Spoke London
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Spoke London firmographics
Firmographics- Name
- Spoke London
- Legal name
- Spoke London
- Website
- https://spoke-london.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Spoke London industry classification
Industry- Product category
- Custom-Fit Menswear
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Denim & Casualwear Brands (CRAAAAAE)
Keywords
Where Spoke London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Spoke London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for custom-fit menswear including trousers, jeans, tops, shirts, shorts, and tailoring. Products are sold directly through the e-commerce platform with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trousers & Chinos |
| Unit Pricing | Pay-as-you-go | Denim & Jeans |
| Unit Pricing | Pay-as-you-go | Tops & Shirts |
| Unit Pricing | Pay-as-you-go | Tailoring & Suits |
| Unit Pricing | Pay-as-you-go | Shorts |
| Unit Pricing | Pay-as-you-go | Accessories |
| Subscription | Monthly | Bulk Discount - Fundamentals Collection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Spoke London product offering
Product offeringCore offering
Spoke London is a London-based direct-to-consumer menswear e-commerce brand selling custom-fit trousers, denim, tops, shorts, tailoring, and accessories online. Its core offering is a proprietary Custom-Fit Sizing System spanning 15 waist sizes, 3 builds, and 10 leg lengths (400+ combinations), marketed as tailoring without the tailor at accessible price points. Products are sourced from premium mills (Italian Candiani denim, Kaihara Japanese selvedge, Reda suiting) and finished with sustainable ozone and laser washing.
Product overview
Spoke London is a London-based menswear ecommerce brand offering custom-fit trousers, denim, tops, shorts, tailoring, and accessories. The product portfolio centers on trousers and chinos across multiple fabric types (cotton, linen, denim, moleskin, cord) and styles (smart, casual, performance, lightweight). Denim ranges from standard Original Denim (12oz) through premium Japanese Selvedge (14oz) and Italian Denim by Candiani. Tops include t-shirts, shirts (Oxford, Cuban, Linen), polos, and merino knitwear. Shorts span casual (Hero, Milano) to swim (Action Swims with compression lining). Tailoring includes The Torino Suit (Italian linen-wool from Reda mill) and The Linen Suit. The core differentiation is custom-fit sizing with 15 waist sizes, 3 builds, and 10 leg lengths, marketed as 'tailoring without the tailor.'
Differentiator
Problem solved
Functional benefit
Products and services
- Heroes Chinos
Quantifiable outcome
- 400+ size combinations available across trousers and jeans
- +3 more outcomes
Companies that use Spoke London
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Spoke London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spoke London partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Spoke London competitors and assessment
Company assessmentDirect peers
- Suitsupply: DTC-friendly affordable tailoring brand combining Italian fabrics with accessible pricing. Comparable on tailoring/suits category and premium material sourcing (Italian mills) competing with Spoke's Torino Suit line.
- Proper Cloth: NYC-based DTC made-to-measure menswear brand offering custom-fit shirts and trousers online. Directly comparable to Spoke's custom-fit, online-only model with extensive size customization and a similar premium-casual product mix.
- Indochino: Made-to-measure menswear DTC brand specializing in suits, shirts, and trousers at accessible price points. Comparable custom-fit value proposition and direct competition for Spoke's Smarts 2.0 and Torino Suit offerings.
- Bonobos: Pioneering DTC menswear brand founded on better-fit chinos and trousers. Closely comparable in core product category (men's trousers/chinos) and differentiation through fit, though Bonobos also has showroom retail.
- DUER: Performance denim and menswear DTC brand emphasizing stretch, comfort, and commuter-friendly features. Directly comparable to Spoke's Bulletproofs performance chinos and Travel Denim, with similar value proposition around functional fabrics.
- Alton Lane: Made-to-measure menswear brand with custom shirts, suits, and trousers available via online ordering and showroom appointments. Comparable custom-fit positioning and premium-casual assortment to Spoke.
- Todd Shelton: Made-to-order menswear DTC brand offering custom-fit shirts, jeans, and casual clothing. Closely comparable online-only made-to-order model and customization-first philosophy.
Broad incumbents
- Huckberry: Larger DTC menswear and lifestyle brand carrying multiple brands and an extensive private-label assortment. Overlaps with Spoke on smart-casual menswear but operates as a broader multi-brand marketplace rather than a single custom-fit specialist.
- Charles Tyrwhitt: Established British menswear brand selling shirts, suits, and casual clothing online and via stores. Overlaps with Spoke's shirts and tailoring categories as a broader menswear incumbent with stronger scale and brand recognition.
- Mr Porter: Global luxury menswear online retailer carrying hundreds of premium brands. Comparable online menswear focus and premium-casual assortment, though Mr Porter serves a higher price tier and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spoke London social profiles
Digital presenceSpoke London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoke London leadership team
Management profileNumber of profiles
Profiles2 records
Spoke London funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoke London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoke London
What does Spoke London do?
Spoke London is a London-based direct-to-consumer menswear e-commerce brand selling custom-fit trousers, denim, tops, shorts, tailoring, and accessories online. Its core offering is a proprietary Custom-Fit Sizing System spanning 15 waist sizes, 3 builds, and 10 leg lengths (400+ combinations), marketed as tailoring without the tailor at accessible price points. Products are sourced from premium mills (Italian Candiani denim, Kaihara Japanese selvedge, Reda suiting) and finished with sustainable ozone and laser washing.
Is Spoke London a public or private company?
Spoke London is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spoke London founded?
Spoke London was founded in 2013. It employs 11 to 50 people.
Where is Spoke London based?
Spoke London is headquartered in London, United Kingdom, in the Europe region.
How does Spoke London make money?
One revenue line is on record: direct Product Sales.
Who are Spoke London's main competitors?
Direct peers on record are Suitsupply, Proper Cloth, Indochino, Bonobos, DUER, Alton Lane and Todd Shelton. Broad incumbents are Huckberry, Charles Tyrwhitt and Mr Porter.
Does Spoke London have an API?
No public API is recorded for Spoke London.
What industry is Spoke London in?
Spoke London's product category is Custom-Fit Menswear. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAAAE, Denim & Casualwear Brands. Its NAICS code is 45811 and its SIC code is 5600.