Hydrobuilder.com

What Hydrobuilder.com does

Hydrobuilder.com is a U.S. e-commerce retailer of controlled environment agriculture (CEA) supplies, headquartered in Chico, California, and operating as a subsidiary of Hydrobuilder Holdings (HBH), a diversified parent group that also owns GreenCoast Hydroponics, Elevated, Way to Grow, and HGV. The company runs a Shopify-based direct-to-consumer storefront at hydrobuilder.com offering more than 25,000 SKUs across 200+ brands, spanning grow lights (LED, HPS, MH, CMH, fluorescent), hydroponic systems and equipment, drip irrigation, growing media and containers, environmental and climate control, propagation supplies, harvest and extraction equipment, and nutrients and supplements. Order fulfillment is supported by five warehouses nationwide, and the company is part of a parent family with 20+ retail locations.

The business model combines consumer DTC sales with a dedicated Commercial Account Program targeting professional cultivators operating facilities from 40 to 40,000 lights. Commercial customers receive volume pricing, a dedicated account representative, and design services covering benching layout, air flow mapping, irrigation design, lighting layouts, and HVAC mapping. Proprietary offerings include the HGV nutrient line (Dry and Liquid Base/Grow/Flower formulations) and the HBX commercial cultivation supply line, both developed and sold in-house. Adjacent revenue streams include Arvum-branded plant health testing services integrated into the storefront (tissue, soil, water, heavy metal, and pathogen analysis with cultivation advisor consultation) and Lab Society extraction consulting partnerships. Marketing relies on a content-led engine anchored by the learn.hydrobuilder.com Learning Center, a suite of 16+ grower calculators (PPFD, electricity, dehumidification, HVAC, VPD, yield, irrigation), organic SEO, email, and verified Judge.me reviews showing 1,740 reviews at a 4.6-star average.

Hydrobuilder is privately held, raised $60,000,000 from SternAegis in May 2021, and acquired Elevated Equipment Supply on 2021-02-25. Management team composition and current revenue are not disclosed in the source material, and no AI/ML capabilities are evidenced.

Name

Hydrobuilder.com

Legal name

Hydrobuilder

Website

https://hydrobuilder.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydrobuilder.com is a U.S. e-commerce retailer of hydroponic and controlled environment agriculture supplies, serving hobbyist and commercial growers with 25,000+ SKUs across 200+ brands via a Shopify storefront, five warehouses, and a dedicated commercial account program.

Ownership category

akta.pro rank

Product category

Hydroponic Growing Supplies

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

akta.pro secondary industry

Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Hydroponic growing supplies
• Indoor grow lights
• Plant nutrients
• Grow tent systems
• Cultivation equipment

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Primary revenue stream through direct online sales of hydroponic supplies, grow lights, nutrients, environmental controls, harvest equipment, and extraction tools. Products range from consumer-level items to commercial-scale equipment. The company operates its own Shopify-based storefront with integrated customer support and commercial account programs.
2. Plant Health Testing Services: Fees collected for Arvum-branded laboratory testing services including plant tissue analysis, soil analysis, water testing, nutrient water analysis, heavy metal testing, and pathogen screening (Pythium, Fusarium, Hop Latent Viroid). Testing includes consultation with cultivation advisors.
3. Commercial Account Programs: Volume-based commercial accounts offering discounts, dedicated account representatives, and design/layout assistance for large-scale cultivation operations. Revenue generated through bulk purchasing relationships with commercial cultivators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hydrobuilder.com is an e-commerce retailer that distributes hydroponic and indoor cultivation supplies, offering over 25,000 products across 200+ brands in categories including grow lights, hydroponic systems, plant nutrients, climate control, growing media, drip irrigation, propagation, and harvest/extraction equipment. The company sells its own proprietary HGV nutrient formulations and HBX commercial supplies alongside third-party brands, and supports customers with plant health testing services, commercial account management, and facility design assistance.

Product overview

Hydrobuilder.com is an e-commerce platform and part of Hydrobuilder Holdings, offering over 25,000 cultivation products across 200+ brands. The portfolio centers on proprietary nutrient lines HGV (Dry and Liquid formulas with pH management products) and HBX commercial supplies, alongside comprehensive categories including grow lights (LED, HPS, MH, CMH, Fluorescent), hydroponic systems and equipment, drip irrigation, growing media and containers, harvest and extraction equipment, environment/climate control, and propagation supplies. Services include Arvum plant health testing (tissue, soil, water, pathogen testing), commercial account management with facility design assistance, the HGV Nutrient Calculator, and a suite of 16+ grower calculators for PPFD, electricity, dehumidification, HVAC, and irrigation. The platform operates 5 warehouses nationwide with next-day delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• HGV Nutrients: House of Grower Venture (HGV) - proprietary plant nutrition brand offering both dry and liquid nutrient formulations for commercial and hobby growers.

