Kido Dynamics

What Kido Dynamics does

Kido Dynamics SA is a Lausanne, Switzerland-based data analytics company founded in 2018 as a spin-off from EPFL (École Polytechnique Fédérale de Lausanne). The company operates a mobility analytics platform that ingests anonymized Call Detail Records (CDR) from mobile network operators and applies a proprietary Social Physics methodology combined with machine learning to reconstruct population trajectories, segment traffic, and generate footfall and audience insights at scale. Across a single reference deployment, the platform analyzed more than 4 billion trips covering 15 million users across all 8,131 municipalities of Spain, demonstrating statistically representative population coverage and country-level scalability.

The commercial product is structured around a core KIDO Data Analytics Platform with five go-to-market modules: Mobility (People's Trips between Areas), Tourism (Visitor Flow & Stays), Retail (Visitor's Footprint), OOH Impact Measurement, and Telco Square (a data-monetization product for mobile operators). Customers span government agencies, telecom operators, tourism boards, retail chains, and out-of-home advertising companies. The company runs a dual GTM motion consisting of direct enterprise sales and a B2B2B channel where telecom operators resell Kido's analytics to their own B2B customers. Revenue is generated through custom-priced annual subscriptions with daily data updates, four-week project engagements, and data-monetization partnerships.

Kido Dynamics had raised approximately €6 million+ across disclosed rounds between 2018 and November 2021, led at various stages by Spicehaus Partners, SICTIC, ASTARA Innovation & Venture Lab, Boundary Holding, and FIT. The company is ISO/IEC 27001:2022 certified, GDPR-compliant via a three-layer privacy architecture (SHA1 anonymization, K-Anonymity, statistical noise), and has published peer-reviewed research in Nature related to SARS-CoV-2 mobility patterns in collaboration with the University of Basel and the SeqCOVID-SPAIN consortium.

Name

Kido Dynamics

Legal name

KIDO DYNAMICS SA

Website

https://kidodynamics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kido Dynamics SA is an EPFL spin-off that converts anonymized telco CDR data into mobility and footfall analytics via Social Physics and machine learning, serving government agencies, telecom operators, tourism boards, retailers, and OOH advertisers through a multi-vertical data platform.

Ownership category

akta.pro rank

Product category

Mobility Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• Mobility analytics platform
• Telco data insights
• Foot traffic analytics
• Location intelligence software
• Visitor behavior analytics

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Data Analytics Platform Subscriptions: Annual subscriptions with continuous data access and daily updates. Flexible engagement models from one-off 4-week projects to annual subscriptions. Revenue generated from providing access to the Kido analytics platform, visualization tools, and downloadable data reports.
2. Data Monetization Services for Telcos: Kido Dynamics enables telecom operators to monetize their CDR data by providing technology and machine learning capabilities to turn raw data into valuable mobility insights and data products. Telcos become partners providing data while Kido provides the analytics platform.
3. Project-based Analytics Services: One-off custom projects for specific analytics needs, such as COVID monitoring tools, event-based analysis (FIFA World Cup 2022), and location-specific mobility studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kido Dynamics operates a big-data analytics platform that ingests anonymized telco Call Detail Records (CDRs) and, using Social Physics and machine learning, reconstructs human mobility trajectories. It packages these trajectories into vertical solutions for Smart Cities & Transport, Tourism, Retail, and Out-of-Home Advertising, plus a Telco Square offering that lets mobile operators monetize their CDR data assets. Data is delivered through visualization dashboards, CSV downloads, and an API, with engagement ranging from short 4-week projects to annual subscriptions.

Product overview

Kido Dynamics offers a unified data analytics platform that transforms anonymized telco data into actionable mobility insights using Social Physics and machine learning. The core KIDO Data Analytics Platform serves as the foundation, supplemented by four specialized vertical solutions: Mobility (People's Trips between Areas) for infrastructure and transport planning, Tourism (Visitor Flow & Stays) for destination insights, Retail (Visitor's Footprint) for point-of-interest analytics, and OOH (Out-of-Home Impact Measurement) for advertising audience measurement. Additionally, Telco Square provides a data monetization module for telecom operators to monetize their CDR data. The platform delivers data via visualization tools, CSV exports, and API access, with flexibility ranging from one-off 4-week projects to annual subscriptions with continuous daily data updates.

