eCom Brands

What eCom Brands does

eCom Brands Pty Ltd is a specialized M&A advisory and brokerage firm focused exclusively on direct-to-consumer eCommerce brands. The company operates a private brokerage platform at app.ecombrands.com that connects vetted founder-led sellers with pre-qualified, capital-backed buyers—including aggregators, private equity firms, family offices, and strategic acquirers. Founded around 2019, the firm is incorporated in New South Wales, Australia, with a US operational headquarters at 1001 Wilshire Boulevard in Los Angeles, and serves clients globally across North America, Europe, the Middle East, Asia, and Australia. The firm claims $100M+ in lifetime transactions facilitated, a $3.9M average exit value, and 300+ clients over 6+ years of operation.

The company's platform is differentiated by a verified financial data integration layer that pulls brand financials directly from source systems such as Shopify stores, payment processors, and connected accounts, with verification occurring before any deal advances. Beyond the platform, eCom Brands delivers full-service advisory capabilities: valuation and strategy services, buyer outreach and qualification, data room preparation, strategic positioning for premium buyer targets, deal structure consulting, and end-to-end deal execution management including negotiations, legal coordination, and diligence. The firm does not list businesses on public marketplaces; all transactions occur through confidential introductions within its vetted network.

eCom Brands generates revenue primarily through success-based transaction fees on completed M&A deals. It targets founders of DTC brands doing $150K+ per month in revenue and aims to secure exits in the $1.8M to $100M range, typically within 180 days. GTM is a high-touch, broker-led sales process: sellers complete a 30-second application and book a valuation call, while buyers answer a 7-question qualification questionnaire covering acquisition budget before being matched with vetted brands. Thought leadership content—articles on anchoring bias, exit timing, and deal structure—and a newsletter funnel support top-of-funnel acquisition, while structured application pages convert at the bottom of the funnel.

Name

eCom Brands

Legal name

Ecom Brands Pty Ltd

Website

https://ecombrands.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

eCom Brands is a specialized M&A advisory and brokerage firm facilitating acquisitions and divestitures of direct-to-consumer eCommerce brands. It connects vetted founders with pre-qualified capital-backed buyers globally through a private platform with verified financial data integration.

Ownership category

akta.pro rank

Product category

eCommerce M&A Brokerage

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

akta.pro secondary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• ECommerce M&A brokerage
• M&A advisory services
• Business valuation services
• Exit advisory
• Deal sourcing

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. M&A Advisory and Brokerage Fees: The company earns fees by facilitating acquisitions and divestitures of eCommerce brands. Revenue is generated through success-based transaction fees tied to completed deals. The company guides founders through the full M&A lifecycle — from valuation to negotiation — and manages deal execution, legal, financial, and operational components through to close.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

eCom Brands is a specialized M&A advisory and brokerage firm that facilitates the acquisition and divestiture of direct-to-consumer eCommerce brands. The company operates a private, off-market brokerage platform that pulls and verifies brand financials directly from Shopify stores, payment processors, and accounts, then matches vetted sellers with a global network of pre-qualified, capital-backed buyers. Its end-to-end service covers valuation, buyer outreach, negotiation, due diligence, deal structuring, and close coordination for transactions ranging from $1.8M to $100M.

Product overview

eCom Brands is a specialized M&A advisory and brokerage firm for eCommerce brands, not a traditional SaaS product. The core offering is a private brokerage platform (app.ecombrands.com) combined with full-service advisory capabilities. The platform enables verified financial data pull from Shopify stores and provides access to vetted buyers and sellers. The service portfolio includes: (1) Valuation & Strategy Services for exit readiness assessment, (2) Buyer Outreach & Qualification connecting sellers with capital-backed buyers, (3) Deal Execution managing negotiations and close, (4) Data Room Preparation for investor-grade documentation, (5) Strategic Positioning for premium buyer targeting, and (6) Deal Structure Consulting for optimal transaction terms. The company operates exclusively on an advisory/brokerage model rather than self-service software, with a team managing each transaction end-to-end.

