Related

Name

Related

Legal name

RELATED DMCC

Website

https://related.me

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customer Loyalty and Rewards Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

akta.pro secondary industry

Incentive Travel Design & Rewards Programs (THAHADAB)

Keywords

• Loyalty platform
• Rewards software
• Customer engagement
• Loyalty technology
• Fintech loyalty

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Setup & Implementation Fees: One-time setup/onboarding fees tied to phased implementation, integration with existing CRM, POS, payment, and communication systems.
2. Platform Licensing: Recurring licensing of the AI-powered, API-first loyalty & rewards platform with modular activation of capabilities such as Points, Tiers, Wallet, Gamification, Triggers, Referral, and PFM.
3. Usage-Based Fees: Variable fees tied to platform usage, transaction volumes, and member activity volumes on the loyalty platform.
4. Managed Services: Optional end-to-end program management covering performance monitoring, insights & analysis, platform configuration, campaign execution, merchant onboarding/governance, partnership management, fraud control, and cost & financial optimization.
5. Program Design Services: Specialist design engagements covering UX/UI design, business/functional/technical requirements, earn & burn design, ROI & financial modeling, processes & SLAs, and technical readiness.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Related (RELATED DMCC) designs, builds, and operates end-to-end loyalty and rewards programs for enterprises through an AI-powered, API-first, modular loyalty platform wrapped by professional design services and optional managed services. The offering combines program design, a fintech-grade digital wallet with card linking, real-time points ledger, hyper-personalization, gamification, agentic AI, and blockchain-enabled capabilities, deployed on AWS, Azure, or Google Cloud across the MENA region.

Product overview

Related (RELATED DMCC) delivers an end-to-end loyalty and rewards offering structured as a platform-plus-modules architecture, sold alongside two professional services. The unified core is the Related Loyalty & Rewards Platform, an AI-powered, API-first, modular platform that powers program design, real-time earn & burn, and fintech-grade operations; it is composed of independently activatable modules including Points, Tiers, Rewards Catalogue, Digital Wallet, Multi-Tenancy, Gamifications, Hyper-personalization, Triggers, Referral, Travel Catalogue, Receipt (Scan Invoice IDP), Personal Finance Manager (PFM), BlockChain, Agentic AI, Rewards 3.0, and the AI Chatbot (Ask Noura). The platform is wrapped by two service lines — Related Program Design (UX/UI, BRD/FRD/TRD, Earn & Burn design, ROI modeling, AI Program Builder) and Related Smart Program Management (operations, campaign execution, partnership management, performance monitoring, fraud control). Verticalized industry solutions — Retail & Shopping Centers, Telecom, Banking & Payments, Utilities, Entertainment & Attractions, and Sports & Events — package the platform's modules for specific verticals, and the Ask Noura conversational AI assistant sits on top of the stack to support prospects and clients. The platform is deployed globally on AWS, Microsoft Azure, and Google Cloud, with PCI DSS compliance and fintech-grade security throughout.

Differentiator

Problem solved

Functional benefit

Brands

• Moments by Related: Related's branded social media presence (Instagram, Facebook, YouTube handles use the "Moments by Related" / "@MomentsByRelated" identity), which appears to be the company's branded content and engagement channel.
• Noura

Products and services

• Related Loyalty and Rewards Platform An AI-powered, API-first, modular loyalty and rewards platform engineered for easy integration, customization, high performance, and long-term growth. Supports cloud, on-premises, or hybrid deployment with global availability on AWS, Azure, and Google Cloud, and offers multi-tenancy, hyper-personalization, gamification, fintech-grade digital wallet, real-time points ledger, and PCI DSS compliant security.
• Related Program Design Service Consulting and design service covering UX/UI design, Business Requirements (BRD), Functional Requirements (FRD), Technical Requirements (TRD), Earn and Burn design, ROI and financial modeling, processes and SLAs, and technical readiness. Includes the AI Program Builder and access to subject-matter experts.
• Related Smart Program Management Service End-to-end managed service covering operations, campaigns, and partnerships. Includes performance monitoring, insights and analysis, platform configuration, enhancements and optimization, fraud control, and cost and financial optimization.
• Ask Noura AI Assistant Conversational AI assistant available on the Related website and platform that delivers instant answers, support, and demo booking, with configurable persona (Default, Professional, Friendly, Kuwaiti, Sales, Support), language (English, Arabic), and voice options.
• Retail and Shopping Centers Loyalty Solution Industry-tailored loyalty offering for retail and shopping centers featuring Wallet and Points, Customer Tiers, Card Linking, Scan Invoice IDP, Referral, Rewards Catalogue, Gamified Missions, Point Pooling, Point Gifting, and VIP Privilege.
• Telecom Loyalty Solution Telecom-focused loyalty and rewards offering with Multi-Wallets and Points, Earn Partner Ecosystem, Action Based Rewards, Buy Points, Raffle Engine, Gamification, and Point Exchange to reduce churn, grow ARPU, and create new revenue.
• Banking and Payments Loyalty Solution Loyalty offering for banks and payment providers featuring Pay With Points, Travel Catalogue, Cashback, and Loyalty PFM to increase card spend, improve retention, drive digital adoption, unlock customer insights, and generate new revenue.
• Utilities Loyalty Solution Utilities-industry loyalty offering with Usage Challenges and Badges to incentivize better customer behavior, improve timely payments, promote sustainability, lower service costs, increase digital adoption, and boost satisfaction.
• Entertainment and Attractions Loyalty Solution Entertainment and attractions loyalty solution with Ticket Capture (QR + IDP), Personalized Offers, and VIP Tiers to increase visit frequency, boost off-peak attendance, grow spend per visit, and improve guest engagement.
• Sports and Events Loyalty Solution

Quantifiable outcome

• Transformed Eshret Omer into Iraq's leading loyalty program, delivering exceptional customer engagement and creating a new revenue stream for Asiacell.
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core infrastructure partner, flagship / tier-1 and major.

