Crosshatch
Crosshatch built a consumer-controlled identity layer and headless personalization APIs (Proxy API and Query API) that let users share preferences across apps and let brands deliver AI-powered hyper-personalization. The Miami-based startup shut down in July 2025 after a $2.7M pre-seed.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Crosshatch does
Crosshatch built a consumer-controlled identity layer for internet personalization, self-described as "Plaid for Personalized AI." The platform combined a digital wallet in which consumers selectively shared preferences with trusted brands, with a Headless Personalization architecture that exposed that consented context to language models via two developer APIs: a Proxy API for production access to unified consumer data and AI inference (agnostic to specific LM providers and orchestration stacks), and a Query API for development and testing against stringified context. Internally, Crosshatch represented user behavior as a unified "personal timeline" using an action-object framework intended to axiomatize equivalences across applications. The company targeted loyalty and rewards professionals in travel, retail, real estate, and grocery, as well as developers building hyper-personalized applications, with an early design partner program rather than a published pricing model. Revenue mechanics were planned around recurring API platform access and usage-based API call volume, but no pricing was publicly disclosed before the company shut down operations in July 2025, roughly nine months after a $2.7M pre-seed round led by Village Global and Rackhouse Venture Capital in September 2024.
Crosshatch firmographics
Firmographics- Name
- Crosshatch
- Legal name
- Crosshatch
- Website
- https://crosshatch.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Crosshatch built a consumer-controlled identity layer and headless personalization APIs (Proxy API and Query API) that let users share preferences across apps and let brands deliver AI-powered hyper-personalization. The Miami-based startup shut down in July 2025 after a $2.7M pre-seed.
- Ownership category
- akta.pro rank
Crosshatch industry classification
Industry- Product category
- Personalization APIs
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Crosshatch is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crosshatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- API Access / Platform Fees: Charging businesses for access to headless personalization APIs (Proxy API, Query API) that enable hyper-personalized experiences. Developers and marketers leverage Crosshatch's services to build experiences that speak to each user individually.
- Usage-based API Calls: As an API-first platform enabling developers to add consumer context to language models wherever needed. Usage-based model likely based on API call volume or data activation volume.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Crosshatch product offering
Product offeringCore offering
Crosshatch sold a Headless Personalization platform composed of a consumer-facing digital wallet and two developer APIs (Proxy API and Query API) that let users selectively share preferences and behavioral context with trusted brands so those brands could deliver AI-generated, hyper-personalized experiences. The platform was positioned as the 'identity layer for internet personalization' and 'Plaid for Personalized AI,' agnostic to language model provider, orchestration stack, and evaluation platform.
Product overview
Crosshatch was a platform for hyper-personalization based on user data, positioning itself as an 'identity layer for internet personalization.' The company described itself as 'Plaid for Personalized AI.' The core product was a digital wallet enabling consumers to safely share their preferences and data with brands they trust. The platform offered two APIs: the Proxy API for production access to AI resources and consumer data context, and the Query API for development and testing purposes. The company shut down in July 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Crosshatch Platform Digital wallet and identity layer that lets consumers safely share preferences and behavioral context with brands they trust, enabling hyper-personalized experiences across apps while preserving data privacy and consumer control.
- Proxy API Production API providing access to AI resources and a unified representation of consumer-shared data, enabling optimized search, recommendations, tailored interfaces, and contextual product/service information in a language-model-agnostic way.
- Query API Development-facing API exposing the Crosshatch query interface for use on test data, allowing developers to see how queries resolve as stringified context consumed by the Proxy API.
Quantifiable outcome
- Reduces need for data scientists and data engineers working on Guess Who style marketing analytics
- +2 more outcomes
Companies that use Crosshatch
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Crosshatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Crosshatch partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Crosshatch competitors and assessment
Company assessmentDirect peers
- Treasure Data: Treasure Data is an enterprise CDP offering data unification and AI-powered customer engagement. Comparable to Crosshatch in targeting enterprises with personalization at scale, though typically heavier in implementation than Crosshatch's headless API approach.
