Wrapify

What Wrapify does

Wrapify is a privately held, San Francisco-based ad-tech company founded in 2015 that operates an omnichannel advertising platform centered on out-of-home (OOH) vehicle wrap advertising. The company aggregates a nationwide network of more than 420,000 gig-economy drivers from Uber, Lyft, DoorDash, Grubhub, and Postmates, whose personal vehicles are wrapped with brand creative and dispatched as mobile advertising inventory across the United States. Drivers are onboarded via the Wrapify mobile app, and a certified installer network handles wrap deployment, giving Wrapify operational control of the supply chain from recruitment through execution.

The platform's core technical differentiator is a patented OOH Impressions Tracking Technology that measures exposure through an online dashboard and supports attribution of vehicle exposure to online conversion, in-app engagement, and retail foot-traffic using an exposed-vs-control-group methodology. Wrapify extends this measurement layer into Physical Retargeting, which reaches audiences exposed to its vehicles across Programmatic Display, Mobile, Native, Connected TV, Video, and Streaming Audio channels. The Attribution Suite and Foot-traffic Measurement modules are positioned as add-ons to the core Wrapify Omnichannel Ad Platform, alongside a newer Boost Platform. Industry memberships in OAAA, Geopath, and DPAA anchor the company within formal OOH measurement frameworks, and a 2019 Nielsen-cited report identified wrapped vehicles as the most-noticed medium on the road.

Wrapify's go-to-market is sales-led and direct-to-enterprise, targeting brands and advertising agencies that need measurable, scalable national OOH campaigns. Pricing is custom-quoted rather than publicly disclosed, and the company handles end-to-end campaign execution including driver recruitment, creative production, and measurement. Revenue is generated through campaign deployment, attribution, and retargeting services, with cumulative disclosed venture funding of approximately $10M raised across multiple rounds from 2015 to 2021, led by investors including Contour Venture Partners, Avery Dennison, and Sound Media Ventures. The company was named to the Inc. 5000 list of fastest-growing private companies in America for three consecutive years through 2022.

Name

Wrapify

Legal name

Wrapify Inc.

Website

http://wrapify.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wrapify is a San Francisco-based ad-tech company founded in 2015 that operates an omnichannel out-of-home advertising platform using a network of 420,000+ gig-economy drivers, serving brands and agencies with measurable vehicle wrap campaigns, digital attribution, and programmatic retargeting.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (OOH) Advertising Platform

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)

akta.pro secondary industries

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Out-of-home advertising
• Vehicle wrap advertising
• Digital attribution platform
• Programmatic retargeting
• Foot traffic measurement

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. OOH Advertising Campaigns: Wrapify generates revenue by enabling brands and agencies to run out-of-home advertising campaigns using a network of wrapped vehicles. The platform charges for campaign deployment, measurement, and retargeting services across its nationwide driver network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wrapify operates an omnichannel advertising platform that runs out-of-home (OOH) campaigns on wrapped vehicles driven by gig-economy workers (Uber, Lyft, DoorDash, Grubhub, Postmates) and combines those physical impressions with digital attribution and programmatic retargeting. The company provides full-service campaign execution — driver recruitment, creative production, vehicle install, deployment, and measurement — and uses patented OOH impressions tracking plus an exposed vs. control group methodology to connect vehicle exposure to online conversion, in-app engagement, and retail foot-traffic lift.

Product overview

Wrapify offers a unified omnichannel advertising platform centered on out-of-home (OOH) advertising via wrapped vehicles. The core Wrapify Omnichannel Ad Platform is complemented by the Attribution Suite (for measuring online conversion, in-app engagement, and foot-traffic), Physical Retargeting (for reaching exposed audiences across digital channels), and the Foot-traffic Measurement module. The company also operates a Driver Marketplace leveraging 400,000+ gig-economy drivers, supported by the Wrapify App for drivers. A Boost Platform module is available for performance amplification. Together, these components enable brands to scale national OOH campaigns with full-funnel measurement and retargeting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrapify Omnichannel Ad Platform Core enterprise platform that enables brands and advertising agencies to launch national, regional, and local out-of-home advertising campaigns on a nationwide network of wrapped gig-economy vehicles, with built-in digital attribution, retargeting, and measurement capabilities.
• Wrapify Attribution Suite Standalone attribution module that connects wrapped vehicle exposure to online conversion, in-app engagement, and retail foot-traffic outcomes for brands running Wrapify OOH campaigns.
• Physical Retargeting Standalone retargeting offering that allows brands to re-engage audiences exposed to Wrapify vehicles across Programmatic Display, Mobile, Native, Connected TV, Video, and Streaming Audio channels.
• Foot-Traffic Measurement Standalone measurement offering that maps physical locations and reports foot-traffic lift attributable to Wrapify omnichannel campaigns at retail, food and beverage, sports and entertainment, and event venues.
• Driver Marketplace Marketplace that connects brands seeking personalized driver promotions with a network of 400,000+ ride-share and delivery gig-economy drivers, enabling gig-workers to save money while supporting brand campaigns.
• Boost Platform Performance-boosting platform offering referenced alongside the core Wrapify Omnichannel Ad Platform for amplifying campaign results.

Quantifiable outcome

• Zoom Video Communications generated a 102%+ online conversion rate increase
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• UberminorOthersUber drivers are part of Wrapify's driver network, enabling wrapped vehicle advertising on Uber vehicles as part of OOH campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carvertise: Carvertise runs paid vehicle-wrap advertising campaigns on gig-economy and everyday drivers, directly overlapping Wrapify's core service of wrapping consumer vehicles for brand campaigns in the U.S.
• Firefly: Firefly places digital and wrapped advertising on top of rideshare vehicles (Uber/Lyft), combining OOH-style reach with programmatic targeting — a directly comparable gig-driver advertising model to Wrapify.
• Adomni: Adomni operates a self-serve DOOH marketplace for buying digital billboards, transit and place-based media with programmatic capabilities — overlapping Wrapify's omnichannel OOH + digital retargeting proposition.
• Vistar Media: Vistar Media is a leading programmatic DOOH ad server and SSP, enabling automated buying and measurement across OOH networks — directly competing for the same advertiser budgets that Wrapify targets with its attribution and retargeting stack.
• Place Exchange: Place Exchange is a programmatic OOH supply-side platform connecting digital out-of-home inventory to DSPs, offering measurement and automation that overlap Wrapify's programmatic and attribution capabilities.

Emerging players

• AdQuick: AdQuick is an OOH advertising platform that streamlines planning, buying and measurement of out-of-home campaigns across formats — an emerging adtech player in the same omnichannel OOH space as Wrapify.
• Hivestack: Hivestack is a programmatic DOOH ad-tech platform providing supply- and demand-side tools for automated OOH buying and measurement — overlapping Wrapify's programmatic and attribution capabilities from an emerging-player angle.

Broad incumbents

• Outfront Media: Outfront Media is a large U.S. out-of-home advertising company with a national billboard, transit and place-based network, representing the established incumbent whose budgets and measurement standards Wrapify must compete against.
• Lamar Advertising: Lamar Advertising is one of the largest U.S. outdoor advertising operators, with a broad billboard and transit portfolio — a broad incumbent competing for OOH advertiser budgets alongside Wrapify's wrapped-vehicle inventory.
• Clear Channel Outdoor: Clear Channel Outdoor operates a global portfolio of billboards, street furniture and transit advertising, representing a large incumbent in the broader OOH category where Wrapify competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wrapify
• Facebookfacebook.com/1560956280815305
• LinkedInlinkedin.com/company/9442403

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds10 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrapify