What Pubinno does

Pubinno is a privately held technology company founded in 2014 in Istanbul, Turkey, with US operations anchored in San Francisco. The company develops AI-powered hardware and cloud-connected software for the draft beverage industry. Its product suite comprises Smart Tap (AI-controlled pour optimization), Smart Clean (automated line cleaning using patented AquaVibra vibrational technology), Smart Hub and Perfect.Beer (cloud analytics and machine-learning platform delivered through the Pubinno Pro mobile app), and TapPay (self-service tap-level payment). Solutions are deployed across bars, restaurants, stadiums, hotels, breweries, and beverage distributors, with a stated installed base of 2,000+ venues in 60+ cities across three continents.\n\nPubinno's architecture is built around a unified data layer connecting smart pour hardware to a cloud analytics platform. The Smart Tap manages over 11 pouring parameters in real time, including temperature, pressure, and foam control, with the company reporting keg-yield gains of up to 20%. AquaVibra Technology is a registered patent delivering claimed 400% more cleaning effectiveness than traditional line cleaning while using 25% less water and 15% less detergent. The TapPay system integrates with payment providers (Viva, Stripe, SumUp) and age-verification partners (IDmission, Yoti), enabling QR, contactless card, Face ID, and mobile-wallet payments directly at the tap. Certifications include ISO 27001 (information security), PCI-compliant payment processing, and ISO 14064/14046-verified environmental reporting.\n\nRevenue is generated through a mix of hardware sales (Smart Tap and Smart Clean units), recurring software subscriptions (Smart Hub / Pubinno Pro App analytics), payment transaction facilitation (TapPay), and professional services delivered through the Certified Installation Partner (CIP) network. Distribution is led by direct enterprise field sales to stadiums, hotel chains, and large hospitality groups, supplemented by channel partners and brewer-led deployment programs. Commercial or branded relationships are stated with four of the world's top 10 brewers, including Heineken, Molson Coors, Anadolu Efes, Asahi, and Super Bock. Pricing is quote-based, with an ROI calculator supporting venues at payback horizons of 4-7 months for locations selling roughly two kegs per week.

Name

Pubinno

Legal name

Pubinno İnovasyon Arge Pazarlama Anonim Şirketi

Website

https://pubinno.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pubinno is a Turkish-founded technology company that builds AI-powered draft beer management systems — Smart Tap, Smart Clean, Smart Hub, and TapPay — serving over 2,000 bars, restaurants, stadiums, hotels, breweries, and distributors across 60+ cities.

Ownership category

akta.pro rank

Product category

Draft beverage technology

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Draft beer technology
• Smart tap systems
• Automated line cleaning
• AI beverage dispensing
• Self-service tap payment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Tap Hardware Sales: Pubinno sells AI-powered Smart Tap hardware units to venues. The taps retrofit to existing draft systems and are sold as a one-time hardware purchase, with ongoing software monitoring via the Smart Hub platform.
2. Smart Clean Hardware Sales: Portable Smart Clean devices are sold to venues and distributors for automated line cleaning. The devices use patented AquaVibra Technology and are complemented by the Smart Hub for cleaning cycle tracking and compliance records.
3. TapPay Payment Integration: TapPay enables self-service payment at the tap, integrating with payment providers such as SumUp, Viva, and Stripe. Revenue is generated through transaction facilitation at venues.
4. Smart Hub / Software Platform: Smart Hub provides real-time analytics, predictive alerts, and operational insights through the Pubinno Pro App and Perfect.Beer cloud platform. Connected hardware generates continuous data, supporting subscription or service-based software access.
5. Certified Installation & Professional Services: Pubinno offers professional installation through certified technicians and Certified Installation Partners (CIP), providing deployment, integration with existing draft systems, staff training, and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pubinno develops and sells an integrated "Smart System" for draft beverage operations, comprising AI-powered Smart Tap hardware that optimizes pour parameters, Smart Clean automated line-cleaning devices using patented AquaVibra vibrational technology, TapPay self-service payment terminals integrated at the tap, and Smart Hub cloud analytics delivered through the Pubinno Pro mobile app and Perfect.Beer machine-learning platform. The system is sold primarily as hardware units to venues (bars, restaurants, stadiums, hotels, breweries, distributors) with recurring software subscriptions and transaction-based payment revenue.

Product overview

Pubinno offers a unified Smart System platform for draft beverage operations, comprising four core integrated products: Smart Tap (AI-powered pour optimization and flow control), TapPay (self-service payment at the tap), Smart Clean (automated line cleaning with AquaVibra Technology), and Smart Hub (central analytics and monitoring). The system is augmented by the Perfect.Beer machine learning platform and Pubinno Pro mobile app. All products share a common data layer, with Smart Hub serving as the central connector that brings together pour data, cleaning records, payment processing, and predictive analytics into a single ecosystem for bars, restaurants, stadiums, hotels, and breweries.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Tap: AI-powered draft dispense system with automatic flow control and pour optimization
• Smart Clean
• Smart Hub
• TapPay
• Perfect.Beer
• Pubinno Pro App
• Internet of Beer

