HelloHero
HelloHero is a US-based tech-enabled behavioral health company that delivers on-campus mental health clinics to K-12 school districts and teletherapy, EAP/MAP, and community services to individuals, employers, and unions, including a flagship UFT partnership.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What HelloHero does
HelloHero (legally Enable My Child Ltd) is a US-based, privately held behavioral health company founded in 2017 that delivers online and on-campus mental, behavioral, and special-needs services to adults and children. Its core offering is an on-campus mental and behavioral health clinic program sold to K-12 school districts, combining mental health therapy, behavioral health services, medication management, and related disciplines (speech, occupational, and physical therapy, counseling, and social work), delivered primarily in person with virtual sessions reserved for special circumstances. Supporting this is a teletherapy platform built on a third-party patient portal and EHR (AdvancedMD) that enables remote sessions, scheduling, and clinical documentation, with the company maintaining HIPAA, FERPA, COPPA, CCPA, and NY SHIELD Act compliance.
The business operates on a B2B-anchored, multi-channel revenue model. School district clients pay a fixed monthly management fee under 1-year contracts with a buyout clause, providing predictable contracted revenue and low financial burden to districts. The company also bills major health insurance plans including Medicaid for individual patient services, and operates an Employee Assistance Program / Member Assistance Program channel through employer and union contracts — most notably a flagship partnership with the United Federation of Teachers (UFT), in which HelloHero is in-network with UFT insurance carriers so members pay standard co-pays. Direct-to-consumer teletherapy is offered alongside institutional channels. Go-to-market combines enterprise field sales to school districts and employer organizations with community-led and referral-driven growth. The company is led by founder and CEO Syed Mohammed, has 51-100 employees, is headquartered in Southampton, New York, and has received cumulative disclosed funding of approximately $12.2M across four rounds (2019-2022) plus a multi-million dollar growth investment from Decathlon Capital Partners announced in February 2025 to fund geographic and service-line expansion.
HelloHero firmographics
Firmographics- Name
- HelloHero
- Legal name
- Enable My Child Ltd
- Website
- https://hellohero.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HelloHero is a US-based tech-enabled behavioral health company that delivers on-campus mental health clinics to K-12 school districts and teletherapy, EAP/MAP, and community services to individuals, employers, and unions, including a flagship UFT partnership.
- Ownership category
- akta.pro rank
HelloHero industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
Keywords
Where HelloHero is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HelloHero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Billing: Revenue generated through billing major health insurance plans including Medicaid for mental health services provided to patients
- School District Contracts: Fixed monthly management costs charged to school districts for on-campus mental health clinics, designed for low financial responsibility for districts
- Employer/EAP Contracts: Employee Assistance Program (EAP) and Member Assistance Program (MAP) services contracted to employers and unions like UFT, with in-network insurance status
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Monthly Management Cost for School Districts |
| Subscription | Monthly | Patient/Individual Services |
| Subscription | Monthly | UFT Member Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HelloHero product offering
Product offeringCore offering
HelloHero is a tech-enabled behavioral health provider that delivers mental health, behavioral health, and medication management services through on-campus school-based clinics and a teletherapy platform supported by an integrated patient portal and EHR. The company serves K-12 school districts, employers and unions (EAP/MAP), and individuals and families, accepting all major health insurance plans including Medicaid. Services span mental health therapy, psychiatry/medication management, speech-language pathology, occupational therapy, psychology, counseling, and social work, with in-person delivery prioritized and virtual care as a backup.
Product overview
HelloHero operates as a behavioral health company offering a tech-enabled healthcare platform for mental and behavioral health services. The core product is the School Districts Mental & Behavioral Health Program, which provides on-campus clinics delivering mental health, behavioral health, and medication management services to students. Supporting this is the Teletherapy Platform (patient portal and EHR via AdvancedMD) for virtual care delivery. Additional offerings include Workplace Mental Health / EAP/MAP services for organizations, and the UFT Member Assistance Program partnership. The company also provides Community Mental Health & Wellness Services. All services leverage school funding alongside health insurance funding to deliver cost-effective care at approximately one-quarter of traditional costs.
Differentiator
Problem solved
Functional benefit
Products and services
- School Districts Mental & Behavioral Health Program On-campus mental and behavioral health clinic program for K-12 school districts delivering mental health, behavioral health, and medication management services in-person (with virtual as backup), including speech-language pathology, occupational therapy, psychology, counseling, and social work. Sold under a fixed monthly management cost contract with a 1-year commitment and buyout clause.