Differentiator

Problem solved

Functional benefit

Products and services

• eCom Brands Platform Private, off-market brokerage platform connecting verified eCommerce sellers with vetted, capital-backed buyers. Pulls and verifies brand financials directly from source platforms including Shopify stores, payment processors, and accounts rather than relying on screenshots. Includes seller and buyer application flows.
• Valuation & Strategy Services Comprehensive financial and market analysis to determine an eCommerce brand's current valuation and identify opportunities to position for exit. Includes exit readiness assessment, market and buyer insights, and deal structuring recommendations for DTC brand founders.
• Buyer Outreach & Qualification Discreet engagement with a global network of pre-vetted, capital-backed buyers including aggregators, PE firms, family offices, and strategic acquirers actively seeking eCommerce brands across North America, Europe, the Middle East, Asia, and Australia.
• Deal Execution Services Full transaction management including negotiations, legal documentation, due diligence coordination, and close coordination to ensure a clean exit, maximum value, and smooth brand transition for sellers and buyers.
• Data Room Preparation Construction of investor-grade data rooms including audited financials, marketing performance, customer metrics, supplier agreements, and detailed operational documentation to support buyer diligence.
• Strategic Positioning Crafting acquisition narratives to position eCommerce businesses for premium buyers including aggregators, private equity, family offices, and strategic acquirers by highlighting growth potential and defensible moats.
• Deal Structure Consulting Advisory on transaction structures including installments, earn-outs, holdbacks, clawbacks, and equity rollover options to optimize outcomes for both eCommerce brand sellers and buyers.
• Exit Advisory End-to-end M&A advisory guiding eCommerce founders through the full exit lifecycle from initial valuation to transaction close, with a focus on maximizing enterprise value through confidential, hands-on engagement.
• Acquisition Listings Private, off-market listing service for vetted eCommerce brands seeking acquisition. Includes detailed brand information such as industry, location, revenue metrics, and profit margins presented to pre-qualified buyers.

Quantifiable outcome

• Luxury fashion brand exit: $800K in 30 days, 25% above valuation
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• OpenStore: Aggregating acquirer of Shopify-based DTC brands. Comparable as an active buyer in the same $1M–$50M+ revenue range that eCom Brands serves on the sell-side.
• MicroAcquire: Marketplace for acquiring startups and small online businesses, with growing overlap in the eCommerce/DTC vertical. Comparable in target customer base and self-serve model, though focused on smaller transaction sizes.
• Branded Group: European eCommerce brand aggregator acquiring DTC businesses across multiple verticals. Comparable as a global capital-backed buyer that eCom Brands matches with sellers, expanding the active buyer pool in eCom Brands' network.

Direct peers

• Empire Flippers: Online business brokerage specializing in the sale of six- and seven-figure eCommerce and content businesses. Directly comparable to eCom Brands in target customer (DTC founders), service offering (valuation + matched buyer introductions), and transaction-fee revenue model.
• Acquire.com: Marketplace and matching platform for buying and selling startups, including eCommerce and DTC brands. Comparable to eCom Brands in serving sellers seeking exits and capital-backed acquirers, though with a more self-serve/listing-driven model.
• Quiet Light Brokerage: Specialized M&A advisory firm focused on eCommerce, Amazon FBA, and SaaS businesses. Comparable to eCom Brands in segment focus, full-service deal management, and target transaction range ($1M–$50M+).
• FE International: M&A advisor for SaaS, eCommerce, and content businesses with deal sizes typically $1M–$50M. Comparable to eCom Brands in transaction-fee revenue, full-service advisory model, and buyer/seller matchmaking focus.
• Website Closers: M&A brokerage firm representing buyers and sellers of online businesses including eCommerce brands. Comparable in transaction range, brokerage model, and target customer (DTC founders and acquirers).
• Flippa: Online marketplace for buying and selling websites, SaaS, and eCommerce businesses. Comparable to eCom Brands in serving sellers and buyers of digital businesses, though typically operating at smaller transaction sizes with a self-serve listing model.

Broad incumbents

• Thrasio: Large-scale Amazon FBA and eCommerce brand aggregator. Comparable as a major capital-backed buyer in the eCommerce M&A ecosystem that eCom Brands serves; not a direct brokerage competitor but shapes demand for eCom Brands' sell-side pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EcomBrands
• Facebookfacebook.com/ecombrandshq
• LinkedInlinkedin.com/company/ecom-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCom Brands