STEER

What STEER does

STEER (legal entity: STEER ESG) is an Ontario-based, ESG-oriented multi-service technology platform operating in mobility, delivery, and marketplace verticals. Its core operations revolve around acting as the exclusive third-party administrator for Walmart's Spark Driver App in Canada, handling independent-contractor driver onboarding, background checks, payments, accounting, and support for grocery last-mile delivery across multiple Ontario cities. Beyond the Spark Driver program, STEER operates STEER EV (a subscription-based electric vehicle service offering premium, comfort, and entry-level EVs to consumers), an on-demand food delivery service, a delivery-as-a-service last-mile offering, a rideshare and microtransit mobility platform, and a B2B Marketplace supplying environmentally-conscious just-in-time products to independent restaurants — reportedly reaching approximately 20% of Ontario's independent restaurant base. Underpinning these offerings is EcoCRED, described as an ESG big-data analytics engine that captures customer behavior, consumption, carbon impact, and offset data across segments with the stated goal of powering all services in real time.

The company monetizes through per-delivery transaction fees on Spark Driver (calculated from pickup fee, order count, distance, and time), recurring EV subscription revenue, marketplace commissions from restaurant supply transactions, and transaction or subscription fees across food delivery and mobility services. STEER's go-to-market is primarily self-serve: drivers sign up through the Spark Driver App on iOS or Android, restaurants onboard through the B2B web marketplace, and EV consumers subscribe through a dedicated mobile app. Founded in 2016, STEER has grown to 51-100 employees, completed four acquisitions in 2020 (Foodhwy, foodora, foodora Canada, HiRide) to consolidate mobility and food-delivery capabilities, raised approximately $21.2M in March 2022 across two funding rounds, and is publicly listed on the TSX Venture Exchange under the symbol STER (noting one source conflicts with a private-entity classification).

Name

STEER

Legal name

STEER ESG

Website

https://steeresg.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

STEER ESG is an Ontario-based ESG-focused multi-service platform that operates as Walmart Canada's exclusive Spark Driver App administrator, while also running EV subscriptions, food delivery, and a B2B marketplace serving roughly 20% of Ontario independent restaurants, all powered by its EcoCRED analytics engine.

Ownership category

akta.pro rank

Product category

Mobility and Delivery Services

NAICS

Local Messengers and Local Delivery (4922), Specialized Freight Trucking (4842)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes) (TLABAHAG)

akta.pro secondary industries

EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG), Transportation & Driver Coordination (Personal) (HSACAIAH), Refrigerated Last-Mile Vehicles Rental/Leasing (Chilled/Frozen Vans) (TLABAGAE)

Keywords

• Ride-sharing services
• EV subscription platform
• Last-mile delivery
• B2B restaurant marketplace
• Gig driver platform

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Delivery-as-a-Service (Spark Driver): STEER acts as third-party administrator for Walmart's Spark Driver App, earning revenue through per-delivery transaction fees. Drivers are paid for each delivery completed, with earnings calculated based on pickup fee, number of orders, distance traveled, and time to complete delivery. STEER handles onboarding, background checks, payments, and driver support.
2. STEER EV Subscription: Subscription-based electric vehicle service allowing consumers to choose from a diverse fleet of premium, comfort, and entry-level EVs without long-term ownership hassles. Provides recurring subscription revenue.
3. B2B Marketplace Commission: STEER's marketplace platform for restaurants offering environmentally-conscious just-in-time supplies. Approximately 1 in 5 independent restaurants in Ontario are on the platform, generating commission-based revenue.
4. Food Delivery Service: On-demand food delivery service for consumers, part of the broader delivery-as-a-service offerings.
5. Mobility Platform: Rideshare and microtransit platform providing mobility services, generating revenue through transaction or subscription fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

STEER operates a multi-service ESG-focused mobility and delivery platform. Its offerings include subscription-based electric vehicle access (STEER EV), on-demand food delivery, last-mile delivery-as-a-service, a rideshare/microtransit mobility platform, and a B2B marketplace supplying environmentally-conscious just-in-time supplies to restaurants. The company also serves as the third-party administrator for Walmart's Spark Driver App in Canada, handling driver onboarding, background checks, payments, and support.