Differentiator

Problem solved

Functional benefit

Products and services

• KIDO Data Analytics Platform Unified big-data analytics platform that ingests anonymized telco CDR metadata and applies Social Physics and machine learning to deliver actionable mobility insights for enterprise and government customers across mobility, tourism, retail, and OOH advertising use cases.
• People's Trips between Areas (Mobility Solution) Analytics solution that analyzes people flow and mobility patterns between geographic areas, providing trajectory insights, origin-destination analysis, and traffic segmentation for infrastructure planning and investment forecasting by smart city and transport authorities.
• Visitor Flow & Stays (Tourism Solution) Tourism analytics solution that provides stays and visits insights to help tourism boards and destination marketers understand visitor origins, areas of interest, busiest hours/days, and daily/monthly visitor behavior patterns.
• Visitor's Footprint (Retail Solution) Retail analytics solution delivering demographic segmentation of POI visitors, continuous location analytics, behavioral patterns, and foot traffic insights to support retail site selection, expansion, and marketing optimization.
• OOH Impact Measurement (Out-of-Home Advertising Solution) Audience measurement solution for outdoor advertising that delivers demographic profiles, OOH location rankings, impression and reach metrics, and campaign performance analytics to support OOH media planning and buying.
• Telco Square Data monetization solution that enables mobile network operators to turn their CDR data assets into market-ready mobility data products and analytics, creating new B2B revenue streams via Kido's analytics platform.

Quantifiable outcome

• 62% decrease in micro-mobility detected during COVID-19 confinement analysis
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Telecom OperatorscoreStrategic or Co-development PartnerKido Dynamics partners with mobile network operators globally to process CDR (Call Detail Records) data. Telcos provide anonymized data which Kido transforms into mobility insights and data products. This partnership enables telcos to monetize their data assets while Kido gains access to comprehensive mobility data coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unacast: Unacast builds a mobility data and analytics platform derived from aggregated mobile location signals, offering foot traffic, trade area, and movement insights to retail, real estate, OOH and municipalities. It is the closest direct competitor to Kido Dynamics on telco-derived mobility analytics and multi-vertical packaging.
• Placer.ai: Placer.ai provides foot traffic analytics, audience profiling and trade-area insights for retail, real estate, CPG and OOH using anonymized location data. Like Kido, it sells mobility intelligence as a multi-vertical SaaS platform to enterprises, although its data sourcing and primary market (US) differ.
• SafeGraph: SafeGraph aggregates POI and mobility data from multiple sources to provide places, patterns and movement insights for analytics teams, retailers and real estate firms. It overlaps with Kido on location-derived datasets, geospatial analytics delivery and enterprise/government customers, though it emphasizes raw data feeds rather than verticalized dashboards.
• Cuebiq: Cuebiq is a location intelligence and foot traffic analytics provider using anonymized SDK and telco-derived signals to deliver audience, visitation and movement insights to OOH, retail, real estate and CPG brands. It is a direct competitor on CDR-class data, OOH audience measurement and multi-vertical enterprise sales.
• Near (Allan and Co.): Near offers a privacy-led intelligence platform combining location, audience and transaction data for retail, real estate, OOH and financial services globally. Its multi-source location stack, privacy-by-design positioning and APAC/EMEA coverage make it a strong direct peer to Kido Dynamics across verticals.
• Geoblink: Geoblink provides location intelligence and geomarketing analytics for retail, FMCG and real estate in Europe, combining mobility and demographic data into expansion and trade-area tools. It directly overlaps with Kido's retail/POI analytics product and shares a European customer base.

Emerging players

• Tamoco: Tamoco supplies anonymized near-real-time mobility data sourced from telco and SDK partners, targeting OOH measurement, smart city and retail use cases. It is an emerging competitor with narrower vertical coverage than Kido but overlapping CDR-style data supply.

Broad incumbents

• Foursquare: Foursquare operates the broader Places, Visits and Pilgrim location data platforms serving developers, advertisers and enterprises with POI, foot traffic and audience data. It overlaps with Kido's analytics capabilities but offers a wider portfolio beyond verticalized mobility insights.
• TomTom / Location APIs: TomTom provides mapping, traffic and movement data services used by governments, mobility and logistics players, with origins in navigation-grade traffic analytics. It is comparable to Kido's mobility product for transport planning, though it is a broader incumbent rather than a CDR-derived analytics specialist.
• Mobileye / Intel location data businesses: Mobileye aggregates anonymized mobility data from its ADAS-equipped vehicle fleet to deliver movement insights and mapping products to cities and commercial partners. It competes indirectly with Kido in the smart-city mobility data space via a different sensor source (vehicular rather than telco).

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kidodynamics
• LinkedInlinkedin.com/company/kido-dynamics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kido Dynamics