Drink Command
- Company typePrivate
- Founded2018
- HeadquartersGardena, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Drink Command firmographics
Firmographics- Name
- Drink Command
- Legal name
- Drink Command Ltd
- Website
- https://drinkcommand.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Drink Command is headquartered
LocationHeadquarters
- HQ city
- Gardena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Drink Command business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of proprietary self-serve beverage dispensing hardware including tap walls, kegerators, mobile counters, mobile tables, and towers. Hardware includes screens, controllers, DrinkerBoxes, flow meters, FOB detectors, solenoid valves, and taps/shanks.
- Gold Support (Subscription): Annual subscription package providing 24/7 telephone support, cloud backup, online reporting, EPOS integration, contactless payment API access, and remote system monitoring. Required for credit card payment terminal functionality.
- Installation and Training Services: Professional installation by skilled engineers with dedicated project managers. Training provided for owner and staff members on system operation.
- Custom Branded RFID Cards: Sale of custom-branded RFID cards printed with customer business branding. Cards can be less than one-third the cost of competitors' cards.
- Financing Partnership Revenue Share: Partnership with KLC Financial provides financing options for customers, enabling larger purchases. May include revenue share or referral arrangements for customer introductions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mobile Counter |
| One time/ perpetual license | Pay-as-you-go | Mobile Kegerator |
| One time/ perpetual license | Pay-as-you-go | Tap Wall (Fixed) |
| One time/ perpetual license | Pay-as-you-go | Towers (Fixed) |
| One time/ perpetual license | Pay-as-you-go | Mobile Table |
| Subscription | Annual | Gold Support Package |
| Other | Multi-year contract | Financing through KLC Financial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Drink Command product offering
Product offeringCore offering
Drink Command designs, manufactures, and sells self-serve beverage dispensing systems that let venue guests browse, pay, and pour their own drinks. Its product lines include fixed installations (Tap Walls, Towers) and mobile units (Kegerators, Mobile Counters, Mobile Tables), all built around a proprietary software platform supporting RFID, credit card, and mobile payments. Revenue is generated through hardware sales, an annual Gold Support subscription, and professional installation/training services.
Product overview
Drink Command is a self-serve beverage technology platform offering two product lines: Fixed (Tap Wall, Towers) and Mobile (Kegerator, Mobile Counter, Mobile Table). The platform integrates proprietary software (Backend Portal, On-Site Controller, UI Interface) with industrial-grade hardware (touch screens, DrinkerBox, FOBs, flowmeters, solenoid valves) to enable customer self-pouring at venues. The system supports multiple payment modes (RFID, credit card, mobile pay, QR/barcode) and is designed for bars, restaurants, breweries, stadiums, airports, festivals, and hospitality venues. Progressive Cooling Technology (PCT) is an exclusive feature in their Kegerator line.
Differentiator
Problem solved
Functional benefit
Brands
- Airpourt: Self-serve beverage solutions brand specifically for airports and concessions, powered by Drink Command technology.
Products and services
- Tap Wall
Quantifiable outcome
- 99% keg yield accountability - every drop is paid for
- +5 more outcomes
Companies that use Drink Command
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles3 records
Drink Command technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Drink Command partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AirpourtcoreAirpourt is a subsidiary brand focused on airport and concession self-pour beverage solutions. Powered by Drink Command technology, Airpourt creates self-serve solutions specifically designed for airport environments including gate holds, lounges, and terminal locations. Partnership extends Drink Command technology into the airport vertical market.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Drink Command competitors and assessment
Company assessmentBroad incumbents
- Micro Matic: Micro Matic is a long-established supplier of draft beer systems, kegerators, and dispense hardware to bars and breweries globally. It competes broadly with Drink Command's kegerator and tower lines and serves many of the same on-premise beverage customers through a distributor network.
- Cornelius (part of Marmon Group / Berkshire Hathaway): Cornelius is a major manufacturer of beverage dispensing equipment for bars, stadiums, and foodservice. As a Berkshire-backed incumbent, it overlaps with Drink Command in kegerators, tap towers, and dispense hardware, but at industrial scale across foodservice customers Drink Command does not yet serve.
Others
- Toast: Toast is a leading restaurant POS and operations platform that integrates with beverage dispensing and payments infrastructure. While not a direct dispenser competitor, Toast's POS ecosystem overlaps with Drink Command's EPOS integration and payment API on the software side of the stack.
Emerging players
- WineEmotion (by Enomatic USA): WineEmotion provides automated wine dispensing machines for restaurants and wine bars. It is comparable to Drink Command's self-pour approach but specializes in wine preservation and tasting flights rather than beer and high-volume venues.
- SteadyServ Technologies: SteadyServ provides keg-level inventory and analytics technology for bars and distributors. It complements Drink Command's offering with backend data, but addresses the same craft-brewery and bar operator customer with overlapping analytics value propositions.
- PourTap: PourTap offers self-serve beer tasting systems aimed at festivals and events with portable tap units. It competes in Drink Command's mobile/event segment with simpler, lower-cost hardware focused on consumer-facing tasting experiences.
Direct peers
- PourMyBeer: PourMyBeer provides self-serve beer tap systems with RFID payment and cloud-based monitoring for hospitality venues. It targets the same breweries, bars, and entertainment venues as Drink Command with a comparable self-pour dispenser + analytics offering.
- iPourIt: iPourIt is a self-serve beverage wall technology company offering RFID and tap-based self-pour systems for bars, breweries, and restaurants. It is the closest direct competitor to Drink Command in the US self-pour beer wall category, with overlapping product form factors and customer base.
- Enomatic: Enomatic manufactures professional wine-by-the-glass dispensing systems with portion control and preservation. It overlaps with Drink Command in the premium self-serve beverage dispensing space and serves similar hospitality and tasting-room customers.
- SimpleTap: SimpleTap builds self-serve tap walls with touchscreen payment and flow metering for breweries and taprooms. It competes head-to-head with Drink Command's Tap Wall and Kegerator lines in the craft-brewery tasting room segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Drink Command social profiles
Digital presenceDrink Command financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drink Command leadership team
Management profileNumber of profiles
Profiles1 record
Drink Command subsidiaries and ownership
Company hierarchySubsidiaries1 record
Drink Command funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drink Command M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drink Command
What does Drink Command do?
Drink Command designs, manufactures, and sells self-serve beverage dispensing systems that let venue guests browse, pay, and pour their own drinks. Its product lines include fixed installations (Tap Walls, Towers) and mobile units (Kegerators, Mobile Counters, Mobile Tables), all built around a proprietary software platform supporting RFID, credit card, and mobile payments. Revenue is generated through hardware sales, an annual Gold Support subscription, and professional installation/training services.
Is Drink Command a public or private company?
Drink Command is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drink Command founded?
Drink Command was founded in 2018. It employs 11 to 50 people.
Where is Drink Command based?
Drink Command is headquartered in Gardena, United States, in the North America region.
How does Drink Command make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are gold Support (Subscription), installation and Training Services, custom Branded RFID Cards and financing Partnership Revenue Share.
Who are Drink Command's main competitors?
Broad incumbents on record are Micro Matic and Cornelius (part of Marmon Group / Berkshire Hathaway). Toast is listed as an others. Emerging players are WineEmotion (by Enomatic USA), SteadyServ Technologies and PourTap. Direct peers are PourMyBeer, iPourIt, Enomatic and SimpleTap.
Does Drink Command have an API?
Yes. Drink Command offers a full API for integration into EPOS and third-party applications. The API grants operators access to Drink Command's data and controls, providing granular information for business decisions. API access requires Gold Support subscription.