Product overview

STEER is a multi-service technology platform consisting of subscription-based and on-demand offerings. The flagship STEER EV provides subscription-based electric vehicle access without ownership hassles. On-Demand Services include food delivery, delivery-as-a-service (last mile), mobility (rideshare and microtransit), and a B2B Marketplace serving approximately 20% of independent restaurants in Ontario. EcoCRED powers ESG analytics across operations. STEER serves as third-party administrator for Walmart's Spark Driver App, handling driver screening, background checks, payments, and support.

Differentiator

Problem solved

Functional benefit

Brands

• STEER EV: STEER's flagship subscription-based service offering consumers a diverse fleet of automobiles including premium, comfort and entry-level EVs without long-term ownership hassles.
• EcoCRED
• Spark Driver App

Products and services

• STEER EV Subscription-based electric vehicle service allowing consumers to choose from a diverse fleet of premium, comfort, and entry-level EVs without the hassles of long-term ownership or daily rental arrangements.
• STEER Food Delivery Service On-demand food delivery service for consumers, part of STEER's broader delivery and marketplace ecosystem.
• STEER Delivery-as-a-Service Last-mile delivery business offering logistics services to both businesses and consumers through STEER's on-demand platform.
• STEER Mobility Platform Mobility platform encompassing rideshare and microtransit services, enabling transportation options for users.
• STEER B2B Marketplace Business-to-business marketplace offering environmentally-conscious just-in-time supplies to restaurants, helping reduce inventory and storage costs. Currently serves approximately 1 in 5 independent restaurants in Ontario.
• Spark Driver App Mobile application enabling independent contractor drivers to earn money by delivering customer orders from Walmart, available on iOS 13.0+ and Android 6.0+ with GPS and camera requirements.

Quantifiable outcome

• Approximately 1 in 5 independent restaurants in Ontario are on the Foods and B2B Marketplace platform

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WalmartcoreChannel Partner/ Reseller/ DistributorSTEER serves as the third-party administrator for Walmart's Spark Driver App in Canada. STEER is responsible for driver onboarding and retention including initial driver screening, background checks, payments, accounting, and driver support. The partnership enables Walmart's last-mile grocery delivery operations in Ontario.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uber: Uber operates rideshare, food delivery (Uber Eats), and last-mile delivery (Uber Direct) globally — directly comparable to STEER's mobility, food delivery, and delivery-as-a-service lines, and a much larger incumbent in the same category.
• DoorDash: DoorDash is the dominant North American food delivery and last-mile logistics platform; its restaurant marketplace and gig driver model closely parallel STEER's food delivery, B2B marketplace, and Spark Driver operations.
• Instacart: Instacart powers grocery delivery via gig shoppers for retailers including Walmart's U.S. operations, making it a direct comparable to STEER's role as third-party administrator of Walmart's Spark Driver program in Canada.
• Lyft: Lyft operates North American rideshare and is increasingly moving into subscription mobility — closely comparable to STEER's rideshare/microtransit platform and STEER EV subscription offering.
• SkipTheDishes: SkipTheDishes (owned by Just Eat Takeaway) is the leading Canadian food delivery platform, making it a directly comparable domestic competitor to STEER's food delivery and B2B restaurant marketplace in the same geography.
• Turo: Turo runs a peer-to-peer car rental and subscription platform; comparable to STEER EV's subscription-based access to a fleet of vehicles without long-term ownership commitments.
• Lalamove: Lalamove provides on-demand last-mile delivery via gig drivers for businesses and consumers; directly comparable to STEER's Delivery-as-a-Service offering and gig driver infrastructure.

Broad incumbents

• Uber Direct: Uber Direct is Uber's white-label last-mile delivery product, competing directly with STEER's delivery-as-a-service while being part of a much larger enterprise platform offering.
• Faire: Faire operates a wholesale marketplace connecting independent retailers with brands; comparable as a broader B2B marketplace incumbent with similar SMB merchant supply dynamics to STEER's restaurant B2B marketplace.

Regional players

• Swyft Delivery: Swyft Delivery is a Canadian last-mile delivery provider for retailers; it competes with STEER in the same Ontario geography and target customer base but does not directly overlap on EV subscriptions or rideshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SteerESG
• Facebookfacebook.com/SteerESG
• LinkedInlinkedin.com/company/steeresg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEER