iPourit
- Company typePrivate
- Founded2012
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
iPourit firmographics
Firmographics- Name
- iPourit
- Legal name
- iPourIt, Inc.
- Website
- https://ipouritinc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where iPourit is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iPourit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Self-Pour Hardware Systems: Sale of self-pour tap wall systems, kiosks, and components including tap screens, controllers, flow meters, and RFID devices. Includes 50% initial deposit with balance due upon installation completion. Lead-time of 8-10 weeks for typical installations.
- Subscription Services: Monthly service fees charged pursuant to Subscription Agreement for ongoing platform access, cloud storage, support, and software updates. Includes remote troubleshooting and maintenance.
- Professional Installation Services: Professional installation conducted by iPourIt installation team. Training session provided for personnel. Additional charges apply for returns trips or extended installation time.
- Financing Services: Flexible financing options offered to operators with payments as low as $604 per month, enabling operators to spread costs over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Financing option starting at $604/month |
| One time/ perpetual license | Multi-year contract | Standard installation with 50% deposit |
| Subscription | Monthly | Monthly service subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
iPourit product offering
Product offeringCore offering
iPourIt designs, manufactures, and installs self-pour beverage dispensing hardware (tap walls and kiosks) for hospitality operators, combined with its proprietary SMARTS cloud-based software platform for real-time pour tracking, inventory management, and analytics. Revenue is generated through upfront hardware purchases, recurring monthly subscriptions, professional installation and training services, and operator financing programs. The company serves bars, restaurants, hotels, breweries, entertainment venues, and other hospitality businesses across the United States and Canada.
Product overview
iPourIt offers a unified self-pour beverage technology platform centered on two core hardware systems: Self-Pour Tap Walls (permanent wall-mounted installations) and Kiosk Ordering Systems (self-contained portable units). The platform is powered by proprietary SMARTS™ Technology, which enables real-time data tracking, automated inventory management, and cloud-based operations. Supporting modules include TapVision™ (business intelligence and analytics), the Digital Chalkboard (dynamic menu display), the Operator Dashboard (multi-location management), and a Mobile App for guest interaction. The company also provides professional installation, staff training, ongoing maintenance, and 24/7 customer support services. All components are designed for the hospitality industry and support beer, wine, cocktails, cold brew coffee, and non-alcoholic beverages.
Differentiator
Problem solved
Functional benefit
Brands
- TapVision™: The ultimate in self-pour business intelligence - cloud-based operator dashboard providing real-time sales and pour data, multi-location reporting, POS and loyalty integrations, and inventory and waste control tracking.
Products and services
- Self-Pour Tap Wall The flagship self-pour beverage dispensing wall-mounted system that allows customers to serve themselves beer, wine, cocktails, cold brew coffee, and other beverages using RFID wristbands or cards. Features real-time pour tracking, automated inventory management, and cloud-based analytics. Designed for hospitality operators including taprooms, breweries, hotels, and entertainment venues.
- Self-Pour Kiosk System Self-contained self-pour unit that includes all components of a tap wall system in one streamlined plug-and-pour device. Designed for venues with space constraints or smaller-scale deployments.
- SMARTS Technology Platform Proprietary cloud-based technology platform powering iPourIt systems, providing real-time data, automated inventory management, pricing discounts, loyalty programs, and cloud-based data storage with hardware-based firewall security. Enables remote troubleshooting and software updates.
- TapVision Business intelligence and analytics platform providing consumer data for informed decisions on pricing, product selection, labor allocation, and special promotions. Delivers real-time sales and pour data with multi-location reporting capabilities for self-pour operators.
- Digital Chalkboard Dynamic display solution showing live tap lists, featured beverages, and promotional content. Automatically syncs with the iPourIt cloud database, displays beverage descriptions, prices per ounce, and tap numbers. Can be embedded on venue websites.
- Self-Pour Mobile App Mobile application enabling guests to interact with the self-pour system, manage their tabs, and access the beer wall experience.
Quantifiable outcome
- 50%+ more alcohol sales compared to traditional service models
- +7 more outcomes
Companies that use iPourit
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
iPourit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
iPourit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GS DraftcoreGS Draft provides commercial draft beverage system design and installation for iPourIt self-pour systems. Installed the tap wall at RJ's Indoor Golf & Bar where the 500 millionth ounce was poured.
- Flinn FlexerminorCEO of iPourIt, providing leadership and strategic direction for the company's self-pour technology platform and national expansion.