Products and services

• Smart Tap AI-powered intelligent draft tap system that controls flow, minimizes losses, and ensures consistent pour quality by managing 11+ pouring parameters in real time (temperature, pressure, foam, beer type). Retrofits to existing draft systems, boosts keg yield by up to 20%, and provides hands-free and simultaneous multi-pour capability. Sold to bars, restaurants, stadiums, hotels, breweries, and distributors.
• TapPay Self-service payment solution built on Smart Tap technology, enabling customers to scan, pay, and pour their own draft beverages via QR code, contactless card, Apple Pay, Google Pay, Face ID, or Bitcoin. Designed for stadiums, festivals, and high-volume venues. Integrates with payment providers Stripe, Viva.com, and SumUp, and age-verification partners IDmission and Yoti. Winner of the 2025 World's Best Beverage Technology Innovation Award.
• Smart Clean Automated portable draft line cleaning system using Pubinno's patented AquaVibra vibrational pressure technology. Delivers 400% more cleaning pressure on inner line walls, 80% more effective cleaning, 4x faster cleaning cycles, using 25% less water and 15% less detergent than traditional methods. Sold to venues and distributors.
• Smart Hub (with Pubinno Pro App and Perfect.Beer analytics) Central cloud analytics and monitoring platform connecting all Pubinno hardware via the Pubinno Pro mobile app (iOS and Android) and the Perfect.Beer machine-learning reporting layer. Provides real-time data, predictive alerts, keg efficiency metrics, cleaning compliance records, sales analytics, and active recommendations for venues. Available as a subscription bundled with Pubinno hardware.

Quantifiable outcome

• 20% keg yield improvement (up to 20% more beer per keg)
• +10 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Viva.comcoreTechnology or IntegrationViva.com provides payment processing technology integrated with Pubinno's TapPay system across stadiums, festivals, and high-traffic venues. The partnership delivers fast, secure, and seamless transactions, streamlining the payment experience and reducing wait times.
• IDmissioncoreTechnology or IntegrationIDmission provides biometric security and age verification technology integrated with Pubinno's Smart Tap and TapPay systems. The partnership enables responsible beverage service through facial recognition and ID verification, reducing labor costs and connecting seamlessly to existing payment systems.
• HeinekenminorGTM or Marketing PartnerHeineken's logo is displayed on Pubinno's Business Partners page, indicating a commercial relationship where Pubinno's Smart System is used at Heineken-affiliated venues.
• Molson CoorsminorGTM or Marketing PartnerMolson Coors has a published testimonial about Pubinno's Smart System, and their logo is displayed on Pubinno's Business Partners page, indicating commercial use and endorsement of Pubinno technology.
• Anadolu EfesminorGTM or Marketing PartnerTurkey's leading brewery; Pubinno has deployed its Smart System at Anadolu Efes venues, with Quality Operations Manager Koray Anar and Tuğrul Ağırbaş providing published testimonials about the technology's impact.
• AsahiminorGTM or Marketing PartnerAsahi's logo is displayed on Pubinno's Business Partners page, indicating commercial use of Pubinno's Smart System at Asahi-affiliated venues.
• Super Bock GroupminorGTM or Marketing PartnerSuper Bock Group's logo is displayed on Pubinno's Business Partners page. Pubinno's technology was featured at the Super Bock Super Rock Festival 2024 in Lisbon, demonstrating the partnership in a high-volume festival environment.
• Leaders for Climate ActionminorOthersPubinno is partnered with Leaders for Climate Action to advance sustainability in the beer and beverage industry. The partnership supports Pubinno's Net Zero initiative and sustainability reporting.
• World Wildlife Fund (WWF)minorOthersPubinno is partnered with WWF as part of its climate action commitment. WWF collaboration supports Pubinno's environmental reporting and Net Zero sustainability mission.

Scale indicators12 records

Recent moves5 records

Expansion highlights7 records

Emerging players

• BarTrack: BarTrack provides connected draft beer line monitoring, line cleaning verification, and keg analytics — directly overlapping with Pubinno's Smart Clean and Smart Hub analytics layer for bars and breweries.
• Barsys: Barsys builds automated cocktail dispensing machines for on-premise venues, adjacent to Pubinno's automated draft dispense approach and indicative of where Pubinno's tap-and-pay architecture could expand.

Others

• Untappd: Untappd is the dominant beer check-in and venue analytics platform for the craft beer community, serving as a data/insights layer adjacent to Pubinno's Perfect.Beer analytics offering for breweries and craft beer bars.

Broad incumbents

• Cornelius (IMI): Cornelius (part of IMI) supplies beverage dispense equipment, flow control, and management platforms for major brewers globally — competing with Pubinno's Smart Tap and Smart Hub at the brewer and large venue level.
• PerfectDraft (AB InBev / Krups): PerfectDraft is a connected home draft beer system owned by AB InBev — comparable in connected-keg/connected-tap concept to Pubinno's Smart Tap while demonstrating a major brewer's vertical integration risk.
• Micro Matic: Micro Matic is one of the largest global manufacturers and distributors of draft beer systems (kegs, couplers, faucets, line cleaning equipment) and the broadest incumbent serving Pubinno's same on-premise draft ecosystem.

Direct peers

• iPourit: iPourit builds self-serve beer tap wall systems that let customers pour and pay by the ounce, directly competing with Pubinno's TapPay in bars, restaurants, and entertainment venues.
• Pour Touch (Pour Tap): Pour Touch provides self-pour self-pay keg dispensing with wireless tap management and analytics, competing head-to-head with Pubinno's TapPay and Smart Hub in bars and event venues.
• PourMyBeer: PourMyBeer provides self-pour beer wall technology with RFID cards, similar in function to TapPay, serving bars, brewpubs, and hotel beverage programs — a directly comparable pour-and-pay use case.
• Drink Command: Drink Command operates beer walls and self-serve dispense systems for on-premise venues; it overlaps with Pubinno's Smart Tap and TapPay offerings in bars, hotels, and stadiums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pubinno
• YouTubeyoutube.com/@pubinno
• LinkedInlinkedin.com/company/pubinno
• Instagraminstagram.com/pubinno
• Facebookfacebook.com/pubinno

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds10 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pubinno