milli mylk
Milli Mylk is a DTC food company selling freeze-dried organic plant-based mylk mixes (almond, coconut, with oat and chata upcoming) that customers prepare at home by adding water; it serves health-conscious, eco-conscious, and dairy-intolerant US consumers via millimylk.com subscriptions.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What milli mylk does
Milli Mylk, Inc. is a New York-based direct-to-consumer food company that sells freeze-dried, organic plant-based mylk mixes under the milli mylk brand. Founded in 2019 by Maacha and Caleb after their son's dairy intolerance, the company produces shelf-stable mylk powders (Almond and Coconut currently shipping; Oat and Chata announced as upcoming) that customers prepare at home by adding water to a reusable glass shake-to-make bottle. The core technology is a proprietary freeze-drying process, developed with food scientists and chefs, that the company states retains over 99% of nutrition and flavor at peak freshness without preservatives, gums, or fillers. Each pack yields 32 fl. oz. of prepared mylk with a refrigerated shelf life of 7-10 days; unopened packs are shelf-stable for 3-6 months.
Milli sells exclusively through its own Shopify storefront at millimylk.com, shipping ground to the 48 contiguous US states (Hawaii and Alaska excluded). Revenue mechanics combine one-time purchases (Starter Kit $20, 2-pack $25, 6-pack $75, glass bottle $20, gift cards in $50/$100 denominations) with a subscription tier offering a 10% discount and free shipping. Customer acquisition is product-led and community-driven, anchored on Instagram, TikTok, and Facebook with a Milli Ambassador Program and a Buzzbassador affiliate/referral layer; the company does not disclose retail, wholesale, or food-service distribution.
The company's positioning is built on three pillars: clean-label formulation, barista-grade froth performance, and a sustainability narrative anchored by a 3x lower carbon footprint per serving versus refrigerated store-bought almond milk (1.25 kg CO2 vs. 3.71 kg CO2 per 32 oz) and carbon-neutral certification via Pachama forest-project offsets, with sustainability advisory from Seaborne. Target segments are health-conscious consumers, families with dietary restrictions, eco-conscious buyers, and home coffee enthusiasts. The company is privately held, founder-led, with a $5M funding round disclosed in August 2022 and headcount stated at 1-10 employees.
milli mylk firmographics
Firmographics- Name
- milli mylk
- Legal name
- Milli Mylk, Inc.
- Website
- https://millimylk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Milli Mylk is a DTC food company selling freeze-dried organic plant-based mylk mixes (almond, coconut, with oat and chata upcoming) that customers prepare at home by adding water; it serves health-conscious, eco-conscious, and dairy-intolerant US consumers via millimylk.com subscriptions.
- Ownership category
- akta.pro rank
milli mylk industry classification
Industry- Product category
- Plant-Based Dairy Alternatives
- NAICS
- Grain and Oilseed Milling (3112)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH)
Keywords
Where milli mylk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
milli mylk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct-to-consumer sales of freeze-dried plant-based mylk mixes and accessories through millimylk.com. Includes one-time purchases and subscription orders with 10% discount for subscribers plus free shipping.
- One-Time Product Purchases: Individual product purchases including Starter Kit ($20), Almond Mylk packs ($25 for 2-pack, $75 for 6-pack), Coconut Mylk packs, and custom bottle ($20).
- Gift Cards: Digital gift cards available in $50 and $100 denominations for gifting fresh mylk to friends and family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Kit - Everything needed to make fresh mylk at home |
| Unit Pricing | Monthly | Almond Mylk - 2 or 6 pack options |
| Unit Pricing | Monthly | Coconut Mylk - Available in 2 or 6 pack options |
| One time/ perpetual license | Pay-as-you-go | Glass Bottle - Reusable shake-to-make bottle |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - Available in fixed denominations |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
milli mylk product offering
Product offeringCore offering
Milli Mylk sells freeze-dried, organic plant-based mylk mixes (Almond and Coconut) that customers prepare at home by adding water to a reusable glass shake-to-make bottle. The product line is anchored by a Starter Kit ($20) and refill packs sold as 2-packs ($25) or 6-packs ($75), with subscription options providing 10% off and free shipping, plus gift cards and accessories.
Product overview
milli mylk is a direct-to-consumer plant-based milk company offering freeze-dried organic mylk mixes that customers prepare at home by adding water. The product portfolio centers on the Starter Kit ($20), which includes a glass shake-to-make bottle and choice of Almond or Coconut Mylk packs. Refill packs are available in 2-pack ($25) or 6-pack ($75) bundles for each variety. The company is developing two additional varieties—Oat Mylk (nut-free) and Chata Mylk—that are currently listed as 'Coming Soon.' All products use 100% organic, ethically-sourced ingredients that are harvested at peak freshness and freeze-dried to lock in nutrition without preservatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Starter Kit Everything needed to make fresh Milli mylk at home: includes a mylk of choice (Almond or Coconut) and a glass shake-to-make bottle. Each pack makes 32 fl. oz. of mylk. Priced at $20.