- Darren NicholsonminorChief Revenue Officer and VP of Sales at iPourIt, leading sales efforts and customer acquisition strategies.
- Freeflow WinescoreFreeflow Wines partners with iPourIt on webinars and educational content about wine on tap and kegged wine sourcing for self-pour systems. John McCash, VP of Business Development at Freeflow Wines, co-hosts iPourIt webinars.
- Tap That DowntownminorPhoenix-based operator partner Roshiem Austin co-founded Tap That Downtown, a self-pour venue serving as example for operators expanding beverage programs with wine on tap.
- POS Integration PartnerscoreOpen API enables integration with point-of-sale systems for seamless operations, tab management, and payment processing across iPourIt self-pour technology.
- Raspberry PicoreiPourIt deploys Raspberry Pi Compute Module 3+ across 5,800 beer taps in North America, showcasing technology partnership for embedded computing in self-pour systems.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
iPourit competitors and assessment
Company assessmentDirect peers
- PourMyBeer: Direct competitor offering self-pour beer wall technology for bars, restaurants, and entertainment venues. Competes head-to-head with iPourIt in the same product category using similar RFID-enabled tap systems and software management.
- SteadyServ: Self-pour beer technology provider serving breweries, taprooms, and stadiums. Offers comparable flow-meter-based dispensing and inventory tracking, overlapping directly with iPourIt's core offering in the taproom and large-venue segments.
- PourTap: Self-pour beverage dispensing technology competing in the same hospitality verticals (bars, restaurants, hotels). Comparable product offering with tap walls and software management for operator pour tracking and customer self-service.
Emerging players
- BeerBoard: Beverage analytics platform for hospitality operators providing pour data, inventory management, and product insights. Adjacent technology offering that overlaps with iPourIt's TapVision™ analytics capabilities.
- BevSpot: Beverage inventory and management software for bars and restaurants. Comparable customer base in hospitality F&B with overlapping inventory tracking and operator analytics functionality.
Broad incumbents
- Toast: Leading restaurant POS platform with broad hospitality technology portfolio. Serves the same restaurant and entertainment venue customer base as iPourIt and integrates with self-pour systems via open APIs.
- Lightspeed Restaurant: Restaurant and hospitality POS platform serving bars, restaurants, and entertainment venues. Operates in the same customer environment and integrates with self-pour dispensing technology.
- Olo: Digital ordering and restaurant technology platform serving enterprise hospitality brands. Adjacent to iPourIt's enterprise customers in the broader restaurant tech ecosystem.
Others
- Micro Matic: Draft beverage systems and dispensing equipment manufacturer and distributor. Provides the underlying draft beer infrastructure (kegs, taps, gas systems) that complements and enables self-pour wall installations.
- Perlick: Commercial bar equipment and refrigeration manufacturer serving bars, restaurants, and entertainment venues. Adjacent hardware supplier whose products often coexist with self-pour wall installations in customer venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iPourit social profiles
Digital presenceiPourit financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPourit leadership team
Management profileNumber of profiles
Profiles4 records
iPourit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPourit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPourit
What does iPourit do?
iPourIt designs, manufactures, and installs self-pour beverage dispensing hardware (tap walls and kiosks) for hospitality operators, combined with its proprietary SMARTS cloud-based software platform for real-time pour tracking, inventory management, and analytics. Revenue is generated through upfront hardware purchases, recurring monthly subscriptions, professional installation and training services, and operator financing programs. The company serves bars, restaurants, hotels, breweries, entertainment venues, and other hospitality businesses across the United States and Canada.
Is iPourit a public or private company?
iPourit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iPourit founded?
iPourit was founded in 2012. It employs 11 to 50 people.
Where is iPourit based?
iPourit is headquartered in Lake Forest, United States, in the North America region.
How does iPourit make money?
Four revenue lines are on record. Self-Pour Hardware Systems are the primary driver. The others are subscription Services, professional Installation Services and financing Services.
Who are iPourit's main competitors?
Direct peers on record are PourMyBeer, SteadyServ and PourTap. Emerging players are BeerBoard and BevSpot. Broad incumbents are Toast, Lightspeed Restaurant and Olo. Others are Micro Matic and Perlick.
Does iPourit have an API?
Yes. iPourIt offers an open API that provides flexibility to offer a growing list of full integrations. The API enables interoperability with POS systems and loyalty programs. No specific technical details on API type (REST/GraphQL), authentication method, rate limits, or versioning are provided in the source material. Developer documentation is at ipouritinc.com/integrations.