Plotify
Plotify is a London-based membership platform that provides coaching, planning tools, and data-driven analytics to individual investors seeking to build wholly-owned residential property portfolios in the U.S. and U.K. markets.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Plotify firmographics
Firmographics- Name
- Plotify
- Legal name
- Plotify
- Website
- https://plotify.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plotify is a London-based membership platform that provides coaching, planning tools, and data-driven analytics to individual investors seeking to build wholly-owned residential property portfolios in the U.S. and U.K. markets.
- Ownership category
- akta.pro rank
Plotify industry classification
Industry- Product category
- Residential Real Estate Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investment Advice (6282)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
- akta.pro secondary industries
- Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Real Estate Funds — Core-Plus (FSANAEAG)
Keywords
Where Plotify is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Plotify business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Membership Services: Plotify Membership provides coaching, access and services to individuals seeking to build wealth from residential real estate. Members pay for access to the platform, coaching services, and investment tools.
- Property Investment Platform: Platform enables investors to build wholly-owned property portfolios. Revenue derived from platform access and investment services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Plotify product offering
Product offeringCore offering
Plotify operates a membership-based platform that provides individual investors with coaching, access, and data-driven tools to build wealth through residential real estate. Approved members follow a four-step process (Apply, Meet, Join, Plan) to receive personalized portfolio planning tools and curated property access, enabling them to construct wholly-owned residential property portfolios over the long term. Revenue is generated through recurring membership subscriptions and platform-related transaction services.
Differentiator
Problem solved
Functional benefit
Products and services
- Plotify Membership
Companies that use Plotify
Customer profileSegments1 record
Ideal customer profiles1 record
Plotify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plotify partnerships and signals
Strategic signalScale indicators2 records
Plotify competitors and assessment
Company assessmentRegional players
- Purplebricks: Purplebricks is a U.K.-headquartered digital real estate agency serving residential buyers and sellers; while agency-led rather than investment-led, it overlaps with Plotify on the U.K. residential market and brand awareness with U.K. consumers.
Direct peers
- CrowdStreet: CrowdStreet provides an online marketplace and data tools for individuals to invest in commercial real estate, comparable to Plotify in offering a data-driven platform for self-directed real estate wealth building.
- RealtyMogul: RealtyMogul is a real estate investing platform serving individual and accredited investors with curated residential and commercial opportunities, comparable in targeting self-directed retail investors with platform tools.
- Fundrise: Fundrise is a U.S.-based direct-to-consumer real estate investment platform enabling individuals to invest in residential and commercial properties, the closest direct comparable to Plotify's individual-investor membership model.
- Roofstock: Roofstock operates a marketplace and managed-portfolio platform for single-family rental investment, directly competing with Plotify in enabling individuals to build wholly-owned residential property portfolios.
- Arrived Homes: Arrived is a residential real estate investment platform allowing individuals to buy fractional or whole rental homes, closely mirroring Plotify's membership-driven residential wealth-building thesis.
- Yieldstreet: Yieldstreet is an alternative investment platform offering individual investors access to real estate and other income-generating assets, overlapping with Plotify's data-driven, member-based wealth-building model.
Emerging players
- AcreTrader: AcreTrader is a farmland investment platform that, like Plotify, leverages data tools and individual membership-style access to enable fractional/whole ownership of a specific asset class.
- Homebase: Homebase is an emerging fractional real estate investing app enabling individuals to co-invest in rental homes, directly comparable to Plotify's individual-focused residential wealth-building value proposition.
Broad incumbents
- Knight Frank: Knight Frank is a global real estate consultancy and agency serving U.K. and international residential property markets, representing the broad incumbent alternative to Plotify's niche individual-investor platform.
Market position
Customer concentration
Plotify social profiles
Digital presencePlotify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plotify leadership team
Management profileNumber of profiles
Profiles3 records
Plotify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plotify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plotify
What does Plotify do?
Plotify operates a membership-based platform that provides individual investors with coaching, access, and data-driven tools to build wealth through residential real estate. Approved members follow a four-step process (Apply, Meet, Join, Plan) to receive personalized portfolio planning tools and curated property access, enabling them to construct wholly-owned residential property portfolios over the long term. Revenue is generated through recurring membership subscriptions and platform-related transaction services.
Is Plotify a public or private company?
Plotify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plotify founded?
Plotify was founded in 2018. It employs 11 to 50 people.
Where is Plotify based?
Plotify is headquartered in London, United Kingdom, in the Europe region.
How does Plotify make money?
Two revenue lines are on record. Membership Services are the primary driver. The others are property Investment Platform.
Who are Plotify's main competitors?
Purplebricks is listed as a regional player. Direct peers are CrowdStreet, RealtyMogul, Fundrise, Roofstock, Arrived Homes and Yieldstreet. Emerging players are AcreTrader and Homebase. Knight Frank is listed as a broad incumbent.
Does Plotify have an API?
No public API is recorded for Plotify.
What industry is Plotify in?
Plotify's product category is Residential Real Estate Investment Platform. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms, with a secondary code of FSAAABAE, Private Wealth Planning (Tax, Estate & Succession). Its NAICS code is 523940 and its SIC code is 6532.