- Segment (Twilio): Segment is the canonical customer data platform (CDP) for developers, providing APIs and infrastructure to collect, route, and activate customer data across tools. It is the closest direct competitor to Crosshatch's identity/personalization layer use case, though focused on server-side event pipelines rather than consumer-controlled identity.
- Lytics: Lytics is a CDP focused on consent-first, first-party customer data and identity resolution. Its privacy-by-design posture is a direct conceptual cousin to Crosshatch's consumer-controlled data wallet positioning.
- mParticle: mParticle is a CDP that unifies customer data and routes it to personalization and marketing tools. It overlaps directly with Crosshatch's stated pain point around complex CDP implementations and data activation across front-end experiences.
Broad incumbents
- Dynamic Yield (Mastercard): Dynamic Yield, acquired by Mastercard, provides personalization, recommendations, and A/B testing for enterprise brands. It overlaps with Crosshatch on the demand side (brands wanting hyper-personalization) but via embedded personalization engines rather than an identity API.
- Optimizely: Optimizely provides experimentation and personalization capabilities within a broader digital experience platform. It represents the incumbent alternative for brands seeking personalization without building a separate identity layer.
- LiveRamp: LiveRamp is an established data connectivity and identity resolution provider serving advertisers and martech platforms. It is a broad incumbent in the identity-routing space Crosshatch targeted, though at enterprise scale and across more traditional ad-tech channels.
- Plaid: Plaid is the developer-facing financial-data connectivity layer whose name Crosshatch explicitly borrowed for its 'Plaid for Personalized AI' positioning. While in a different vertical, it is the most thematically comparable platform for understanding Crosshatch's intended business model and network-effect trajectory.
Emerging players
- Samooha: Samooha builds data clean rooms and data-sharing infrastructure on top of Snowflake, allowing brands and partners to collaborate on consumer data with privacy controls. Its consent-based data-sharing model overlaps with Crosshatch's foundational premise around private, permissioned data flows.
- Amplitude: Amplitude is a product analytics platform increasingly moving into personalization and behavioral cohorts. It is comparable to Crosshatch in using behavioral event data to power personalized experiences, though from a product-analytics base rather than a consumer-controlled identity layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crosshatch social profiles
Digital presenceCrosshatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosshatch leadership team
Management profileNumber of profiles
Profiles3 records
Crosshatch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosshatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosshatch
What does Crosshatch do?
Crosshatch sold a Headless Personalization platform composed of a consumer-facing digital wallet and two developer APIs (Proxy API and Query API) that let users selectively share preferences and behavioral context with trusted brands so those brands could deliver AI-generated, hyper-personalized experiences. The platform was positioned as the 'identity layer for internet personalization' and 'Plaid for Personalized AI,' agnostic to language model provider, orchestration stack, and evaluation platform.
Is Crosshatch a public or private company?
Crosshatch is a private company. It is classified as venture growth investor backed and is currently closed.
When was Crosshatch founded?
Crosshatch was founded in 2018. It employs 1 to 10 people.
Where is Crosshatch based?
Crosshatch is headquartered in Miami, United States, in the North America region.
How does Crosshatch make money?
Two revenue lines are on record. API Access / Platform Fees are the primary driver. The others are usage-based API Calls.
Who are Crosshatch's main competitors?
Direct peers on record are Treasure Data, Segment (Twilio), Lytics and mParticle. Broad incumbents are Dynamic Yield (Mastercard), Optimizely, LiveRamp and Plaid. Emerging players are Samooha and Amplitude.
Does Crosshatch have an API?
Yes. Crosshatch offers a Proxy API and Query API as part of its headless personalization platform. The Proxy API provides access to AI resources and unified representation of consumer data, enabling optimized search, recommendations, tailored interfaces, and contextual product/service information. The Query API exposes the query interface for use on test data, allowing developers to see how queries resolve as stringified context in the Proxy API. Both APIs are designed to work in a headless architecture, allowing businesses to add AI-powered personalization capabilities to their applications.
What industry is Crosshatch in?
Crosshatch's product category is Personalization APIs. Its primary akta.pro industry code is BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 5132.