• Amazon Web Services (AWS)core infrastructure partnerTechnology or IntegrationAWS is one of three supported cloud platforms for Related's loyalty & rewards platform, enabling cloud-native, high-availability, and disaster-recovery deployments globally. AWS certification badge is displayed on the website.
• Microsoft Azurecore infrastructure partnerTechnology or IntegrationMicrosoft Azure is one of three supported cloud platforms for Related's loyalty & rewards platform, supporting cloud, on-premise, and hybrid deployments with global availability. Azure certification badge is displayed on the website.
• Google Cloudcore infrastructure partnerTechnology or IntegrationGoogle Cloud is one of three supported cloud platforms for Related's loyalty & rewards platform, supporting local and global deployment with high availability and disaster recovery. Google Cloud certification badge is displayed on the website.
• Asiacell Communicationsflagship / tier-1Strategic or Co-development PartnerStrategic co-development: Related built the 'Eshret Omer' loyalty program for Asiacell in Iraq, transforming it into Iraq's leading loyalty program with a new revenue stream. Asiacell's CCO publicly endorses Related as a long-term partner.
• Kuwait Finance House (KFH)flagship / tier-1Strategic or Co-development PartnerStrategic co-development in banking & payments: Related built KFH's card loyalty and rewards programs into 'award-winning, market-leading experiences' and remains a trusted digital-growth partner, as publicly endorsed by KFH's Senior Manager of Card Loyalty and Rewards.
• Sela (Sela+)majorStrategic or Co-development PartnerStrategic co-development in entertainment & venues: Related built the Sela+ loyalty experience, with its Venues Marketing Director publicly endorsing Related's vision, design, and technology expertise as setting a new regional benchmark.
• OoredoomajorStrategic or Co-development PartnerTelecom operator customer; Ooredoo's logo is displayed on Related's homepage as a featured partner/client in the loyalty platform.
• National Water Company (NWC)majorStrategic or Co-development PartnerUtilities-sector partner/customer; NWC's logo is displayed on Related's homepage as a featured partner in the loyalty platform.
• Beirut SouksmajorStrategic or Co-development PartnerRetail / shopping center partner; Beirut Souks' logo is displayed on Related's homepage as a featured partner/customer in the loyalty platform.
• EmpiremajorStrategic or Co-development PartnerEntertainment-sector partner; Empire's logo is displayed on Related's homepage as a featured partner/customer in the loyalty platform.
• HalamajorStrategic or Co-development PartnerTelecom / digital services partner; Hala's logo is displayed on Related's homepage as a featured partner/customer in the loyalty platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antavo: Antavo is an AI-powered, API-first loyalty cloud platform that sells an enterprise SaaS loyalty engine to brands globally. It is the closest direct peer to Related in product architecture, modularity, and enterprise GTM motion.
• Capillary Technologies: Capillary is a customer engagement and loyalty SaaS vendor with strong MENA and APAC presence, serving retail, telecom, and consumer brands. It directly overlaps with Related in verticals, geographies, and AI-driven personalization messaging.
• Smile.io: Smile.io is a modular loyalty and rewards platform primarily serving e-commerce and retail merchants with points, referrals, and VIP tiers. It competes with Related in the retail/shopping-center segment on a similar modular SaaS basis.
• LoyaltyLion: LoyaltyLion is a loyalty and referral platform built for Shopify and e-commerce brands, offering points, tiers, and rewards catalogue functionality. It is comparable to Related's retail-facing modular platform offering.
• Annex Cloud: Annex Cloud (now part of CAPTech) is an enterprise loyalty, referral, and customer engagement platform with a modular SaaS architecture. It directly competes with Related in the design-plus-platform-plus-managed-services model.
• Punchh (PAR Technology): Punchh is a digital loyalty and engagement platform purpose-built for restaurant and retail chains, now part of PAR Technology. It is comparable to Related in vertical focus (especially Entertainment/Retail) and AI-driven personalization capabilities.

Emerging players

• Yotpo: Yotpo is a commerce marketing platform spanning reviews, loyalty, referrals, and SMS for retail and e-commerce brands. Its loyalty module overlaps with Related's retail and shopping-center offering, though it lacks Related's telecom and banking focus.
• Comarch Loyalty & Engagement: Comarch offers a suite of enterprise loyalty and customer engagement software used by telcos, banks, and retailers globally. It overlaps with Related in the telecom and banking verticals with similar modular platform design.

Broad incumbents

• Salesforce Loyalty Management (formerly Loyalty Cloud): Salesforce's Loyalty Management product is part of its broader Marketing and Commerce Cloud suite, sold as an enterprise-wide engagement solution. It competes with Related for the same enterprise customers, with a much larger installed base and partner ecosystem.
• Oracle CrowdTwist / Oracle Loyalty: Oracle CrowdTwist (now Oracle Loyalty) is the loyalty module within Oracle's broader CX and marketing cloud. It targets the same enterprise retail, telco, and financial services buyers that Related sells to, but as part of a much wider enterprise software suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MomentsByRelated
• Facebookfacebook.com/momentsbyrelated
• LinkedInlinkedin.com/company/relatedinc
• Instagraminstagram.com/momentsbyrelated

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Related