- Almond Mylk Packs Freeze-dried organic plant mylk made from Spanish and California almonds with subtle vanilla notes. Available in 2-pack ($25) or 6-pack ($75); each pack makes 32 fl. oz. of mylk.
- Coconut Mylk Packs Freeze-dried organic plant mylk made from real coconut meat, tiger nuts, and cashews. Available in 2-pack and 6-pack options; each pack makes 32 fl. oz. of mylk.
- Milli Glass Bottle Custom-designed reusable glass shake-to-make bottle for preparing Milli mylk mixes; doubles as a filling funnel. Sold separately for $20.
- Gift Card Digital gift cards available in $50 or $100 denominations for gifting Milli mylk products.
Quantifiable outcome
- 3x lower carbon footprint (1.25 kg CO2 vs 3.71 kg CO2 per 32 oz serving)
- +3 more outcomes
Companies that use milli mylk
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
milli mylk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
milli mylk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- SeaborneminorMilli partnered with Seaborne Sustainable Business Practices Agency to reduce their environmental footprint and work toward carbon neutrality. Seaborne is a sustainability consulting group helping milli develop responsible business practices.
- PachamacoreMilli purchases carbon offsets from Pachama's portfolio of high-quality forest projects to achieve carbon neutrality. For every unit of milli almond mylk sold, milli pays to have that full amount of CO2 removed or prevented from being emitted.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
milli mylk competitors and assessment
Company assessmentDirect peers
- JOI Plant Based: JOI sells plant-based milk concentrates and powders that consumers reconstitute with water at home, mirroring Milli's core just-add-water format and DTC distribution model.
- Elmhurst 1925: Elmhurst produces premium, clean-label plant-based milks including shelf-stable formats, competing for the same health-conscious, ingredient-transparent consumer.
- Milkadamia: Milkadamia offers premium plant-based milks with a similar focus on barista-grade frothing and clean ingredients, targeting the same coffee enthusiast and dairy-alternative buyer.
Emerging players
- Three Trees: Three Trees produces organic, clean-label almond and oat milks at premium price points, competing for the same health- and sustainability-driven DTC buyer.
Broad incumbents
- Oatly: Oatly is the dominant oat milk brand with broad retail and foodservice distribution; a larger incumbent whose scale and brand awareness Milli must contend with in the same category.
- Califia Farms: Califia offers a broad portfolio of plant-based milks, creamers, and barista blends with wide retail distribution, representing a larger competitor in the premium plant-based space.
- Silk (Danone): Silk is the mass-market plant-based milk leader with extensive refrigerated and shelf-stable SKUs across retail channels, anchoring the category's pricing expectations.
- Ripple Foods: Ripple produces pea-protein-based milks as a higher-protein, lower-sugar alternative, competing in the same plant-based dairy-alternative category with retail distribution.
- Forager Project: Forager Project offers organic, plant-based milks and yogurts at premium price points with retail distribution, overlapping Milli's clean-label, sustainability-driven value proposition.
Regional players
- Plenish: UK-based Plenish produces premium plant-based milks and juices with a similar clean-label, organic positioning, comparable in positioning but not directly overlapping Milli's US-only geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
milli mylk social profiles
Digital presencemilli mylk financial estimates
Financial estimateRevenue estimate
Valuation estimate
milli mylk leadership team
Management profileNumber of profiles
Profiles2 records
milli mylk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
milli mylk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about milli mylk
What does milli mylk do?
Milli Mylk sells freeze-dried, organic plant-based mylk mixes (Almond and Coconut) that customers prepare at home by adding water to a reusable glass shake-to-make bottle. The product line is anchored by a Starter Kit ($20) and refill packs sold as 2-packs ($25) or 6-packs ($75), with subscription options providing 10% off and free shipping, plus gift cards and accessories.
Is milli mylk a public or private company?
milli mylk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was milli mylk founded?
milli mylk was founded in 2019. It employs 1 to 10 people.
Where is milli mylk based?
milli mylk is headquartered in New York, United States, in the North America region.
How does milli mylk make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are one-Time Product Purchases and gift Cards.
Who are milli mylk's main competitors?
Direct peers on record are JOI Plant Based, Elmhurst 1925 and Milkadamia. Three Trees is listed as an emerging player. Broad incumbents are Oatly, Califia Farms, Silk (Danone), Ripple Foods and Forager Project. Plenish is listed as a regional player.
Does milli mylk have an API?
No public API is recorded for milli mylk.
What industry is milli mylk in?
milli mylk's product category is Plant-Based Dairy Alternatives. Its primary akta.pro industry code is AFAHAJAH, Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases). Its NAICS code is 3112 and its SIC code is 2040.