Briza
Briza provides an API reliability platform that connects insurance underwriters with carriers, distributors, and financial applications, using deterministic rules-engine technology to reduce premium loss from integration failures and submission errors.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Briza does
Briza is a commercial insurance infrastructure company that provides an API reliability platform connecting insurance underwriters with agencies, distributors, and financial applications. Founded in 2016 and headquartered in Toronto with a U.S. legal entity in Austin, Texas, Briza targets insurance carriers and distributors whose premium is lost to slow integrations and submission errors. Its core offering is a managed API connectivity layer that applies manufacturing-discipline engineering — Six Sigma Black Belt methodology and Kaizen principles — to the reliability of insurance submission workflows. The platform is built on AWS serverless infrastructure with GitHub CI/CD, a zero-trust security architecture, and SOC 2 Type II compliance, and is protected by U.S. Patent No. 12,388,588. Alongside the platform, Briza maintains the open-source illogical.js Node.js library, which enables underwriters to express question sets and business rules in a format that can be programmatically evaluated inside carrier and distributor technology stacks; the library has processed over 1 billion operations across more than 150 insurance products.
Briza operates a sales-led, enterprise B2B go-to-market, engaging carriers and distributors through direct outreach and a website "Start a Conversation" contact form. Revenue is generated via subscription or recurring licensing arrangements for access to the integration platform and related services; pricing is not publicly disclosed. The company's customer segments are insurance carriers (primary) and insurance distributors (secondary), with the value proposition centered on preventing premium loss from integration failures and submission errors, supported by audited security credentials and a proprietary, dependency-free open-source library. The company has 51–100 employees and has raised approximately $10.3 million across three funding events in 2020 and 2021, with the most recent round led by Investment Group of Santa Barbara.
Briza firmographics
Firmographics- Name
- Briza
- Legal name
- Briza, Inc.
- Website
- https://briza.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Briza provides an API reliability platform that connects insurance underwriters with carriers, distributors, and financial applications, using deterministic rules-engine technology to reduce premium loss from integration failures and submission errors.
- Ownership category
- akta.pro rank
Briza industry classification
Industry- Product category
- Insurance API Platform / Insurtech Infrastructure
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
Keywords
Where Briza is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Briza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- API Integration Services: Briza provides API reliability services to insurance carriers and distributors, likely through enterprise licensing or subscription arrangements for access to their integration platform and related services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Briza product offering
Product offeringCore offering
Briza provides an API reliability platform for commercial insurance carriers and distributors, designed to prevent premium loss from slow integrations and submission errors. The company treats carrier API connectivity as a manufacturing discipline, deploying a team of Six Sigma Black Belts who apply Kaizen principles to insurance API integrations. The offering also includes the open-source illogical.js Node.js library, which enables insurance underwriters to express question sets and business rules in a format that is programmatically evaluated in carrier and distributor technology stacks.
Product overview
Briza provides an API reliability platform for insurance carriers, designed to prevent premium loss from slow integrations and submission errors. The company applies precision engineering principles (Six Sigma, Kaizen) to API connectivity. The product portfolio consists of the core insurance API integration platform plus an open-source Node.js library called illogical.js that enables insurance underwriters to express question sets and business rules for programmatic evaluation across carrier and distributor technology stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Briza Insurance API Reliability Platform An enterprise API reliability platform for commercial insurance carriers and distributors that delivers reliable carrier API connectivity, SOC 2 Type II compliant integrations, and patented technology (U.S. Patent No. 12,388,588) to reduce premium loss from slow integrations and submission errors.
- illogical.js An open-source Node.js library that enables insurance underwriters to express question sets and business rules in a format that is programmatically evaluated in the technology stacks of carriers and their distributors, with zero third-party dependencies.
Quantifiable outcome
- Processed over 1 billion insurance operations
- +1 more outcomes
Companies that use Briza
Customer profileSegments2 records
Ideal customer profiles2 records
Briza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Briza partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Briza competitors and assessment
Company assessmentBroad incumbents
- Zywave: Zywave provides a portfolio of insurance distribution and agency management tools including rating engines and carrier connectivity solutions. Both companies serve insurance distributors and carriers with technology that improves submission, quoting, and servicing workflows.
- MuleSoft (Salesforce): MuleSoft is a leading enterprise API integration platform used broadly across industries including insurance. While not insurance-specific, it competes with Briza's API reliability and integration value proposition at the horizontal platform layer for large carrier IT estates.
- Applied Systems: Applied Systems is one of the largest insurance agency management technology providers, serving agencies and carriers across the industry. Both companies enable digital connectivity in the insurance distribution value chain through API-based workflows.
- Plaid: Plaid provides API infrastructure enabling applications to connect with financial institutions at scale. While not insurance-specific, it represents the financial services model of API connectivity-as-a-service that Briza applies to insurance distribution channels.
- Vertafore: Vertafore provides a broad portfolio of insurance technology solutions including agency management, rating, and connectivity tools for carriers and agents. Both companies serve the same carrier and distributor customers seeking efficient digital workflows.
Direct peers
- Tarmika: Tarmika offers an insurance quoting platform leveraging carrier APIs for independent agents and brokers. Both companies focus on improving API reliability between agents, distributors, and insurance carriers for submission, quoting, and bind workflows.
- Earnix: Earnix provides AI-driven pricing, underwriting, and personalization solutions for insurers with configurable business rules engines. Both companies enable carriers to express business logic programmatically and integrate with distribution and rating systems.
- Socotra: Socotra provides a cloud-native insurance core platform with API-first architecture for carriers and MGAs. Both companies enable insurance technology modernization through API integration and configurable business logic, targeting the same carrier and MGA customers.
- Duck Creek Technologies: Duck Creek provides insurance SaaS platforms including policy administration, billing, and claims with API connectivity into distribution systems. Both companies target insurance carriers with technology that improves operational efficiency and digital distribution.
- IVANS: IVANS operates an industry data exchange and API network connecting carriers, agents, MGAs, and other insurance participants. Both companies address the same carrier-to-distributor connectivity problem in the insurance distribution value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Briza social profiles
Digital presenceBriza compliance and trust
Trust signalCompliance1 record
Briza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briza leadership team
Management profileNumber of profiles
Profiles5 records
Briza funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briza
What does Briza do?
Briza provides an API reliability platform for commercial insurance carriers and distributors, designed to prevent premium loss from slow integrations and submission errors. The company treats carrier API connectivity as a manufacturing discipline, deploying a team of Six Sigma Black Belts who apply Kaizen principles to insurance API integrations. The offering also includes the open-source illogical.js Node.js library, which enables insurance underwriters to express question sets and business rules in a format that is programmatically evaluated in carrier and distributor technology stacks.
Is Briza a public or private company?
Briza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Briza founded?
Briza was founded in 2016. It employs 51 to 100 people.
Where is Briza based?
Briza is headquartered in Toronto, Canada, in the North America region.
How does Briza make money?
One revenue line is on record: API Integration Services.
Who are Briza's main competitors?
Broad incumbents on record are Zywave, MuleSoft (Salesforce), Applied Systems, Plaid and Vertafore. Direct peers are Tarmika, Earnix, Socotra, Duck Creek Technologies and IVANS.
Does Briza have an API?
No public API is recorded for Briza.
What industry is Briza in?
Briza's product category is Insurance API Platform / Insurtech Infrastructure. Its primary akta.pro industry code is HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN). Its NAICS code is 5242 and its SIC code is 7370.