- Teletherapy Platform Tech-enabled healthcare platform connecting patients to licensed mental health professionals for virtual therapy sessions, leveraging the AdvancedMD patient portal and integrated Electronic Health Records for scheduling, documentation, and care management.
- Workplace Mental Health / EAP-MAP
- UFT Member Assistance Program Partnership-driven Member Assistance Program with the United Federation of Teachers (UFT) providing confidential mental health support for UFT members and their dependents across anxiety, depression, grief, relationships, substance use, and trauma, with in-network insurance co-pays.
- Community Mental Health & Wellness Services Family-centric mental health and wellness services for individuals and families in the broader community, providing individual and family therapy plus medication management, accepting all major health insurance plans including Medicaid.
Quantifiable outcome
- 15,000 individuals cared for since 2017
- +3 more outcomes
Companies that use HelloHero
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HelloHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
HelloHero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United Federation of Teachers (UFT)flagshipUFT partnered with HelloHero to provide the UFT Member Assistance Program, offering confidential, quick, and affordable mental health support for UFT members and their dependents. HelloHero is in-network with UFT's insurance carriers so members only pay co-pays. Services include anxiety, depression, grief, relationships, substance use, and trauma support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HelloHero competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Public, well-established online therapy platform serving both consumer and B2B/EAP markets. Direct overlap in the EAP and direct-to-consumer therapy channels that HelloHero addresses.
- Lyra Health: Large, well-capitalized employer-focused mental health benefits platform offering therapy, coaching, and EAP services. Competes for the same employer buyer and offers broader capabilities across the EAP and mental health spectrum.
- BetterHelp: Largest direct-to-consumer teletherapy platform. While not focused on schools, it competes for the same individual and family therapy demand and benefits from significantly greater brand awareness and marketing spend.
- Cerebral: Mental health platform focused on anxiety, depression, and ADHD including medication management. Overlaps with HelloHero's medication management and behavioral health services for adults.
- Modern Health: Global mental health platform for employers offering therapy, coaching, and EAP. Competes for the same employer/union mental health buyers, particularly in the EAP-distribution channel.
Direct peers
- Hazel Health: Direct competitor in school-based telehealth mental health for K-12 students. Operates a similar on-campus/in-school clinic and teletherapy model targeting school districts and Medicaid billing, making it the closest comparable in product, customer, and reimbursement model.
- Daybreak Health: School-based teletherapy platform providing youth mental health services to K-12 and college students. Competes directly for the same school district contracts and adolescent/family therapy market.
- Cartwheel Care: School-based mental health provider offering in-person and virtual therapy to K-12 students with a focus on underserved districts. Direct peer given similar mission, customer base, and on-campus delivery model.
- Mantra Health: Behavioral health platform focused on college and university student mental health. Direct peer in the broader student-population mental health category with overlapping payer mix and teletherapy delivery.
- Spring Health: Employer-sponsored mental health and EAP platform with strong measurement-based care orientation. Competes for the same employer and union EAP business that HelloHero addresses through UFT and workplace partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HelloHero social profiles
Digital presenceHelloHero compliance and trust
Trust signalCompliance5 records
HelloHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloHero leadership team
Management profileNumber of profiles
Profiles1 record
HelloHero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloHero
What does HelloHero do?
HelloHero is a tech-enabled behavioral health provider that delivers mental health, behavioral health, and medication management services through on-campus school-based clinics and a teletherapy platform supported by an integrated patient portal and EHR. The company serves K-12 school districts, employers and unions (EAP/MAP), and individuals and families, accepting all major health insurance plans including Medicaid. Services span mental health therapy, psychiatry/medication management, speech-language pathology, occupational therapy, psychology, counseling, and social work, with in-person delivery prioritized and virtual care as a backup.
Is HelloHero a public or private company?
HelloHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was HelloHero founded?
HelloHero was founded in 2017. It employs 51 to 100 people.
Where is HelloHero based?
HelloHero is headquartered in New York, United States, in the North America region.
How does HelloHero make money?
Three revenue lines are on record. Insurance Billing is the primary driver. The others are school District Contracts and employer/EAP Contracts.
Who are HelloHero's main competitors?
Broad incumbents on record are Talkspace, Lyra Health, BetterHelp, Cerebral and Modern Health. Direct peers are Hazel Health, Daybreak Health, Cartwheel Care, Mantra Health and Spring Health.
Does HelloHero have an API?
No public API is recorded for HelloHero.
What industry is HelloHero in?
HelloHero's product category is Behavioral Health Services. Its primary akta.pro industry code is HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8090.