What reINVENT does

reINVENT GmbH, founded in 2016 and headquartered in Munich, Germany, operates showroom+, which the company describes as Germany's largest bathroom planning provider with over 270 physical exhibitions nationwide. The business combines a 3D digital planning and inspiration platform with a dense network of brick-and-mortar showroom locations, positioning itself as a digital-to-physical bridge for bathroom renovation and new-build projects. The platform aggregates products from more than 30 premium bathroom manufacturers including Villeroy & Boch, Grohe, Geberit, Hansa, Kaldewei, Laufen, Duravit, Hewi, Axent, and Burgbad, allowing consumers and trade partners to discover, configure, and source complete bathroom solutions.

The showroom+ site is organized around curated style collections (Modern, Natural, Varied, Classic) and core product categories including washbasin sets, faucets, WCs, shower trays, mirror cabinets, and towel warmers, with consultation appointments requested through an integrated booking flow. The company's tagline 'echte Beratung, echte Menschen' (real consultation, real people) signals a deliberate positioning against pure e-commerce, anchoring the digital experience in expert human advisory services delivered through the physical exhibition footprint. The company has been recognized as Service-Champion Nr. 1 among German bathroom outfitters, a third-party-validated brand asset supporting its premium positioning.

On the business model, reINVENT operates a hybrid consumer and trade-partner model: end consumers access the platform and exhibitions for renovation projects, while brand partners gain qualified demand through the aggregated marketplace. Pricing is not publicly disclosed and is handled through consultation. The company has raised approximately $1.13 million in disclosed venture funding through a 2018 seed round led by HTGF (High-Tech Gründerfonds) with Bayern Kapital, Astutia Ventures, and Foundamental, followed by a 2020 round with Alstin Capital and Foundamental. Headcount is reported in the 11-50 range, consistent with a lean corporate organization that leverages partner-operated exhibition locations. The founders are David Uhde (CEO), Valentin Rüchardt (CTO), and Christian Brachert (CIO).

Name

reINVENT

Website

https://re-invent.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

reINVENT operates showroom+, Germany's largest bathroom planning provider with over 270 physical exhibitions nationwide. The Munich-based company combines a 3D digital planning platform with a dense showroom network, serving consumers and trade partners seeking premium bathroom solutions.

Ownership category

akta.pro rank

Product category

Bathroom Planning Software

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Bathroom planning platform
• Construction project software
• 3D showroom visualization
• Bath exhibition network
• Interior design planning

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. White-label AI Receptionist Services: Recurring revenue stream from AI-powered virtual receptionist services sold through reseller partners to SMB and mid-market businesses. Partners white-label the solution for their customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

reINVENT operates showroom+, a digital bathroom planning platform that combines a 3D visualization tool with a network of 270+ physical exhibitions across Germany. The platform aggregates catalogs from leading sanitary manufacturers (Villerov & Boch, Grohe, Geberit, Hansa, Kaldewei, Hewi, etc.) and is used by bathroom fitters and construction professionals to plan, configure, and present bathroom projects to their end customers.

Product overview

Reinvent Telecom offers a unified cloud communications platform with MyCloud AI Receptionist as its primary AI-powered product offering. This white-label virtual receptionist solution is designed for reseller partners serving small and mid-sized businesses, enabling automated 24/7 call handling with AI-driven capabilities for greeting callers, routing inquiries, capturing messages, and answering common questions without human intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• showroom+ Digital bathroom planning platform for businesses (bathroom fitters, sanitary retailers, construction professionals) that combines 3D visualization with access to a network of 270+ physical exhibitions across Germany and aggregated catalogs from leading sanitary manufacturers, enabling trade customers to plan and present bathroom projects to their end customers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Reseller PartnerscoreChannel Partner/ Reseller/ Distributor · 8 April 2026Reinvent Telecom's MyCloud AI Receptionist is distributed exclusively through reseller partners who serve small and mid-sized businesses. Partners white-label the cloud-based virtual receptionist solution, adding a recurring revenue stream while delivering AI-powered customer interaction capabilities to their clients.
• Foxx (Czech Republic and Slovakia)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Film distribution partner acquired Rocky the Troll for theatrical release in Czech Republic and Slovakia territories at the European Film Market in Berlin.
• Monolith (Poland)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Film distribution partner acquired Rocky the Troll for theatrical release in Poland territory at the European Film Market in Berlin.
• Daro (Germany, Austria, Switzerland, Baltics)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Film distribution partner acquired Rocky the Troll for theatrical release across Germany, Austria, Switzerland, and the Baltics at the European Film Market in Berlin.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Reuter (Firma Reuter): One of Germany's largest online and showroom-based bathroom retailers, offering a comparable multi-brand portfolio (faucets, sanitaryware, tiles, accessories) to consumers and installers. Closest direct competitor to showroom+ on category, customer base, and business model.
• Megabad: German online and showroom bathroom specialist with a broad multi-brand assortment and B2B/B2C reach. Directly comparable to showroom+ on product breadth, customer segmentation, and planning-driven conversion model.
• Dialpad: AI-powered cloud communications and virtual receptionist platform serving SMBs. Direct comparable to the Reinvent Telecom MyCloud AI Receptionist offering on product, customer segment, and AI-driven call handling functionality.

Broad incumbents

• BAUHAUS: Major European home improvement and DIY chain with dedicated bathroom/sanitary assortments across large physical locations. Overlaps with showroom+ on category and target customer but operates at significantly larger scale and broader assortment.
• Hornbach: German DIY/home improvement chain with deep sanitary and bathroom ranges and a project-focused customer base. Comparable to showroom+ on renovation-driven demand but a far broader, building-materials-led assortment.
• Villeroy & Boch: Premium European bathroom brand with its own branded showroom and dealer network. A supplier of showroom+ and a comparable brand-led retail experience; competes indirectly for end-customer attention and project specification.
• Duravit: Premium bathroom furniture and ceramics manufacturer with a global showroom footprint. A supplier of showroom+ and a comparable experience-led retailer in the premium bathroom category.
• Geberit: Leading European sanitary technology (concealed systems, ceramics) manufacturer with showrooms and specifier channels. A supplier of showroom+; competes for installer/architect mindshare and category pull-through.
• Grohe (LIXIL): Global premium bathroom fittings brand (part of LIXIL) with branded showrooms and trade programs. A key showroom+ supplier and a comparable premium brand-led retail experience in the same category.
• IKEA (Bathroom category): Global home furnishings retailer with an in-store bathroom planning service and affordable full-bathroom ranges. Competes with showroom+ for renovation-driven foot traffic at the value end of the category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reINVENT