Products and services

• HGV Nutrients (Dry Formula) Proprietary dry-format plant nutrient line with Base, Grow, and Flower formulations for soil and hydroponic systems; sold in 25 lb bags designed for commercial growers with reduced shipping costs versus liquid alternatives.
• HGV Nutrients (Liquid Formula) Pre-mixed liquid nutrient line mirroring the HGV dry formulations in Base, Grow, and Flower variants, offered in multiple container sizes for plug-and-play convenience across home and commercial growers.
• HGV Condition Line Companion pH management and irrigation maintenance products including pH Up, pH Down, HGV Level stabilizer, and HGV Clear irrigation system cleaner, optimized for compatibility with HGV nutrient lines.
• HBX Commercial Cultivation Supplies Premium commercial-grade cultivation supplies under the HBX brand including heavy-duty black nitrile gloves, multiuse can and bin liners, multiuse turkey bags, and heavy-duty trellis netting in plastic and mesh variants.
• Arvum Plant Testing & Grow Diagnostics Lab-grade plant health testing service offering plant tissue analysis, soil analysis, run-off testing, water analysis, nutrient water analysis, heavy metal testing, fertilizer analysis, and pathogen screening (Pythium, Fusarium, Hop Latent Viroid) with consultation by Cultivation Advisors to translate results into actionable recommendations.
• Commercial Account Services B2B account program offering dedicated commercial account representatives, volume-based pricing, facility design and layout assistance covering benching layout, air flow mapping, irrigation design, lighting layouts, and HVAC mapping, plus extraction solutions consulting for commercial cultivation facilities.

Quantifiable outcome

• 1,740 verified customer reviews with 4.6-star average rating
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ArvumcoreStrategic or Co-development PartnerArvum provides plant health testing services integrated into Hydrobuilder's offering, including plant tissue analysis, soil analysis, water testing, nutrient water analysis, and pathogen screening (Pythium, Fusarium, Hop Latent Viroid). Results include consultation with cultivation advisors to turn lab insights into actionable growing recommendations.
• Lab SocietyminorStrategic or Co-development PartnerLab Society partners with Hydrobuilder for end-to-end extraction solutions, providing consulting and lab planning services for commercial extraction facilities. Part of the commercial account program offerings for extraction room design and implementation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Growers House: Growers House is a direct online competitor offering hydroponic supplies, grow lights, nutrients, and environmental controls to hobbyist and commercial cultivators. Operates a multi-warehouse e-commerce model similar to Hydrobuilder's, with comparable brand portfolios and commercial accounts targeting the same CEA customer base.
• HTG Supply: HTG Supply is a multi-channel hydroponics retailer with both e-commerce storefront and physical store locations, selling grow lights, nutrients, tents, and environmental equipment. Directly comparable to Hydrobuilder in product catalog breadth, customer segmentation (hobby to commercial), and combined DTC/retail distribution strategy.
• Bootstrap Farmer: Bootstrap Farmer is a direct-to-consumer e-commerce retailer specializing in hydroponic and CEA growing supplies, including proprietary products in grow tents, trays, and accessories. Competes with Hydrobuilder in the same vertical, targeting hobby through small-commercial growers with a focus on private-label SKUs to differentiate.
• GreenCoast Hydroponics: GreenCoast Hydroponics is a sister company under Hydrobuilder Holdings (HBH) and operates as both an online and retail storefront selling hydroponic equipment. As part of the same parent group, it shares overlapping product catalogs, customer base, and operational infrastructure, making it the closest internal comparable to Hydrobuilder.com.
• Way to Grow: Way to Grow is another Hydrobuilder Holdings (HBH) subsidiary operating retail and e-commerce hydroponic stores. Comparable to Hydrobuilder.com in target market and product offerings, serving the same CEA grower segments from hobby through commercial scale within the HBH portfolio.

Broad incumbents

• Gardener's Supply Company: Gardener's Supply is a long-established, broad-line gardening and indoor growing retailer with both e-commerce and catalog distribution. While it covers hydroponic supplies and indoor growing accessories, it serves a wider gardener audience (not exclusively CEA/cannabis), making it a broader incumbent rather than a direct specialist competitor.

Emerging players

• AeroGrow International (AeroGarden): AeroGrow manufactures and sells consumer-grade indoor hydroponic growing systems (AeroGarden branded products) primarily to hobbyist and home consumers. Overlaps with Hydrobuilder's hobby segment in indoor CEA equipment, but does not compete in the commercial cultivation supply category where Hydrobuilder's volume is concentrated.
• Lab Society: Lab Society partners with Hydrobuilder to provide end-to-end extraction equipment, consulting, and lab planning services for commercial extraction facilities. Relevant as a co-development partner and emerging player in the commercial extraction space where Hydrobuilder's customers operate, though Lab Society operates as a strategic alliance rather than a direct competitor.

Others

• Quest Dehumidifiers: Quest is a Hydrobuilder key partner that manufactures commercial-grade dehumidifiers for CEA and indoor cultivation facilities. Listed as a featured partner on Hydrobuilder's site and sold through its commercial accounts, Quest is a supplier/vendor rather than a competitor, but relevant for understanding Hydrobuilder's category positioning.
• Netafim: Netafim is a global drip irrigation manufacturer whose products (drip tape, emitters, filters) are distributed through Hydrobuilder's commercial accounts. Relevant as a key upstream supplier to Hydrobuilder's irrigation category and as a representative example of how Hydrobuilder monetizes third-party brands through its commercial customer base.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hydrobuilder
• YouTubeyoutube.com/channel/UCisME6tLLtGBGRyFWpAejDQ/feed
• Facebookfacebook.com/hydrobuilder
• Instagraminstagram.com/hydrobuilder
• LinkedInlinkedin.com/company/hydrobuilder-com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrobuilder.com