Athletech
Athletech (Athletic Technologies Inc.) is a San Diego-based sports technology company that builds AI-powered Baseball AI and Softball AI mobile apps, using smartphone video capture and computer vision trained by Major League hitting coaches to deliver personalized swing-analysis coaching to amateur and recreational baseball and softball players via a freemium, direct-to-consumer model.
- Company typePrivate
- Founded2021
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Athletech does
Athletech (legal entity: Athletic Technologies Inc., Delaware) is a San Diego-based sports technology company that builds AI-powered mobile applications for baseball and softball swing analysis. The company operates two core products, Baseball AI™ and Softball AI, which share an underlying computer-vision platform that processes smartphone- or camera-captured video of an athlete's swing and returns text-based, personalized coaching feedback and targeted drill recommendations. The model is described as trained by Major League hitting coaches, embedding professional-level coaching methodology into the inference layer and differentiating the product from generic motion-capture tools. Distribution is direct-to-consumer through the Apple App Store and Google Play with a free download, supported by a website and email newsletter for top-of-funnel acquisition. The business model is freemium: the base app is free, with premium tiers referenced in marketing copy but not publicly detailed in price. Founded around 2021 (with a firmographic field listing 2018) and operating with 1-10 employees, Athletech has no disclosed institutional funding beyond a $16,000 round in October 2022, no enterprise customers, no partnerships, and no public revenue figures — placing it firmly in the bootstrapped, consumer-app early stage.
Athletech firmographics
Firmographics- Name
- Athletech
- Legal name
- Athletic Technologies Inc.
- Website
- https://athletech.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Athletech (Athletic Technologies Inc.) is a San Diego-based sports technology company that builds AI-powered Baseball AI and Softball AI mobile apps, using smartphone video capture and computer vision trained by Major League hitting coaches to deliver personalized swing-analysis coaching to amateur and recreational baseball and softball players via a freemium, direct-to-consumer model.
- Ownership category
- akta.pro rank
Athletech industry classification
Industry- Product category
- Sports Performance Software
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where Athletech is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Athletech business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile Application Distribution: Free app available for download on App Store and Google Play. The basic product appears free to use with video capture and instant feedback. Revenue likely derived from premium features, subscriptions, or in-app purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free base application with core swing analysis functionality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Athletech product offering
Product offeringCore offering
Athletech develops and distributes AI-powered mobile applications—Baseball AI™ and Softball AI—that analyze batter swings recorded on a smartphone or any camera and return instant personalized coaching feedback plus targeted drills. The AI is trained by Major League hitting coaches, allowing amateur and recreational players to access professional-grade swing analysis without specialized hardware or a personal coach. Both apps are free to download via the App Store and Google Play and operate on a freemium model.
Product overview
Athletech is a sports technology company offering AI-powered swing analysis and coaching products. The portfolio consists of two core products: Baseball AI™ and Softball AI, which share the same underlying AI technology platform but are tailored for their respective sports. Users record swings using a smartphone or camera, upload via a free mobile app (available on App Store and Google Play), and receive instant personalized coaching feedback and targeted drills designed by Major League hitting coaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Baseball AI™ AI-powered baseball swing analysis mobile app that lets users record their swing on a smartphone or any camera, upload via the free app, and receive instant personalized coaching feedback and targeted drills built from Major League hitting coach training. Targeted at amateur and recreational baseball players.
- Softball AI
Quantifiable outcome
- Personalized feedback and targeted drills delivered instantly via smartphone
Companies that use Athletech
Customer profileSegments1 record
Ideal customer profiles1 record
Athletech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Athletech partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Athletech competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is a leading sports video analysis platform used by teams and athletes across multiple sports including baseball and softball. It is directly comparable to Athletech as both offer video-based performance analysis and coaching feedback, though Hudl serves a broader multi-sport market with deeper team and coach tooling.
- Blast Motion: Blast Motion provides baseball and softball swing analysis via sensor-based hardware and a connected mobile app. It is directly comparable to Athletech because it targets the same customer base (hitters and coaches) with swing mechanics feedback, though it uses dedicated sensors rather than smartphone-only video capture.
- Diamond Kinetics: Diamond Kinetics produces baseball and softball swing analytics through sensor-enabled bats and a connected app. It directly competes with Athletech in the same baseball/softball swing analysis category, differentiating through hardware-based measurement rather than pure smartphone video AI.
- Rapsodo: Rapsodo offers sports performance analytics for baseball, softball, golf, and soccer, combining high-speed cameras with software analysis. It is comparable to Athletech in providing video-based performance data and coaching insights to baseball/softball athletes, with a broader multi-sport footprint.
- OnForm: OnForm is a video analysis platform that enables coaches and athletes to record, analyze, and share athletic movements. It directly competes with Athletech in the video-based coaching feedback category, serving individual athletes and coaches across multiple sports.
- Coach's Eye: Coach's Eye is a mobile video analysis app that lets coaches and athletes break down athletic technique using slow-motion review and drawing tools. It is comparable to Athletech as a video-based sports coaching platform, though Coach's Eye is sport-agnostic and lacks AI-driven automated feedback.
- SwingAI: SwingAI provides AI-powered golf swing analysis via a smartphone app, delivering personalized coaching feedback. It is directly comparable to Athletech in applying AI/computer vision to swing mechanics via a freemium mobile app, though focused on golf rather than baseball/softball.
- HomeCourt: HomeCourt is an AI-powered basketball training app that uses smartphone video to analyze shooting mechanics and provide personalized drills. It is comparable to Athletech as an AI-driven, smartphone-based sports coaching platform with a freemium mobile distribution model.
- Veo Technologies: Veo Technologies provides AI-powered sports video capture and analysis, primarily for team sports like soccer, basketball, and football. It is comparable to Athletech in leveraging AI computer vision for athletic performance analysis, though Veo focuses on team-based automatic video capture and broadcast-style workflows.
Broad incumbents
- Pocket Radar: Pocket Radar produces sports speed and performance measurement devices used across baseball, softball, tennis, and other sports. It is comparable to Athletech as a sports performance technology provider serving baseball/softball athletes, though Pocket Radar is hardware-centric while Athletech is software-only.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Athletech social profiles
Digital presenceAthletech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athletech leadership team
Management profileNumber of profiles
Profiles1 record
Athletech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athletech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athletech
What does Athletech do?
Athletech develops and distributes AI-powered mobile applications—Baseball AI™ and Softball AI—that analyze batter swings recorded on a smartphone or any camera and return instant personalized coaching feedback plus targeted drills. The AI is trained by Major League hitting coaches, allowing amateur and recreational players to access professional-grade swing analysis without specialized hardware or a personal coach. Both apps are free to download via the App Store and Google Play and operate on a freemium model.
Is Athletech a public or private company?
Athletech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Athletech founded?
Athletech was founded in 2021. It employs 1 to 10 people.
Where is Athletech based?
Athletech is headquartered in San Diego, United States, in the North America region.
How does Athletech make money?
One revenue line is on record: mobile Application Distribution.
Who are Athletech's main competitors?
Direct peers on record are Hudl, Blast Motion, Diamond Kinetics, Rapsodo, OnForm, Coach's Eye, SwingAI, HomeCourt and Veo Technologies. Pocket Radar is listed as a broad incumbent.
Does Athletech have an API?
No public API is recorded for Athletech.
What industry is Athletech in?
Athletech's product category is Sports Performance Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 61162 and its SIC code is 7990.