- Carbon6coreRevenue recovery powered by Carbon6, leading commerce financial partner. Provides automated chargeback recovery and financial insights accessible in Skai platform to help brands stop hidden losses.
- ProfiterostrategicDigital shelf data integration from Profitero enabling shelf intelligence to live inside Skai alongside media activation data. Supports competitive insights and category benchmarking.
- Amazon AdvertisingcoreFull suite of Amazon Advertising API integrations including Amazon Advertising API, Amazon Attribution API, Amazon Marketing Stream API, and Amazon Retail Ads Network (RAS) API for comprehensive campaign management.
- Walmart ConnectcoreWalmart Advertising API integration enabling campaign management and retail media activation on Walmart Connect platform.
- InstacartcoreInstacart Advertising API integration for retail media campaigns and Instacart Customer data integration for digital shelf intelligence.
- KrogercoreKroger Advertising API integration for Kroger Precision Media campaign management.
- TargetcoreTarget advertising platform integration for retail media campaign management.
- CriteostrategicCriteo Retail Media API integration for commerce media campaign management.
- Epsilon Retail Media (CitrusAd)strategicEpsilon Retail Media (formerly CitrusAd) Advertising API integration for retail media activation.
- Sam's ClubcoreSam's Club MAP Advertising API and Sam's Club Connect Advertising API for wholesale club retail media campaigns.
- GroupMstrategicPartnership with GroupM for employee certification through Skai University, showcasing dedication to commerce excellence and delivering cutting-edge performance for clients.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Skai competitors and assessment
Company assessmentDirect peers
- Pacvue: Commerce media optimization platform specializing in Amazon, Walmart, and Instacart advertising with bid management and analytics. Direct competitor to Skai's retail media solutions; the two were announced as joint integration partners with The Trade Desk in April 2026, indicating overlapping offerings.
- The Trade Desk: Independent programmatic DSP with deep retail media integrations and growing commerce media capabilities. Now a strategic Skai partner via the joint Trade Desk–Pacvue–Skai integration announced in 2026, but also a competing demand-side platform for cross-channel media buying.
- Criteo: Commerce media platform serving retailers and brands with retail media monetization and activation via its Criteo Retail Media API. Overlaps with Skai's retail media network management and competitive insights, particularly for off-site retail media activation.
- Perpetua: E-commerce advertising optimization platform providing bid management, analytics, and intelligence across Amazon, Walmart, Instacart, and Target. Comparable to Skai's retail media module for brands focused on marketplace optimization.
- Quartile: Retail media optimization platform with cross-channel campaign management, AI-driven bidding, and analytics for Amazon, Walmart, and other marketplaces. Direct competitor in the commerce media activation space Skai targets.
- Helium 10: All-in-one commerce platform for Amazon and Walmart sellers with advertising optimization, keyword research, and analytics tools. Overlaps with Skai's retail media capabilities, particularly for sellers and brands running Amazon Ads.
- Optmyzr: Paid search campaign management and optimization platform supporting Google Ads and Microsoft Advertising. Comparable to Skai's paid search product, including automated bidding, reporting, and 'black box' Performance Max/RSA optimization features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Skai social profiles
Digital presenceSkai compliance and trust
Trust signalCompliance2 records
Skai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skai leadership team
Management profileNumber of profiles
Profiles13 records
Skai funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skai M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skai
What does Skai do?
Skai is an AI-powered commerce media platform that unifies paid advertising activation and measurement across retail media networks (Amazon, Walmart, Target, Instacart, Kroger), paid search (Google, Microsoft), and paid social (Meta, TikTok, Snap, Pinterest) under a single login connecting 300+ publishers. The platform's Data Hub normalizes performance data into a decision-ready model, while the Celeste AI GenAI agent delivers proactive insights, recommendations, and autonomous optimization for commerce marketers. Add-on modules extend capabilities into digital shelf intelligence, retail insights, content optimization, ticketing automation, and revenue recovery, sold on tiered annual subscriptions ranging from $114K to $756K+ based on client ad spend.
Is Skai a public or private company?
Skai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Skai founded?
Skai was founded in 2004. It employs 501 to 1,000 people.
Where is Skai based?
Skai is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Skai make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services.
Who are Skai's main competitors?
Direct peers on record are Pacvue, The Trade Desk, Criteo, Perpetua, Quartile, Helium 10 and Optmyzr.
Does Skai have an API?
Yes. Direct programmatic access to the Data Hub for teams building bespoke integrations into existing data infrastructure, BI tools, or proprietary platforms. API access enables engineering teams with specific integration requirements or existing data warehousing setups to push changes or pull data from Skai. Developer documentation is at developers.kenshoo.com.
What industry is Skai in?
Skai's product category is Commerce Media Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 541830 and its SIC code is 7310.